The document outlines an advanced digital marketing program offered over 3 weekends that will cover topics such as search engine optimization, social media marketing, email marketing, and web analytics. The program is designed for working professionals and will be taught using synchronous learning technology to allow for direct interaction between students and the instructor. Participants will earn a certificate jointly from IAMAI and NIIT Imperia upon successful completion of the program.

1. Advanced Program in Digital
Marketing – Batch 09 (Weekend
Batch)

2. Contents
• Broad Contours
• Who Should Attend
• Unique Features of Program
• Program Modules
• Detailed Program Contents
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3. Broad Contours
Program Faculty
• Primary Tutor - Ratan KK
Duration
• 3 Weekends (spread in 4 weekends)
Program Fees
• Rs. 35,000/- + 10.3% Service Tax = Rs. 38,605/-
Class Dates
• Feb 3,4,5,17,18,19,24,25,26 (6:30pm to 9:30pm)
Schedule
• Friday, Saturday & Sunday (6:30pm to 9:30pm)
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4. Who should Attend?
• Designed for professionals in marketing and advertising
domain
– Any marketing professional, who is currently using Digital
Marketing to meet their objectives
– Any web marketer, who wants to enhance her professional
prospects in the Digital Marketing Domain
– Any entrepreneur or affiliate marketer, who wants to use
online media, to improve their business performance
– Any individual / Beginner, who wants to capitalize on the
career opportunities available in Digital Marketing Domain.
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5. Unique Features
Unique Program
• Only Digital Marketing Program in India that has been exclusively designed for
working professionals.
Pedagogy
• Designed with a mix of experience sharing, real life case discussions, assignments
and industry/research based projects besides the lectures in class
Strategic Leaders
• More than 340+ professionals have already been trained in this program
Peer Learning
• Opportunity to Network and Learn from other professionals in the corporate
world
Certification
• Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia
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6. Module Coverage
• Market Research & Web strategy
• Search Engine Marketing – Pay Per Click (PPC)
Advertising & Search Engine Optimization (SEO)
• Social Media Marketing
• Banner / Display Advertising
• eMail Marketing & Mobile Marketing
• Web Analytics
• Integrated eMarketing Strategy
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7. MODULE WISE CONTENTS
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8. Module Wise Contents
• Market Research & Web strategy
– Key terms and concepts
– Conducting Market Research
– Laying foundation for a web strategy
– What goes into a website design and development?
• Search Engine Marketing – Pay Per Click (PPC)
Advertising & Search Engine Optimization (SEO)
– Importance of Search to a Marketer
– Key terms and Concepts
– Researching Key Phrases
– SEO Best Practices
– PPC Best Practices
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9. Module Wise Contents
• Social Media Marketing
– How it works?
– Marketing Insights to use Social Media
– Rules of Engagement
– Benefits of Social Media
• Banner / Display Advertising
– Intentions behind Display Advertising
– Types of Display Advertising
– Common Payment Methods
– Advantages & Disadvantages
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10. Module Wise Contents
• eMail Marketing & Mobile Marketing
– Key Terms & Concepts
– Initiating & Consolidating Customer Engagement
– Over View of Best Practices
• Web Analytics
– Testing, Analyzing and Optimizing each eMarketing Tactic
– Key Terms & Concepts (Goals, Events and key Performance
Indicators)
– Tracking and collection of data
– Testing Strategies
• Integrated eMarketing Strategy
– Integration of various tactics being deployed.
– Developing an Integrated marketing plan
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11. About Program Faculty
• RATAN KK
– Ratan KK is one of the primary tutors for this
program.
– An IIM Ahmedabad alumnus, he currently heads
GutsGo eMarketing, a Digital Marketing
Consulting and Training firm. In his past role, he
was Head - Delivery at Pinstorm, one of India’s
leading Digital Agencies.
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12. About IAMAI
• Founded in January 2004 by leading portals in India,
the Internet and Mobile Association of India (IAMAI) is
the only specialized industry body in India representing
the interests of the online and mobile value-added
services industry.
• The association’s activities include promoting the
inherent strengths of the digital economy, evaluating
and recommending standards and practices to the
industry, conducting research, creating platforms for its
members, communicating on behalf of the industry
and creating a favorable business environment for the
industry.
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13. How to register?
• Registration forms & Fee
• Application forms can be obtained from
www.niitimperia.com or at local NIIT IMPERIA Centres
• Candidates could also apply online at
www.niitimperia.com
• Application form along with the registration Fee be
submitted at NIIT Imperia centre. The registration fee is
Rs. 35, 000/- + 10.3% Service tax .
• Important Dates
– Registration for the Batch will close : November 18, 2011
– Classes Commence on after: November 26, 2011
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14. Conference Call
/Information Session
• Why should I attend the conference
call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– Program Faculty – Mr. Ratan KK and NIIT
Imperia Product Management Team
would address the queries regarding the
program
• How can I register for the conference
call?
– Register Online. (You will see the next
available conference date in the same
link)
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15. APDM Participants
Profile of Previous Batch
Education
5%
Others IT/ ITES 36+
14% 26% 15% 22-27
BFSI 34%
7%
33-36
22%
Internet /Web
26%
28-32
Advertising 29%
& Media
15%
Manufacturing
7%
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16. Experience Sharing
After completing this program, I have better and improved understanding of Digital
Marketing tactics which I was already using before. I would recommend this program
to everyone who wants to improve their perspective in Digital Marketing.
Amit Kumar Mishra (Manager - Business Strategy, Dastar Consulting)
I wanted to learn about a new thing - Digital Marketing and now I feel after
completing this program, I have acquired good knowledge about this new field of
Marketing. I would definitely recommend this program for all beginners in Digital
Marketing.
Anish Sinha (Senior Agency Manager, ICICI Prudential Life)
This program covers all tactics comprehensively and the major highlight of this
program was the program faculty - Ratan KK.
Parul Bhateja (Assistant Manager - Marketing, Reve Systems)
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17. Experience Sharing
The experience was great and the program completely serves the purpose. Now I
have an better understanding of all eMarketing tactics.
Krishanu Bhattacharjee (Program Manager, HP)
The program was an eye opener for me to know about Digital Marketig as a beginner.
Also, the synchronous learning technology was new to me altogether and I loved it as
everyone interacted and learned with each other like in a real classroom
Aakaash Nair (Creative Director, Flabagasta Films)
I liked the Program Design as it is very interactive and the assignments give hands on
experience of all eMarketing tactics. This program is completely in sync with the
changing environment in marketing.
Pankaj Bhola (Head - Corporate Marketing, Intercontinental Eros)
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18. SYNCHRONOUS LEARNING - NIIT
IMPERIA
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19. NIIT IMPERIA - TECHNOLOGY EDGE
 18 Classrooms in 17 cities
 Direct one-to-one interaction is ensured through individual ICT
systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each workstation,
connected directly to faculty at institutes
STUDIO VIEW  Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
full classroom.
 6 Synchronous Learning Centers created within corporate
premises
 Learning Management System (LMS):
• supplementary e-learning
• program-specific notices
• online submission of assignments
• reminder services
• online testing
CLASSROOM VIEW • student records
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20. SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW
FACULTY
SLIDE SHOW / WHITE BOARD
STUDENT VIDEO
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21. SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention
Tabulation of responses
Quizzes randomly created by the
teacher
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22. For any Queries Or Doubts,
Call Us at 1800-266-0304
Or
Write to imperia@niit.com
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