This document provides guidelines for effective email prospecting. It discusses:
1) Doing research on prospects and their industries before initiating contact to demonstrate value and alignment with their priorities.
2) Crafting emails that are simple, valuable, aligned with prospect objectives and priorities to pass their "SNAP check" and avoid being deleted.
3) Finding a valid business reason for contacting prospects beyond just selling, such as helping with goals, challenges or strategic initiatives uncovered during research.
Surviving the MLM Business with Ease!.pdfblueyanky
The document provides guidance on how to survive in the multi-level marketing industry. It discusses choosing the right company by considering factors like the product background, marketing plan, team, and industry trends. It also describes different types of people who join MLMs and highlights the importance of exposure to the industry before selecting a company. The overall message is that success requires choosing a company and approach that suits one's goals and abilities.
Why Salespeople Fail . . . and what you can do about it!Tom Mallens 📈 💯
The document discusses why salespeople fail and provides an overview of the Sandler Selling System as a better alternative to traditional selling approaches. It explains that most salespeople unknowingly follow the prospect's system rather than having their own effective system. The prospect's system is designed to turn the salesperson into an unpaid consultant who provides free information without any commitment to a sale. It also summarizes the key steps of the Sandler Selling System, which frames the sales call as a business meeting between equals and focuses on building rapport and understanding the prospect's needs rather than manipulative selling techniques.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Neil patel a-step-by-stepguidetowinningalmosteverysinglenegotiationpgbfer
The document provides a 4-step strategy for winning negotiations: 1) Identify realistic business problems that cost money, 2) Create solutions to the problems, 3) Suggest an aggressive but realistic timeline, 4) Frame questions to get a "yes" response. Key aspects include thorough preparation, focusing on money impacts, flexibility to address objections, and persistence when facing rejections. The strategy has helped the author win many deals through cold calls and pitches to large companies.
This document provides coaching and scripts for network marketers to address common objections from prospects, such as concerns that multi-level marketing is a pyramid scheme. It recommends acknowledging the prospect's perspective, asking about their past experiences, and guiding them to understand that inadequate training, not the business model itself, was the reason for any lack of success. The document presents word-for-word responses to objections that position proper training as the key to success and differentiate the opportunity being presented from the prospect's past experiences. It advises referring prospects to an independent video about network marketing and closing by inviting them to learn more.
BSRP identified 12 behavioral patterns associated with sales call reluctance or inhibited social contact initiation syndrome. These behaviors can limit the number of prospecting attempts made by salespeople. BancorpSouth Insurance sent some of its sales staff through a BSRP training program to address sales call reluctance. The program helped generate a 335% increase in prospecting attempts in the 4 weeks following the training. Hiring salespeople who are willing to prospect is important for sales managers, as 80% of salespeople do not last a year, and prospecting new customers is key to generating business.
Top 52 marketing manager interview questions and answers pdfHippieShake789
This document provides an ebook on marketing manager interview questions and answers. It includes 52 marketing manager interview questions with answers in PDF format. It also provides 12 tips to prepare for a marketing manager interview. Additional resources are listed, including ebooks, blog posts, and websites with job interview questions, answers, and tips. Sample marketing manager interview questions covered include telling about yourself, career goals, weaknesses, strengths, reasons for leaving previous jobs, why the employer should hire you, accomplishments, expectations for the first 90 days, salary expectations, and questions to ask the employer.
The document discusses the top 10 reasons that a sales team gave for why they think they are successful salespeople. The reasons include: 1) having great customer service and communication skills, 2) being honest, 3) building lasting relationships, 4) listening first before talking, 5) following through on promises, 6) earning customer trust over time, 7) networking, 8) hustling and working hard, 9) knowing the product or industry inside and out, and 10) having a natural gift for sales. The document emphasizes the importance of customer service, honesty, building relationships, listening, following through on commitments, and gaining in-depth knowledge to be successful in sales.
Surviving the MLM Business with Ease!.pdfblueyanky
The document provides guidance on how to survive in the multi-level marketing industry. It discusses choosing the right company by considering factors like the product background, marketing plan, team, and industry trends. It also describes different types of people who join MLMs and highlights the importance of exposure to the industry before selecting a company. The overall message is that success requires choosing a company and approach that suits one's goals and abilities.
Why Salespeople Fail . . . and what you can do about it!Tom Mallens 📈 💯
The document discusses why salespeople fail and provides an overview of the Sandler Selling System as a better alternative to traditional selling approaches. It explains that most salespeople unknowingly follow the prospect's system rather than having their own effective system. The prospect's system is designed to turn the salesperson into an unpaid consultant who provides free information without any commitment to a sale. It also summarizes the key steps of the Sandler Selling System, which frames the sales call as a business meeting between equals and focuses on building rapport and understanding the prospect's needs rather than manipulative selling techniques.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Neil patel a-step-by-stepguidetowinningalmosteverysinglenegotiationpgbfer
The document provides a 4-step strategy for winning negotiations: 1) Identify realistic business problems that cost money, 2) Create solutions to the problems, 3) Suggest an aggressive but realistic timeline, 4) Frame questions to get a "yes" response. Key aspects include thorough preparation, focusing on money impacts, flexibility to address objections, and persistence when facing rejections. The strategy has helped the author win many deals through cold calls and pitches to large companies.
This document provides coaching and scripts for network marketers to address common objections from prospects, such as concerns that multi-level marketing is a pyramid scheme. It recommends acknowledging the prospect's perspective, asking about their past experiences, and guiding them to understand that inadequate training, not the business model itself, was the reason for any lack of success. The document presents word-for-word responses to objections that position proper training as the key to success and differentiate the opportunity being presented from the prospect's past experiences. It advises referring prospects to an independent video about network marketing and closing by inviting them to learn more.
BSRP identified 12 behavioral patterns associated with sales call reluctance or inhibited social contact initiation syndrome. These behaviors can limit the number of prospecting attempts made by salespeople. BancorpSouth Insurance sent some of its sales staff through a BSRP training program to address sales call reluctance. The program helped generate a 335% increase in prospecting attempts in the 4 weeks following the training. Hiring salespeople who are willing to prospect is important for sales managers, as 80% of salespeople do not last a year, and prospecting new customers is key to generating business.
Top 52 marketing manager interview questions and answers pdfHippieShake789
This document provides an ebook on marketing manager interview questions and answers. It includes 52 marketing manager interview questions with answers in PDF format. It also provides 12 tips to prepare for a marketing manager interview. Additional resources are listed, including ebooks, blog posts, and websites with job interview questions, answers, and tips. Sample marketing manager interview questions covered include telling about yourself, career goals, weaknesses, strengths, reasons for leaving previous jobs, why the employer should hire you, accomplishments, expectations for the first 90 days, salary expectations, and questions to ask the employer.
The document discusses the top 10 reasons that a sales team gave for why they think they are successful salespeople. The reasons include: 1) having great customer service and communication skills, 2) being honest, 3) building lasting relationships, 4) listening first before talking, 5) following through on promises, 6) earning customer trust over time, 7) networking, 8) hustling and working hard, 9) knowing the product or industry inside and out, and 10) having a natural gift for sales. The document emphasizes the importance of customer service, honesty, building relationships, listening, following through on commitments, and gaining in-depth knowledge to be successful in sales.
7 steps to small bussiness marketing successLUONG NGUYEN
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 1 emphasizes establishing a clear marketing strategy before implementing tactics. This involves narrowly defining an ideal client through analyzing current profitable and referring clients. It also involves differentiating the business from competitors to clarify what makes the business unique. The strategy provides the foundation to build an effective marketing plan through the remaining 6 steps.
Building A Powerful Center of Influence (Notes Version)SalezWORKS
The document provides guidance on developing and leveraging a center of influence for business development purposes. It discusses identifying key clients and influencers, conducting research on their connections and challenges, scheduling meetings to understand how they view your relationship and value, asking for introductions to expand your network, following up, adding value, and making lives better to strengthen relationships over time. The goal is to recognize existing clients as potential referral sources to new prospects and continuously deepen your understanding of clients to better serve their needs and retain their business.
This document discusses the "Contribution Factor" as the key to marketing professional services effectively. It outlines seven marketing principles, with the Contribution Factor at the core. The Contribution Factor means providing value to prospects at every stage by focusing on their needs rather than just talking about yourself. The principles discussed are: 1) Marketing as a game to move prospects through stages, 2) Developing an expansive marketing mindset, 3) Using contribution-focused marketing messages, 4) Having contribution-focused conversations, 5) Providing high-value marketing materials, 6) Implementing effective marketing strategies, and 7) Tracking results and refining efforts. The overall message is that focusing on contribution makes marketing easier and attracts the right
This document provides an overview of common sales objections and strategies for overcoming them. It discusses 5 main categories of objections: value/ROI, urgency, credibility, lack of pain, and lack of authority. For each objection, it identifies the underlying belief and gives examples of how it may be expressed. The document also explains how to distinguish objections from outright refusals and discusses when objections typically arise in the sales process, such as during cold calls, initial meetings, presentations, and negotiations. Overall, the document aims to help salespeople better understand objections and prepare effective responses.
This document provides tips and techniques for successful MLM recruiting. It discusses the importance of recruiting for MLM success and describes powerful recruiting methods. Some key points include:
- Recruiting new people into your business consistently is important for building your business. MLM leaders who can recruit well tend to be most successful.
- Developing a recruiting mindset, making friends, telling good stories, listening and asking questions, enthusiasm, and having big dreams are effective recruiting techniques.
- Always focus on the prospect's wants and needs, not your own. Recruit through their perspective. Use words they understand instead of MLM jargon.
- Let prospects do most of the talking to understand them better
9 things they don't teach you in business schoolCraig Morantz
The document provides 9 lessons for entrepreneurs that are not typically taught in business school. The lessons are: 1) It takes five contacts to properly apologize to a disappointed customer; 2) Having the strongest understanding of reality and taking decisive action leads to victory; 3) Core company values should guide decision making; 4) Email is not an effective communication tool; 5) Pay yourself well and don't be afraid to pay others more; 6) Focus on when tasks will be done, not just deciding what to do; 7) Good ideas rarely come from the office; 8) Don't follow competitors but be aware of them; 9) Some level of dishonesty is typically involved when negotiating and selling.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Radio Show 2015 - Presenters Template_Jenna FoxJenna Fox
This document contains advice from several radio and media professionals on how to advance in one's career. Some of the key points made include:
- Treat everyone with respect, from interns to executives, as you never know where people may end up in their careers. Volunteer for projects to demonstrate leadership abilities.
- Make mistakes as opportunities to learn, but don't repeat the same mistakes. Stay out of gossip and focus on being a problem solver.
- Set goals and share them with managers to gain feedback. Develop expertise in an area and become a mentor.
- Get involved in the community to build trust and open doors. Praise employees publicly for their successes.
This document provides guidance on improving sales calls and prospecting. It discusses defining a valid business reason for every sales call to focus on the customer's needs. It also covers properly timing prospecting by respecting business hours, asking for the customer's time, and being willing to reschedule. Additionally, it recommends defining an ideal customer profile by analyzing best and worst past customers to prioritize prospects that align well. While no prospect will be a perfect fit, focusing efforts on those with overlapping characteristics can maximize time and results.
What You Should Expect from Your Advertising Agency Account ExecutivesCarlton Associates Inc
The role of the account executive (AE) in advertising agencies is changing and many current AEs are underperforming. To maximize AEs' contributions, agencies should define the ideal 21st century AE. This includes assessing AEs' basic human characteristics like intelligence and curiosity. It also involves defining seven key responsibilities like having a business mindset, diagnostic skills, and understanding non-traditional media. Both AEs and agency leadership must work to develop the necessary skills and ensure AEs fulfill strategic rather than just tactical roles. Properly configured, the AE position can provide professional rewards while helping clients and agencies succeed.
Principles of Breakthrough: A Practical Guide for LeadersDhawal Tank
These Principles are distilled down based on the best practices of the most effective executives, consultants, and leaders in the world. They are just as applicable to marketing, sales, operations, as they do to human problems.
You will find the definitions here will guide your thinking No matter how complex, immediate, or aggravating the challenge, this proven set of Principles can be applied to solve it.
They are tested in the real world not just by me but by the hundreds of professionals who have created massive breakthroughs in their organizations through it.
Don’t let their simplicity fool you. If they seem like common sense, ask yourself: have I applied this?
The document outlines the first step of the Duct Tape Marketing System - developing a strategy before tactics. It emphasizes that having a clear marketing strategy focused on the ideal client and differentiation is essential. The strategy involves narrowly defining the ideal client through understanding highly profitable and referring clients. It also involves finding ways to differentiate the business from competitors through interviews with satisfied customers to understand unique value propositions. With the right strategy in place, a business can then surround it with effective marketing tactics.
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 3 discusses the importance of publishing educational content to build trust and educate potential customers. It recommends using a blog, social media profiles, and participating in review sites to generate helpful, trust-building content on a consistent basis. The goal is to position the business as a knowledgeable resource that potential customers will turn to for information and advice.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
7 steps to small bussiness marketing successLUONG NGUYEN
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 1 emphasizes establishing a clear marketing strategy before implementing tactics. This involves narrowly defining an ideal client through analyzing current profitable and referring clients. It also involves differentiating the business from competitors to clarify what makes the business unique. The strategy provides the foundation to build an effective marketing plan through the remaining 6 steps.
Building A Powerful Center of Influence (Notes Version)SalezWORKS
The document provides guidance on developing and leveraging a center of influence for business development purposes. It discusses identifying key clients and influencers, conducting research on their connections and challenges, scheduling meetings to understand how they view your relationship and value, asking for introductions to expand your network, following up, adding value, and making lives better to strengthen relationships over time. The goal is to recognize existing clients as potential referral sources to new prospects and continuously deepen your understanding of clients to better serve their needs and retain their business.
This document discusses the "Contribution Factor" as the key to marketing professional services effectively. It outlines seven marketing principles, with the Contribution Factor at the core. The Contribution Factor means providing value to prospects at every stage by focusing on their needs rather than just talking about yourself. The principles discussed are: 1) Marketing as a game to move prospects through stages, 2) Developing an expansive marketing mindset, 3) Using contribution-focused marketing messages, 4) Having contribution-focused conversations, 5) Providing high-value marketing materials, 6) Implementing effective marketing strategies, and 7) Tracking results and refining efforts. The overall message is that focusing on contribution makes marketing easier and attracts the right
This document provides an overview of common sales objections and strategies for overcoming them. It discusses 5 main categories of objections: value/ROI, urgency, credibility, lack of pain, and lack of authority. For each objection, it identifies the underlying belief and gives examples of how it may be expressed. The document also explains how to distinguish objections from outright refusals and discusses when objections typically arise in the sales process, such as during cold calls, initial meetings, presentations, and negotiations. Overall, the document aims to help salespeople better understand objections and prepare effective responses.
This document provides tips and techniques for successful MLM recruiting. It discusses the importance of recruiting for MLM success and describes powerful recruiting methods. Some key points include:
- Recruiting new people into your business consistently is important for building your business. MLM leaders who can recruit well tend to be most successful.
- Developing a recruiting mindset, making friends, telling good stories, listening and asking questions, enthusiasm, and having big dreams are effective recruiting techniques.
- Always focus on the prospect's wants and needs, not your own. Recruit through their perspective. Use words they understand instead of MLM jargon.
- Let prospects do most of the talking to understand them better
9 things they don't teach you in business schoolCraig Morantz
The document provides 9 lessons for entrepreneurs that are not typically taught in business school. The lessons are: 1) It takes five contacts to properly apologize to a disappointed customer; 2) Having the strongest understanding of reality and taking decisive action leads to victory; 3) Core company values should guide decision making; 4) Email is not an effective communication tool; 5) Pay yourself well and don't be afraid to pay others more; 6) Focus on when tasks will be done, not just deciding what to do; 7) Good ideas rarely come from the office; 8) Don't follow competitors but be aware of them; 9) Some level of dishonesty is typically involved when negotiating and selling.
Preparing Successful Sales Quotes: Experts Weigh In
It can take a lot of work to get a lead to the quoting stage. Don’t throw away all the effort you have put in managing your sales pipeline by preparing a sub-par sales quote. Providing a successful sales quote can often determine if you win or lose a deal.
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What are the keys to preparing successful sales quotes? ”
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Radio Show 2015 - Presenters Template_Jenna FoxJenna Fox
This document contains advice from several radio and media professionals on how to advance in one's career. Some of the key points made include:
- Treat everyone with respect, from interns to executives, as you never know where people may end up in their careers. Volunteer for projects to demonstrate leadership abilities.
- Make mistakes as opportunities to learn, but don't repeat the same mistakes. Stay out of gossip and focus on being a problem solver.
- Set goals and share them with managers to gain feedback. Develop expertise in an area and become a mentor.
- Get involved in the community to build trust and open doors. Praise employees publicly for their successes.
This document provides guidance on improving sales calls and prospecting. It discusses defining a valid business reason for every sales call to focus on the customer's needs. It also covers properly timing prospecting by respecting business hours, asking for the customer's time, and being willing to reschedule. Additionally, it recommends defining an ideal customer profile by analyzing best and worst past customers to prioritize prospects that align well. While no prospect will be a perfect fit, focusing efforts on those with overlapping characteristics can maximize time and results.
What You Should Expect from Your Advertising Agency Account ExecutivesCarlton Associates Inc
The role of the account executive (AE) in advertising agencies is changing and many current AEs are underperforming. To maximize AEs' contributions, agencies should define the ideal 21st century AE. This includes assessing AEs' basic human characteristics like intelligence and curiosity. It also involves defining seven key responsibilities like having a business mindset, diagnostic skills, and understanding non-traditional media. Both AEs and agency leadership must work to develop the necessary skills and ensure AEs fulfill strategic rather than just tactical roles. Properly configured, the AE position can provide professional rewards while helping clients and agencies succeed.
Principles of Breakthrough: A Practical Guide for LeadersDhawal Tank
These Principles are distilled down based on the best practices of the most effective executives, consultants, and leaders in the world. They are just as applicable to marketing, sales, operations, as they do to human problems.
You will find the definitions here will guide your thinking No matter how complex, immediate, or aggravating the challenge, this proven set of Principles can be applied to solve it.
They are tested in the real world not just by me but by the hundreds of professionals who have created massive breakthroughs in their organizations through it.
Don’t let their simplicity fool you. If they seem like common sense, ask yourself: have I applied this?
The document outlines the first step of the Duct Tape Marketing System - developing a strategy before tactics. It emphasizes that having a clear marketing strategy focused on the ideal client and differentiation is essential. The strategy involves narrowly defining the ideal client through understanding highly profitable and referring clients. It also involves finding ways to differentiate the business from competitors through interviews with satisfied customers to understand unique value propositions. With the right strategy in place, a business can then surround it with effective marketing tactics.
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 3 discusses the importance of publishing educational content to build trust and educate potential customers. It recommends using a blog, social media profiles, and participating in review sites to generate helpful, trust-building content on a consistent basis. The goal is to position the business as a knowledgeable resource that potential customers will turn to for information and advice.
Social Selling University - Selling to Crazy Busy Prospects - Jill KonrathInsideView
Having a tough time capturing and keeping the attention of today’s stressed-out decision makers? In this webinar, you’ll learn:
•How being crazy-busy impacts your prospects’ thinking, decision making and expectations.
•Three critical mistakes that will kill your chances of setting up a meeting with a potential customer.
•The four key factors your prospects use to determine if they’ll continue the conversation with you — or not.
•Why leveraging social media is absolutely critical to your sales success today.
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
7 costly mistakes to avoid when networkingStuart Walton
It is a fact that companies who do not network are missing on a rich stream of new contacts and business that can make them more successful & profitable
It can also help them to understand their customers and the marketplace better whilst testing their message and its effectiveness.
The other fact is that many people who do network make mistakes which can cost them winning new business.
Now we all make mistakes. So what can you look out for and how can you maximize your networking activities by avoiding these costly errors?
5 Email Marketing Mistakes to Avoid - Understandingecommerce.comM. Patrick Doherty
Where do We Start?
Making a real impact in your email marketing is only possible when you follow through on what works. If you’ve started your marketing and then stopped it in the same attempt, it continues to get harder. There are many mistakes to make when marketing through email. As effective as it is, your work washes down the drain if you keep making the same mistakes.
This is why we wrote this. The promises of email marketing are close and are obtained with a steady practice of good habits. Let’s begin learning what you can do and how your business can change overnight.
3 Habits Of Highly Ineffective Job Seekersbcsemployment
Three habits of ineffective job seekers are outlined:
1) Not having a specific job or title in mind, which leads to unclear resumes and conversations. Job seekers should research and define the exact role they are targeting.
2) Failing to differentiate oneself from other applicants by only listing generic job titles and responsibilities. Job seekers should use results-oriented language to highlight accomplishments that set them apart.
3) Only taking comfortable actions, such as avoiding networking calls, out of fear of rejection or failure. To secure new, unfamiliar jobs requires stepping outside one's comfort zone through actions like informational interviews.
You’ve been retrenched, how to find a jobjune_parker
This document provides guidance to those who have been retrenched on how to navigate finding a new job. It discusses dealing with the initial shock of losing one's job and common feelings that arise. It then offers tips on effective job searching strategies like updating one's resume and LinkedIn profile, networking, preparing for interviews, and using available support resources if needed. The document stresses maintaining a positive mindset and taking an active approach to the job search process.
Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing.
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide: http://www.weareoctopusgroup.net/the-long-short-of-it-should-marketers-prioritise-leads-or-brand-strategy/#sthash.jY2x0u9e.dpuf
In this explosive guide to Network Marketing, you will learn all about:
The 5 common types of plans out there to equip yourself thoroughly in your
network marketing career
The common questions that people ask about plans and how to give answers
with confidence, especially when challenged by your prospects and downlines
Recognize that marketing plans are not just about arrows and circles or numbers
and percentages but rather an integral part in network building
Proper strategic placement for your downlines to help you build a solid and stable
network as well as double or triple your income
Win over networkers from other companies to join YOU!
My goal is this: I want you to profit as much as possible from the information in this book.
And if what I write here can save you time and money (on training), I would have done
my job.
Ponder for a moment: If the knowledge here would equip you well enough to close that
ONE BIG SALE (or finding your next superstar downline) would you be overjoyed?
Similarly, wouldn’t it would be a great shame, if you didn’t know better, and at that time,
you lacked the confidence to sponsor that same person due to lack of knowledge?
Words cannot describe the feeling of loss if that were to happen to me.
50 Sales Lessons from 3 Years in B2B SaaSEvan Lewis
The document provides 50 sales lessons learned over 3 years in B2B SaaS sales and tactics for improving sales performance. It covers key areas like deal cycles and closing, sales management, sales operations, and post-sales alignment. The lessons include tips for prospecting, qualifying leads, negotiating deals, managing a sales team, using sales tools, and ensuring customer success after a sale is closed. The document aims to distill the author's experience into concise and actionable advice for other salespeople.
People often tell me that they wish they could be a master network marketing prospector. Anyone can do it. The main requirements are a little time and LOTS of practice! Nonetheless, there are various skills that you can improve that will infinitely guide you on your MLM journey and support you in accomplishing MLM Mastery.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Last but not the least are some tips on being valuable and retaining your hard earned job.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Also, included are some great tips on staying current and valuable and how to retain your hard earned job.
# You are getting fired?
# You are already fired ?
#You would think you will never be fired!
This presentation takes you through the risks associated with real world employment, steps you need to take in case you get fired and how to inspire yourself and get back on track in finding a new job. Also included are some tips on being valuable and retaining your hard earned job.
C-Level Selling Tips - Keep Competition Out of Your Key AccountsAlvin Gom
Competitors are constantly approaching top customers with better offers, so maintaining strong professional relationships is important to prevent losing business. Salespeople should not assume relationships are solid just because an initial sale was made or social interactions occur. To remain top of mind for opportunities and advice, one must ensure all expectations are being met and provide new solutions on an ongoing basis through information sharing meetings. Regularly checking in on past projects and sales helps solidify that positive relationships still exist professionally, preventing competitors from gaining ground.
How to identify, interview, and land your dream job. These tips are based on recruiting & interviewing 1000's of candidates for technology jobs in the Silicon Valley.
This presentation was shared with a group at Product School in Sunnyvale on Sept 20th, many of whom want to switch from their current role into a different function, profession, and/or industry.
Please share your comments, suggestions, and questions!
Emeric Ernoult (AgoraPulse, CEO & Co-Founder) "How to grow a SaaS startup fro...Anna Vodyanitskaya
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Emeric will share with you:
1. 10 biggest learnings on leadership, remote work, funding and hiring.
2. Setting priorities and achieving work life balance.
3. How to pick business ideas?
4. How to manage the entrepreneurial skills?"
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3. 1. Introduction to Email Prospecting
“I'm Jane Kerry, the new account executive for Super Stuff. I'm writing to introduce you to our
company and see if you have any needs for our offering …"
DELETE
“Dear Project Manager …."
DELETE
"Pat, Hope you're doing well. Just wanted to connect with you and explore common synergies
between your company and mine …"
DELETE
"Good morning. My name is Terry. I would like to know if I could possibly send your company some
promotional product options and quotes via email? …"
DELETE
“Jack, we specialize in offering a full range of …."
DELETE, DELETE, DELETE
3 www.SnapSelling.com
4. Selling is tough. When you're trying to engage prospective customers via email, it's even tougher.
According to email provider ExactTarget, people only take 2.7 seconds to decide if they will read,
forward or delete a message. These busy people sit with their finger on the delete button ready to
blast you into oblivion the moment they detect that you're trying to sell them something.
So what does it take to capture their attention? Is it even possible to craft an irresistible message
that compels potential prospects to immediately hit “Reply” and request a meeting with you?
Yes, it is. People just like you have used the strategies in this ebook and been amazed at how well
they work. For example:
● One seller sent an email to the CEO of a company and just eight minutes later got a return
message asking for a conference call.
● Another salesperson had been trying unsuccessfully to reach a decision maker for months.
When she changed her messaging, she got a request for a meeting 30 minutes later.
● An inside salesperson used these strategies to set up meetings with marketing VPs. While his
competitors were battling it out in purchasing, he'd get the business with no competition.
Got your attention now? I sure hope so because today's crazy-busy prospects rarely answer the
phone and seldom get back to you when you leave a message. That's why you must integrate
email into your account entry campaigns. It's fast eclipsing the phone as the primary vehicle for
initiating a conversation.
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5. In fact, for many of your prospects, it’s the preferred method of communication because they can:
● Read a message much faster than listening to a rambling voicemail.
● Decide which messages to read now, defer to later or not read at all.
● Easily give a quick response and be done with it.
In short, email respects your prospect’s time. If they’re not interested in what you have to say, they
can move on. If so, they can connect effortlessly.
SNAP Factors Matter
What's behind these lightning-quick decisions? I spent several years studying this behavior before I
wrote SNAP Selling, my newest book that's focused on selling to frazzled people. I discovered that
they evaluated every sales interaction (phone calls, emails, meetings) by asking themselves these
four key questions.
● How simple is it? In other words, does it require effort for me to quickly grasp the meaning or will it
throw me into overload?
● Does this person bring value? Yes, they're making a decision about YOU personally. Not your
company, service or solution. You!
● Is this aligned with my objectives? Unless what you say is clearly aligned, it's irrelevant and not
worth even one more second of their valuable time.
● How big a priority is it? Urgent matters always take precedence over everything else.
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6. Those questions are the foundation of the four SNAP Factors: Simple, iNvaluable, Aligned and
Priority. Your prospects use these factors to make their decisions. Every single email you send is
judged against these criteria. But look at the fulcrum point on your prospect's scale below.
SNAP FACTORS
Simple Complex
▲
iNvaluable Ordinary
▲
Aligned Irrelevant
▲
Priority Nicety
▲
Click here to GO Zone D-Zone
download 2 free
chapters.
There is no middle ground. You're either tightly Aligned with their objectives – or you're not. You
either sound like an iNvaluable resource – or you don't. You're either talking about a Priority – or you
can wait. You're either making it Simple – or you're not.
When your emails meet these criteria, you pass their internal SNAP check and you get a response. If
not, it's promptly sent to the dreaded D-Zone where you get DELETED.
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7. 2. Foundation: What You Need to Do First
The Price of Admission
Frazzled prospects expect you to invest time learning about them before initiating contact. Failure
to do this homework will get you deleted in a heartbeat. There are no shortcuts.
Here's the good news! Your email messages can be prospect magnets when you take these SNAP
Factors into consideration. Now, let's take a look at what you need to do to make that happen.
Here are some guidelines to follow:
Medium to Large Companies. If you’re calling on bigger organizations, you need to have a
reasonable understanding of their needs, issues and concerns. They want you to know about their
industry and marketplace trends. Always spend time on their website before crafting your email
messages. You might also want to read industry journals, visit their association websites or subscribe
to relevant blogs. Make sure to use LinkedIn to gain insights on the individuals that you'll be
contacting.
Small Business. If your focus is on smaller companies, you can’t invest as much time learning about
each one. They don’t expect that. However, your prospects do want you to know about similar
businesses (e.g., high tech firms, dental offices) in their market space. Or, they want to know you've
worked with individuals in similar positions (e.g. HR Director, VP of Marketing) at other companies.
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8. If you don't do this homework, you haven't earned the right to meet with them. They can tell by
what you say in your messages. And, they're watching for it. So, make sure you start with the
research.
That’s what turns you into an iNvaluable resource.
Finding the Opportunity
Despite being tough to reach, your prospects really do need your help. They're too busy to
effectively deal with everything that needs to get done. They're expected to do more this year
than last, but with fewer resources and in shorter time frames.
If you have ideas, insights and information that can help them reach their objectives, they'll want to
meet with you.
You need to have a valid business reason for contacting your prospect. By that, I don't mean to sell
them your stuff. That's your reason. They could care less about that. They want to know why it would
be worth their valuable time to spend 5 minutes, 30 minutes or an hour with you.
8 www.SnapSelling.com
9. Focus your research on these areas to ensure you're Aligned with what's important and addressing
a key Priority:
● Goals or Challenges: In researching companies, you'll often uncover specific statements
regarding their business direction and the issues they're facing. Also, if you typically work with
certain decision makers (e.g., controllers, plant managers, social media directors) or vertical
markets (e.g., law firms, hospitals, manufacturing), you should know what's top of mind for them.
For example, I know that VPs of Sales in technology companies are always concerned about
meeting their forecasted numbers. This enables me to create a compelling reason to meet.
● Strategic Initiatives: Again, when you do your homework, you'll frequently find mention of what
the company is doing to ensure they reach their objectives. Perhaps their focus is operational
efficiency. Maybe it's outsourcing or bringing new products to market quicker. If you can figure
out how your offering aligns with what they're trying to accomplish, that's another very important
reason "why" someone would agree to meet with you.
● Trigger Events: A trigger event is something that happens either internally or externally to an
organization that has the potential to create an urgent and compelling need for your product,
service or solution. Suddenly new priorities emerge from this occurrence – ones that are a
catalyst for change. Examples of trigger events include: 3rd quarter earnings, increased gas
prices, new legislation or management changes.
Download your
free copy of
Leveraging Trigger Using trigger events is a highly effective strategy for getting your foot in the door. It's all about
Events now. the SNAP Factor of Priority. You can get a free copy of my Leveraging Trigger Events ebook at
www.sellingtobigcompanies.com/trigger1
9 www.SnapSelling.com
10. Who Do You Contact?
My first rule of thumb in dealing with medium-to-large companies is to identify multiple decision
makers within an account. The reason? You don't want your entire future with this company to
hinge on just one person.
Identify a minimum of 3-5 points of entry to significantly increase your email prospecting success.
For example, if you typically sell to the Marketing Director, you might also want to initiate contact
with this person's boss, a same-level colleague, and several underlings.
When you're doing this, it helps to list the various job titles that the people you're trying to reach
might be called. As an example, the Marketing Director might also have these titles: CMO (Chief
Marketing Officer), VP of Marketing or Marketing Vice President.
Where do you find their names and contact info? If you're calling on a small business, they may be
listed on the website. But if not, you need to do a bit more research. I've always had good luck with:
● Free Resources: LinkedIn's advance search function can help you to identify a number of
people to contact within the organization. You can use all sorts of criteria (e.g., position titles,
company names, geographic locations) to help you identify potential contacts.
● Service Providers: For a small monthly fee or even trading, there are a number of excellent
companies that can give you this information. Personally, I have had good luck with Jigsaw,
Hoover's, ZoomInfo and NetProspex. You can even buy lists of people who meet your criteria
from these firms, saving you lots of time.
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11. ● Asking for Help: Sometimes just picking up the phone can get you the information you need in
Your job? To short order. Just make sure you're focused on the specific division and functional area that you
want to reach first.
jolt prospects Always Aligned: Know Your Value Proposition
out of their Over 90% of the people you reach out to contact via email are not looking to make a change. But
complacency. over 70% of them aren't happy with their current system, provider or product. That's where the
opportunity is! These unhappy people could be tempted to change IF they were approached in
the right way. What does it take?
Strong value propositions jolt your prospects out of complacency with the status quo and move
them into action.
Being more specific, a value proposition is a clear statement of the tangible results the prospect
gets from using your product or service. Notice that I said it’s a description of a result, not what
you're selling. At this point, your prospects only care about if the outcomes can help them reach
their goals. They don't care one iota about you, your company, or your razzle-dazzle product or
service.
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12. A powerful value proposition includes these three components:
● Business Driver: These are the goals/objectives by which your prospects' performance is
evaluated. Examples might be: cost of goods sold, defects, customer churn, revenue, turnover.
● Movement: To capture people's attention, you need to emphasize a positive variation from the
status quo. In short, you improve, reduce, minimize, eliminate, expand, shrink or speed up what
they're currently doing.
● Metrics: If you can add metrics to your value proposition, you make it significantly more
powerful. Use percentages, dollars (euros, yen), and time frames.
Here are some examples of powerful value propositions:
For a web marketing firm: “We help our clients shrink online shopping cart abandonment rates by 5-
15 percent, resulting in revenue increases that average 24.11% in just the first three months."
For an engineering design service: “We help manufacturing firms significantly lower their energy
costs. Two of our recent customers, manufacturers like you, realized an average savings of 17.7
percent."
For a printing company targeting restaurants: “We help restaurants leverage their menus to
energize offers and drive revenues. Last year, the Yummy Foods chain saw their average orders
increase 75 cents at the same time that customer loyalty rose 2.3 percent.”
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13. Notice how enticing they are? The right prospect would be thinking, "How did they do that? I need
to learn more." And that's exactly what you want to happen.
The key to email prospecting success is in the preparation. Yes, it takes you more time. But that time
has a huge payback so it is well worth it. Now let's take a look at the guidelines you need to follow
to ensure your message gets read!
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14. Keep your 3. Guidelines: What You Need to Do to Be Extremely Effective
prospecting How complicated can it be to write an effective email message? Because it's so easy to jot a quick
note and send it off, most sellers don't take the time to study this part of their prospecting efforts.
emails under But, when you pay attention to the guidelines, you'll see a significant difference in your response
rate. And, that's what it's all about.
90 words. Mastering the Basics
Here are the primary things you need to think about before you even craft your message.
Length. Keep your prospecting emails under 90 words. Shorter is nearly always better when dealing
with today's crazy-busy prospects. Remember that many people are reading your messages in
their preview screen or mobile device. They hate scrolling and worse, they hate rambling
messages.
Look. Simple text (black and white) messages are essential when reaching out to a new person. If
you have fancy templates, save them for your friends or family. They don't evoke the image of a
highly capable resource. Also, think carefully before using logos, and definitely avoid using colored
fonts. Logos and color, especially red, catch the eye of spam blockers.
Links. If you have some good resources on your website that you want to drive your prospects to,
only send one link per email. People will look at one link, but more than that sends them into
overwhelm. Future emails can include the additional links.
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15. Pay attention Attachments. Don't send any with your first email. People are wary of opening attachments from
strangers. But after you've initiated a conversation (either online or via phone), it's okay to send an
attachment. Again, just send one at a time. If you send more, they won't read any.
to subject lines. Proofing. Read your emails three times. Then print your email and read it again. You’ll be surprised
They matter. at how different it looks, and you’ll catch overlooked errors. Spelling and obvious grammar errors
give prospects the opportunity they’re looking for to hit the delete key.
What Should You Put in the Subject Line?
Your subject line ultimately determines if your prospect reads your email – or not. Remember,
they're evaluating it based on the 4 SNAP Factors: Simple, iNvaluable, Aligned and Priority. And,
you need to realize that your message is just one of many. If it doesn't catch your prospect's
attention quickly, it's immediately deleted.
Here are some real examples of bad subject lines:
● We Want Your Business
● Exciting announcement re: our new product launch!
● Company Update
● New Project
● Check out our end of the month pricing
● You popped up on my calendar
● Something Special – Just for You!
● How to increase your sales!
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16. If you’ve got a referral or useful name, by all means use it in your subject line. It’s the ultimate way to
get a quick reply. Subject lines that address immediate concerns, company changes or critical
business issues are also highly effective.
Here are some examples of subject lines that will get read:
● Sally Smith suggested I get in touch with you
● Quick question about next month’s conversion-rate goal
● Possible fix for falling click-through rates Jim mentioned
● Ideas for new client acquisition initiative
● Time-to-market question on your X-10 rollout
These subject lines show that you're focused on what's important to your prospect. You're Aligned
with their objectives. You're addressing a Priority.
Plus, nothing is capitalized in the subject line either and there aren't any exclamation points. By
writing subject lines this way, you avoid sounding like a self-serving salesperson. Instead, you sound
like you're already working for the company.
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17. Crafting the Message that Can’t Be Ignored
First, remember: it’s all about them. Any talk about yourself, your wonderful company, or your
dazzling solution will get you deleted in a nanosecond. You’ve got to immediately establish
credibility, which means keeping the spotlight squarely on your prospect.
It's important that this discussion is peer-to-peer, even if the person you're contacting is a senior-level
executive and you're just starting your own business. In America, use first names to start the email,
not Ms. Smith or Dr. Benning. Also, don’t preface the name with anything like "Dear Pat," or "Good
morning, Terry." You don’t do that for internal emails to your colleagues so don't do it with prospects.
1. Establish Credibility
In the very first sentence of your message, you need to demonstrate that you're worth listening to.
Here are three ways you can do this:
● Reference a referral, if you have one. You can make your first sentence even more powerful by
noting the business issue behind the referral. For example, you might write, "In discussing your
lead generation challenges with Maria, she mentioned that you'd be the best person for me to
talk to."
● Show you've done your homework. You might: 1) Mention a key strategic imperative you
uncovered on their website; 2) Make a statement about your work with other people in their
position and your knowledge of the key challenges they're facing; or 3) Say something about
other similar companies you've worked with and what you know about their primary objectives.
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18. ● Mention a trigger event. If something has recently happened to their company, division, industry
or the environment impacting it, bring up the topic and tie it in with your reason for the email. For
example, you could write, "I recently read in the Business Journal that your company is
expanding into new markets." Or, "With the recent changes in health care legislation, most HR
departments we're dealing with these days are struggling to figure out the best way to …"
You need to do this in ONE SENTENCE. I know it's hard, but you need to edit your message so that it
only includes the important stuff. If you don't get right to the point, your prospect will delete you.
Also, since many cell phones have their inbox set to show just the first sentence, it's crucial that this
sentence be relevant and credible.
2. Pique Curiosity
This is the heart of your prospecting email. Screw up here and you're deleted for sure. This is where
you deliver the "why" they should be talking to you. And remember, it's all about how you can
improve things over their current status quo. Use these three approaches to generate a high level
of interest.
● Share your value proposition. Make sure you do this as it relates to their business. For example,
you might say, "We work with marketing departments to shrink time to revenue on new product
introductions. One of our recent clients was able to reduce the time by 3 months, resulting in an
additional $4.7 million to their bottom line in the first year alone."
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19. ● Bring them ideas. Nothing is more tempting to busy, overworked people than an outsider who
has ideas on how to help them achieve their objectives. If you've worked with other similar firms,
you could write, "I know that one of your primary objectives in the upcoming year is to increase
sales to Fortune 500 companies. I've worked with many other high tech companies on this
challenge and have some ideas that you might find useful."
● Offer invaluable information. Again, frazzled prospects need help. If you have resources that
can get them where they want to go, they're interested. Your website might have white papers,
case studies, interviews, ROI calculators and "how to" information on it. Your company might be
offering webinars, seminars, or other events that are educational in nature.
Get the idea? You might write, "All the pharma companies we're dealing with these days are
struggling with the new serialization requirements for packaging. That's why we prepared a 7-
point checklist on this topic."
There is not one single word about your exciting new product, cool services or leading-edge
technology. Nada. Not one word. Because when you focus on that, you run the risk of deletion.
And you don't want that to happen.
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20. 3. Gracious Close.
Your email
The whole purpose of your email message is to start a conversation. So at the end, you need to do
objective? that. Here are some examples of what you can close with:.
To start a "Let's set up a time to talk about this. We just need a 5-minute conversation to get started."
conversation. "After looking at that white paper, let's get together for 30 minutes to discuss how it relates to your
Not sell. business."
"I'll send you a meeting invite for a short conversation next Tuesday afternoon. If that doesn't work
out, let me know how your schedule looks on Thursday morning."
Sign Off. Forget old-fashioned stuff like “Sincerely" and “Yours truly.” Don't use a cursive signature; it
calls into question your credibility. You’re writing a modern email letter. End with your name (first
and last), company name, direct-line telephone, cell number and website. If you've created a
good LinkedIn page, you might want to include that as well – just in case the recipient wants to
check you out.
Using your title is optional. If you're officially called "Sales Rep" on your business cards, it's hard to
position yourself as a peer even if you're the most brilliant person in the world. So consider leaving it
off if it doesn't put you at the right level. People do not need to know your exact job title. What they
want to know is if you can make a difference for them.
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21. 4. Examples: The Good, The Bad, and the Deleted
Now let's pull all this information together so you can see the difference. On the following pages
are some BAD examples of prospecting emails. They're real, although the names and companies
have been changed to protect the guilty. Plus, they've actually been shortened because the seller
blathered on-and-on!
After each BAD example, you'll find a GOOD version of the email from the same seller. Make sure
you notice how you can 1) Establish Credibility, 2) Pique Curiosity and 3) Graciously Close in just 90
words.
As you read the emails, notice the prospect's thoughts on the left hand side. I've tried to show you
what they're thinking as they read a typical "salesy" email as well as their thoughts on a well-crafted
one.
Finally, remember you have only 2.7 seconds to avoid being deleted. As you read the messages
below, think about being the recipient and notice your own reactions. Would you delete the
message? If so, when and why? Or would you keep reading? You can learn a lot when you put
yourself in your prospect's shoes.
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22. Prospect’s Thoughts BAD Email Example #1
Subject line: Web and Mobility Solutions
That's sure personal. Dear Partner,
Who cares! No need to read We are a BigTech Gold Certified Partner headquartered in Los Angeles with an offshore delivery centre in India. We offer
more; we're already working customized IT service for the Web and Mobile platforms. Our approach is to work as a partner & seek growth in our client’s
with someone else. growth.
This isn't relevant to me. Our expertise is on the following technologies:
- Mobile: IPhone, Android, Blackberry, Window Phone7
- Open Source: PHP, Joomla, Drupal, WordPress
- Cloud Offering: Amazon, Windows Azure
Does this person actually think We offer the following solution to our customers:
that these long lists capture
my attention? - Mobile Application
- Custom Application Development
- Online collaboration solutions
- Social Media apps integration
- And many more Web 2.0 applications
Don't wait to hear from me! Do let us know if you have any project planned for the future and I will immediately get you a competitive proposal.
Ken Ihope
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23. Prospect’s Thoughts GOOD Email #1: Fixed to Get Results
What kind of question? Subject line: Question about company plan to expand
Better read this.
Janet,
He's done his homework. I just read your interview in Mark-It News where you mentioned your company's plans to expand your franchise operations
He knows my Priorities. by 35%.
Mmmm. This is Aligned with my In the past year, we've worked with three other franchisors to drive significant traffic to their newly opened locations. On a
business objectives. I wonder what comparative basis, same store sales in the three months were up between 17 – 23% over previous launches.
they did to create those results.
I'd like to learn more. Would you be interested in learning how we did this? I’m available next Thursday, May 6th. Give me a time, and I’ll give you
the details.
Ken Ihope
Commentary
Notice the fundamental shift in tone. This email is about something that's happening with the
prospect's company now [Priority] and how the seller could potentially help them. It's extremely
short and to the point. [Simple] There is no mention about the technology because it's irrelevant.
All that matters is how the technology was applied to the business challenge. [Aligned] The
writer has piqued curiosity and demonstrated credibility [iNvaluable] in just 86 words.
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24. Prospect’s Thoughts BAD Email Example #2
Another pushy salesperson! Subject line: Exciting Promotional Offer for You!
A form letter. He doesn't Good morning,
even know my name.
Who? I don't believe you. Recently people in your company have expressed interest in CAND-x and our many services.
So you think I'm impressed? In my short 18 months here at CAND-x I have over 200 clients using our marketing services for many reasons on many
Nice typo, too. varies types of projects.
I bet you would! But it's not I hope to have a value-based conversation with you and your company on how we can help you reach your future goals.
going to happen.
Please let me know the best time to reach you. Hope to speak to you soon!
Best regards,
Pat Solutions
Why in the world would P.S. If you are looking for a great bargain … since it is the last week of the month we're offering a special discount of 35% off
anyone bother? if you act now!
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25. Prospect’s Thoughts GOOD Email #2: Fixed to Get Results
Terry referred him to me. Subject line: Terry Fisher says you’re interested in better lead gen strategies
Wonder what it's about?
Jeff,
It sure is tough to get leads. Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big
He knows our challenges. issue that all consulting companies face right now.
Sounds interesting. After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing
Certainly worth a 30-minute people in the process. And, I've got some ideas you can implement fairly easily that should have a positive impact on lead
conversation. conversion rates.
Let’s schedule 30 minutes to talk some more about this.
Pat Solutions
Commentary
Once again, pay attention to the brevity (90 words), the directness of the message [Simple]
and the high relevance [Aligned & Priority] to the prospect. Also, in this case no specific
metrics were used. This seller has ideas [iNvaluable] – and you can be assured that they
involve using his services. But again, the services aren't mentioned. They're unimportant. The
only thing that matters to the reader is his own business.
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26. Launching an Email Prospecting Campaign
Plan on
When you're trying to set a meeting with a prospect, using email by itself is almost always
making 8-12 insufficient. Plus, most people seriously underestimate the sheer number of contacts it takes to
actually get that to happen.
contacts before From the onset, you need to plan a minimum of 8 – 12 touches. You can call people up. Send them
giving up. letters. Invite them to events. Share good information with them. But think in terms of multiple
contacts from the get-go. That way you're not disappointed when you don't get immediate results.
And, you can spread your message (key points, value proposition, expertise) over time in the
various mediums you use. Here are some additional ideas you can use in your email prospecting
campaign. They'll help you get that meeting set up.
Resend an Existing Email
This simple strategy can be extremely effective. All you do is piggyback off an earlier email to draw
your prospect's attention to it.
Subject: RE: Reducing relocation costs without impacting services
John,
I'm not sure if you received my earlier email, so I'm resending. The customer I mention below achieved that savings with only 15
relocations/year. I know you do lots more. Do you have 10 minutes for a short conversation?
------- Original Message --------
Note: Include your entire message below. Also, keep the headers (To, From, Date, Subject) intact.
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27. Link to a Resource
Another powerful strategy for email success is to provide a link to a resource on your website. This
gives your prospect a chance to get a feel for you and your company. However, here are a few
caveats: Do not send your prospects to a Product page. Do not send them to an About Us page.
Do not send them to a Solutions page. Do not include multiple links in an email. You only get ONE!
What can you send them to? Educational resources such as "how to" articles, white papers, case
studies, audio downloads or interviews. Here's an example of a prospecting email that sends an
invitation to the company website:
Subject: Question about upcoming product launch
Cindy,
I read in the WSJ yesterday that you're expecting to receive FDA approval for a new ulcerative colitis drug in the next few months.
When that finally does happen, you're going to want to get it into the market quickly.
We recently helped another pharma company slash their packaging delivery time from 18 days down to just four days. You can read
how we did it at: www.packco.com/casestudy.
Would you be interested in a quick conversation next Tuesday? Let me know a time that might work for you.
Kim Prospector
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28. Don't forget Again, 90 words. And this time, you're giving them a chance to go to your website and learn more.
While they're on your site, they may poke around too. That's good. But only send them one link per
message.
to use the Pick Up the Phone
phone too. Another way to set up that meeting is to use your email as a set up for a phone call or vice versa. This
can be especially effective if there's urgency to your prospect's problem. Here's an example that
combines a trigger event with a time-sensitive issue. Notice how the phone call is tied into the email.
Subject line: Disaster Recovery Issues
Margaret,
As a result of the recent hurricanes, many firms were challenged with paying their employees on time. I suspect that some of your
stores may have struggled with this issue as well.
Because the penalties for non-compliance with state laws governing payment of wages can be pretty stiff, many retailers are
currently evaluating payroll cards as part of an improved disaster recover plan.
I'll give you a call shortly to see if we can get a time on the calendar to talk about this.
Connie Versation
This Simple message (84 words) is Aligned with key objectives and focused on new Priorities.
Additionally, it positions the seller as an iNvaluable resource. When she ultimately makes the phone
call, she will basically deliver the same message. And, she'll also have a well-thought out question
ready to engage her prospect in a discussion.
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29. Email Blasts to Multiple Prospects
By now, you're probably wondering if it's okay to send the same email to multiple people. The
answer is yes. But here are some things you need to keep in mind.
● Tailor your messages. If your database includes a variety of people in different industries or
positions, you may want to create different versions of your email campaigns for your various
segments.
Why? Because the VP of Finance at a manufacturing firm is concerned about different things
than his counterpart at a services company. And, even within one organization, the CIO (chief
information officer) has different objectives from the CMO (chief marketing officer).
But within each of the segments you create, you will often find very similar goals, issues and
concerns. For example, I work with business-to-business sales forces, primarily in the technology
or services sector. I know that virtually all the Sales VPs who hire me are concerned with new
customer acquisition and speeding up the sales cycle. Because of that, I can craft a series of
messages that would appeal to many of them.
● Limit the recipients. While it might be tempting to send out messages to 100 or more people at
the same time, it's not effective. You're launching a campaign. That means you need to do
follow up – like picking up the phone and calling too. First, think about the number of people you
can "for sure" contact in the upcoming week. It's probably fewer than 50. So, limit your sends to
your follow-up capacity.
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30. ● Send individual messages. If you use a standard email program (e.g., Outlook, Gmail,
Entourage, Mail), don't be tempted to save time by blind copying all 50 people in on the same
message. This can turn into a major nightmare if anyone responds to you with the "reply all"
function. Before you know it, everyone is upset and your credibility is shot.
● Leverage technology. To really maximize your email prospecting initiatives, you'll want to
consider automating your sends as well as tracking how prospects respond to your messages.
Lots of Sales 2.0 companies have technology that enables you to see if a person opened your
email, how long they read it, if they clicked on any links or if the message was forwarded to
others.
Additionally, you might to start sending out an email newsletter on a regular basis (e.g., monthly,
weekly). This is a great keep-in-touch strategy you can use and will be highly effective – if you
ensure that's it is educational.
Visit http://snapselling.com/resources/sales20 to see a listing of companies that offer these
very reasonably priced services.
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31. 5. Conclusion: Remember What’s Important
We’ve covered a lot of ground in this eBook. Lets reiterate the key points, which can have a
significant impact on your success in launching email entry campaigns that are powerful and
effective.
● Your prospects are crazy-busy. Your Number One competitor is the status quo. The last thing in
the world that people want to do is create more work for themselves. They’re already on
overload. Change, even good change, is disruptive. Your email must provide the prospect with
the motivation to tackle an additional project.
● Your prospects don't care about your product. They don't care about your services. They don't
care about your solutions. They simply don't care about anything else but their own business
objectives.
● You’ve got about three seconds to move a person from having no interest in you or your
company to a position of interest, where they want to learn more and are willing to engage in a
conversation with you.
● Do your homework. Emails are a great tool to get you in the door. But unless they're grounded in
knowledge of the industry, position or company, they sound trite. The more personalized your
messages, the more effective they will be.
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32. ● Crafting effective prospecting emails is a skill that you can master. You’ve got the way to do it
right here. Remember the SNAP Rules:
1) Keep it Simple
2) Be iNvaluable
3) Always Align
4) Raise Priorities
● You’re not selling anything, yet. The goal of your email is to initiate a conversation about issues
and challenges that confront your prospect today, or soon will.
Your decision to master the skill of email prospecting will pay off BIG time. While you're having
business-oriented conversations with your prospects, your competitors will be desperately trying to
get their foot in the door.
When you use these strategies, prospects will want to meet with you. They’ll willingly open up about
their business objectives, needs and issues. They’ll rely on your guidance in making their decisions –
and will make them faster. They’ll choose to work with you.
Every ounce of your effort to write effective, powerful emails will be paid back many times over.
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33. About Jill Konrath
Jill Konrath is an internationally recognized sales strategist and author. As a frequent speaker at
sales conferences, annual meetings and kick-off events, she shares fresh sales strategies and
practical advice that actually works when selling to today's crazy-busy prospects.
Her 1st book, Selling to Big Companies, was selected a "must read" by Fortune magazine and has
been an Amazon Top 20 sales book since 2006. SNAP Selling, her second book, soared to the #1
sales book on Amazon within hours of its release in 2010.
To download two chapters of SNAP Selling and get four
FREE sales-accelerating tools, visit www.snapselling.com
Connect with Jill
Phone: 651-429-1922
Email: jill@jillkonrath.com
LinkedIn: www.linkedin.com/in/jillkonrath
Twitter: http://www.twitter.com/jillkonrath
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