The presentation discusses public relations letters, defined as friendly communications sent by organizations to build goodwill with customers. It outlines various types of these letters, including letters of sympathy, congratulations, and appreciation, emphasizing honesty, sincerity, and a reader-focused message. An example of a congratulatory letter is provided to illustrate the format and tone expected in public relations correspondence.

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WELCOME TO
MY
PRESENTATION

2. Prepared by:Pathfinder
202
• Rizwan mahbub khan
• ID: 12132101051
• Intake: 30st
• Program: BBA
• Department of Marketing

3. Lamiya Rahman
Instructor of Business Communication
Course Code:202
Prepared for
303

4. Our Presentation Topic:
“Public Relations Letter”
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5.  Introduction
 Definition
 Types
 Features
 Examples
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Outlines

6.  Public Relations are friendly letters periodically sent by organizations to their
customers or prospects
 It is also called Goodwill letters
 The main functions is to convey a friendly message that build goodwill and
brightens the images of the organization
 Public Relations letters do not bring any immediate rewards
 Since Public Relations letters is received unexpectedly it is not forgotten
easily
 The message contained in it remains at the back of mind
Introduction
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7. • “Public Relations letters is a strategic communication
process that builds mutually benificial relationships
between organization and their customers.” It can also
be defined as the practice of managing communication
between an organization and its customers.
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Definition of Public Relations Letter:

8. 1. Letters of sympathy
2. Seasonal Greetings
3. Letters of congratulations
4. Letters of offering favours and
5. Letters of appreciation
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Types of Public Relations Letter:

9. A public Relations letters should be-
 Honest and Sincere
 Short and Direct
 Free from any ulterior sales motive
 Message must carry a genuine touch of happiness
 The focus of the letter should be on reader on the writer
 Keep the message short and end it on a cordial role
Features of Public Relations Letter
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10. An example of Public Relations
letter-
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11. Dear Mr. Rahul
Your election as chairperson of the Janpath Traders' Association was a great news.
Please accept our heartly felicitation on this achivement
This position is a befitting culmination of years of selfless services to the improvement
of the Janpath market and the welfare of the community in general. The association
has done itself great service by electing you as its Chairperson.
I believe that your leadership will take the Association to new heights.
Sincerly yours
Md.Nadim Hossain
Letter of congratulations
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12. THANK
YOU
EVERYONE
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