1. Introduction to Written E‐Public
Relations
By Hoem Seiha
H/p: 012‐699‐553
Email: entrepconsulting@gmail.com

2. Public Relations is the dynamic process of engaging
your company with the public by keeping them being
informed about your company’s news, policy,
promotion, etc., using the influences of strong and
effective public and media campaigns.
Effective public relations campaigns are usually enabled
by low cost strategies rather than advertising plans that
need a large budget allocation.
Public Relations

3. Interactions

4. Public Relations is about “Image” of your company.
Here, you build with them:
∗ Trust & Confidence in your brand image
∗ Close relationships between your company & clients
Marketing is about your company’s products and the
clients. Here, you:
∗ Access and study the market’s need
∗ Cater to the need
∗ advertise and promote your company’s products.
Public Relations Vs. Marketing

5. PR: Company‐Public Engagement

6. Marketing: Product‐Client Process

7. Public relations using electronic mediums to engage
your company with the public. Electronic mediums can
be:
∗ Blog (Wordpress, blogger, etc.)
∗ Website
∗ Email
∗ Social networking sites (Facebook, LinkedIn, etc.)
E‐Public Relations

8. The process of engaging your company with the public
through written communications, using electronic mediums
such as online and email campaigns. The electronic materials
intended for public relations can be the followings:
∗ Newsletter (news, features, reviews, etc.)
∗ News release
∗ Invitation
∗ Blog post
∗ Brief Reviews
∗ How‐to
∗ Status update (social networking site)
Written E‐Public Relations