Public relations involves managing information between an organization and the public to earn goodwill. It aims to persuade stakeholders like the general public, employees, media, government and others. There are two types of public relations - internal relations with shareholders, employees and suppliers, and external relations with consumers, community and media. Sales promotion provides incentives to stimulate immediate sales and attract new customers, holding current customers and countering competition. It includes techniques like free samples, bonuses, and trade-in promotions for consumers as well as price reductions and free products for business-to-business customers.

1. PUBLIC RELATIONS

2. Definition
 Public relations are the practice of managing
the spread of information between an
individual or an organization and the public in
order to earn the good will.
 The aim of public relations is to persuade the
public, prospective customers, investors,
partners, employees, and other stakeholders.

3. Who are our public?
 The general public
 Board or management committee
 Members and volunteers
 The travel industry
 Employees
 Sponsors
 The media
 Government
 Education providers

4. Two types of public
relations
 Internal relations
 External relations

5. Internal relations
Internal Public of Public Relations includes
relations with:
 Shareholders or Investors
 Employees
 Suppliers
 Distributors
 Retailers/ Dealers
 Other business associations

6. External relations
External Publics of Public Relations includes:
 Consumers/Customers
 Community
 Mass Media
 Government
 Financial Institutions
 General Publics

7. Sales promotion
 Sales promotion includes several
communications activities that attempt to
provide added value or incentives to
consumers, wholesalers, retailers, or other
organizational customers to stimulate
immediate sales.
 Sales promotion is needed to attract new
customers, to hold present customers, to
counteract competition.

8. Consumer sales promotion techniques
 Free samples
 Premium or Bonus offer
 Exchange schemes
 Price-off offer
 Scratch and win offer

9. Types of Sales Promotion
 Consumer Market-Directed
 Trade Market-Directed/ trade-in
 Business-to-Business Market-Directed

10. Consumer Market-Directed
 Consumer sales promotions encompass a
variety of short-term promotional
techniques. The most popular consumer sales
promotions are directly associated with
product purchasing.

11. Trade Market-Directed
 Trade-in promotions allow consumers to
obtain lower prices by exchanging something
the customer possess, such as an older
product that the new purchase will replace.
 Such promotions are used in other industries,
such as computers and golf equipment,
where the customer’s exchanged product can
be resold by the marketer in order to extract
value.

12. Business-to-Business Market-Directed
 B-to-B marketers do not use coupons as a
vehicle for sales promotion.
 sell to both consumer and business
customers.
 the techniques more likely to be utilized
include:
 price-reductions
 free product
 promotional products
 trade shows