The document provides an overview of global marketing trends in 2013 based on a survey conducted by the International Federation of DMA's across 12 countries. Key findings include:
1) Marketing budgets increased in 2013 after several years of declines, with over 40% of respondents reporting higher budgets. Digital channels like social media, search, and email saw the largest budget increases while traditional channels like TV and radio saw decreases.
2) Marketers are evaluating and shifting budgets to channels that can demonstrate business metrics like lead generation, conversion, and return on investment. Social media is unique in being evaluated on both awareness and business goals.
3) Around half of respondents linked their marketing activities to increased company revenues over the past year,
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
State of digital marketing in Lebanon (DGTL#U 2012)Hiba Fayad
In a world rapidly becoming more and more digitalized, corporations have found themselves forced to follow the trend and to be up to date with all changes in communication and internet technology.
Mobile applications, m-payment, social media marketing, blogs amongst others have become “must-haves” for the world’s companies be it in their marketing strategies, customer services, recruitment plans and work tactics, as well as other activities.
Lebanese corporations are slowly but surely appreciating and embracing these technological changes, and our DGTL#U – Beirut event will ease the way and show them the path to follow a successful and visible online and digital presence.
In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders).
Our survey aims to shed light on the activities of these agencies and transmit an accurate image on how corporations are faring in the midst of the digitalized world. It’s the first of numerous studies about digital marketing in Lebanon and the Arab world. Industry and other country specific reports are also planned.
The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
'Anatomy of Effectiveness’ is a white paper for brand marketers and advertising agencies alike, highlighting five key priorities for brands seeking greater impact. It will change the way brands and agencies market and will drive better consumer engagement.
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
State of digital marketing in Lebanon (DGTL#U 2012)Hiba Fayad
In a world rapidly becoming more and more digitalized, corporations have found themselves forced to follow the trend and to be up to date with all changes in communication and internet technology.
Mobile applications, m-payment, social media marketing, blogs amongst others have become “must-haves” for the world’s companies be it in their marketing strategies, customer services, recruitment plans and work tactics, as well as other activities.
Lebanese corporations are slowly but surely appreciating and embracing these technological changes, and our DGTL#U – Beirut event will ease the way and show them the path to follow a successful and visible online and digital presence.
In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders).
Our survey aims to shed light on the activities of these agencies and transmit an accurate image on how corporations are faring in the midst of the digitalized world. It’s the first of numerous studies about digital marketing in Lebanon and the Arab world. Industry and other country specific reports are also planned.
The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Technology for Marketers: Are you Engaging Effectively? Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting report, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
Marketing Trends 2016 is out!
Among this year's study key findings, we found that:
-Digital will be key and the ones with the best engaging strategy will insert the brand into the conversations the market is having
-Knowledge: whether is via traditional research, analytics and/or business intelligence; knowledge about the market and consumer behavior will dictate the ways to engage effectively and efficiently
-Budget: “Difficult times call for extreme measures”, but companies can outrun the financial crisis by being more creative and even smarter when mixing media.
-People: Knowing the market, being passionate about your brands and care about the customer are the current strengths. Is time to develop the ability to understand new trends, find time to create innovative ideas and do it with a sense of urgency
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
In Q4 of 2013, we surveyed over 100 retail marketing executives across the United States on what technologies, data, and innovative ideas were most important to them. Not only that, we asked them what there current budgets and planned budgets were for all these strategies over the next 5 years. The results were surprising!
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
While digital channels continue to gain ground, the ambivalence isn’t gone.
Many of you feel you don’t have the right tools to measure and compare the
ROI of your ad campaigns across all the channels you use.
Technology for Marketers: Are you Engaging Effectively? Ruder Finn UK Ltd
Ruder Finn has been working in partnership with Brand Republic to conduct research among marketers into whether their involvement in technology buying decisions has and will increase, and what their views are on the existing marketing messages that they see emanating from technology providers. The resulting report, “Technology for Marketers: Are you Engaging Effectively?”, makes interesting reading for technology companies and marketers alike, particularly those looking to target decision makers in the marketing department.
Marketing Trends 2016 is out!
Among this year's study key findings, we found that:
-Digital will be key and the ones with the best engaging strategy will insert the brand into the conversations the market is having
-Knowledge: whether is via traditional research, analytics and/or business intelligence; knowledge about the market and consumer behavior will dictate the ways to engage effectively and efficiently
-Budget: “Difficult times call for extreme measures”, but companies can outrun the financial crisis by being more creative and even smarter when mixing media.
-People: Knowing the market, being passionate about your brands and care about the customer are the current strengths. Is time to develop the ability to understand new trends, find time to create innovative ideas and do it with a sense of urgency
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
In Q4 of 2013, we surveyed over 100 retail marketing executives across the United States on what technologies, data, and innovative ideas were most important to them. Not only that, we asked them what there current budgets and planned budgets were for all these strategies over the next 5 years. The results were surprising!
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
In a rapidly evolving, digitally driven world, how do marketers really feel about new platforms, new data sources and new expectations of their role? Marketing Monitor is a study from TNS that surveys more than 2,700 marketers from across Asia Pacific to track the key issues dominating their agenda.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
New Media's Marketing Potential in the MENA RegionTamara Deprez
A decade ago, the Middle East and North Africa (MENA) knew marketing mainly through traditional advertising and public relations, industry events and trade shows. No one imagined it could be done differently.
Emarketeers Digital iSkills Survey 2014 in association with Home of SocialEva Keogan
The first Emarketeers Digital iSkills Survey looking into the skills base and capabilities of the digital marketing industry published in March, 2014 reveals that while 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared.
Three key problem areas for the industry were identified including; resource and time, skills and knowledge, budget and cost. Using the insights gained from the survey, Emarketeers has developed the iSkills Six keys to success for 2014.
Summary of Key Findings
Lack of investment in Resource, Skills and Knowledge
The survey findings show that one of the biggest challenges for the digital community in 2014, and beyond, is to keep digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.
With the growth forecast of 20% for this year, it is even more surprising to find that only 20% of organisations are planning to recruit digital talent in 2014. Digital marketing is also suffering from a skills shortage as senior roles are being left unfilled.
Training and Skills Development a Low Priority
Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development.
The Digital Agenda
Respondents were very clear that the integration of the old and new loom large on the horizon for them in 2014; specifically when it comes to the blending social media and content marketing into the mix. Agencies are also set to benefit from outsourcing of SEO and PPC. Accountability and transparency of ROI is also a key factor, as is integration of old and new marketing techniques.
For further information, please contact eva (at) homeofsocial (dot) com
The first Emarketeers Digital iSkills Survey is published today, and was created in order to look at the skills base and capabilities of the digital marketing industry.
The major finding is that whilst 2014 is predicted to be another good year for advertising in the UK with digital marketing at the forefront of growth, the industry may not be adequately prepared for it.
Three key problem areas
Three problem areas for the industry were identified as follows:
Resource and time
Skills and knowledge, and
Budget and cost.
Summary of Key Findings
1. Lack of Investment In Resource, Skills and Knowledge
Highlighted within the report, is the key challenge of keeping digital talent and skills in line with digital spend levels and continued growth and technological development. Results from the survey indicate that there is a skills and knowledge gap appearing which could potentially hinder digital progress in the longer term.
With revenues forecasted to grow by at least 20% for this year, it is even more surprising to find that less than a quarter of organisations are planning to recruit digital talent in 2014. In addition, digital marketing is also suffering from a skills shortage as senior roles are being left unfilled.
2. Training and Skills Development a Low Priority
Formal training appears to be low on the agenda with only 75% of respondents receiving any training, while investment per capita is under £300. Digital marketers are largely in charge of their own development at the moment using virtual and self service tools for development.
3.The Digital Agenda
Respondents were very clear that the integration of the old and new loom large on the horizon in 2014; specifically when it comes to the blending social media and content marketing into the mix.
Implications for the digital marketing industry
As digital evolves, both clients and agencies will find it much harder to hire specialists, either due to a lack of talent or experience, or increasingly, affordability as those with experience demand higher salary levels to reflect their expertise. 80% of those surveyed claimed they would not be recruiting digital marketing specialists within the next 12 months.
As organisations continue to under-invest in formal training, a lack of consistency or standardisation may well result in higher recruitment costs and lower levels of staff retention, as well as sub-optimal business results driven by lack of knowledge or understanding in key areas of the purchase cycle.
Key take-outs and learning
To keep up with the digital curve, companies need to implement company- wide blended training. programmes, and invest in talent, not just through training, but via mentoring and personal development. As skills and knowledge gaps lessen, this should lead to greater confidence in selling digital internally and understanding the true power of digital.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
IoT and OT Threat Landscape Report 2023Prayukth K V
Sectrio's IoT and OT threat landscape report 2023 gives you a comprehensive view of the emerging threats, risks, hacker groups, APTs and other cyber risks to IoT and OT-based deployments and infrastructure.
The detailed report does a deep dive into IoT and OT security aspects such as:
* How the evolving OT cyber threat environment impacts sectors such as manufacturing, defense, maritime, utilities and energy and pharmaceutical manufacturing
* Where are cyber threat emerging from and how are they impacting the threat environment?
* Regional cyber threat environment analysis across Europe, APAC, Middle East, Americas and Africa
* How are hackers using Artificial Intelligence to develop new malware, conduct scans and automate cyberattacks
* The Chinese cyber conveyor belt and its implications for you
* Security gaps that hackers and APT groups are exploiting
* How are CISOs responding to cyber threats
* What are APT actors targeting and how are they collaborating to achieve common goals
* How are hackers monetizing the stolen data
* Extensive information on APT actors from Russia, Iran, China, Pakistan and North Korea
Sectrio brought out the first global IoT and OT security report in 2018 and has been bringing out such reports every year. Unlike other cybersecurity vendors who do not have access to global cyber threat intelligence harvested from their own sources, Sectrio's threat intelligence is gathered from its own threat intelligence farm that is currently up and running in over 80 countries (excluding dark honeypots that are mobile and present in level A hotspots). Do not miss out on this report.
The full report can be downloaded from https://sectrio.com/iot-security-reports/2023-ot-iot-threat-landscape-report/
How do you market products and services that are based on new tech? How do you drive adoption, scale and customer experience? How can you reach audiences in tough markets while keeping the cost per lead low? How do you market IoT, Blockchain and AI based products? Find out in this deck. I have used real life use cases and examples here.
State of the internet of things (IoT) market 2016 editionPrayukth K V
2015 was the year IoT gained legitimacy.
Businesses budged off a “start small think big” mindset.
In 2016, they’re building IoT into future strategies and
business models. Companies across all industries now
have IoT squarely on their radar. The worldwide Internet
of Things market spend will grow from $591.7 billion
in 2014 to $1.3 trillion in 2019 with a compound annual
growth rate of 17%. The installed base of IoT endpoints
will grow from 9.7 billion in 2014 to more than 25.6 billion
in 2019, hitting 30 billion in 20201.
Architecture for India's Smart Cities projectPrayukth K V
India is working towards having 100 smart cities in the near future. The thrust is on leveraging smart solutions and strategies that enable cities to use technology, information and data to improve infrastructure, deliver better civic amenities, services and governance to citizens. This Smart Cities Architecture can serve as primer for this effort.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
Drones and the Internet of Things: realising the potential of airborne comput...Prayukth K V
This paper focuses on services and applications provided to mobile users using airborne computing infrastructure. Concepts such as drones-as-a-service and flyin,fly-out
infrastructure, and note data management and system
design issues that arise in these scenarios are discussed. Issues of Big Data arising from such applications, optimising the configuration of airborne and ground infrastructure to provide the best QoS and QoE, situation-awareness, scalability, reliability, scheduling for efficiency, interaction with users and drones using physical annotations are outlined.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Marketing mix lessons from 2013
1. The Marketing Mix 2013
Measuring marketing trends, spend and effectiveness around the globe
2. Contents
Forewords
Jodie Sangster 3
Valentina Carnevali 4
Commentary
Digital Marketing’s Transformation: From Recovery to Acceleration 5
Data Sets
Global 12
Argentina 13
Australia 14
Belgium 15
Hungary 16
India 17
Ireland 18
Italy 19
Spain 20
Sweden 21
UK 22
USA 23
Contributing Associations 24
3. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 3
Foreword
Jodie Sangster, Chair,
International Federation of DMA’s (IFDMA)
The global marketing landscape is constantly evolving as marketers
have access to more data, increasingly sophisticated technology and
more personalised marketing channels that facilitate true customer
engagement.
To truly stay ahead in the new world of marketing and advertising,
organisations need to look outside the confines of their own market
to understand how marketers in other countries are tackling marketing
challenges, engaging with customers and gaining cut-through.
Throughout the world, marketers are adopting new strategies and techniques that increase
the effectiveness of marketing campaigns and to deliver better ROI. Combining this
knowledge benefits all and helps to progress marketing throughout the globe.
It is for this reason that that the International Federation of DMA’s has committed to
undertaking an annual benchmarking study that provides and insight into how organisations
worldwide are approaching marketing and advertising. This year, we looked to establish
the foundation of the study by providing a baseline from which we can start to track how
organisations approach budgets, media allocation, channel usage and measurability with a
view to understanding what really drives effective marketing and ROI.
I am delighted to have been involved in this inaugural research study and look forward to
building on the findings and insights in years to come. I would like to thank my colleagues
from marketing associations around the world for supporting the research study and taking
the first step to establishing an industry benchmark in global data-driven marketing and
advertising.
4. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 20134
Foreword
Valentina Carnevali, CEO,
DMA Italia, Association for Data Driven Marketing
Marketers have never been as lucky as they are today with such a huge
quantity of data available to recount customers’ preferences, behaviors,
relationships and sentiments.
This is an amazing volume of information that drives us to be creative in
order to be surprising. But it also drives us to be other things: curious in
order to understand, intuitive in interpretation, disciplined in execution,
consistent in measurement and reactive in response. It’s an enormous
job to take on, it requires more and more sophisticated skills but it
makes all of us even more passionate about being marketers!
Since we are learning a new, sophisticated art of marketing, we need tools to understand
where we stand and what is happening around us.
As well as that, we need cooperation and exchanges of views with other players, we need
insights, and advice in a continuous swapping of ideas.
This research is the first step in an amazing project because it contains all of these three
elements:
• the competence of hundreds of marketers who responded to the survey, giving us
precious information on how they work, allowing us to create an inspiring tool
• the passion of the people who contributed to creating the survey, with many many email
exchanges full of suggestions, bubbling ideas, and constructive advice
• the strength of 12 DMAs around the world, who have proven how important and
powerful it can be to work together without competitiveness.
I thoroughly enjoyed the year it took to get to this first release of the research. Thank you to
all who shared this journey.
5. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 5
Digital Marketing’s Transformation:
From Recovery to Acceleration
Liz Miller, Vice President, Marketing,
The Chief Marketing Officer (CMO) Council
In recent years, marketing budgets have been reduced and marketers have been held
increasingly accountable for demonstrating return on investment. In the years since the
global financial crisis, and through the growth of digital engagement channels, most notably
the rise of social media and the consumer demand for mobile engagements, marketing has
found a new foundation from which to rebuild its budgets and its customer engagement
strategies.
Digital Marketing
Digital marketing makeovers – from operational platforms to boost efficiencies to new
engagement solutions to enhance experiences – have been top of mind for marketers. Sped
by the realities of the new lean global economy, but encouraged along by the return, results
and metrics that have been found thanks to these highly measurable and trackable digital
solutions.
The looming question is where will marketing turn next and what impact will these new
directions have on how brands engage and connect with their constituencies. To begin
this exploration, the The International Federations of DMA’s (IFDMA) has committed to
tracking the progression of engagement marketers are embarking on in an ambitious
five-year tracking study, marking budget fluctuations, technology advancements, and the
transformation of the media mix as a whole. To kick off this long-term view, IFDMA has
partnered with the CMO Council to produce an initial view into where marketing stands
today, in 2013.
The baseline is established here for a few key reasons:
• 2013 represents the first year when budgets, previously flat or falling, have leveled and
even begun to grow.
• Web 2.0 has officially advanced to a new era of social-mobile-totally-digital
engagements, placing the customer at the helm of engagements and ushering in a new
era of Person-to-Person customer experiences.
• Global spending confidence has started to rise, indicating to many that recovery is in full
swing and the threat of continued recession and advancing austerity is likely over – which
also typically signals a time when marketers and advertisers must ramp up engagements
and experiences to reach a hungry audience prepared to spend their share of wallet.
• The media mix is still in flux, creating a channel sprawl like we have not seen in years,
creating both opportunity for engagement and opportunity for customer confusion.
6. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 20136
2013: The Year of Recovery
In 2013, IFDMA spearheaded by country level groups from Argentina, Australia, Belgium,
Hungary, India, Ireland, Italy, Spain, Sweden, the United Kingdom and the United States,
executed a brief 13 question online survey, asking local marketers to share their strategies,
intentions for spend and media mix allocations. While there were some slight variations on
key engagement channels and varying degrees of success within those media channels,
two key points are abundantly clear: Digital reigns supreme and marketing has gone back
to business.
Budgets on the Rise
The majority of respondents (39%) indicate that budgets in 2013 as compared to 2012
were on the rise. Another 32% indicated that spend would be flat, with no change year
over year. This is in stark contrast to data the CMO Council collected in previous years
that demonstrated a steady decline in budgets starting in 2008 in parallel with the global
economic crisis.
How has marketing investment
changed over the past 12 months
Interestingly, Italy, still in shaky economic ground, had the bleakest outlook on budgets as
46% of Italy respondents indicate budgets decreased year over year. The United Kingdom
and the United States lead the way in budget recovery as 55% of UK marketers and 50% of
US marketers indicate budgets were on the rise.
This budget upturn is expected to continue into 2014 according to 45% of respondents,
with only 12% of marketers feeling budgets will decrease. Italy and Sweden both have much
more moderate views of budget growth in the coming year as 22% of marketers in Italy
and 21% of marketers in Sweden anticipate further cuts. UK (60%) and India-based (64%)
marketers are, on the other hand, most optimistic about anticipated budget increases.
Decrease 23%
No change 32%
Increase 40%
Don’t know 5%
7. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 7
Investments Shifting to Digital Channels
Digital investment is driving the overall budget increases with email marketing, search
and social leading the way. When asked to rate how individual media channels would be
impacted by budget shifts social was seen as having the highest level of budget increases
according to 17% of respondents. Following close to social were email and search (both
SEO and SEM) as 16% of respondents indicated these channels would also see increased
investment.
Digital media, including online display, online retargeting, and mobile (both SMS/MMS
campaigns and App development) represented the top areas of increased investment. On
the flip side of these increases, “traditional” or offline channels looked to bear the brunt of
budget decreases. Television and Radio investments had the majority of marketers (42% for
each channel) indicating that budgets would decrease or have no change in investment.
Future marketing investment
When broken down into a country specific view, access to broadband internet emerges
as a key differentiator in media investments. Consider that consumers in India are largely
a mobile-centric population as access to expensive broadband is not ubiquitous, and
consumers still largely consume news and timely information via print newspapers and
magazines. This reflects in where investments in media are occurring with 11% of marketers
in India increasing investments into print advertising and 12% investing in app development
to create new customer experiences. Also of note is that India leads all countries in the
highest levels of investment into events, further emphasizing the importance of face to face
engagements in the absence of web enabled connections.
And while social media will see increases across all countries, the US, widely seen as leading
early adoption and investments in social media marketing and advertising, will actually be
leveling off in social spend, while boosting exploration into mobile channels – both SMS/
MMS and app development.
Decrease 12%
No change 30%
Increase 44%
Don’t know 14%
8. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 20138
How has marketing investment
changed across channels
Using a 5 point scale 0 = not detected, 5 = increased
Events / Trade shows
Social media
(blog, forum, social network)
Online retargeting (cookies based
banners / text advertisements
Web display advertising
(banners / text advertisements)
Search marketing SEO/SEM
Email marketing
Web TV/IPTV
Mobile apps
Mobile marketing (SMS/MMS)
Radio
Television
Outdoor
Direct mail
Telemarketing
Directories online / offline
Online publications
(newspaper, magazine)
Printed publications
(newspaper, magazine)
5
4
3
2
1
0
9. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 9
Mandate for Growth Driving Budget Shifts
A management mindset for growth has most influenced marketers to make shifts in the
media mix and budget allocations, this according to 23% of respondents. Also wielding
heavy influence is the launch of new products (24%), necessitating new campaigns and
customer engagements. Interestingly, brand positioning held the least amount of sway as
29% of respondents ranked it as the least influential factor when adjusting budgets and
strategies.
How much did the following influence
the change in marketing investment?
Based on a scale of 1-5 where 1 = No influence and 5 = Considerable influence
40%
35%
30%
25%
20%
15%
10%
5%
0%
Brand
repositioning
Launch of
new products
Management
orienting for a
higher market
growth
Protection of
market share
and competition
Enterprise growth
and higher
development of
communication
activities
General increase
of market sector
and/or of same
competitors
1
2
3
4
5
Not surprisingly, this drive for revenue, lead generation and engagement development
also reflect in how media channels are being evaluated. And, the channels where channels
are being evaluated by these business driving metrics also directly tie back to marketers
intentions for increased investments.
10. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201310
Events / Trade shows
Social media
Online retargeting
Web display advertising
Search marketing SEO/SEM
Email marketing
Web TV/IPTV
Mobile apps
Mobile marketing (SMS/MMS)
Radio
Television
Outdoor
Direct mail
Telemarketing
Directories online / offline
Online publications
Printed publications
Criteria used to evaluate the
performance of each medium
No criteria
Brand awareness
Lead generation
Conversion/redemption
Return on investment
Television, Radio, Print
Publications and Outdoor media
are all measured by levels of brand
awareness or have no measures to
evaluate performance…
Email, Search (SEO/SEM), Digital
Display and Online Retargeting
are all measured by a combination
of lead generation, conversion, or
return on investment…
Email, Search (SEO/SEM), Digital
Display and Online Retargeting all
saw increased spend in the past
year with no indications this spend
boost will slow.
Television, Radio, Print
Publications and Outdoor media
all had decreased or flat levels of
investment.
Consider the following:
11. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 11
The only anomaly to this pattern is social. Social media performance is primarily being
evaluated by brand awareness (54%) and lead generation (41%) measures, representing the
only media channel that crosses both brand and business growth mandates.
Revenue: The Critical Measurement
Marketers are tying marketing campaigns to revenue -- and more importantly to revenue
increases. According to nearly half of marketing respondents, revenues increased thanks to
marketing campaign efforts.
Impact of turnover due to marketing
actions taken in the past 12 months
Decrease 8%
No change 29%
Increase 49%
Don’t know 14%
And while this positive upturn in revenue is certainly a positive indicator of marketing’s
perceived value to the organization, it is also important to understand why some 37% of
respondents felt their marketing actions had little to no positive impact on the bottom line.
Among this group, media mix makeup is almost identical to those organizations where
revenue increased thanks to marketing activities. Social, Email, digital display, search and
retargeting all weighed heavily in the media mix, as did measuring these channels across
demand generation, conversion and customer engagement.
What was significantly different between those marketers who impacted the bottom line
and those did not was investment in marketing to begin with. According to 32 percent of
those marketers who failed to impact yearly turnover, budgets decreased year over year.
And, unlike marketers with positive outlooks for 2014 budgets, 37 percent of these low-yield
marketers say that 2014 budgets are likely to remain flat.
Conclusion
What is clear from the responses in this initial benchmark of media and marketing
advancement is that digital – and the ability to measure marketing impact in terms of
revenue impact and return on engagement – will continue to drive us forward. The hope
for the year to come not only rests in the promise of increased budgets that will enable
marketers to expand on experiences and develop more robust campaigns to do everything
from launch new products to drive leads, but also in the growing ability to measure
performance not in brand and awareness terms, but in real return on investment and
experience metrics.
12. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201312
72%
54%
47%
44%
67%
64%
55%
GLOBAL
Breakdown of media used when executing
communications spend
Traditional offline 26.3%
Traditional direct 24.18%
Web 31.87%
Mobile 7.38%
E-mail marketing 22.64%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Brand awareness
Ongoing customer engagement
66%
54%
54%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 12%
Don’t know 30%
Increase 45%
No change 14%
E-mail marketing
Social media
Direct mail
Search marketing SEO/SEM
Printed publications
Web display advertising
Events/Trade shows
Search marketing SEO/SEM
E-mail marketing
Direct mail
Events/Trade shows
Social media
3.59 2.38
2.35
2.33
3.56
3.49
3.27
3.2
Web TV/ IPTV
Directories online/offline
Outdoor
Percentage of spend
across mediums*
*Scores are the average across channels
13. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 13
Mobile apps
Directories online/offline
Mobile marketing
Top seven mediums used when executing
your communications plan
Traditional offline 67.83%
Traditional direct 5%
Web 32.92%
Mobile 2.22%
E-mail marketing 3.42%
Percentage of spend
across mediums*
*Scores are the average across channels
ARGENTINA
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Brand awareness
Product launch
Trade and sales force
80%
80%
67%
53%
40%
53%
47%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 7%
Don’t know 40%
Increase 33%
No change 20%
Printed publications
Web display advertising
Social media
Events/Trade shows
Online publications
Radio
Television
Events/Trade shows
Search marketing SEO/SEM
Television
Online retargeting
Web TV/ IPTV
4.07 2.67
2.44
2.4
3.78
3.75
3.7
3.67
80%
80%
80%
14. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201314
Top seven mediums used when executing
your communications plan
Traditional offline 28.6%
Traditional direct 26.66%
Web 47.2%
Mobile 8.2%
E-mail marketing 22.27%
AUSTRALIA
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Ongoing customer engagement
Lead generation
Brand awareness
69%
85%
65%
62%
60%
56%
55%
42%
62%
56%
Directories online/offline
Outdoor
Web TV/IPTV
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 10%
Don’t know 28%
Increase 42%
No change 21%
E-mail marketing
Social media
Direct mail
Search marketing
Printed publications
Web display
Online publications
Events/Trade shows
Search marketing SEO/SEM
Television
Online retargeting
Web TV/ IPTV
3.85 2.39
2.28
2.25
3.74
3.35
3.28
3.25
Percentage of spend
across mediums*
*Scores are the average across channels
15. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 15
BELGIUM
Top seven mediums used when executing
your communications plan
Traditional offline 32%
Traditional direct 32%
Web 31%
Mobile 29%
E-mail marketing 34%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Brand awareness
Ongoing customer engagement
63%
89%
57%
57%
54%
60%
51%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 20%
Don’t know 40%
Increase 26%
No change 14%
Email marketing
Printed publications
Direct mail
Social media
Online publications
Search marketing
Events/Trade shows
Search marketing SEO/SEM
Events/Trade shows
Direct mail
Radio
E-mail marketing
3.62 2.2
2.05
1.95
3.61
3.48
3.41
3.38
71%
69%
66%
Directories online/offline
Mobile marketing
Web TV/IPTV
Percentage of spend
across mediums*
*Scores are the average across channels
16. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201316
HUNGARY
Top seven mediums used when executing
your communications plan
Traditional offline 22.52%
Traditional direct 28.45%
Web 28.09%
Mobile 6.39%
E-mail marketing 21.58%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Brand awareness
Loyalty programme
48%
64%
36%
36%
32%
40%
40%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 16%
Don’t know 40%
Increase 24%
No change 20%
Direct mail
Social media
E-mail marketing
Printed publications
Web display advertising
Search marketing SEO/SEM
Telemarketing
Search marketing SEO/SEM
E-mail marketing
Social media
Events/Trade shows
Direct mail
3.55 2.47
2.42
2.32
3.48
3.43
3.3
3.24
64%
60%
44%
Television
Web TV/ IPTV
Radio
Percentage of spend
across mediums*
*Scores are the average across channels
17. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 17
INDIA
Top seven mediums used when executing
your communications plan
Traditional offline 15.78%
Traditional direct 20.54%
Web 29.02%
Mobile 9.45%
E-mail marketing 25.21%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Ongoing customer engagement
Brand awareness
65%
76%
47%
40%
37%
58%
53%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 2%
Don’t know 21%
Increase 65%
No change 13%
E-mail marketing
Social media
Direct mail
Printed publications
Search marketing SEO/SEM
Web display advertising
Events/Trade shows
Events/Trade shows
Search marketing SEO/SEM
Television
Online retargeting
Web TV/ IPTV
3.68 2.8
2.65
2.53
3.65
3.64
3.49
3.38
63%
56%
50%
Mobile apps
Directories online/offline
Mobile marketing
Percentage of spend
across mediums*
*Scores are the average across channels
18. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201318
IRELAND
Top seven mediums used when executing
your communications plan
Traditional offline 29.21%
Traditional direct 29.54%
Web 23.68%
Mobile 10%
E-mail marketing 13.75%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Brand awareness
Ongoing customer engagement
88%
88%
58%
54%
50%
62%
62%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 12%
Don’t know 35%
Increase 42%
No change 12%
Direct mail
E-mail marketing
Printed publications
Web display advertising
Search marketing
Social media
Events/Trade shows
E-mail marketing
Search marketing SEO/SEM
Direct mail
Mobile marketing
Mobile apps
3.72 2.67
2.5
2.18
3.67
3.63
3.07
3.07
69%
69%
65%
Web TV/IPTV
Directories online/offline
Outdoor
Percentage of spend
across mediums*
*Scores are the average across channels
19. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 19
ITALY
Top seven mediums used when executing
your communications plan
Traditional offline 23.44%
Traditional direct 22.84%
Web 26.2%
Mobile 4.77%
E-mail marketing 23.31%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Brand awareness
Lead generation
Ongoing customer engagement
51%
78%
47%
32%
27%
46%
45%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 22%
Don’t know 42%
Increase 18%
No change 18%
E-mail marketing
Social media
Printed publications
Direct mail
Events/Trade shows
Online publications
Search marketing SEO/SEM
E-mail marketing
Social media
Direct mail
Search marketing SEO/SEM
Online retargeting
3.42 2.15
1.97
1.59
3.39
3.36
3.36
3.2
59%
51%
49%
Outdoor
Web TV/ IPTV
Directories online/offline
Percentage of spend
across mediums*
*Scores are the average across channels
20. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201320
SPAIN
Top seven mediums used when executing
your communications plan
Traditional offline 21.05%
Traditional direct 16.15%
Web 50.32%
Mobile 5.95%
E-mail marketing 17.91%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Brand awareness
Lead generation
Product launch
64%
84%
52%
50%
46%
60%
36%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 8%
Don’t know 26%
Increase 56%
No change 10%
Search marketing SEO/SEM
E-mail marketing
Social media
Online publications
Web display advertising
Printed publications
Directories online/offline
Search marketing SEO/SEM
Social media
Online publications
E-mail marketing
Online retargeting
4.18 2.67
2.44
2.4
3.67
3.57
3.5
3.35
84%
82%
64%
Mobile marketing
Outdoor
Printed publications
Percentage of spend
across mediums*
*Scores are the average across channels
21. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 21
SWEDEN
Top seven mediums used when executing
your communications plan
Traditional offline 12.84%
Traditional direct 18.55%
Web 38.18%
Mobile 6.19%
E-mail marketing 65.38%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Brand awareness
Ongoing customer engagement
64%
85%
54%
48%
44%
56%
41%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 21%
Don’t know 34%
Increase 31%
No change 14%
Direct mail
E-mail marketing
Printed publications
Social media
Search marketing SEO/SEM
Web display advertising
Telemarketing
Direct mail
E-mail marketing
Search marketing SEO/SEM
Events/Trade shows
Telemarketing
3.85 2.31
2.29
2.13
3.43
3.13
3.11
3.02
69%
64%
56%
Outdoor
Web TV/ IPTV
Radio
Percentage of spend
across mediums*
*Scores are the average across channels
22. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201322
UK
Top seven mediums used when executing
your communications plan
Traditional offline 16.77%
Traditional direct 36.24%
Web 26.44%
Mobile 19.72%
E-mail marketing 23.39%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Ongoing customer engagement
Brand awareness
83%
83%
50%
46%
43%
55%
48%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 9%
Don’t know 23%
Increase 60%
No change 8%
E-mail marketing
Social media
Direct mail
Search marketing SEO/SEM
Printed publications
Telemarketing
Web display advertising
Search marketing SEO/SEM
Telemarketing
E-mail marketing
Direct mail
Events/Trade shows
3.59 2.38
2.32
2.13
3.47
3.42
3.38
3.23
74%
67%
55%
Web TV/ IPTV
Radio
Directories online/offline
Percentage of spend
across mediums*
*Scores are the average across channels
23. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 2013 23
USA
Top seven mediums used when executing
your communications plan
Traditional offline 16.83%
Traditional direct 34.82%
Web 24.71%
Mobile 5.15%
E-mail marketing 18.11%
Three main aims you have for ongoing
communication campaigns
Expected future
spend habits
Lead generation
Ongoing customer engagement
Brand awareness
69%
88%
57%
56%
50%
69%
55%
Top five most effective mediums
Score from 0-5
Three least effective mediums
Score from 0-5
Decrease 8%
Don’t know 27%
Increase 52%
No change 13%
E-mail marketing
Social media
Direct mail
Search marketing SEO/SEM
Events/Trade shows
Web display advertising
Printed publications
Events/Trade shows
Search marketing SEO/SEM
Television
Online retargeting
Web TV/ IPTV
4.07 2.67
2.44
2.4
3.78
3.75
3.7
3.67
73%
70%
63%
Mobile apps
Directories online/offline
Mobile marketing
Percentage of spend
across mediums*
*Scores are the average across channels
24. IFDMA | Measuring Global Marketing Trends, Spend and Effectiveness – 201324
Contributing Associations
Argentina
Founded in 1987, amdia is a non-profit organisation that represents over 300 companies
and marketing professionals who carry out their business in Argentina. amdia promotes the
use of best practices and ethical standards with the aim of achieving responsible marketing
within the industry.
amdia also provides up to date information relating to the latest trends in marketing with
a special focus on direct and interactive channels. amdia is the Marketing community
that fosters an environment for being constantly up to speed and promotes networking
opportunities among its members. Our focus is on Responsible Marketing to generate
better results.
Australia
The Association for data-driven marketing and advertising (ADMA) is the principal industry
body for information based marketing and advertising and is the largest marketing and
advertising body in Australia with over 500 member organisations.
We represent the new era of marketing and advertising – a 360 view from end to end.
• From marketing to advertising
• From effective to creative
• From above to below
• From measurable to engaging
ADMA is the ultimate authority and go-to resource for creative and effective data driven
marketing across all channels and platforms, providing knowledge, advocacy, insight and
innovation to advance responsive and enlightened marketing.
Belgium
The Belgian Direct Marketing Association (bdma) is a unique Belgian marketing platform
and gathers advertisers, service providers and experts.
It defends the interests of its members, provides information and training and thus
determines the image of Direct Marketing in Belgium.
Hungary
The Direct and Interactive Marketing Association (DIMA) is one of the most important
Hungarian marketing associations and represents nearly 50 companies covering the majority
of the market. The main objective of the Association is to represent the companies which
accept and work according to the Code of Ethics, consider self-regulation to be important
and seriously take into account the interests of consumers.
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Besides organising and implementing conferences and workshops DIMA Hungary prepares
benchmarks, guidelines and tender recommendations for marketers too. It takes part in
lobby activities at national and international level in order to protect the interests of the
DM market. DIMA Hungary is the organiser of the Golden Dove award, the annual regional
direct and interactive advertising competition. DIMA Hungary has built good relationships
with the national authorities, the press, civil organizations and has a wide network with
communication agencies and MNC’s. It shares best practices, know-how, prepare common
studies and surveys. DIMA Hungary is active member of FEDMA and IFDMA.
India
As an apex body, DMAi aims to bring about collective action for advancing & protecting
Data Driven Marketing and Advertising. DMAi (aka Direct Marketing Association, India,
since 1992) is registered as a section 25 company and has been adjudged as a non-profit
organization.
DMAi is an active member of the International Federation of DMA’s (IFDMA). The DMAi has
established a formidable advisory board with some of the foremost names from the industry.
The ongoing platforms included Day Learning Events like Masterclasses, peer to peer
networking forums like the UNWIND, the CxO power brunch after golf, the CxO in wings
program and an short term educational program announced. The DMAi also established a
credible Awards & Recognition program with industry participation.
As the key to making marketing relevant and provide sustained customer engagement
DMAi advocated for creating industry standards for ethical conduct and effective self-
regulation of the Data driven, Marketing & Advertising community. DMAi conducts research,
imparts education and provides networking opportunities to add measurable value.
Ireland
The Interactive Direct Marketing Association (IDMA) is a trade association which acts as the
voice of Irish Interactive and Direct Marketing, providing an essential first stop for industry
news, trends and opportunities. IDMA membership is designed to reinforce competitiveness
and growth in business via our core pillars Compliance, Advancement, Strategic Thinking
and Environmental Awareness and is available to suit all levels of business types from
SME’s, charities and larger organisations. A strong educational and networking platform is
provided for the membership through a programme of informative seminars, training and
events. IDMA members adhere to best practice standards set out in guideline documents.
The IDMA also offers a first “port of call” for the general public who have questions or
complaints about Direct or Interactive Marketing.
Italy
DMA Italy is the Italian Affiliate of DMA International. It gathers companies and not
for profit organizations which use Data Driven Marketing tools and techniques for their
communication.
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Spain
The ICEMD was founded in 1995 with ESIC and ADIGITAL (then FECEMD) as co-founders,
and was a pioneer in developing the first digital marketing programs and e-commerce in
Spain. Currently has the most complete and segmented in the disciplines of the new digital
economy. It is also in ICEMD which forged new ways of teaching, including the use of virtual
classrooms, launching large-scale e-learning in the disciplines of new marketing, and the
revolution in the teaching with new methodologies and tools.
Sweden
SWEDMA is the industry association of the companies and organizations involved in direct
or interactive marketing. As an interest organisation, SWEDMA organises both buyers
and sellers of direct marketing related products and services. In this way, SWEDMA has a
unique insight into the requirements and conditions that apply to direct marketing between
businesses and between businesses and consumers.
UK
The DMA UK represents the nation’s multi-billion pound direct marketing industry. With
more than 1,000 corporate members the DMA UK offers legal advice, business-critical
research, educational and networking events, niche tools and resources, the latest and
most creative thinking and the greatest community of digital and direct marketing experts,
leaders, shapers and creators. The organisation also promotes the industry’s interests to
policy and lawmakers in UK government and the European Parliament.
The DMA UK’s vision is to create a vibrant future for Britain by putting 1-to-1-to-millions
communication at the heart of business, even society: promoting organisation-consumer
relationships that are genuine, in touch with the individual’s needs, inspiring, helpful and
mutually beneficial.
USA
The Direct Marketing Association is the world’s largest trade association dedicated to
advancing and protecting responsible data-driven marketing. Founded in 1917, DMA
represents thousands of companies and non-profit organizations that use and support data-
driven marketing practices and techniques.
In 2012, marketers – commercial and non-profit – spent $168.5 billion on direct marketing,
which accounts for 52.7 percent of all ad expenditures in the United States. Measured
against total US sales, these advertising expenditures generated approximately $2.05 trillion
in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross
domestic product and produces 1.3 million direct marketing employees in the US. Their
collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2
million US jobs.
A special thanks to our
technical partner ContactLab.