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communication skills
MODULE-2
The term “business letters” refers to any
written communication that begins with a
salutation, ends with a signature and whose
contents are professional in nature.
A good business letter serves as
master key that opens locked doors. It opens
markets. It tells the story of the real character
of the firm. There are many standard types of
business letters, and each of them has a
specific focus.
10 Types of Business Letters
1 Sales Letters
2 Order Letters
3 Complaint Letters
4 Adjustment Letters
5 Inquiry Letters
6 Follow-Up Letter
7 Letters of Recommendation
8 Acknowledgment Letters
9 Cover Letter
10 Letters of Resignation
1 Sales Letters
Typical sales letters start off with
a very strong statement to capture the interest of
the reader. Since the purpose is to get the reader
to do something, these letters include strong calls
to action, detail the benefit to the reader of taking
the action and include information to help the
reader to act, such as including a telephone
number or website link.
2 Order Letters
Order letters are sent
by consumers or businesses to a
manufacturer, retailer or wholesaler to
order goods or services. These letters must
contain specific information such as
model number, name of the product, the
quantity desired and expected price.
Payment is sometimes included with the
letter.
3 Complaint Letters
The words and tone you
choose to use in a letter complaining to a
business may be the deciding factor on
whether your complaint is satisfied. Be
direct but tactful and always use a
professional tone if you want the company to
listen to you.
4 Adjustment Letters
Adjustment letter is normally sent
in response to a claim or complaint. If the
adjustment is in the customer’s favor,
begin the letter with that news. If not, keep
your tone factual and let the customer
know that you understand the complaint.
5 Inquiry Letters
Inquiry letters ask a question or
elicit information from the recipient.
When composing this type of letter, keep
it clear and succinct and list exactly what
information you need. Be sure to include
your contact information so that it is easy
for the reader to respond.
6 Follow-Up Letter
Follow-up letters are usually sent after
some type of initial communication. This
could be a sales department thanking a
customer for an order, a businessman
reviewing the outcome of a meeting or a
job seeker inquiring about the status of
his application. In many cases, these
letters are a combination thank-you note
and sales letter.
7 Letters of Recommendation
Prospective employers
often ask job applicants for letters of
recommendation before they hire them.
This type of letter is usually from a
previous employer or professor, and it
describes the sender’s relationship with
and opinion of the job seeker.
8 Acknowledgment Letters
Acknowledgment letters act as
simple receipts. Businesses send them to let
others know that they have received a prior
communication, but action may or may not
have taken place.
9 Cover Letter
Cover letters usually accompany
a package, report or other merchandise.
They are used to describe what is enclosed,
why it is being sent and what the recipient
should do with it, if there is any action that
needs to be taken. These types of letters are
generally very short and succinct.
10 Letters of Resignation
`When an employee plans to leave
his job, a letter of resignation is usually sent
to his immediate manager giving him notice
and letting him know when the last day of
employment will be. In many cases, the
employee also will detail his reason for
leaving the company.
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Presentation2

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  • 9. The term “business letters” refers to any written communication that begins with a salutation, ends with a signature and whose contents are professional in nature. A good business letter serves as master key that opens locked doors. It opens markets. It tells the story of the real character of the firm. There are many standard types of business letters, and each of them has a specific focus.
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  • 11. 10 Types of Business Letters 1 Sales Letters 2 Order Letters 3 Complaint Letters 4 Adjustment Letters 5 Inquiry Letters 6 Follow-Up Letter 7 Letters of Recommendation 8 Acknowledgment Letters 9 Cover Letter 10 Letters of Resignation
  • 12. 1 Sales Letters Typical sales letters start off with a very strong statement to capture the interest of the reader. Since the purpose is to get the reader to do something, these letters include strong calls to action, detail the benefit to the reader of taking the action and include information to help the reader to act, such as including a telephone number or website link.
  • 13. 2 Order Letters Order letters are sent by consumers or businesses to a manufacturer, retailer or wholesaler to order goods or services. These letters must contain specific information such as model number, name of the product, the quantity desired and expected price. Payment is sometimes included with the letter.
  • 14. 3 Complaint Letters The words and tone you choose to use in a letter complaining to a business may be the deciding factor on whether your complaint is satisfied. Be direct but tactful and always use a professional tone if you want the company to listen to you.
  • 15. 4 Adjustment Letters Adjustment letter is normally sent in response to a claim or complaint. If the adjustment is in the customer’s favor, begin the letter with that news. If not, keep your tone factual and let the customer know that you understand the complaint.
  • 16. 5 Inquiry Letters Inquiry letters ask a question or elicit information from the recipient. When composing this type of letter, keep it clear and succinct and list exactly what information you need. Be sure to include your contact information so that it is easy for the reader to respond.
  • 17. 6 Follow-Up Letter Follow-up letters are usually sent after some type of initial communication. This could be a sales department thanking a customer for an order, a businessman reviewing the outcome of a meeting or a job seeker inquiring about the status of his application. In many cases, these letters are a combination thank-you note and sales letter.
  • 18. 7 Letters of Recommendation Prospective employers often ask job applicants for letters of recommendation before they hire them. This type of letter is usually from a previous employer or professor, and it describes the sender’s relationship with and opinion of the job seeker.
  • 19. 8 Acknowledgment Letters Acknowledgment letters act as simple receipts. Businesses send them to let others know that they have received a prior communication, but action may or may not have taken place.
  • 20. 9 Cover Letter Cover letters usually accompany a package, report or other merchandise. They are used to describe what is enclosed, why it is being sent and what the recipient should do with it, if there is any action that needs to be taken. These types of letters are generally very short and succinct.
  • 21. 10 Letters of Resignation `When an employee plans to leave his job, a letter of resignation is usually sent to his immediate manager giving him notice and letting him know when the last day of employment will be. In many cases, the employee also will detail his reason for leaving the company.