Quality circles involve small groups of employees who voluntarily meet regularly, during paid time and under a supervisor's leadership, to identify, analyze and solve workplace problems. They aim to change attitudes from not caring to caring, develop skills and team spirit, and improve organizational culture through employee involvement at all levels. The process involves problem identification, selection, analysis, generating solutions, selecting the best, and presenting it to management for approval and implementation. Basic problem-solving techniques like brainstorming and data analysis tools are used. Benefits include developing internal leadership, reinforcing morale, encouraging teamwork, improving quality, productivity, information flow, and attitudes. Quality circles can be applied in various organizations to group-solve work-related issues.