2. INTRODUCTION OF THEINTRODUCTION OF THE
COMPANYCOMPANY
• Company nameCompany name :: Maruti UdyogMaruti Udyog
• FoundedFounded : 1981: 1981
• CollaborationCollaboration : 1983: 1983
• New nameNew name :: Maruti SuzukiMaruti Suzuki
• HeadquartersHeadquarters : Gurgaon, Haryana India: Gurgaon, Haryana India
• Key peopleKey people : Mr. Shinzo nakanishi (Chairman): Mr. Shinzo nakanishi (Chairman)
Mr. Jagdish khattar ( M D )Mr. Jagdish khattar ( M D )
• IndustryIndustry : Automotive: Automotive
• ProductProduct : Maruti Suzuki: Maruti Suzuki
• WebsiteWebsite : www.marutiudyog.com: www.marutiudyog.com
www.marutisuzuki.comwww.marutisuzuki.com
3. PRODUCT DESCRIPTIONPRODUCT DESCRIPTION
• Maruti 800Maruti 800 : launched 1983, Starting at Rs. 1,96,119.: launched 1983, Starting at Rs. 1,96,119.
• Maruti omniMaruti omni : launched 1984, Starting at Rs. 2,23,187.: launched 1984, Starting at Rs. 2,23,187.
• Maruti gypsyMaruti gypsy : launched 1985, Starting at Rs. 5,03,210.: launched 1985, Starting at Rs. 5,03,210.
• Maruti 1000Maruti 1000 : launched 1990 , Starting at Rs. 3,45,780.: launched 1990 , Starting at Rs. 3,45,780.
• Maruti zenMaruti zen : launched 1993 , Starting at Rs. 3,21,581.: launched 1993 , Starting at Rs. 3,21,581.
• Maruti esteemMaruti esteem : launched 1994 , Starting at Rs. 4,48,170.: launched 1994 , Starting at Rs. 4,48,170.
• Maruti wagon-rMaruti wagon-r : launched 1999 , and modified in 2006: launched 1999 , and modified in 2006
Starting at Rs. 3,25,944.Starting at Rs. 3,25,944.
• Maruti altoMaruti alto : launched 2000 , at Rs. 2,33,533.: launched 2000 , at Rs. 2,33,533.
• Maruti grand vistraMaruti grand vistra : launched 2003 , Starting at Rs.14,80,000: launched 2003 , Starting at Rs.14,80,000
• Maruti versaMaruti versa : launched 2004.: launched 2004.
• Maruti swiftMaruti swift : launched 2005 , Starting at Rs. 3,98,670.: launched 2005 , Starting at Rs. 3,98,670.
• Maruti zen estiloMaruti zen estilo : launched in 2007.: launched in 2007.
4. PRODUCT DESCRIPTIONPRODUCT DESCRIPTION
• Maruti swift dieselMaruti swift diesel : launched in 2007.: launched in 2007.
• Maruti Suzuki SX4Maruti Suzuki SX4 : launched in May 2007.: launched in May 2007.
• Maruti Grand vistra sportsMaruti Grand vistra sports : launched in 2007: launched in 2007
5. RESEARCH STAGESRESEARCH STAGES
• Formulating the Research ProblemFormulating the Research Problem
• Extensive Literature SurveyExtensive Literature Survey
• Developing of Working HypothesesDeveloping of Working Hypotheses
• Preparing the Research DesignPreparing the Research Design
• Determining Sample DesignDetermining Sample Design
• Collection Sample DesignCollection Sample Design
• Execution of the ProjectExecution of the Project
• Analysis of DataAnalysis of Data
• Hypotheses TestingHypotheses Testing
• Generalization and interpretationGeneralization and interpretation
• Preparation of the ReportPreparation of the Report
6. FORMULATING THEFORMULATING THE
RESEARCH PROBLEMRESEARCH PROBLEM
• The researcher must decide the general area of interestThe researcher must decide the general area of interest
or aspect of a subject matter that he would like to inquireor aspect of a subject matter that he would like to inquire
into.into.
• The formulation of a general topic into a specificThe formulation of a general topic into a specific
research problem.research problem.
Example:Example: Maruti 800Maruti 800
sitting capacity: 4 people.sitting capacity: 4 people.
Gear box:Gear box: 4 (796 cc)4 (796 cc)
7. EXTENSIV LITERATUREEXTENSIV LITERATURE
SURVEYSURVEY
• For this purpose abstracting journals, academic journals,For this purpose abstracting journals, academic journals,
conference proceeding and government report books areconference proceeding and government report books are
the first place to go.the first place to go.
ExampleExample: A survey is conducted to brief the problem.: A survey is conducted to brief the problem.
(making a brief synopsis)(making a brief synopsis)
8. DEVELOPING OF WORKINGDEVELOPING OF WORKING
HYPOTHESESHYPOTHESES
• Working hypotheses is tentative assumption made in orderWorking hypotheses is tentative assumption made in order
to draw out and test its logical and empirical consequences.to draw out and test its logical and empirical consequences.
• The role of hypotheses is to guide the researcher byThe role of hypotheses is to guide the researcher by
indicating the area of research and to keep him on rightindicating the area of research and to keep him on right
track.track.
9. PREPARING THE RESEARCHPREPARING THE RESEARCH
DESIGNDESIGN
• The direct meaning of research design is to make theThe direct meaning of research design is to make the
boundary frame work within which research isboundary frame work within which research is
conducted.conducted.
• The function of research design is to provide theThe function of research design is to provide the
collection of relevant evidence with minimal expenditurecollection of relevant evidence with minimal expenditure
of effort, time and money.of effort, time and money.
Example:Example: boundary is that there will be no change inboundary is that there will be no change in
technical feature (cc) of the vehicle.technical feature (cc) of the vehicle.
10. DETERMINING SAMPLEDETERMINING SAMPLE
DESIGNDESIGN
• The selection of few items from the universe for our studyThe selection of few items from the universe for our study
purpose, called sample design.purpose, called sample design.
Example: The researcher can take some sample of designExample: The researcher can take some sample of design
from the other company also.from the other company also.
11. COLLECTION OF DATACOLLECTION OF DATA
• In this process, the relevant data is collected. The dataIn this process, the relevant data is collected. The data
may be PRIMARY or SECONDARY or both.may be PRIMARY or SECONDARY or both.
• PRIMARY DATA: experiment or through survey.PRIMARY DATA: experiment or through survey.
• SECONDARY DATA: journals, books, magazines.SECONDARY DATA: journals, books, magazines.
12. EXECUTION OF PROJECTEXECUTION OF PROJECT
• Now with the help of collected data, the project is executedNow with the help of collected data, the project is executed
in a systematic manner and in time.in a systematic manner and in time.
• It means it insures that the survey is under statisticalIt means it insures that the survey is under statistical
control.control.
Example:Example: the researcher insures that the improvementthe researcher insures that the improvement
can achieved without changing the technicalcan achieved without changing the technical
features.features.
13. ANALYSIS OF DATAANALYSIS OF DATA
• The analysis of data can be done by coding & tabulation.The analysis of data can be done by coding & tabulation.
• The researcher will classify the raw data into someThe researcher will classify the raw data into some
purposeful and usable categories.purposeful and usable categories.
Example:Example: The researcher will analyze that the availableThe researcher will analyze that the available
data are relevant for the making improvementdata are relevant for the making improvement
in sitting capacity.in sitting capacity.
14. HYPOTHESES TESTINGHYPOTHESES TESTING
• Now the researcher will test the hypothesis which isNow the researcher will test the hypothesis which is
formulated in earlier stage.formulated in earlier stage.
• Various tests such as Chi-square test, t-test, f-test and z-Various tests such as Chi-square test, t-test, f-test and z-
test have been developed by statistician for this purpose.test have been developed by statistician for this purpose.
• It results in accepted or rejected.It results in accepted or rejected.
15. GENERALIZATION ANDGENERALIZATION AND
INTERPRETATIONINTERPRETATION
• Now the researcher comes to the point at the building theNow the researcher comes to the point at the building the
theory of his research.theory of his research.
• The researcher will explain his findings or theory which heThe researcher will explain his findings or theory which he
research.research.
Example:Example: The researcher will generalize that the sittingThe researcher will generalize that the sitting
capacity can be improved.capacity can be improved.
ALTO:ALTO:
sitting capacity: 5 peoplesitting capacity: 5 people
Gearbox:Gearbox: 5 (796 cc)5 (796 cc)
16. PREPARATION OF THEPREPARATION OF THE
REPORTREPORT
• Finally the researcher has to prepare the report of what hasFinally the researcher has to prepare the report of what has
been done by him.been done by him.
A report includes three main parts which are:A report includes three main parts which are:
• the preliminary pagesthe preliminary pages
• the main textthe main text
a) introductiona) introduction
b) summery of findingsb) summery of findings
c) main reportc) main report
d) conclusiond) conclusion
• the end matterthe end matter
