This document discusses how companies use public relations strategies on the internet to interact with and connect to consumers. It notes that with the expanded use of the internet, companies can now be more open about their business and further connect with clients. However, PR strategies are constantly evolving as trends, customs and preferences change over time. One study examined how churches used relationship cultivation techniques on their websites to better connect with people.

1. Excuse Me

2. But would you mind filling out one of these? No I’d rather not
Or this? NO
Or that? ALL YOUR THINGS SUCK

4. I have a bad feeling
about this

5. Oh don’t worry about it
Simply put, this is how companies use the internet to interact with consumers.

6. So who uses Public Relations on the internets?
Most Def Mos Def
Not anymore Maybe
Pretty much anybody after your heart mind or wallet

7. Yes
Then it affects you.
Ok

8. With the
expanded use
of the
internet,
companies
can now be
more open
about their
business than
ever and can
further
connect with
their clients.

9. A Selection of Criticisms
How open should companies be?
What should they reveal?
What methods should companies use?
How well do they connect with clients?
How about your social media activity?
Who are you targeting?
Is your web presence helping or hurting your image?
What about reaching other countries?

10. PR strategies are even applied to churches…
One study examined
how churches were
using relationship
cultivation
techniques on their
websites and
provided
information on how
they can better
connect with people.
Yeah I can’t believe it either
A lot of methods though quickly shift from year to year as trends, customs and preferences
change

11. Credits:
Photos Websites
Flickr/Questioninable Expression/ChandlerHummellPhotography
Flickr/cybermen waving/Johnson Cameraface Websites used
Flickr/February 15 2011/Beto Ruiz Alonso Flickr.com
Flickr/Google Talk Pwnz/Mathias Bynens Colourlovers.com
Flickr/sharepoint/matthew anderson
Flickr/I suppose I could work for Apple as a proofreader/Wysz
Flickr/oh how I bled for this particular piece of artwork/macwagen
Flickr/monotonix_04/[carlo cravero] Information
Flickr/Premade BG 45/~Brenda-Starr~
Flickr/paranoia/katiew
Flickr/red nose day on the beach/oblivion head
Waters, R. D., Friedman, C. S.,
Flickr/office coffee/cali.org Mills, B., & Zeng, L. (2011). Applying
Flickr/John Paul II the Great/ Todd Ehlers Relationship Management Theory to
Flickr/Say Hello to Pudu/Lizette Greco Religious Organizations: An
Assessment of Relationship
Cultivation Online. Journal Of
Communication & Religion, 34(1), 88-
104.