In The Last Half Decade, EverydayFamily.com Has Delivered Thousands of Policy Holder Applications To Gerber Life Insurance, Resulting In Millions In New Revenue.
The following slide deck was created for an IMC cause marketing course. I evaluated CVS Health's Be The First campaign which is aimed to decrease the number of smokers and educate the dangers about smoking.
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
The following slide deck was created for an IMC cause marketing course. I evaluated CVS Health's Be The First campaign which is aimed to decrease the number of smokers and educate the dangers about smoking.
The use of personalities in advertising can make a brand stand out, get enhance attention from the audience and enjoy better recognition of the brand name.
This study demonstrates the power of using live reads, comparing them against recorded commercials using a proven methodology, real campaign and active client.
The KEY INSIGHTS from this report are:
- Overall, live reads were twice as effective as the recorded ads in increasing brand recall and awareness of the tested.
- Live reads were twice as effective as recorded ads, increasing both prompted and unprompted awareness.
- Live reads were also more effective in pushing new customers in store, increasing the number of people who have visited the store by 26%.
For more information, contact the scaresearchdepartment@sca.com.au
An employer's perspective on teaching essential employability skillsLindsey Fair, MBA
From an employer's perspective this study highlights the need for a shift in leadership of who's driving the essential employability skills (EES) agenda from governments and institutions to employers and students. Success with student-demanded career placements, especially those in hyper-competitive marketplaces, are proving to be more related to EES than to the program of study. A variety of resources are being directed to teaching employability skills at many post-secondary institutions; however, no
significant EES gap improvements have been noted in the last decade.
Through a qualitative study using open-ended interview, this research sheds light on what EES gaps exist among employers, who should lead the development of EES, and
how best youth entering the labour market should develop the EES they will need to succeed.
18 educational models for use the DIGITAL WHITEBOARD (DWB)PERE MARQUES
18 educational models for use the DIGITAL WHITEBOARD (DWB).
Includes activities for interactive whiteboard (IWB), document reader and electronic voting systems
This talk was given at the responsive web design event at Manchester Metropolitan university on December 5th 2012. It looks at responsive design from the standards perspective, starting with history, and how we got to where we are now, and looking at the technologies available for practicing RWD in the modern day and in the near future.
How to Guide Innovation in a Changing Education Ecosystem?Andreas Meiszner
As part of the Learning@Work Exploratorium Lab that is run by the European Learning Industry Group (ELIG) within the FP7 funded HoTEL research project we have been running a joint ELIG / Pearson interactive Learnshop that aimed at critically reflecting on how to innovate in a profoundly changing education ecosystem.
A key focus on this Learnshop had been to further advance on the question of how the Pearson efficacy framework might be best scoped, structured and contextualized [e.g. as a part of a larger model] so as to foster its usefulness and applicability as a tool to support TEL for individuals / institutions, through the practical application of the framework with real-life ‘cases’
This document provides an overview on the Learnshop structure and might be of use to those that intend to organize similar activities.
Objetivos y opciones, Jacobo Pastor García VillarrealOECD Governance
Presentación de Jacobo Pastor García Villarreal, Especialista en reforma regulatoria, División de Política Regulatoria, OCDE, en el Taller de capacitación para la elaboración y evaluación de manifestaciones de impacto regulatorio, Cuernavaca, México, 11-12 Noviembre 2014, Sesión 3. Información adicional disponible en http://www.oecd.org/gov/regulatory-policy/
For advertisers in the online advertising space, partnership marketing is the ideal solution to current ecosystem challenges – due to its ability to increase brand equity, enabling improved targeting accuracy and higher ROI.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
An employer's perspective on teaching essential employability skillsLindsey Fair, MBA
From an employer's perspective this study highlights the need for a shift in leadership of who's driving the essential employability skills (EES) agenda from governments and institutions to employers and students. Success with student-demanded career placements, especially those in hyper-competitive marketplaces, are proving to be more related to EES than to the program of study. A variety of resources are being directed to teaching employability skills at many post-secondary institutions; however, no
significant EES gap improvements have been noted in the last decade.
Through a qualitative study using open-ended interview, this research sheds light on what EES gaps exist among employers, who should lead the development of EES, and
how best youth entering the labour market should develop the EES they will need to succeed.
18 educational models for use the DIGITAL WHITEBOARD (DWB)PERE MARQUES
18 educational models for use the DIGITAL WHITEBOARD (DWB).
Includes activities for interactive whiteboard (IWB), document reader and electronic voting systems
This talk was given at the responsive web design event at Manchester Metropolitan university on December 5th 2012. It looks at responsive design from the standards perspective, starting with history, and how we got to where we are now, and looking at the technologies available for practicing RWD in the modern day and in the near future.
How to Guide Innovation in a Changing Education Ecosystem?Andreas Meiszner
As part of the Learning@Work Exploratorium Lab that is run by the European Learning Industry Group (ELIG) within the FP7 funded HoTEL research project we have been running a joint ELIG / Pearson interactive Learnshop that aimed at critically reflecting on how to innovate in a profoundly changing education ecosystem.
A key focus on this Learnshop had been to further advance on the question of how the Pearson efficacy framework might be best scoped, structured and contextualized [e.g. as a part of a larger model] so as to foster its usefulness and applicability as a tool to support TEL for individuals / institutions, through the practical application of the framework with real-life ‘cases’
This document provides an overview on the Learnshop structure and might be of use to those that intend to organize similar activities.
Objetivos y opciones, Jacobo Pastor García VillarrealOECD Governance
Presentación de Jacobo Pastor García Villarreal, Especialista en reforma regulatoria, División de Política Regulatoria, OCDE, en el Taller de capacitación para la elaboración y evaluación de manifestaciones de impacto regulatorio, Cuernavaca, México, 11-12 Noviembre 2014, Sesión 3. Información adicional disponible en http://www.oecd.org/gov/regulatory-policy/
For advertisers in the online advertising space, partnership marketing is the ideal solution to current ecosystem challenges – due to its ability to increase brand equity, enabling improved targeting accuracy and higher ROI.
At GreenRoom, we’re master storytellers and digital doyens for some of the most innovative brands. Our award-winning public relations, social media and design teams craft integrated marketing campaigns that garner media attention across North America.
Green Mars Media has launched an expanded marketing service for local clients in Sanford, NC. They have an expert team on hand to help with rankings growth and lead generation. Find out more at: https://greenmarsmedia.com
7 Winning Digital Marketing Strategies for 2018 Medicare AEPScott Levine
Medicare Marketing for 2018 AEP is going to have a distinctly different digital flavor. That’s because this year’s Boomer audience now consumes more of their media digitally.
According to a Limelight Networks report, “Baby boomers spend more time online than millennials: 51% of baby boomers spend 15 hours per week online, while only 41% of millennials
spend the same amount of time online. And according to Pew Research, nearly 80% of Baby Boomers are Internet users.
Medicare marketers who have relied on the tried and true workhorse of direct mail to deliver their Medicare Marketing messaging, will have to evolve to and become immersed in the world of digital marketing -- ready or not. What’s more,
direct mail isn’t going away anytime soon. So the added complexity of integrating multiple channels of media with direct mail and understanding both the integration and the
attribution of these channels has caused many Medicare marketers to stop, and take notice that a new digital day has dawned in Medicare marketing.
And some are simply not ready. Many marketers experienced in direct mail and print haven’t felt the need to move into digital, since the prior generations of Medicare recipients weren’t patronizing digital channels. Now all that has
changed. And with it, so has Medicare marketing.
Let’s discuss the 7 proven winning digital marketing strategies for 2018 Medicare AEP.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Want to see how Ballyhoo Mobile can help you? Review our offerings in SMS, mobile website development, mobile app creation (iPhone, Blackberry, Android), and in-application banner ad placement.
High-Commission Affiliate Programs in 2023.docxuswa68
In the dynamic world of online entrepreneurship, affiliate marketing continues to be a popular and lucrative strategy for generating passive income. One of the critical factors that can significantly impact an affiliate marketer's success is the commission rate offered by affiliate programs. In 2023, the landscape of affiliate marketing is evolving, and high-commission affiliate programs are taking center stage.
Facebook Lead Generation - LearnDirect - Case study.pdfNikita Vdovenko
In 7 months, we've established a steady flow of high-quality leads that are more easily turned into course sales. We have assisted in breaking the client's sales record and achieved a consistent ROI of more than 400% for 3 consecutive months in a row.
NN.PARTNERS
WE DELIVER GROWTH
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
how to sell pi coins in South Korea profitably.DOT TECH
Yes. You can sell your pi network coins in South Korea or any other country, by finding a verified pi merchant
What is a verified pi merchant?
Since pi network is not launched yet on any exchange, the only way you can sell pi coins is by selling to a verified pi merchant, and this is because pi network is not launched yet on any exchange and no pre-sale or ico offerings Is done on pi.
Since there is no pre-sale, the only way exchanges can get pi is by buying from miners. So a pi merchant facilitates these transactions by acting as a bridge for both transactions.
How can i find a pi vendor/merchant?
Well for those who haven't traded with a pi merchant or who don't already have one. I will leave the telegram id of my personal pi merchant who i trade pi with.
Tele gram: @Pi_vendor_247
#pi #sell #nigeria #pinetwork #picoins #sellpi #Nigerian #tradepi #pinetworkcoins #sellmypi
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
BYD SWOT Analysis and In-Depth Insights 2024.pptxmikemetalprod
Indepth analysis of the BYD 2024
BYD (Build Your Dreams) is a Chinese automaker and battery manufacturer that has snowballed over the past two decades to become a significant player in electric vehicles and global clean energy technology.
This SWOT analysis examines BYD's strengths, weaknesses, opportunities, and threats as it competes in the fast-changing automotive and energy storage industries.
Founded in 1995 and headquartered in Shenzhen, BYD started as a battery company before expanding into automobiles in the early 2000s.
Initially manufacturing gasoline-powered vehicles, BYD focused on plug-in hybrid and fully electric vehicles, leveraging its expertise in battery technology.
Today, BYD is the world’s largest electric vehicle manufacturer, delivering over 1.2 million electric cars globally. The company also produces electric buses, trucks, forklifts, and rail transit.
On the energy side, BYD is a major supplier of rechargeable batteries for cell phones, laptops, electric vehicles, and energy storage systems.
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
5 Tips for Creating Standard Financial ReportsEasyReports
Well-crafted financial reports serve as vital tools for decision-making and transparency within an organization. By following the undermentioned tips, you can create standardized financial reports that effectively communicate your company's financial health and performance to stakeholders.
Yes of course, you can easily start mining pi network coin today and sell to legit pi vendors in the United States.
Here the telegram contact of my personal vendor.
@Pi_vendor_247
#pi network #pi coins #legit #passive income
#US
Gerber Life Insurance Advertising Analytics - EverydayFamily.com
1. Advertising Analytics: Gerber Life Insurance Company
In The Last Half Decade, EverydayFamily.com Has
Delivered Thousands of Policy Holder Applications
To Gerber Life Insurance, Resulting In Millions In
New Revenue.
2. Advertising Analytics: Gerber Life Insurance Company
The Gerber Life Insurance Company wanted to increase sales of its products, overall efficien-
cies and ROI. The company continues to seek the expertise of EverydayFamily.com’s Life Stage
Marketing team to grow Gerber Life’s customer base by identifying which new moms were
most likely to buy an insurance policy for their babies and creating and executing a conversion
strategy to migrate these moms from “decision” mode, to funded Gerber Life policyholder.
The following case study from EverydayFamily.com and Gerber Life Insurance provides an
example of how integrated marketing, for the delivery of digital advertising, aligned with a
customized measurement approach, can drive both greater efficiency and effectiveness for
performance-based advertisers, year after year.
The challenge
The Gerber Life Grow-Up Plan is an affordable insurance policy that parents can purchase for
their children. The policy is whole life insurance that builds cash value as children grow up.
At age 18, the child can take over the insurance policy. The primary target audience is young,
middle class families. Gerber Life had used direct mail as an acquisition tool for many years
and had utilized email marketing in more recent years with growing success, but contin-ued
to search for a solution that would provide its desired level of ROI
3. EverydayFamily.com and Gerber Life collectively believe that the right strategy, measurement
and optimization are critical to the success of digital advertising. This is in stark contrast to
what many publishers consider the commoditizing of advertising through ad exchanges and
third-party ad aggregators.
It’s only through a deep relationship with EverydayFamily.com for more than half a decade,
that Gerber Life has been able to evaluate and improve the quality and efficacy of its digital
media at each stage of the advertising process: objectives, in-campaign and post-campaign.
Advertising Analytics: Gerber Life Insurance Company
The Gerber Life Digital management team has worked with the EverydayFamily.com Mar-
keting team to build a long term, sustainable, strategic approach to planning, executing and
measuring the effectiveness of digital advertising to drive lead generation, brand awareness
and new Gerber Life policyholders.
The approach
4. Advertising Analytics: Gerber Life Insurance Company
In-Campaign
For a growing portion of its digital media spending, Gerber Life relies on performance-based
media buying, with measurable ROI. To that end, EverydayFamily.com generated insurance
applications for their juvenile life insurance program, as well as provided branding and pro-
gram support through solo emails, targeted on-site banners, social media, targeted newsletters,
custom embed programs and quality co-registrations.
This process successfully created a secure, reliable environment that leveraged brand trust
within EverydayFamily.com’s members and resulted in higher application rates than typically
seen by Gerber Life.
To achieve Gerber Life’s objectives, EverydayFamily.com and Gerber Life created a
cobranded multichannel acquisition and remarketing program to obtain the highest
volume of new policies, while maintaining the overall policy value and ROI.
Objectives
Solo Email
Life Stage Newsletters
Social Media
Custom Embedded Application Program,
since January 2008
Performance -based ROI
5. Advertising Analytics: Gerber Life Insurance Company
EverydayFamily.com worked closely with the Gerber Life team year after year to identify oppor-
tunities for improvement and to adjust campaign performance based on Gerber Life’s KPI. Based
on these performance indicators, Campaign optimization is then carried out at the publisher
level, with EverydayFamily.com making adjustments on site channels to improve Gerber Life’s
ROI and conversion of overall efforts to drive new Policyholders.
Post-Campaign
Finally, to evaluate the actual impact of the campaign, Gerber Life and EverydayFamily.com used
objectives against delivery metrics that evaluate the conversion from digital advertising efforts.
Armed with meaningful data, Gerber Life and EverydayFamily.com are able to measure changes
in key conversion metrics in addition to the gross conversion lift generated by its campaigns. In-
sights gleaned from these studies inform in-campaign optimization and improve future campaign
planning and execution.
Applications completed
145%Custom
Embedded
Application:
125%On-Site
Banners:Goal
110%Solo Email:
6. Advertising Analytics: Gerber Life Insurance Company
EverydayFamily.com has built a long-term, integrated consumer marketing relationship
with Gerber Life to drive brand awareness, brand equity and most importantly, Gerber
Life Policyholders.
The results
The integrated, multi-channel approach that supported this campaign led to the overall success of
the partnership marketing plan.
We worked closely with Gerber Life to develop a co-branded environment for our members where
we leveraged the brand trust we have with our members to present an amazing opportunity from
an iconic brand like Gerber.
The custom solution has proven to be a highly effective channel to drive new insurance applica-
tions in a secure trusted environment, leveraging both parties brand equity.
THOUSANDS
APPLICATIONS
IN 5-YEARS
MILLIONS
IN NEW REVENUE
“By working with the Partnership team at EverydayFamily.com, you gain a trusted ally with
a strategic focus on growth through marketing innovation.
EverydayFamily.com partners with quality brands, like Gerber, to help it achieve its business
goals. EverydayFamily.com leverages its many channel assets to the benefit of brand partners
like Gerber, to drive brand differentiation, consumer engagement and sales.”
NOAH ANDERSON, CEO
EverydayFamily.com
7. Advertising Analytics: Gerber Life Insurance Company
It also evaluates the degree to which impressions reach the campaign target audience, based
on real-world performance against vertical competitors.
About Gerber Life Insurance
EverydayFamily.com and Gerber Life Insurance share a common goal: to help parents raise
happy, healthy children. Gerber Life Insurance has an additional goal. Its their mission to be
the brand that parents trust to help them achieve financial security and protection for their
families. By providing affordable, industry-leading, juvenile life insurance, and other insurance
products, they strive to give customers the comfort and peace of mind they deserve.
About EverydayFamily.com
EverydayFamily.com (EF) is a family driven website – in every sense – featuring a growing
community of more than three million members who share their everyday parenting
experiences. EF is an online home and established resource for experts and parents who have
advice and information to share, as well as those who are seeking guidance and support as they
move through their family’s journey, from preconception, to preschool, and beyond. EF invites
everyone to get comfortable and share stories, thoughts, advice, and opinions with other
families. The editors at EF, as well as the entire EF community, are dedicated to providing daily
content for families seeking advice, information, and support… and to giving back to the
communities supporting us.
About EverydayFamily.com’s Partnership Marketing
To learn more about the EverydayFamily.com approach to
advertising, please contact:
Tony.Golden@EverydayFamily.com
EverydayFamily.com’s Partnership Marketing is an integrated solution for complete
campaign delivery validation and in-flight optimization. Unlike existing ad-exchange,
ad network or RON solutions, partnership marketing provides communication,
delivered across a variety of channels, such as ads delivered in-view, in the right
geography, in a brand-safe environment.