IAB Global tarafından açıklanan 2012 yılının ilk 6 ayı gerçekleşen dijital gelir raporu.
orjinal dosya linki : http://www.iab.net/media/file/PWC-IAB-Q2-and-First-Half-2012-Internet-Ad-Revenue-Presentation-Oct-11-2012_v52.pdf
www.fikirortancasi.com
Brian Weiser Pivotal US Ad forecast for 2012Brian Crotty
The document provides forecasts for advertising spending growth in the United States in 2011 and 2012. It expects advertising to grow 1.0% in 2012, driven primarily by new brands and categories rather than increased spending by existing brands. Individual medium growth trends will reinforce a "have and have-not" economy between television and digital media, which will see higher growth, versus other traditional media seeing declines. National media is expected to outpace local media as brands seek advertising efficiencies on a national scale.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
The summary of the document is:
1) The state of journalism is improving after a few difficult years, with advertising revenues declining more slowly and journalists being less pessimistic about the future of their publications.
2) While print and broadcast outlets still have the biggest audiences, online media is becoming increasingly popular and this has implications for how brands communicate.
3) Social media is permeating newsrooms as journalists use tools like blogs and Twitter for sourcing stories, though traditional methods like briefings remain important.
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
The document provides a forecast for global advertising growth in 2011 and beyond. Some key points:
- Global advertising is expected to grow 5.4% in 2011, down slightly from 2010 but an improvement over prior forecasts. Growth will average 6.3% annually through 2016.
- The fastest growing advertising markets in 2011 will be Argentina, China, India, Kazakhstan and Ukraine. The slowest growing will be Croatia, Greece, Ireland, Portugal, and Spain.
- Internet advertising such as online video, mobile and social media will see the strongest growth rates over the 2011-2016 period, while traditional media like newspapers and magazines will see smaller increases or declines.
- China and India will be major drivers
The Indian economy grew at 6.9% in 2010-11, with GDP increasing from $0.5 billion in 2000 to $1.53 trillion in 2010. Investment grew at 10.9% annually over this period. FDI inflows were $37.76 billion in 2010-11, an increase of 8.41% from 2000. Key sectors driving growth include telecom, automobile, and retail. New opportunities are emerging in tier 2 and 3 cities as affluence spreads beyond major metro areas. Understanding the diversity of consumer types will be important for marketers targeting India's expanding affluent population.
Total US advertising expenditures increased 0.8% in 2011 to $144 billion according to a report by Kantar Media. However, spending declined 1% in Q4 2011, the first quarterly decline since 2009. Television advertising continued to lead and increased for cable TV and syndication, while declining for network TV and spot TV. Internet advertising declined for paid search and display. Magazine, newspaper and radio advertising also declined in Q4 2011. The top ten advertisers cut spending 2.8% in 2011, led by declines from AT&T, Verizon and General Motors. Automotive was the leading advertising category and increased spending 6.3% in 2011.
Brian Weiser Pivotal US Ad forecast for 2012Brian Crotty
The document provides forecasts for advertising spending growth in the United States in 2011 and 2012. It expects advertising to grow 1.0% in 2012, driven primarily by new brands and categories rather than increased spending by existing brands. Individual medium growth trends will reinforce a "have and have-not" economy between television and digital media, which will see higher growth, versus other traditional media seeing declines. National media is expected to outpace local media as brands seek advertising efficiencies on a national scale.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
The summary of the document is:
1) The state of journalism is improving after a few difficult years, with advertising revenues declining more slowly and journalists being less pessimistic about the future of their publications.
2) While print and broadcast outlets still have the biggest audiences, online media is becoming increasingly popular and this has implications for how brands communicate.
3) Social media is permeating newsrooms as journalists use tools like blogs and Twitter for sourcing stories, though traditional methods like briefings remain important.
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
The document provides a forecast for global advertising growth in 2011 and beyond. Some key points:
- Global advertising is expected to grow 5.4% in 2011, down slightly from 2010 but an improvement over prior forecasts. Growth will average 6.3% annually through 2016.
- The fastest growing advertising markets in 2011 will be Argentina, China, India, Kazakhstan and Ukraine. The slowest growing will be Croatia, Greece, Ireland, Portugal, and Spain.
- Internet advertising such as online video, mobile and social media will see the strongest growth rates over the 2011-2016 period, while traditional media like newspapers and magazines will see smaller increases or declines.
- China and India will be major drivers
The Indian economy grew at 6.9% in 2010-11, with GDP increasing from $0.5 billion in 2000 to $1.53 trillion in 2010. Investment grew at 10.9% annually over this period. FDI inflows were $37.76 billion in 2010-11, an increase of 8.41% from 2000. Key sectors driving growth include telecom, automobile, and retail. New opportunities are emerging in tier 2 and 3 cities as affluence spreads beyond major metro areas. Understanding the diversity of consumer types will be important for marketers targeting India's expanding affluent population.
Total US advertising expenditures increased 0.8% in 2011 to $144 billion according to a report by Kantar Media. However, spending declined 1% in Q4 2011, the first quarterly decline since 2009. Television advertising continued to lead and increased for cable TV and syndication, while declining for network TV and spot TV. Internet advertising declined for paid search and display. Magazine, newspaper and radio advertising also declined in Q4 2011. The top ten advertisers cut spending 2.8% in 2011, led by declines from AT&T, Verizon and General Motors. Automotive was the leading advertising category and increased spending 6.3% in 2011.
“Media Digest” offers a broad economic review along with our current forecasts, a deeper dive into the OOH sector category-specific insights, and a whole range of recent projects from us and some of our partners – with a special feature this time on smartphone usage and its impact on consumer behaviours.
Global ad spend increased 7.3% in 2011 compared to 2010, led by growth in Asia Pacific and Latin America. However, consumer confidence declined in many markets due to economic challenges. Television saw the largest increase in ad spending at 10.1% globally. Healthcare was the top advertising category.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Magna Global - Advertising Forecasts - Global Advertising Market | 02/20/2015Lamia Mosbah
US media suppliers' advertising revenues grew 3.0% in 2014 to $164 billion but growth excluding non-recurring political and Olympic revenues was a modest 1.6%, the smallest in 6 years. Digital media grew 15% while traditional media like television, print, and radio slowed. The report forecasts a recovery in 2015 with overall growth of 4.1% excluding non-recurring revenues as the economy improves. However, television revenues are expected to stabilize at 0.3% growth as digital continues taking share.
The document provides an overview of the India entertainment and media industry in 2011. It discusses key trends seen in 2010 such as the global economic recovery leading to increased consumer spending and advertising revenues. The Indian E&M industry grew at 11.2% in 2010, lower than projected due to declines in the film segment. Television, print, and film make up around 90% of the Indian E&M sector. While consumer preferences are shifting to digital, infrastructure limitations are hindering this transition.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
Real-Time Bidding in the United States and Worldwide - 2011 - 2016Romain Fonnier
Display advertising spending based on real-time bidding (RTB) continues to grow
rapidly both in the United States and worldwide. RTB spending expands faster than
any other segment of the digital advertising industry including hot areas such as
mobile, video, or social advertising. This is due to the financial benefits brought upon
by RTB's integration, automation, and optimization of the display ad value chain:
publishers save money and increase inventory yield, agencies increase their return
on advertising spend (ROAS), and both improve profitability.
The document analyzes the growth prospects of major South Korean advertising agencies. It discusses three phases of growth that agencies typically go through: initial dependence on a small number of large advertisers, then expanding client bases and diversifying media used, and finally growing into advertising groups with global networks. The document recommends overweighting media advertising stocks, with Cheil Worldwide as the top pick due to its growing Chinese operations. INNOCEAN and Nasmedia are also recommended based on new campaigns and positioning in fast growing media.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
This edition of Media Digest covers a broad economic outlook and highlights from the Bellwether Review, OCS6 - Posterscope’s 6th edition of its Out-of-Home Consumer survey - that launched in February, recent mobile insights, consumer and digital trends for 2014, as well as the latest insights from our trading partners.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
2009 advertising forecast by magnaglobalPim Piepers
This document is MAGNA Global's 2010 advertising forecast. It provides global summaries of advertising spending trends from 2000-2015. Key points include:
- Global advertising revenues declined 15% in 2009 but are forecast to return to growth in 2010 as the economy recovers.
- Developed markets will see low single-digit growth while emerging markets like BRIC countries see faster growth, leading to overall global growth of 6.7% annually from 2010-2015.
- Television will remain dominant but online advertising will grow rapidly, increasing from $6 billion in 2000 to an estimated $98 billion in 2015, taking share from print.
- Within countries, growth rates vary significantly, with double-digit increases
Q2 2012 Global Digital Advertising Updateaction.vn
During Q2 2012:
- Paid search advertising continued to grow across industries, driven by lower costs-per-click and improved return on investment.
- Search spending on tablets generated higher conversion rates and ROI than PCs and smartphones.
- Changes to Facebook's platform led to a significant 338% increase in user engagement, indicating that brands can benefit from optimizing social media spending.
Magna Global - Advertising Forecasts - Global Advertising Market | 08/26/2014Lamia Mosbah
1. A report from Magna Global forecasts that US ad spending will increase 4.9% in 2015, the highest growth rate in 10 years, bringing total spending to $172 billion.
2. US ad spending increased 3.2% in the first half of 2014 but growth slowed from 4.6% in Q1 to 2% in Q2, partly due to some advertisers shifting budgets from Q2 to Q1 for the Winter Olympics.
3. Television was particularly impacted by the slowdown in Q2, with network TV sales down 9% due to soft ratings and budgets shifting to cable, digital, and Spanish-language TV. However, the report predicts the dip was partly circumstantial and
Digital advertising continued to grow across all channels in Q1 2012. Search advertising saw the largest growth, increasing 16% year-over-year globally. As mobile device traffic increased four-fold year-over-year, advertisers increased search investments on mobile devices like tablets. Tablet search spending grew rapidly, reaching 4.25% of total search spend by March 2012. Facebook post engagement also increased significantly, growing 176% year-over-year.
Posterscope’s ‘Media Digest’ features in depth analysis of the market and our perspective on the year ahead, including a broad economic review and forecast, a deep-dive into media and category spend, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the new out-of-home audience measurement currency, Route, as well as commentary on mobile and digital trends, a glimpse into tools and projects recently launched by both ourselves and our media partners, and much more.
The document discusses digital media trends in China for 2012, as presented in a report by AdChina. Some key points:
- Internet advertising spending in China is expected to double in 2012 to 8% of total advertising, as the category grows exponentially.
- Mobile internet usage and online video consumption will increase significantly, driven by government policies and technology upgrades.
- Social media growth will slow, but mobile social platforms like Weixin will see dramatic growth.
- Third-party advertising platforms that offer cross-channel solutions will thrive by helping advertisers manage budgets across new opportunities like online video.
- Overall, internet advertising is still underdeveloped in China compared to other markets, but significant growth is expected in 2012.
The document provides an outlook on digital media trends in China for 2011-2012. Some key points:
1. Mobile internet and online video usage are growing rapidly, driven by increasing smartphone penetration and upgrades to broadband infrastructure.
2. Advertisers are increasing their use of third-party platforms and cross-channel media planning to maximize reach across different digital platforms.
3. Emerging technologies like location-based services on mobile and tablets are creating new opportunities for targeted digital marketing.
4. Younger internet users in China are spending more time with digital media like online video and mobile apps compared to traditional TV and print.
The summary of the document is:
1. The state of journalism is improving with advertising revenues slowing their decline and audiences increasing their engagement with online media.
2. Social media is playing an increasingly important role in how journalists source stories and verify information, though traditional methods like press releases and interviews remain important.
3. While journalists are producing more content across more platforms, their job satisfaction is higher than previous years as the business outlook for media improves.
The document summarizes key findings from the 2011 Oriella Digital Journalism Study, which surveyed almost 500 journalists from 15 countries. Some of the main points from the study include:
1) Advertising revenues are declining more slowly, with only 20% of journalists expecting a drop compared to 62% in 2010.
2) Online media popularity is surpassing print and broadcast outlets, with 50% now saying their online outlet has the biggest audience.
3) Social media is increasingly being used by journalists for sourcing stories and verifying leads, alongside traditional PR methods.
“Media Digest” offers a broad economic review along with our current forecasts, a deeper dive into the OOH sector category-specific insights, and a whole range of recent projects from us and some of our partners – with a special feature this time on smartphone usage and its impact on consumer behaviours.
Global ad spend increased 7.3% in 2011 compared to 2010, led by growth in Asia Pacific and Latin America. However, consumer confidence declined in many markets due to economic challenges. Television saw the largest increase in ad spending at 10.1% globally. Healthcare was the top advertising category.
The document summarizes key trends in online advertising for the fourth quarter of 2011 based on an analysis of over 1,000 advertisers. It finds that advertisers increased click-through rates and decreased costs-per-click, improving efficiency. It also finds that advertisers increased spending on Yahoo! and Bing while refining keyword matching on Google. Additionally, mobile and tablet advertising saw strong growth and performance gains.
Magna Global - Advertising Forecasts - Global Advertising Market | 02/20/2015Lamia Mosbah
US media suppliers' advertising revenues grew 3.0% in 2014 to $164 billion but growth excluding non-recurring political and Olympic revenues was a modest 1.6%, the smallest in 6 years. Digital media grew 15% while traditional media like television, print, and radio slowed. The report forecasts a recovery in 2015 with overall growth of 4.1% excluding non-recurring revenues as the economy improves. However, television revenues are expected to stabilize at 0.3% growth as digital continues taking share.
The document provides an overview of the India entertainment and media industry in 2011. It discusses key trends seen in 2010 such as the global economic recovery leading to increased consumer spending and advertising revenues. The Indian E&M industry grew at 11.2% in 2010, lower than projected due to declines in the film segment. Television, print, and film make up around 90% of the Indian E&M sector. While consumer preferences are shifting to digital, infrastructure limitations are hindering this transition.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
This document summarizes key findings from an online travel report about trends in 2011:
1) Digital marketing budgets continue growing, allocated 60% in 2011, with 85% of companies increasing spend mostly through direct investment or transfers from traditional channels.
2) Online travel agents and search engines allocate most (90%) to online marketing, while airlines and hotels allocate least (30% in 2010, increasing to 33% and 38% in 2011).
3) Paid search (36%) and SEO (20%) receive largest shares of online budgets, with social media (8%) now exceeding email (7%). Measurement of ROI is also increasing across channels.
Real-Time Bidding in the United States and Worldwide - 2011 - 2016Romain Fonnier
Display advertising spending based on real-time bidding (RTB) continues to grow
rapidly both in the United States and worldwide. RTB spending expands faster than
any other segment of the digital advertising industry including hot areas such as
mobile, video, or social advertising. This is due to the financial benefits brought upon
by RTB's integration, automation, and optimization of the display ad value chain:
publishers save money and increase inventory yield, agencies increase their return
on advertising spend (ROAS), and both improve profitability.
The document analyzes the growth prospects of major South Korean advertising agencies. It discusses three phases of growth that agencies typically go through: initial dependence on a small number of large advertisers, then expanding client bases and diversifying media used, and finally growing into advertising groups with global networks. The document recommends overweighting media advertising stocks, with Cheil Worldwide as the top pick due to its growing Chinese operations. INNOCEAN and Nasmedia are also recommended based on new campaigns and positioning in fast growing media.
The latest Dentsu Ad Spend Report forecasts how the various mediums are shaping the ad spend share, globally with some of the major media channels like TV and digital, playing a significant role in India.
This edition of Media Digest covers a broad economic outlook and highlights from the Bellwether Review, OCS6 - Posterscope’s 6th edition of its Out-of-Home Consumer survey - that launched in February, recent mobile insights, consumer and digital trends for 2014, as well as the latest insights from our trading partners.
TAM AdEx BFSI - Cross-media Report 2021Social Samosa
TAM AdEx Report for cross media report highlights how did the advertising fare in the BFSI sector across TV, Print, Radio, and Digital for the period of Jan-April 2021.
2009 advertising forecast by magnaglobalPim Piepers
This document is MAGNA Global's 2010 advertising forecast. It provides global summaries of advertising spending trends from 2000-2015. Key points include:
- Global advertising revenues declined 15% in 2009 but are forecast to return to growth in 2010 as the economy recovers.
- Developed markets will see low single-digit growth while emerging markets like BRIC countries see faster growth, leading to overall global growth of 6.7% annually from 2010-2015.
- Television will remain dominant but online advertising will grow rapidly, increasing from $6 billion in 2000 to an estimated $98 billion in 2015, taking share from print.
- Within countries, growth rates vary significantly, with double-digit increases
Q2 2012 Global Digital Advertising Updateaction.vn
During Q2 2012:
- Paid search advertising continued to grow across industries, driven by lower costs-per-click and improved return on investment.
- Search spending on tablets generated higher conversion rates and ROI than PCs and smartphones.
- Changes to Facebook's platform led to a significant 338% increase in user engagement, indicating that brands can benefit from optimizing social media spending.
Magna Global - Advertising Forecasts - Global Advertising Market | 08/26/2014Lamia Mosbah
1. A report from Magna Global forecasts that US ad spending will increase 4.9% in 2015, the highest growth rate in 10 years, bringing total spending to $172 billion.
2. US ad spending increased 3.2% in the first half of 2014 but growth slowed from 4.6% in Q1 to 2% in Q2, partly due to some advertisers shifting budgets from Q2 to Q1 for the Winter Olympics.
3. Television was particularly impacted by the slowdown in Q2, with network TV sales down 9% due to soft ratings and budgets shifting to cable, digital, and Spanish-language TV. However, the report predicts the dip was partly circumstantial and
Digital advertising continued to grow across all channels in Q1 2012. Search advertising saw the largest growth, increasing 16% year-over-year globally. As mobile device traffic increased four-fold year-over-year, advertisers increased search investments on mobile devices like tablets. Tablet search spending grew rapidly, reaching 4.25% of total search spend by March 2012. Facebook post engagement also increased significantly, growing 176% year-over-year.
Posterscope’s ‘Media Digest’ features in depth analysis of the market and our perspective on the year ahead, including a broad economic review and forecast, a deep-dive into media and category spend, and featuring key learnings from a wide range of recent interactive and brand-building campaigns.
We cover all you need to know about the new out-of-home audience measurement currency, Route, as well as commentary on mobile and digital trends, a glimpse into tools and projects recently launched by both ourselves and our media partners, and much more.
The document discusses digital media trends in China for 2012, as presented in a report by AdChina. Some key points:
- Internet advertising spending in China is expected to double in 2012 to 8% of total advertising, as the category grows exponentially.
- Mobile internet usage and online video consumption will increase significantly, driven by government policies and technology upgrades.
- Social media growth will slow, but mobile social platforms like Weixin will see dramatic growth.
- Third-party advertising platforms that offer cross-channel solutions will thrive by helping advertisers manage budgets across new opportunities like online video.
- Overall, internet advertising is still underdeveloped in China compared to other markets, but significant growth is expected in 2012.
The document provides an outlook on digital media trends in China for 2011-2012. Some key points:
1. Mobile internet and online video usage are growing rapidly, driven by increasing smartphone penetration and upgrades to broadband infrastructure.
2. Advertisers are increasing their use of third-party platforms and cross-channel media planning to maximize reach across different digital platforms.
3. Emerging technologies like location-based services on mobile and tablets are creating new opportunities for targeted digital marketing.
4. Younger internet users in China are spending more time with digital media like online video and mobile apps compared to traditional TV and print.
The summary of the document is:
1. The state of journalism is improving with advertising revenues slowing their decline and audiences increasing their engagement with online media.
2. Social media is playing an increasingly important role in how journalists source stories and verify information, though traditional methods like press releases and interviews remain important.
3. While journalists are producing more content across more platforms, their job satisfaction is higher than previous years as the business outlook for media improves.
The document summarizes key findings from the 2011 Oriella Digital Journalism Study, which surveyed almost 500 journalists from 15 countries. Some of the main points from the study include:
1) Advertising revenues are declining more slowly, with only 20% of journalists expecting a drop compared to 62% in 2010.
2) Online media popularity is surpassing print and broadcast outlets, with 50% now saying their online outlet has the biggest audience.
3) Social media is increasingly being used by journalists for sourcing stories and verifying leads, alongside traditional PR methods.
Les avantages et les conséquences des médias sociaux
Regards sur la vidéo en ligne et mobile
Quelle activité domine le temps de l'Internet mobile
taux de croissance Ecommerce
Tendances sur les dépenses des canaux
Parrainé par HubSpot, La commercialisation de données Box est publié par MarketingCharts.com, avec les données recueillies à partir des données des partenaires majeurs: La Société Neilsen, Harris Interactive, Pew Research, Kantar Media, Compete, comScore, Hitwise et Experian Mediaguide.
Quarterly Statistics on Media, Mobile, Social Media and AdvertisingEM3
The document provides a summary of marketing data and trends from various sources. Some key findings include:
- Online news audiences grew 17% in 2010 while other platforms declined, and online ad revenues are projected to surpass print newspapers for the first time.
- Television spending saw the best growth of major media at 10.3% in 2010. Radio spending was also up 7.6% led by national spot radio. Newspaper spending declined 3.5%.
- 23% of Americans said they would pay $5 per month for online access to their local newspaper. The top print media brands also lead in online traffic.
- A survey found B2B and B2C marketers now rely
- Global advertising is expected to decline 5.8% in 2020 due to the economic impacts of COVID-19, less than the anticipated 11.9% decline. Growth of 12.3% is expected in 2021.
- A few key markets like the US, China, and UK are driving disproportionate growth in the advertising industry compared to broader economic trends, with expectations of declines in 2020 of -7.3%, 6.2%, and -4.4% respectively, and growth in 2021 of 11.8%, 15.6%, and 12.4%.
- Digital advertising and ecommerce are areas of increased focus for marketers, driving faster growth in digital media and supporting channels compared to prior forecasts.
The document discusses advertising spending and sales growth trends among Indian companies. It finds that when companies increased their advertising expenditures, they experienced higher sales growth. For example, Hindustan Unilever saw advertising expenses more than double from 2000-01 to 2007-08, and sales growth of 13.2% in 2007-08. Similarly, other companies like Bharti Airtel, Dabur India, and Cadbury saw advertising expenditures rise and sales increase in turn. However, some MNCs did not increase advertising as much as domestic Indian companies, and saw relatively lower sales growth. A study forecasts 9% growth for India's advertising industry in 2010, with key growth from digital media like mobile and internet advertising.
Automobiles are a top driver of internet advertising. Cars increased their internet advertising spending by 80.2% in the period from January to April 2012, making them the fourth largest advertising product group online. Audi increased its advertising spending the most of any automaker, nearly doubling its expenditures and focusing on promoting the A1 and A4 models. Mobile display advertising for cars has also grown significantly.
1) Advertising spending in the fashion industry increased 17% in 2010 to €1 billion, rebounding from declines in 2009 but still below 2008 levels.
2) Louis Vuitton was the top spender in the fashion sector in 2010 at €55.7 million, and other top spenders included Chanel, Ralph Lauren, Gucci, and Prada.
3) Advertising markets improved in 2010 compared to 2009 in most countries, though overall investments remained below 2008 levels. Italy saw ad spending nearly equal to 2008 levels.
The document is a report from the IAB and Deloitte on online advertising spend in the Netherlands in 2012. It finds that overall online ad spend grew 8.4% in 2012 to €1.158 billion, driven primarily by search advertising which now accounts for over 50% of the online ad market. However, growth slowed in the second half of the year, with declines in classifieds and display advertising. Future growth is expected to continue slowing due to economic challenges. Internet remains the largest advertising medium in the Netherlands, continuing to outperform other channels.
This document summarizes key online advertising trends from April to June 2012. It finds that while click volumes and costs increased year-over-year in the US, click-through rates were maintained. Google maintained its majority share of search traffic and spending. Exact matching of keywords grew and improved metrics over broad matching. Performance varied by industry, with trends shown for auto, business to business, education, finance, healthcare, retail, and travel. Targeting of mobile devices like smartphones and tablets is showing promise as their use increases.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
The document provides an overview of internet usage, advertising spend, internet advertising, and social media trends in Latin America, Brazil, Mexico, and Colombia. Key points include that internet advertising spending increased in Latin America in 2009 while traditional advertising declined, Brazil has the largest number of internet users and advertising spend in the region, and social media usage and online advertising spending are both expected to continue growing in the coming years.
The document discusses data on online advertising revenue and media trends. It provides the following key points:
- Online ad revenues increased 13.9% in Q2 2010 compared to Q2 2009, totaling $6.2 billion. Search advertising remains the largest format at 48% of revenues.
- US ad spending increased 3.8% in the first half of 2010, with television accounting for $33.8 billion or 62% of total spending. Spanish language TV and cable saw the largest gains.
- Timeshifted TV viewing grew 18% in Q2 2010 compared to a year ago, indicating viewers are watching TV on their own schedule via DVRs and online. Traditional TV attracts older audiences
Dutch Media Landscape 2015 Q2 Updated by StarcomstarcomNL
- The document discusses trends in the Dutch media landscape in Q2 2015, including consumption patterns that focus on how people experience media rather than media types.
- Key stats on the Dutch population show continued growth and aging, as well as a rise in disposable household income. Consumer confidence dropped in late 2014 but rose in early 2015.
- Unemployment has decreased for the first time since 2011, though economic growth is estimated to remain modest in the coming years.
- Trends data outlines growth in mobile, social, and programmatic advertising, as well as the increasing importance of experiences over traditional demographics.
Dutch media landscape 2015 Q3 update by StarcomstarcomNL
The document provides an overview of the Dutch media landscape and consumer behavior trends. It discusses how the population is growing older while household income rises. TV retains the largest share of advertising spending, though online is growing. Programmatic advertising is increasing and now accounts for over 15% of online display spending. Consumer confidence turned positive in 2015 for the first time since 2007.
All digital channels have metrics and almost everyone has a built-in or third party dashboard to manage or control them, but the new brand ecosystem requires an integrated understanding that now goes beyond channel metrics to measure brand-people interactions, which drive value exchanges.
By Juan Carlos Robayo / 2012
Head of Digital
Proximity Colombia.
co.linkedin.com/in/juanrobayo/
@TheBuggeek
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
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1. IAB & PwC
2012 First Half IAB PwC
Internet Advertising Revenue Report
Half Year 2012 and Q2 2012
Sherrill Mane, SVP Research, Analytics, and Measurement, IAB
David Silverman, Partner, PwC
Stefanie Kane, Partner, PwC
2. Important Note on Q&A
We will open a voice line for journalists to ask
questions at the end of the presentations.
IAB members should ask questions using the
GoToWebinar user interface. Please type questions
into the Chat box on the GoToWebinar user interface
at any time during the presentations.
● We will create a queue and answer as
many questions as possible following the
presentations.
● Additional press questions should be directed
to Shira Orbach, Shira@iab.net
● Additional questions from IAB members
should be directed to Kristina Sruoginis,
kristina@iab.net.
1
3. Agenda
Welcome
First Half 2012 Internet Ad Revenue Highlights
Sherrill Mane, SVP Research, Analytics and Measurement, IAB
Detailed Analysis of IAB PWC Q2 and First Half 2012
Report
David Silverman, Partner, PwC
Global Entertainment and Media Outlook 2012 –
2016
Stefanie Kane, Partner, PwC
Q and A
2
4. IAB & PwC
Overview of 2012 First Half
IAB PwC Internet Advertising Revenue Report
Half Year 2012 and Q2 2012
Sherrill Mane
SVP Research, Analytics, and Measurement, IAB
3
5. First Half 2012 Internet Ad
Revenue Highlights
“Think left and think right and think low and think high, oh
the thinks you can think up if only you try!”
- Dr.Seuss
Sherrill Mane
SVP Research, Analytics, and Measurement
Interactive Advertising Bureau
4
6. First Half 2012 Interactive Advertising Sets New
Records and Outpaces the Advertising Market
In First Half 2012 US Internet ad revenues totaled $17.0 billion,
a record result.
● This represents a 14% (or $2.1 billion) increase from 2011’s
$14.9 billion.
Mobile ad revenue nearly doubles since First Half 2011, up 95%
to $1.2 billion.
Second quarter 2012 revenue of $8.7 billion represents the
highest second quarter ever for US interactive advertising.
● This is an 14% increase over same time last year
($7.7 billion in Q2 2010).
Interactive advertising growth outperforms the total
media market based on both Nielsen and Kantar estimates for
First Half and Second Quarter 2011.
5
7. First Half 2012 Results Compared
With First Half 2011
Digital Ad Growth
14.0%
Total Media Growth
$ Billions
The Nielsen Company
estimates total media
revenues increased
0.9% from First Half
2011 to First Half 2012;
Kantar Media estimates
a 1.9% increase.
Sources: IAB Internet Advertising Revenue Report, 2012 First Half Year and Second Quarter Report; The Nielsen
Company, MonitorPlus, Sept. 2012; Kantar Press Release Sept. 2012
6
8. Q2 2012 Results Compared With Q2 2011
Digital Ad Growth
13.6%
Total Media Growth
$ Billions
According to Nielsen,
total media revenues
increased 0.5% from
Q2 2010 to Q2 2011;
Kantar Media reports
growth of 0.9% for the
period.
Sources: IAB Internet Advertising Revenue Report, 2012 First Half Year and Second Quarter Report; The Nielsen
Company, MonitorPlus, Oct. 2012
7
9. Media Marketplace Overview
Kantar Media sizes the US ad market in First Half 2012 at $67.1
billion.
Both Nielsen and Kantar report increases in TV spend First Half
2011 to First Half 2012.
● Cable at $10.9 billion is up 4%.
● Broadcast network at $11.1 billion rose 3.3% according to Nielsen.
Print media continue to see weakness with Nielsen reporting
4% declines in national newspaper and national magazine
spend First Half 2012 versus same time last year.
According to Kantar, in 2nd Q 2012, ad spend in the ten largest
categories was up 1.3% overall.
8
10. Display Eight Category Average CPM
Weighted Average – July 2012
Finance / Insurance / Investment
Automotive
Family & Lifestyles
News & Information
Home and Fashion
Search Engines / Portals & Communities Corporate Information
Source – SQAD WebCosts 2012
9
11. First Half 2012: Growing Ad Spend in a
Slow Economy
In First Half 2012, Search grew 19%, from $6.8 billion same time last
year to $8.1 billion.
Mobile at $1.2 billion nearly doubled since First Half 2011.
Strong growth in digital video, up 18% and banners, up 11% over
First Half 2011 outperformed rich media.
● Overall, display- related ad formats* growth slowed to 4% over year ago
● Rich media and sponsorships, the two smallest pieces of the display related
pie, both declined
As impressions based (CPM) revenue grows (+11%), broader
economic trends drive dollars from hybrid pricing models to
performance based revenue models (+20%).
Brand dollars are moving online at a slightly slower pace than
we’ve seen in the last two half year reports
*Note: Display-related ad formats are defined as: banner ads, digital video commercials, rich media, and sponsorships.
10
12. A Closer Look at
Internet Ad Spend by Vertical
Categories demonstrating notable increased interactive ad spend
First Half 2012 over First Half 2011 include
● Pharma and Healthcare up 81% to $1.1 billion
● Automotive, up 29% to $2.2 billion
● Entertainment*, up 31% to $729 million
● Financial Services, up 20% to $2.2 billion
Packaged goods increased interactive spend by just 4% and
comprise 5% of total dollars in First Half 2012.
Retail remains the biggest spender at $3.4 billion and makes up 20%
of all interactive ad dollars in First Half 2012.
Brands are moving dollars.
But performance advertising outpaces brand growth and share of
the interactive pie.
11 * Entertainment is defined as film, music, box office, video games, and amusement and recreation.
13. IAB & PwC
Details of 2012 First Half IAB PwC
Internet Advertising Revenue Report
Half Year 2012 and Q2 2012
David Silverman
Partner, PwC
12
14. www.pwc.com
www.iab.net
IAB Internet Advertising
Revenue Report
2012 First six-months results
15. Agenda
Survey methodology
2012 First six-months results
First six-months and quarterly trends
Advertising formats
Pricing models
Industry category spending
About PwC
PwC 14
Source: IAB Internet Advertising Revenue Report, 2012
16. Survey Methodology
Survey Scope Methodology
The "IAB internet advertising revenue report" is part of an Throughout the reporting process, PwC:
ongoing IAB mission to provide an accurate barometer of
Internet advertising growth. • Compiles a database of industry participants selling
Internet advertising revenues
To achieve differentiation from existing estimates and
accomplish industry-wide acceptance, key aspects of the • Conducts a quantitative mailing survey with leading
survey include: industry players, including Web publishers, ad
networks, commercial online service providers, mobile
• Obtaining historical data directly from companies providers, e-mail providers, and other online media
generating Internet advertising revenues, inclusive of companies
wired and mobile;
• Acquires supplemental data through the use of publicly
• Making the survey as inclusive as possible, disclosed information
encompassing all forms of Internet advertising,
including websites, consumer online services, ad • Requests and compiles several specific data items,
networks, mobile devices, and e-mail providers; and including monthly gross commissionable advertising
revenue by industry category and transaction
• Ensuring and maintaining a confidential process,
releasing only aggregate data. • Identifies non-participating companies and applies a
conservative revenue estimate based on available
public sources
• Analyzes the findings, identifies and reports key trends
• Prior year data was restated to include mobile as a
format category
September 28, 2011
PwC 15
Source: IAB Internet Advertising Revenue Report, 2012
17. Year-to-date revenues totaled
$17.03 billion in 2012
Online
14.0%
advertising
revenue
increased 14.0%
in 2012.
In billions
HY HY
PwC 16
Source: IAB Internet Advertising Revenue Report, 2012
18. Second quarter revenues totaled
$8.72 billion in 2012
Revenue in Q2
2012 was 13.6%
higher than in Q2
2011.
In billions
PwC 17
Source: IAB Internet Advertising Revenue Report, 2012
19. A historical perspective of internet advertising
Quarterly growth comparison, 1996–HY 2012
In billions
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
PwC 18
Source: IAB Internet Advertising Revenue Report, 2012
20. First six-months 2012 shows record revenues
Historical revenue mix, first half vs. second half
?
In billions
PwC 19
Source: IAB Internet Advertising Revenue Report, 2012
21. Mobile shows the strongest growth
Advertising formats – HY 2012 results and growth rates
In billions
PwC 20
Source: IAB Internet Advertising Revenue Report, 2012
22. Historical trends in internet advertising formats
Revenue share by major ad formats, 2006–HY 2012
• In 2011, revenue is presented in the ad formats section of the report as a separate category for HY and Q2 2011 for the first time. In
order to provide a comparison to the prior year, we have revised 2011 revenues for ad formats to be on a consistent basis (for the
methodology, please reference the Appendix on page 22 of the HY 2012 IAB Internet Advertising Revenue Report).
PwC 21
Source: IAB Internet Advertising Revenue Report, 2012
23. Pricing models shift towards performance
Internet ad revenues by pricing model, HY 2011 vs. HY 2012
Total – $14.9 billion Total – $17.0 billion
PwC 22
Source: IAB Internet Advertising Revenue Report, 2012
24. Historical pricing model trends
Internet ad revenues by pricing model, 2005–HY 2012
% of total revenue
Note: Pricing models definitions may have changed over time period depicted, both within the survey process and definitional by survey
respondents.
PwC 23
Source: IAB Internet Advertising Revenue Report, 2012
25. Internet ad revenues by major industry category
$14.94 B in HY 2011 vs. $17.03 B in HY 2012
% of total revenue
PwC 24
Source: IAB Internet Advertising Revenue Report, 2012
26. PwC New Media Group
As business, accounting, and tax advisors to many of the world’s leading Entertainment, Media, and Communications
(EMC) and Technology (Tech) companies, PwC (www.pwc.com) has an insider’s view of trends and developments
driving the industry. With approximately 1200 practitioners serving EMC and Tech clients in the United States, PwC is
deeply committed to providing clients with industry expertise and resources. In recent years, our pioneering work in
EMC and Tech has included developing strategies to leverage digital technology, identifying new sources of financing,
and marketplace positioning in industries characterized by consolidation and transformation. Our experience reaches
across all geographies and segments of the EMC and Tech sectors, including broadband, wireless, the Internet, music,
film, television, publishing, advertising, gaming, theme parks, computers and networking, and software. With thousands
of practitioners around the world, we are always close at hand to provide deep industry expertise and resources.
PwC’s New Media Group was the first practice of its kind at a Big Four firm. Currently located in New York, Los Angeles,
Boston, Seattle and the Bay Area, our New Media Group includes accounting, tax and consulting professionals who have
broad and deep experience in the three areas that converge to form new media: advanced telecommunications, enabling
software and content development/distribution.
Our services include:
• Business assurance services
• Web audience measurement and advertising delivery auditing and advisory
• IAB Measurement Certification Compliance auditing
• Privacy policy structuring, attestation and compliance advisory
• Mergers & Acquisition assistance
• Tax planning and compliance
• Capital sourcing and IPO assistance
PwC 25
27. PwC New Media Group
Contacts
For information about our New Media Group, contact one of the
following PwC professionals:
New York
David Silverman
Partner, Assurance Services
646.471.5421
david.silverman@us.pwc.com
York
Russ Sapienza
Partner, Advisory Services
646.471.1517
russell.j.sapienza@us.pwc.com
Michael Altschul
Manager, Advisory Services
646.471.4903
michael.altschul@us.pwc.com
PwC 26
28. IAB & PwC
Global Entertainment and Media
Outlook 2012-2016
Half Year 2012 and Q2 2012
Stefanie Kane
Partner, PwC
27
30. www.pwc.com/outlook
Internet access spending
Internet advertising
TV subscriptions and license fees
Consumer/end-user
Television advertising
and advertising Filmed entertainment
spending Video games
5 year historic and 5 Music
Consumer magazine publishing
year forecast data Newspaper publishing
48 countries Radio
Out-of-home advertising
13 segments Consumer and educational book
publishing
Business-to-business
PwC LLP
31. Entertainment and media growth rates
2012–2016 (5.7% Global CAGR)
Germany Russia
2.7% 10.1%
UK
3.1%
US China
5.2% France 12.0%
3.4% Japan
2.8%
Vietnam
10.9%
Pakistan Philippines
Venezuel Brazil 13.1% 12.7%
a 11.1% 10.6% MENA
11.5%
Malaysia
Indonesia 9.1%
15.9%
India
14.3%
South Africa
10.9%
Other Emerging: 12.1
Mature: 4.1% BRIC: 11.8%
%
PwC LLP
32. Top 10 advertising markets – China to overtake
Japan in 2014
Ranking Ranking % CAGR
Country Country
2011 2016 2012-2016
1 US 1 US 5.9
2 Japan 2 China 14.6
3 China 3 Japan 3.2
4 Germany 4 UK 4.7
5 UK 5 Germany 2.5
6 France 6 Brazil 9.0
7 Brazil 7 France 3.6
8 Australia 8 Russia 13.1
9 Italy 9 Canada 5.9
10 Canada 10 Australia 2.4
PwC LLP
35. Key driver: Digital revenue drives U.S. growth...
But the majority of spending remains non-digital
U.S. total E&M spending U.S. advertising spending
Total digital spending is defined as: online and mobile Internet advertising, mobile TV subscriptions, digital music, electronic home
video, online and wireless video games, digital consumer magazine circulation spending, digital newspaper circulation spending,
digital trade magazine circulation spending, electronic consumer, educational, and professional books, satellite radio
subscriptions, and broadband and mobile internet access
Digital advertising spending is defined as: digital directory, digital trade magazine, digital consumer magazine, internet, digital
newspaper publishing, satellite radio, online and mobile television, and video game advertising.
PwC LLP
36. U.S. Advertising Revenue Market Share by Media
– 2011 versus 2016 Forecast
2011 2016 Forecast
PwC LLP
37. U.S. Internet Advertising Format Share
(% of Total Revenue)
* Includes: Rich media, Sponsorship, Email, and Lead Generation advertising
PwC LLP
38. U.S. Internet Ad Formats
– 2011 versus 2016 Forecast
2011 2016 Forecast
Total - $31.7 billion Total - $66.8 billion
* Includes: Rich media, Sponsorship, Email, and Lead Generation advertising
PwC LLP
39. Global - Mobile advertising to overtake
online classified past 2016
CAGR
(2012-2016)
13.8
13.8
11.8
36.5
33.9
5.7
PwC LLP Slide 38
41. Q&A Reminder
We will open a voice line for journalists to ask
questions at the end of the presentations.
IAB members should ask questions using the
GoToWebinar user interface. Please type questions
into the Chat box on the GoToWebinar user interface
at any time during the presentations.
● We will create a queue and answer as
many questions as possible following the
presentations.
● Additional press questions should be directed
to Shira Orbach, Shira@iab.net
● Additional questions from IAB members
should be directed to Kristina Sruoginis,
kristina@iab.net.
40
43. THANK YOU
FOLLOW-UP QUESTIONS
Additional questions from IAB members
should be directed to Kristina Sruoginis: kristina@iab.net
Additional press questions should be directed
to Shira Orbach: Shira@iab.net
Reports can be found at: www.iab.net
For PwC Global Entertainment and Media Outlook reports go to:
www.pwc.com/outlook
42