empowerment tech.

1. PUBLISHING AND SUSTAINING ICT
PROJECTS FOR SOCIAL CHANGE

2. UPLOADING WEBSITE
A developed website needs to
be online to be accessible. This is
achieved through web hosting,
which can be free or paid. For
beginners and small projects, free
web hosting can be a good start.
Some popular free web hosting
sites include WordPress.com,
Wix.com, and Google Sites. By
using these services, users can
enjoy various privileges and
functions."

4. MANAGING A WEBSITE
The work does not end upon getting a website hosted. To ensure
its success, it's important to maintain it. According to Cody
Landefeld (2016) in his essay, there are 4 key effectively managing
your website after launch
a) Clean up any post-launch tasks
b) Create and execute marketing strategies
c) Continuously improve and update the website
d) Perform general maintenance and protect the
website

5. 1 Clean up any post
launch tasks
After launching the website, it's important to prioritize
post-launch tasks. These tasks include checking site
speed, optimizing images and content, ensuring
compatibility with multiple screen sizes, and verifying the
functionality of forms and sign-up pathways.
Additionally, submitting the XML site map will help
search engines like Google and Yahoo better understand
and index the website.

6. 2 Create and execute
marketing strategies
To effectively reach target users, use social media,
content marketing, email marketing, search engine
optimization (SEO), and pay per click (PPC). Social media
builds online presence and directs traffic. Content
marketing provides valuable information. Email
marketing is cost-effective. SEO improves search engine
visibility. PPC advertising drives targeted traffic. Note
that SEO and PPC may involve costs, suitable for
income-generating or cause-supporting websites.

7. Do continuous
improvement and
optinization
3
Improving website optimization can be costly. Every aspect of the
website must be continuously improved. Four crucial elements to
test are the headline, call to actions (CTAs), design, and displayed
social proof. It's important to guard and improve these aspects.
When it comes to website optimization, there are both free and
paid tools available. One free tool that can be used to get started is
Google Content Experiments, which allows running content
experiments to gather data for better design decisions.

8. 4
Do general
maintenance and
protection
When maintaining a website, the following protocols must
be remembered: do regular backups, ensure up-to-date
themes and plug-ins, run sweep, and do routine website
tests. On the other hand, the following protocols must be
checked to ensure website security: use complex , use
firewall, and install plug-ins that limit logging attempts.

9. Website promotion and traction: search
visibility, reach, and virality
Traction in online advocacy projects refers to having a
measurable number of users being served or reached
by the project (Author, 2010). Having a web strategy is
essential to gain traction and promote the project.
Steve Olenski (2016) provides ways to gain traction,
which can also be applied to online advocacy
promotions. These steps can help in gaining traction
for online projects.

10. The way to gaining traction for online advocacy projects are the
following:
a.) Connect with influencers. Hiring influencers in the social
media and other online platforms to be advocates for your
cause can be a good pull for followers
b.) Do things that do not scale. Though the project is online,
you can still it by word of mouth to further its reach. This can
be done even before the actual launch of the online project
C.) Leverage your email list. In this case, a of email can be a good
start to promote the project If it is in the social media , following
can be . Through emails or accounts of , the people can be and
updated of the project

11. d.) Partner up. Partner up with people, organization, or institution
that may possibly support your cause. By partnering, you can
collaborate with them in their events or on their online presence
e.) Test everything. This can be done by different analytic platform
such as google analytics testing all aspects of your online site can
be lead to improvements.
f.) Create and promote original content. Make the content original
and of high quality.
g.) Think outside the box. Uniqueness and creativity is the key.

12. To increase online reach
and frequency suggested
by Maria Breaux(2016) of
marine software you can:

13. • This involves introducing the project, providing specific
details, and calling for action. This approach is effective
for online projects aimed at social change.
1.) Tell a story with ad sequencing.
2.)Utilize retargeting.
Target individuals who are already interested in the
project and are connected to the primary audience.
Social media platforms provide the opportunity to reach
a wider range of people.

14. Social media platforms can rapidly
expand online reach. Make use of all
available social platforms to increase
reach and engagement.
3.) Take advantage of
social media.

15. Kiely kuligowski (20119) a writer
of the business new daily
suggested to make online content
viral;

16. Create an interesting
tagline, title, or hashtag
that captures attention.
1.) Find a great hook: 2.) Create share-
worthy content:
Provide value to the target
audience.

17. Understand their profile
and tailor your content
accordingly.
3.) Know your
audience:
4.) Make it visual:
Use visually appealing content, like
videos, to attract more users.

18. Monitoring traffic on various platform
-Provide user feedback and engagement data. Web
traffic refer to the number of visit to your site.
Several tools that can be used

19. Google Analytics provides website managers with valuable
statistics on visitor behavior, popular pages, and traffic sources to
improve website performance and increase traffic.
Going Up! is a comprehensive tool that provides web stats, traffic
trend analysis, user profile data, keyword research, and more. It
also offers features like position tracking, page analysis, and
keyword density checking.
Alexa is a useful tool that provides insights into websites that
share the same audience as yours, the topics your visitors care
about, website statistics, and search engine optimization
opportunities.

20. ● Create a Gmail
account.
● Sign up for Google
using the Gmail account.
● Select "Web" and
get the Google tracking code.
Sign up for
Google
Analytics:
● Install and activate the "Google
Analytics for WordPress" plugin.
● Follow the setup wizard prompts
until completion.
Install Google
Analytics in
WordPress:
If a website is created through WordPress, a content management system or CMS that is free for Google
analytics can be installed on it .You may consider the following steps in executing such an action:

21. Evaluating
user
feedback
Reaching desired viewers of an online content can be achieved
with strategies which have been discussed in the previous
lessons. However, to make sure that the site is implemented
according to its purpose, it is important that the users' feedback
is and evaluated, and this is most especially true for and
projects.

22. To collect user feedback for
ICT projects aimed at social
change, there are five
common methods:
(a) Engage with current users
(b) Utilize online services for feedback collection
(c) Benchmark competitors
(d) Conduct surveys with existing users
(e) Encourage direct comments

23. To create a survey
using Google Surveys,
follow these steps:
1.) Visit the Google Surveys website.
2.) Click "+ New Survey.“
3.) Select the question types and write your questions. Make
sure they are approved by your team.
4.) Give your survey a name and select your target audience.
5.) Review and purchase responses or start a test.
6.) Once approved, you will receive an email with the results
link when the survey is completed.

24. To create a free
survey using Google
Docs:
1.) Sign up for a Google account to access
Google Drive.
2.) Login to your account and open Google
Drive.
3.) Create a Google Form by clicking the "New"
button and selecting "Google Forms."

25. 4.) Customize the survey form:
● Change the title to reflect the survey
purpose.
● Adjust the design by selecting a suitable
theme.
● Edit the questions by clicking the "Edit
Questions" button and adding the desired question
types (e.g., Multiple Choice, Text, Scale).
● Fill out the relevant information for each
question.

26. Updating content and
maintaining traffic
1.) Review and update your content and design.
2.) Analyze your website's data to identify areas for
improvement.
3.) Incorporate multimedia elements to engage users.

27. 4.) Stay updated with current design trends
and features.
5.) Conduct simple testing to ensure
changes are effective.
6.) Optimize your search engine visibility
with relevant keywords.

28. Assessing and monitoring
social impact of online
advocacy projects
involves defining the long-term positive change they aim to
achieve. An impact assessment is conducted to analyze the
effects of the project, considering indicators such as lifestyle,
culture, education, health, rights, and aspirations. By
crafting an evaluation form and monitoring the impact, the
project can be improved to align with its goals and maximize
its social impact.