The document discusses the main purposes of music videos which are to entertain audiences and promote artists and bands. Music videos portray the message behind a song through imagery and effects. They promote recognition of artists through close-ups and showing who the main stars are of a band. Music videos also make artists into stars through modern styling, branding, and featuring up-and-coming artists. They represent artists by re-enacting scenarios or imagery related to their music genres and styles.

1. Purposes Of A Music
Video
BY Laura Hodgson
Unit 1, Task 2

2. The main propose of music videos
• It’s a message to the audience to entertain and to promote the artists and
band. It’s a short film integrating a song and imagery.
• The main skills you need are to think about what you want to portray behind
the song. You will need good lighting for a clear picture and to be able to edit
your work by putting effects and colours to make your video more effective.

3. Promotion Of Artist/Record Label
• Music videos are used to make the audience more aware of who the artist is
and to promote their appearance by doing some close up shots of the main
star. They mainly do this with bands to show who the main star is of that
particular band.
https://www.youtube.com/watch?v=kOkQ4T5WO9E

4. Star Factor;
• This is all about making them into a star.
• The music industry does this by making the artist look modern by dressing
them well and also making them an idol figure to younger viewers, for
example artists might make their own perfume etc.
• The logo or name being shown at the beginning of a video will help the
audience recognise the artist
https://www.youtube.com/watch?v=kOkQ4T5WO9E

5. Being Featured;
• Some already well known artists help the up-coming artists become more
famous by sometimes choosing them to feature in their songs so they get
recognised more by the public which will help them gain more fans.
• https://www.youtube.com/watch?v=XgFiWGIVP6s

6. Representation
• Representation is described as a type of reconstruction or reaction of a reality. An
example of this would be in a music video when they create a scenario of a love
scene and get people to re-enact it to show imagery to the audience giving them a
picture portrayed by the artist of what their songs about.
• By doing this, helps represent the artist for what type of music they make and what
they're about. An example is for modern day rap videos show not so much a story
line but show imagery of the type of life styles they are rapping about so they will
tend to show lots of girls around them, alcohol, drugs and of course lots of money.

7. Male Gaze Theory
• The male gaze theory was founded by Laura Mulvey’s (1975) which says how,
mainly in the music industry, women are used for the visual pleasure of the
male audience. This means they are mostly made to dress in as little clothing
as seen appropriate and made to stand around and look sexy so it will help
the artist to gain views and will help the album sell as people will be attracted
by the girls they see.
•

8. What does Synergy mean ?
• Synergy is the releasing of a brand across media platforms. Some examples
of synergy are;
• Books , Films, Animated Films and Magazine.
• Media companies use synergistic techniques in order to attract different
audiences, create a loyal audience and increase the brand image.
Apple is an example of synergy
because its company creates many
different products to attract and keep
customers.