The document discusses several magazines focused on urban music culture: UB magazine covers urban music culture and celebrities. It uses visual codes like women in revealing dresses and luxury cars. Vibe magazine was launched in 1993 focusing on hip hop. It had several ownership changes over the years. Rewind Magazine became prominent in the UK in 2003 during the rise of the grime music genre. It featured unsigned artists. Its visual style included bold typography and images of men rather than women. Rolling Stone was founded in 1967 in San Francisco focusing on music and celebrity news. It targets hip hop and R&B fans of all ages and classes through featuring attractive celebrities.

1. MARKET RESEARCH

2. The chief narrative focus of the mese en scene is that of a woman in a direct mode of address in a medium long shot this magazine has very clear codes and convention that automatically gives a sense of the genre of RnB / rap such as: A woman in a revealing dress fast car Neon lights Black and pink colour scheme UB magazine , founded in January 2000, is a North American magazine covering urban music culture and also features celebrities and their preferred music. DUB

3. Here we again see the chief narrative focus to be a woman in a revealing dress code she is again in a medium long shot this magazine again has a clear set of codes and conventions such as: A woman in a revealing dress code Minimalist colours 2 at maximum A bold and capital typography VIBE Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin . The private equity group Wicks Group of Companies bought the magazine in 2006

4. RWD rewind Magazine became a well known name in UK underground urban music circles in mid to late 2003. This coincided with the rise of a new urban music genre, which later became popularly referred to as Grime. Founding editor-in-chief was Matt Mason, who later wrote The Pirate's Dilemma (2008).Rewind Magazine provided a platform for emerging unsigned artists to get their names and their faces into every popular underground music outlet. The chief narrative focus of the mese en scene is that of a black man in a medium close up in a direct mode of address this is again a clear example where we can see clear and unique codes and conventions belonging to the genre such as: Bold and clear typography One main feature of the mese en scene However this magazine still manages to subvert the stereotypes associated with this genre such as having a male as the feature instead of a woman and also opting to use a lighter pallet of colours

5. The target audience are hip hop and rnb fans, both genders of all ages and no specific social class The central image is that of shakira in a MLS shot residing in a direct mode of address this in itself will appeal to the TA due to the fact that it effectively uses a marketing technique in witch we see a attractive woman witch provokes the thought in girls to be like her and in men to be with her The featured articles are a reflection of latest crazes such as “vampire Rock” and therefore cater for the majority of the audience that are interested in this craze Also we Rolling Stone was founded in San Francisco in 1967 by Jann Wenner (who is still editor and publisher) and music critic Ralph J. Gleason“ ROLLING STONE

6. BIBLIOGRAPHY http://en.wikipedia.org/wiki/Wiki http://www.vibe.com/ http://www.dubmag.net/ http:// www.rwdmag.com /