The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
2012' nin İlk 6 Aylık Dijital Gelir SunumuFerhat Er
IAB Global tarafından açıklanan 2012 yılının ilk 6 ayı gerçekleşen dijital gelir raporu.
orjinal dosya linki : http://www.iab.net/media/file/PWC-IAB-Q2-and-First-Half-2012-Internet-Ad-Revenue-Presentation-Oct-11-2012_v52.pdf
www.fikirortancasi.com
Stifel Internet Research - The Long Runway to Solving Consumer ProblemsScott Devitt
Accompanying LinkedIn post -
https://www.linkedin.com/today/post/article/20140813172130-8553918-the-long-runway-to-solving-consumer-problems-stifel-internet-research
In conjunction with our coverage launch on 18 Internet stocks, we seek to provide investors with our thesis on the Internet sector. This slide deck is a summary of our thesis on the sector and high-level thoughts on individual Internet companies under coverage.
Companies under coverage include: Amazon, Care.com, Criteo, Dice Holdings, eBay, Expedia, Facebook, Google, HomeAway, LinkedIn, MercadoLibre, Pandora, Priceline, RetailMeNot, Speed Commerce, TripAdvisor, Twitter, and Yelp.
The study analyzed the user behavior of more than 170,000 users across 624 non-branded keywords.
In this study you’ll learn:
What impact images, videos, news, places, and shopping results have on user behavior
The CTR curve for positions #1-10 in Google and Bing SERPs
How the CTR curves for Google and Bing compare to each other
2012' nin İlk 6 Aylık Dijital Gelir SunumuFerhat Er
IAB Global tarafından açıklanan 2012 yılının ilk 6 ayı gerçekleşen dijital gelir raporu.
orjinal dosya linki : http://www.iab.net/media/file/PWC-IAB-Q2-and-First-Half-2012-Internet-Ad-Revenue-Presentation-Oct-11-2012_v52.pdf
www.fikirortancasi.com
Stifel Internet Research - The Long Runway to Solving Consumer ProblemsScott Devitt
Accompanying LinkedIn post -
https://www.linkedin.com/today/post/article/20140813172130-8553918-the-long-runway-to-solving-consumer-problems-stifel-internet-research
In conjunction with our coverage launch on 18 Internet stocks, we seek to provide investors with our thesis on the Internet sector. This slide deck is a summary of our thesis on the sector and high-level thoughts on individual Internet companies under coverage.
Companies under coverage include: Amazon, Care.com, Criteo, Dice Holdings, eBay, Expedia, Facebook, Google, HomeAway, LinkedIn, MercadoLibre, Pandora, Priceline, RetailMeNot, Speed Commerce, TripAdvisor, Twitter, and Yelp.
The study analyzed the user behavior of more than 170,000 users across 624 non-branded keywords.
In this study you’ll learn:
What impact images, videos, news, places, and shopping results have on user behavior
The CTR curve for positions #1-10 in Google and Bing SERPs
How the CTR curves for Google and Bing compare to each other
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
“Media Digest” offers a broad economic review along with our current forecasts, a deeper dive into the OOH sector category-specific insights, and a whole range of recent projects from us and some of our partners – with a special feature this time on smartphone usage and its impact on consumer behaviours.
Pharmaceutical Mergers Acquisitions in the U.SCapgemini
Since 2010, approximately 200 pharmaceutical and biotech deals have taken place per year in the United States. In 2014, only 182 major deals took place, lower than average (~190).
However, 2014 surpassed the combined value of deals from 2011-2013 ($178bn) and saw over $200bn in mergers and acquisitions, a 300% increase from the previous year.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
[How digital changes Advertising industry] Impacts of digital in advertising,...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
State of the Industry Study: Digital Advertisingdataxu
DataXu CEO Mike Baker's keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Adjust’s annual App Trends 2020 report for long-term trends based on data from 2019 sheds light on insights into how COVID-19 has affected the app economy by comparing Q1 2019 and Q1 2020 figures.
“Media Digest” offers a broad economic review along with our current forecasts, a deeper dive into the OOH sector category-specific insights, and a whole range of recent projects from us and some of our partners – with a special feature this time on smartphone usage and its impact on consumer behaviours.
Pharmaceutical Mergers Acquisitions in the U.SCapgemini
Since 2010, approximately 200 pharmaceutical and biotech deals have taken place per year in the United States. In 2014, only 182 major deals took place, lower than average (~190).
However, 2014 surpassed the combined value of deals from 2011-2013 ($178bn) and saw over $200bn in mergers and acquisitions, a 300% increase from the previous year.
The power of me: The impact of personalization on marketing performanceEpsilon Marketing
The appeal for personalization is high among consumers. They not only want it, but expect it. And our research found that personalization is profitable. For more information contact us here: https://us.epsilon.com/data-driven-marketing-solutions-contact-us
In our current social and political landscape, ‘Fake News’ has dominated the global conversation, but how do we recognize what is mis- and disinformation? And how can we contain it?
In this webinar, we take a closer look at this pressing issue, and how to use technology to mitigate the effects of misinformation and fight distrust.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
[How digital changes Advertising industry] Impacts of digital in advertising,...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.
State of the Industry Study: Digital Advertisingdataxu
DataXu CEO Mike Baker's keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.
How to write a great advertising creative brief. David Bell
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an insurance ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
Gerber Life Insurance Advertising Analytics - EverydayFamily.comTony Golden
In The Last Half Decade, EverydayFamily.com Has Delivered Thousands of Policy Holder Applications To Gerber Life Insurance, Resulting In Millions In New Revenue.
How Banking And Insurance Industry Can Leverage In App Advertisingspocto
For Individual Financial Firms like Banking and Insurance the In-App Mobile Advertising yields better throughout and penetration, in much the similar way the discontinuities of digital display did before.
Have questions about Google AdWords? Interested in Instagram advertising or video ads, but unsure where to start? We’ve got answers. Join Hayley Warack, Vice President of Digital Strategy, and the entire Digital Advertising team at Converge Consulting as they answer your top digital advertising questions.
In this Social Engagement Benchmark Report, we analyzed data from more than 2 million Facebook posts to present today’s most complete portrait of Facebook messaging performance.
Among the key findings:
- Facebook engagement tends to be higher on weekends. Weekends are also when brands post the least frequently.
- Facebook reach may have declined, but engagement rates are trending up.
- Facebook users share the most brand posts between 6:00 and 9:00 p.m. CST.
We also segmented Facebook data by industry so you can compare your success metrics with companies most like yours. Ready to see how you measure up?
Download the full report:
https://www.exacttarget.com/benchmark-2014/social-engagement-fb?ls=Blog&lssm=Corporate&lss=Blog.2014BenchmarkReport.FB&camp=701A0000000xhBqIAI&content=701A0000000xhBqIAI
Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video...Nanigans
To arm online marketing teams with essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q3 2016.
Our latest advertising report highlights:
- CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
- Insights on how marketers are generating higher return on ad spend
- Global growth in adoption of Facebook’s Audience Network
This benchmark report highlights key trends seen by companies leveraging Nanigans advertising automation software to grow the revenue impact of their direct response advertising campaigns on Facebook.
Visibility - How to Attract the Modern Insurance ConsumerRyan Hanley
Attracting the modern insurance consumer has everything to do about message and almost nothing to do with tactics or strategy. In this new presentation, we discuss the concept of "Visibility" and message. Attendees learn how to harness the power of storytelling, content marketing and audience building to generate new business revenue for their agency.
Presentation for the 2015 Life and Annuity Symposium in NY.
This presentation discusses the potential for life insurance to be disrupted by online distribution.
Banking on Digital: Generating Value from Digital Investmentsaccenture
Customers now inhabit an “always-on,” connected world, and they demand seamless, digitally enabled experiences from all their providers. If banks fail to deliver, customers will go elsewhere.
We surveyed 200+ employees in financial services. This is what we found... See results and suggestions that can help you improve your job at your bank or credit union.
"Digital Banking" by Nikolay Spasov
The presentation was part of the 2016 Digital Marketing Masterclass organized by Interactive Advertising Bureau (IAB) Bulgaria and New Bulgarian University (NBU). The scope of the lecture is to present the current trends in banking and the available technologies that are supporting the industry.
Philippe Gelis, CEO & Co-Founder of Kantox, talking about the next 10 years in Fintech; A new co-petitive eco-system starts emerging within the financial sector
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
Creating a Digital Banking Strategy - 01.23.15Calvin Turner
Today, the new buzzword in business is “Digital Strategy”. The problem, however, is that if you ask a group of business professionals to define "Digital Strategy" to you, depending on the industry, who you ask, and the ages of the respondents (yes, the generational perspective makes a difference), you will likely get a wide variety of different responses to that simple question. To illustrate this point, in a December 2014, Digital Banking research study published by Celent, when banking executives were asked what “Digital” means for them, they responded with a diverse – and sometimes inconsistent – set of answers. But invariably, mobile devices and social media are usually included somewhere in the answer. So, let's begin the discussion by clearing up a common misconception: an organization's Digital Strategy is NOT enabling/allowing customers to use mobile devices to communicate and conduct business. They are certainly components of a Digital Strategy, but the true definition of a Digital Strategy is much broader than that.
Driving Sales Executive Summit - Most Valuable Insights Winner - What Vehicle...Ian Cruickshank
Should Dealers Put So Much Emphasis on Leads?
Key Performance Indicators (KPIs) are important to any business function. It is no different in the world of digital marketing for automotive dealerships. The predominant metric is lead submissions on any one of many lead forms. In fact, this metric is perceived to be so important that many dealerships disregard many other metrics and use this as the only gauge of their marketing efforts.
Though, more recently, there has been a growing movement of dealership marketing experts claiming that “lead forms are dead” or “shoppers don’t like filling out forms” and that it’s Vehicle Detail Page (VDP) engagement that should the be the main metric to measure - not lead submissions....
This white paper answers the following questions:
Should lead submissions count as the most important digital marketing metric since they only account for 24% of all interested shoppers?
What, if any, is a better metric to use to that correlates marketing efforts to vehicle sales?
It’s no secret that 2014 holds several promising opportunities for Inbound Marketers. The industry is projected to see a lot of continued growth; aided by increased budgets for the year. According to the Moz Industry Survey, there seem to be a few slight shifts in demand for certain Marketing activities, which ultimately has an effect on where Marketers are allocating most of their time.
Annual b2b marketing data benchmark report 2015Toni Wijaya
The marketing database sits at the heart of this machine and now has an inextricable linkage to your success in building interest, driving engagement and ultimately creating revenue. While enhanced analytics are increasingly seen as a key tool to identifying new sales opportunities and improving efficiency, so much of your success as marketers still boils down to how well your contact and company data is maintained, and how well it aligns with your go-to-market strategy. More than ever, you are measured by your ability to serve up content that helps customers prioritize and accelerate through the buyer journey. But you have to make sure there is a good fit for your offerings and a valid person on the other end of the line. Your relationship with your sales teams and your CEO depends on it.
3Funnel surveyed 111 marketing executives on the software tools they use on a regular basis. The respondents were whittled down into 83 digital marketing professionals.
The respondents were mostly based in London and Dublin with a few from the US.The survey was conducted via online questionnaire between Dec 10th and 27th 2013.
Do you know where to focus your SEO efforts this year?
How has your organization been adapting to an ever-changing landscape of global events?
Wondering how other digital marketers are planning for success moving forward?
There are a lot of new changes and strategies in place for 2022, but one thing remains constant across all of organic marketing – providing the best digital experience for your audience.
Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022.
Watch the State of Organic Marketing webinar to learn:
- How organizations can become more resilient and drive performance with organic marketing strategies.
- Trends in organic marketing budgets and the top channels of focus.
- The top SEO priorities around collaboration and productivity.
In this webinar, Jenny Li, Conductor's Product Marketing Manager, and Sara Tejelo, Market Research Analyst, describe the changes enterprise organizations plan to implement this year.
As opposed to focusing on paid marketing first, understanding the crucial role of organic marketing can help you determine what type of well-rounded marketing approach is best suited for your success.
Based on the data, get insights into what organic strategies you'll need to implement to find the right focus areas and gain influence within your organization.
Cover Sheet
Name of Students in Group
1. Yuanhan Cheng
2. Yunzhi Feng
3. Ruikun Ma
Name of Company (Ticker): Match Group (MTCH)
Current Stock Price:
Estimated VPS
Recommendation:
P=80.1
V=111.4
Buy
Date: May 5, 2020
Name of Comparable (Ticker): Spark Networks (LOV)
1. Industry & Strategy Analysis
1.1 Industry Overview
The current dating services market is segmented into three sub-sectors, matchmaking, online dating and casual dating. Matchmaking serves the purpose for life partners who are willing to enter into a long-term committed relationship by mathematical algorithms. Online dating offers a platform where members can chat, flirt or fall in love which focused on casual contacting among the members. Users normally carry out the search by their own by applying search filters based on criteria such as age or other attributes. Casual dating establishes sexually oriented contacts which clearly focus on non-committal erotic adventures. Match Group falls in the subsectors of primarily Matchmaking and also Online dating.
Growth potential, especially in the U.S. The global revenue in the Dating Services market amounts to US$5.7 billion in 2019. Most of the revenue is generated in the Matchmaking category. When comparing figures globally, it can be noted that most of the revenue is generated in the U.S. with US$1.8 billion in 2019, followed by Europe, which had a revenue of US$1.1 billion in 2019. Revenues in China are the smallest in this comparison with US$1.1 billion in 2019.
Source: Statista
New initiatives and cooperation bringing in more opportunities In the future, dating apps with new concepts will be established, such as Whispar, where users can create an audio-profile. Many different algorithms are being developed to find the most compatible matches. For example, Tinder cooperates with Spotify to match potential partners based on their taste in music. New algorithms and AI-powered solutions like AIMM, Bernie or betterhalf will also boost new developments. Furthermore, we expect Dating Services to converge with social networks. Dating portals will focus less on the search for a partner for life and will rather place more emphasis on meeting new people instead (like Badoo). Also, social media platforms like Facebook are already rolling out their own dating features, boasting advantages many other providers don't have more than 2 billion active users.
Unsettled competition landscape The dating industry is competitive and has no single, dominant brand globally. Although Match is undoubtedly the largest public company in the sector, the apps in Match’s portfolio, Tinder, PlentyOfFish, OkCupid, and match.com, still compete with a large number of other matchmaking apps. Tinder is currently Top 3 in the U.S. market and the rank of top dating apps are still changing, making opportunities for every market player. Many social media platforms are gradually entering the matchmaking industry as well.
Source: Statista
1.2 C.
Adobe Scene7 2010 Mobile Commerce SurveyCarla Dias
New Mobile Study!
The Mobile Race is on. Are you First, Middle or Last?
Discover what your peers are planning & doing in mobile
Mobile commerce is reaching critical mass.
As eBay and Amazon lead the way, generating billions in sales on goods purchased via wireless devices, businesses of all stripes are eyeing mobile. But what are they doing to advance their mobile strategy? Where are they investing? What are the strategic areas of executions they're planning for? What is their strategic entry point to launch a mobile presence?
For answers, see the first annual mobile survey, Adobe Scene7 2010 Mobile Commerce Survey: Are You Dialed In?
The survey will also unveil insights and early lessons on what is working in mobile commerce, including:
• Leading m-commerce strategies
• Popular m-commerce deployments
• Mobile viewing features that convert
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
Financial planning and analysis (FP&A) functions are at the forefront of guiding organizational performance and supporting the decision-making process. Over the years, the challenges faced by management have required different planning approaches and techniques. Some have stayed and become ‘the norm’, for example driver-based planning. Yet, at the same time, the technological systems that underpin FP&A’s work have been constantly evolving to support faster decision-making, more scenarios and increasing volumes of data.
How do I use for Bing SEO?
Optimizing your website for Bing SEO involves understanding Bing’s ranking factors, including keyword relevance, backlinks, page authority, and social signals. By creating high-quality content, building backlinks from authoritative websites, optimizing website metadata, and having an active social media presence, businesses can improve their search rankings on Bing.
Does Bing matter for SEO?
Yes, Bing is important for SEO, as it handles millions of search queries daily and has a significant market share. Optimizing for Bing can help businesses reach a wider audience and improve search rankings.
How do I rank in Bing Places?
To rank on Bing Places, businesses must claim their listing, ensure their information is accurate and complete, and optimize their listing with relevant keywords and images. Positive reviews on third-party sites like Yelp, TripAdvisor, and Facebook can also improve a business’s ranking on Bing Places.
How do businesses use Bing Places?
Bing Places allows businesses to create a free listing in Bing search results and Bing Maps. The listing provides customers with essential information about the business, such as an address, phone number, hours of operation, reviews, and photos. By optimizing their Bing Places listing, businesses can improve their visibility in local search results, attracting more customers.
What is Bing Places?
Bing Places is a free online directory service provided by Bing that allows businesses to create a listing that appears in Bing search results and Bing Maps. The listing provides customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
How do I add my business to Bing Maps?
To add your business to Bing Maps, you must create a Bing Places listing, verify it, and ensure your listing information is accurate and complete. In addition, adding relevant keywords and images to your listing ensures that your business appears correctly on Bing Maps.
What is Bing My Business?
Bing My Business is not a separate product or service but refers to using Bing Places for Business to manage a business’s online presence on Bing. By creating a listing on Bing Places, businesses can provide customers with crucial information about their business and improve their local search rankings.
Does Bing have something like Google My Business?
Yes, Bing has a similar service called Bing Places for Business. Like Google My Business, it allows businesses to manage their online presence on Bing by creating a listing that appears in Bing search results and Bing Maps, providing customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
Google AdWords Enhanced Campaigns Guide
Google AdWords introduces enhanced campaigns to make it easier for advertisers to promote marketing messages based on people’s context like their location, the device they are using and the time of day – all within a single campaign.
This paper explains: 1. What enhanced campaigns are 2. How to plan your upgrade to enhanced campaigns 3. How to upgrade your campaigns to enhanced campaigns 4. The upgrade process for some example campaigns.
This article attempted to meet the challenge of combining two extensive topics, both equally important for modern publishing: branding and social media. It has been shown how branding and social media can function as a virtuous cycle. It has also been shown how branding strategies can be used in the publishing context, and how author, publisher, product or series branding strategies contribute to general strategic brand management. Branding strategies and social media opportunities complement each other in theory, the survey findings have confirmed the hypothesis that publishing products that can be associated with social media offerings have an increased probability of customers purchasing the products. Hence, making use of social media for branding and brand management in publishing is viable from both a theoretical perspective and from a practical point of view since it helps publishers pursue branding strategies that both support their commercial goals and at the same time are successful with and adopted by consumers.This research can confidently state that social media strategies behind publishing products increase purchase probability. Online Journal of Communication and Media Technologies Volume: 1 – Issue: 4 – October - 2011 Using Social Media for Branding in Publishing Dr. Bettina Lis Assistant Professor Media Management (Prof. Dr. Heinz-Werner Nienstedt) Johannes Gutenberg University, Mainz Department of Communication.
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between
companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Fifty-two times a year, MarketingSherpa offers its renowned Chart of the Week – a
concise, yet thorough visual summary of Sherpa’s proven research, findings and lessons
learned. Covering the questions and topics that today’s marketers find most relevant,
these charts take mere minutes to read, but provide the detailed information you need to
make your marketing more effective.
In September 2012, LinkedIn announced a new look for its Company Pages. From a
usability perspective, this release became an effort in bringing a better experience to
LinkedIn members. But what did the rollout mean for marketers?