A presentation of the potential technology impact of Web 3.0 on the practice of Public Relations ( PR ). With high-level thoughts on the semantic web, social media, and other evolutionary opportunities for PR.

1. PR and the Web 3.0 Revolution: “You Haven’t Seen Anything Yet”Bulldog Reporter Media Relations June 28, 2010Kevin McFall, VP, Global Product Management

3. Social media is just the start of the transition away from “push”-based, one-way communications to a world of fully interactive, conversational, collaborative engagement between professional communicators and the media.

5. Crowd sourcing applications will allow reporters to get their finger on the pulse of an emerging story through a virtual gathering of all who are involved, as the news is happening.

8. Discovery of targeted as well as new insights becomes easier

9. It will increase the knowledge and IQ level of conversations between media and PR people.

11. Now in PR and media we are seeing similar more specialized platforms and more applications are focused exclusively on enabling productive conversations between journalists and PR people.

13. Today you can learn nearly anything you need to know about a journalist who may be interested in your story.

14. With the right kind of information about media who should be interested in your story, you can do less pitching, create more productive and positive media relationships, and get better results.

20. No more “spray and pray”: you will find the journalists who really need to hear your story and stop wasting time bothering those who don’t want or need to hear from you.

22. PR people are under more pressure than ever before to deliver more results per hour.

24. PR and the Web 3.0 Revolution: “You Haven’t Seen Anything Yet”Questions?Kevin McFall, VP, Global Product Management