5. Alex Coleman
Marketing Coordinator
Maricopa Corporate College/Sanford
Institute of Philanthropy
Experience:
• BA in Journalism – Public Relations,
MMC in Mass Communication
• Master’s Thesis: Social Media Usage
Among AZ Nonprofits
• Certificate in Nonprofit Leadership
and Management from ASU
• Manages Maricopa Corporate
College social media accounts
41. Analytics
• Instagram Insights – limited to
business accounts, offers similar
data to Facebook Insights
including:
• Audience Demographics: Age, gender,
city, and days/times when these users
are most active
54. Geofilters
https://www.snapchat.com/geofilters
•Relatively cheap brand awareness
opportunity
•Use at fundraising events and encourage
attendees to use the filter
•If you have a lot of volunteers at your
location on a regular basis, consider creating
a geofilter for your location
1 day