The document outlines strategies for creating an effective elevator pitch, emphasizing the need to identify personal strengths, understand the target audience's demands, and communicate clearly and passionately. It includes practical exercises to help refine pitch elements, such as crafting taglines, analyzing peers' pitches, and ensuring authenticity. Ultimately, the focus is on delivering a concise and compelling message that resonates with potential investors or employers.

1. If you can't pitch your idea,
no one's buying.
The Elevator Pitch
Jens Oberender, CC
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2. ‚The Elevator Pitch‘ - Agenda
• I Identify your strengths
• II Understand your target
exercise part I
• III Get to the point
• Outlook
exercise part II
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3. If you can't pitch your idea, no one's buying.
• Become clear (of your idea)
• Find a hook
• Speak simple and succinct
http://www.alumni.hbs.edu/careers/pitch/
http://helpineedapublisher.blogspot.com/2010/02/pitch-your-hook.html
Intra-Personal Employment Business
Application Proposal
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4. Part I: Identify your strengths
• Overcome limits of perception - 360°
• What is your expectation of yourself?
• What makes you most effective?
Intra-Personal Application Business
• What are you • What felt easy to Proposal
able to donate to you, but turned out • The value of your
the other difficult for the asset to the
others stakeholder
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5. Part II: Understand your target
• Identify its demand
• Detail how you contribute to the solution
• Deliver trust and passion
Intra-Personal Application Business
• Any shortage? • How does your Proposal
• On what is your skill set fit the • What is of value
target suffering of? offered position? for your target
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6. Practical Exercise I
(1. Phrase tag line and three sentences)
2. Listen your buddy‘s pitch Tag line
review first 120 seconds Who
3. Analyze your buddy I Why
– Is the demand fulfilled? What
– What argument is most important?
(more guides on the sheet)
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7. Part III: Get to the point
• Eliminate mistargeted phrases
• Identify strongest argument
• Show passion
• Create trust
Intra-Personal Application Business
• Be authentic • What do you Proposal
want to hear to hire • Are you proud of
yourself? the proposal?
http://gust.com/angel-investing/startup-blogs/2011/10/11/great-startups-can-hook-an-investor-in-60-seconds/
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8. Practical Exercise II
1. Readjust your statements
(on your own)
2. Listen to your buddy‘s pitch 1 min each
3. Analyze your buddy II
– Did she/he show passion / faith / trust ?
– What do you remember most?
– Would you commit for action?
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9. Outlook
• Understand your target.
• Be clear.
• Retarget arguments.
Intra-Personal Application Business
• Show faith into • Network to the Proposal
your mission. hidden job market, • Improve
where profiles are on any input
created to match
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