Pulse Polio
Immunization Campaign
Abhishek Alladi
Nitish Moningi
Sourabh Mayabhatte
Shanmukha Akinapelli
Shivam Shrivas
Shrey Sood
 Following the global polio eradication initiative of WHO in
1988, the Indian government launched the pulse polio
immunization (PPI) programme in 1995.
 Under this programme all children under 5 years are to be
administered 2 doses of OPV in December and January, until
polio is eradicated
 6.5 lac polio booths
 125 Million kids were administered on each immunization
day
INTRODUCTION
• Not a single child should miss the immunization and leaves any
chance to Polio occurrence.
• Cases of Acute Flaccid Parasis (AFP) be reported completely in time
and Stool specimens collected within 14 days and Outbreak
Response Immunization (ORI) conducted as early as possible.
Key Objectives
 The size of the campaign (6.5 lakh polio booths; 125 million
children to be Administered on each immunization day; IEC, cold
chain and vaccine management)
 Funding Political commitment
 Weak infrastructure
 Lack of health services
 The attitudinal diversity (diverse religious, socioeconomic and
cultural background)
 Management of Human Resources (Doctors, Nurses, Health,
Anganawadi Workers, School Teachers and Students, Volunteers,
NGOs)
Challenges faced by Indian Government
• Ministry of Health and Family Welfare, Government of India
(MOHFW)
• World Health Organization (WHO)
• United Nations Children’s Fund(UNICEF)
• Rotary Club
Key Architects
• Immunizing every child below 1 year with at least 3 doses of OPV.
• National Immunization Days during which every child below 5 years
gets 2 additional doses of OPV on 2 days separated by 4 to 6 weeks.
• Surveillance of AFP to identify all reservoirs of wild poliovirus
transmission.
• Extensive house-to-house immunization mopping -up campaigns in
the final stages where wild poliovirus transmission persists.
Strategies adopted
4000
Broadcasts
80%
Target Market
120 Million People
2002-1ST tagline
“do boondh zindagi ki”
2003-2ND tagline
“Har baccha har bar”
2004-3RD tagline
“Aapkabaccha har
bar”
2005-4TH tagline
“jahanbhi jao,jahan bhi raho,polio ki khurakzaroor pilao”
2006-5TH tagline
“You decide”
IMC Tools
• Broadcast Media
• Print Media
• Word of Mouth
• Out of Home
• Personal Service
• Promotions
Broadcast Media
Out of Home
Print Media
Personal Services
In 2014, WHO declares India as polio free.India has made unprecedented progress…From 741 cases in 200942 in 2010And only 1 case in 2011Which was the last recorded case of polio in IndiaThe government of India finally achieved 100% eradication by 2012For a country ,which was still developingIt was a tough task to deal with such high populationIn a span of 17 years..Through various IMC tools, spread awareness across the nationAnd…
0
500
1000
1500
2000
2500
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
INDIA
IS
NOW
POLIO FREE
1995
2014
Indian Government launches PPI
Last detected virus of Polio type 2
1998
1995
2001
Polio outbreak in UP and Bihar
2002
Amitabh Bachchan roped in for promotion
2002
Polio cases drastically reduce
2003
Last detected virus of Polio type 3
2010
Last detected virus of Polio type 1
2011
Indian Government launches Intensified PPI
India is now Polio-free
2014

Pulse polio immunization campaign

  • 1.
    Pulse Polio Immunization Campaign AbhishekAlladi Nitish Moningi Sourabh Mayabhatte Shanmukha Akinapelli Shivam Shrivas Shrey Sood
  • 5.
     Following theglobal polio eradication initiative of WHO in 1988, the Indian government launched the pulse polio immunization (PPI) programme in 1995.  Under this programme all children under 5 years are to be administered 2 doses of OPV in December and January, until polio is eradicated  6.5 lac polio booths  125 Million kids were administered on each immunization day INTRODUCTION
  • 6.
    • Not asingle child should miss the immunization and leaves any chance to Polio occurrence. • Cases of Acute Flaccid Parasis (AFP) be reported completely in time and Stool specimens collected within 14 days and Outbreak Response Immunization (ORI) conducted as early as possible. Key Objectives
  • 7.
     The sizeof the campaign (6.5 lakh polio booths; 125 million children to be Administered on each immunization day; IEC, cold chain and vaccine management)  Funding Political commitment  Weak infrastructure  Lack of health services  The attitudinal diversity (diverse religious, socioeconomic and cultural background)  Management of Human Resources (Doctors, Nurses, Health, Anganawadi Workers, School Teachers and Students, Volunteers, NGOs) Challenges faced by Indian Government
  • 8.
    • Ministry ofHealth and Family Welfare, Government of India (MOHFW) • World Health Organization (WHO) • United Nations Children’s Fund(UNICEF) • Rotary Club Key Architects
  • 9.
    • Immunizing everychild below 1 year with at least 3 doses of OPV. • National Immunization Days during which every child below 5 years gets 2 additional doses of OPV on 2 days separated by 4 to 6 weeks. • Surveillance of AFP to identify all reservoirs of wild poliovirus transmission. • Extensive house-to-house immunization mopping -up campaigns in the final stages where wild poliovirus transmission persists. Strategies adopted
  • 10.
  • 11.
    2002-1ST tagline “do boondhzindagi ki” 2003-2ND tagline “Har baccha har bar” 2004-3RD tagline “Aapkabaccha har bar”
  • 12.
    2005-4TH tagline “jahanbhi jao,jahanbhi raho,polio ki khurakzaroor pilao” 2006-5TH tagline “You decide”
  • 13.
    IMC Tools • BroadcastMedia • Print Media • Word of Mouth • Out of Home • Personal Service • Promotions
  • 14.
  • 15.
  • 16.
  • 17.
    In 2014, WHOdeclares India as polio free.India has made unprecedented progress…From 741 cases in 200942 in 2010And only 1 case in 2011Which was the last recorded case of polio in IndiaThe government of India finally achieved 100% eradication by 2012For a country ,which was still developingIt was a tough task to deal with such high populationIn a span of 17 years..Through various IMC tools, spread awareness across the nationAnd…
  • 18.
    0 500 1000 1500 2000 2500 1997 1998 19992000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
  • 19.
  • 20.
    1995 2014 Indian Government launchesPPI Last detected virus of Polio type 2 1998 1995 2001 Polio outbreak in UP and Bihar 2002 Amitabh Bachchan roped in for promotion 2002 Polio cases drastically reduce 2003 Last detected virus of Polio type 3 2010 Last detected virus of Polio type 1 2011 Indian Government launches Intensified PPI India is now Polio-free 2014