Presentation from Interactive Strategies 2018 (Houston Interactive Marketing Association). We cover two big points: what is public data, and how you can use it to change the world.
Data Journalism for the Rest of Us: A Beginner's Guide--JACC State Convention...Nancy Kaplan-Biegel
This document provides a beginner's guide to data journalism through a 5-step process: 1) Data Acquisition from sources like newsletters, government websites and targeted searches; 2) Backgrounding the Data to understand the context; 3) Cleaning the Data to organize it; 4) Interrogating the Data to calculate metrics and find insights; and 5) Visualizing the Data through tools like Google Fusion Tables. The presenter provides examples of free and easy-to-use tools for each step and encourages journalists to brainstorm data stories. Additional resources are shared for campus safety and equity in athletics data.
According to a 2018 social media stats document from Spokes Digital Media, over two-thirds of the US population has at least one social media profile, with 81% of social media time spent on mobile devices. The document also notes that customers spend 20-40% more on companies who engage with them on social media, and that Facebook has over 2 billion active users globally. It encourages businesses to contact Spokes Digital Media for a social media audit to effectively utilize social media for their business goals.
Data for Good Regina talks about how it has used data to help organizations understand their data better so that they can further their mission. They talk about the United Way Summer Success Program and the datathon with the Distress Centre in Calgary.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'
Data Journalism for the Rest of Us: A Beginner's Guide--JACC State Convention...Nancy Kaplan-Biegel
This document provides a beginner's guide to data journalism through a 5-step process: 1) Data Acquisition from sources like newsletters, government websites and targeted searches; 2) Backgrounding the Data to understand the context; 3) Cleaning the Data to organize it; 4) Interrogating the Data to calculate metrics and find insights; and 5) Visualizing the Data through tools like Google Fusion Tables. The presenter provides examples of free and easy-to-use tools for each step and encourages journalists to brainstorm data stories. Additional resources are shared for campus safety and equity in athletics data.
According to a 2018 social media stats document from Spokes Digital Media, over two-thirds of the US population has at least one social media profile, with 81% of social media time spent on mobile devices. The document also notes that customers spend 20-40% more on companies who engage with them on social media, and that Facebook has over 2 billion active users globally. It encourages businesses to contact Spokes Digital Media for a social media audit to effectively utilize social media for their business goals.
Data for Good Regina talks about how it has used data to help organizations understand their data better so that they can further their mission. They talk about the United Way Summer Success Program and the datathon with the Distress Centre in Calgary.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'
Influence is Influence: Social Media and the Role of Public RelationsWE Studio D
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
The document discusses the scale of content and engagement on the internet and social media platforms. It notes that searching for information is difficult and that finding and being found is valuable. It proposes that structured data and semantics are two technologies that can help by supporting search engine optimization and revealing relationships and sentiment in data. The document argues these technologies can help address marketing challenges in an age of information overload.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
The document summarizes key points from John Battelle's book "The Search". It discusses how search engines like Google have become the dominant way people access information online. Hundreds of millions of daily searches reveal cultural wants, needs, and obsessions, creating a "Database of Intentions". The document also outlines the history and development of search technology from the 1990s to present day. It questions whether perfect search is possible and discusses potential future directions like personalized search, semantic tagging, and searching based on archived versions of webpages.
The book reviews the history and impact of search technology. It discusses how search engines like Google have become the gateway to knowledge for hundreds of millions of people daily. The "database of intentions" created by all user search queries reveals cultural wants and needs. The book also examines the current and future states of search technology, including personalized search, semantic search, and greater monetization of user search data. It questions whether perfect search is possible and explores privacy and governance issues around search.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
Civic Media Impact: Opening Statement by Erhardt GraeffBecky Michelson
An introduction to Boston Civic Media's April 2016 event on Civic Media Impact and Assessment by PhD Researcher Erhardt Graeff. You can view the talk here: https://www.youtube.com/watch?v=aqvoKmWukuo.
Digital marketing is the future of law firm marketing. It gives attorneys the ability to target prospective clients on social media and broadcast content to a large audience. However, digital marketing remains a challenge for small firm attorneys with limited time and money. Gina Rubel will help you understand the digital marketing realm and implement a strategy that works for your firm.
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
This document summarizes Olive Media's real-time bidding (RTB) capabilities for reaching social influencers and their listeners. It discusses how Olive uses sharing data and social targeting data through its proprietary exchange to track influencers and listeners as they engage with content online and reach them with ads. The document provides examples of how influencers and listeners share content and influence purchase decisions. It also highlights case studies showing the effectiveness of Olive's approach for driving metrics like click-through rates, completion rates, and costs per action/lead for brands in various industries.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
The document provides an overview of social media and its importance for businesses. It discusses the major social media platforms like Facebook, Twitter, and LinkedIn and their large user bases. It emphasizes that social media allows businesses to connect with customers globally and should be an integral part of marketing strategy. The document concludes by offering tips for businesses to get started with social media, including listening, engaging, providing value, and continuously tweaking their approach.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The document discusses the concept of a campaign and provides details about Barack Obama's 2008 presidential campaign as an example. It describes how Obama's campaign used tools like his website, social media, mobile marketing, SEO, SEM, and more to engage voters online and offline. The campaign was highly successful in electing Obama as the 44th US President, raising over $600 million and millions of supporters through innovative digital strategies.
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
Utilising Data In Your Digital & PR Strategy - 3XE DigitalBranded3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This presentation covers not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
Influence is Influence: Social Media and the Role of Public RelationsWE Studio D
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
The document discusses the scale of content and engagement on the internet and social media platforms. It notes that searching for information is difficult and that finding and being found is valuable. It proposes that structured data and semantics are two technologies that can help by supporting search engine optimization and revealing relationships and sentiment in data. The document argues these technologies can help address marketing challenges in an age of information overload.
Know Your Advertiser: Fighting Fake Ads with Common Sense and Artificial Inte...MediaPost
The fight against political intervention is a multi-dimensional effort that spans across both business and technology domains. While real-time detection of ads that intend to disseminate false information is a requirement, platforms like Facebook and Google have overlooked a critical weapon in the larger fight: knowing their advertiser. As an ad technology company, DeepIntent has designed the first programmatic verification solution, called Verified Ads, as a robust method that detects the questionable or malicious advertisers that are behind the ads that are ravaging our nation's political consciousness.
The document summarizes key points from John Battelle's book "The Search". It discusses how search engines like Google have become the dominant way people access information online. Hundreds of millions of daily searches reveal cultural wants, needs, and obsessions, creating a "Database of Intentions". The document also outlines the history and development of search technology from the 1990s to present day. It questions whether perfect search is possible and discusses potential future directions like personalized search, semantic tagging, and searching based on archived versions of webpages.
The book reviews the history and impact of search technology. It discusses how search engines like Google have become the gateway to knowledge for hundreds of millions of people daily. The "database of intentions" created by all user search queries reveals cultural wants and needs. The book also examines the current and future states of search technology, including personalized search, semantic search, and greater monetization of user search data. It questions whether perfect search is possible and explores privacy and governance issues around search.
A social campaign is only as good as its results, and turning your data into actionable insights is the first step to a successful campaign. Where should you begin with your social data expectations? Which platforms should you get on board with and how do you wade through a sea of numbers? How do you turn those numbers into campaign pivots? What data can help you engage better and what data can tell you how well your campaign actually did?
Join us as our panelists discuss:
-Integrating a data-centric approach into your organization's campaign strategies
-Using data to initiate or revise an existing social campaign
-Staying agile with data to better engage with your audience
Civic Media Impact: Opening Statement by Erhardt GraeffBecky Michelson
An introduction to Boston Civic Media's April 2016 event on Civic Media Impact and Assessment by PhD Researcher Erhardt Graeff. You can view the talk here: https://www.youtube.com/watch?v=aqvoKmWukuo.
Digital marketing is the future of law firm marketing. It gives attorneys the ability to target prospective clients on social media and broadcast content to a large audience. However, digital marketing remains a challenge for small firm attorneys with limited time and money. Gina Rubel will help you understand the digital marketing realm and implement a strategy that works for your firm.
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
This document summarizes Olive Media's real-time bidding (RTB) capabilities for reaching social influencers and their listeners. It discusses how Olive uses sharing data and social targeting data through its proprietary exchange to track influencers and listeners as they engage with content online and reach them with ads. The document provides examples of how influencers and listeners share content and influence purchase decisions. It also highlights case studies showing the effectiveness of Olive's approach for driving metrics like click-through rates, completion rates, and costs per action/lead for brands in various industries.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...Freedata Labs
Social media marketing utilizes social media platforms and online communities to market, promote, and provide customer service. This document discusses how social media marketing works, the key social media channels used, and provides strategies for companies to listen to online conversations and seed relevant information through social interactions to increase brand awareness and conversion rates. It also introduces Freedata Labs, a company that provides social media marketing services including web monitoring, social media optimization, and seeding conversations online.
The document provides an overview of social media and its importance for businesses. It discusses the major social media platforms like Facebook, Twitter, and LinkedIn and their large user bases. It emphasizes that social media allows businesses to connect with customers globally and should be an integral part of marketing strategy. The document concludes by offering tips for businesses to get started with social media, including listening, engaging, providing value, and continuously tweaking their approach.
Social Insights Report: How Search Engine Marketers Engage on Social MediaLeadtail
Search engine marketing is a key pillar of almost every online marketing budget. This means search marketers are now responsible for managing tens of billions of annual spending on the placement and optimization of keyword-based advertising programs. To compete effectively, these paid search strategists must keep up with the ever changing intricacies and best practices of search marketing, while also taking into account the increasing convergence of search marketing and social media.
With that in mind, we developed this report: “How Search Marketers Engage on Twitter”, using Leadtail’s Social Insights Technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do search marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these search practitioners consuming and sharing?
Who are the most influential publications and people with search marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching and engaging search marketing professionals, and influencing them to take the actions you care about most.
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
Putting ROI to Work: Ford Spotlight (B2C)Falcon.io
Consumers expect brands to be present on social media platforms, it is a key marketing avenue for large numbers of potential customers. One of the first things we learn about getting–and keeping–an audience’s attention is that you have to give them something they can’t get anywhere else. And if you’re Ford, well–you’ve got a lot to offer. In this B2C spotlight, we’re diving deep into Ford Motor Company’s approach on social media and how they work across Marketing and PR to unify their social presence. From strategy through execution and results, we’ll examine their success story and leave you with key takeaways to consider for your own brand’s social strategy. You’ll learn:
Methods on how to converge efforts across Marketing and PR to bring value on social… together
The importance of unifying how and where you publish Marketing and PR stories
How to find the intersection of what people want to know and what you want to tell them
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The document discusses the concept of a campaign and provides details about Barack Obama's 2008 presidential campaign as an example. It describes how Obama's campaign used tools like his website, social media, mobile marketing, SEO, SEM, and more to engage voters online and offline. The campaign was highly successful in electing Obama as the 44th US President, raising over $600 million and millions of supporters through innovative digital strategies.
What do political parties need to know about digital in 2016?Ben Guerin
Slides from Ben Guerin's digital workshop at the 2016 KAS Election Bridge Asia-Pacific in Colombo, Sri Lanka. The workshop included participants from more than 17 countries, including India, Cambodia, Kazakhstan, The Philippines, Mongolia, and co-hosts Germany and Sri Lanka.
Utilising Data In Your Digital & PR Strategy - 3XE DigitalBranded3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This presentation covers not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
WORKSHOP: Utilising Data In Your Digital & PR Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Laura Crimmons, Communications Director at BRANDED3
Data journalism has been on the rise for years; nowadays a large proportion of news stories will include some form of data in the headline or body meaning as a PR having data in your campaign can significantly help its pick-up chances.
The problem with this is that some brands still insist that they have no data they can share or that it’s too expensive to acquire, this will run through the various ways we can overcome this to leverage data in campaigns.
This Workshop will cover not just how to use data as part of the story but also how to use data to inform the overall strategy, examples of data types are:
* Publicly available – e.g. from a FOI request, ONS
* Company data – e.g. sales trends
* Purchased – e.g. from a survey or third party
* Freely collected – e.g. generated from a quiz
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
50 percent of B2B buyers said social media played a major role in their research when choosing vendors. This slideshow will give you tips on how to make your B2B social media channels rise to the top.
Data + Audience: Connecting to Create ImpactCourtney Clark
Presenting data that is compelling enough to get a reaction is a challenge that all organizations face, both big and small. Communicating data and maximizing impact are about supplying the right audience with the right amount of data in the right format. To increase the likelihood that your audience will latch onto your data means that you’ve got to be sure your data resonates with them.
In this session, you’ll learn how to:
- Identify your audience types and their data consumption tendencies
- Map the types of data presentation each of your audiences needs
- Choose the right data tools to communicate your data most effectively
As we work through these areas, we will also provide you with real-life examples where organizations have successfully mapped out how their data speak to each of their audiences.
The session is half presentation and half workshop where you’ll work hands-on with the data your organization produces and craft it to better target your audiences.
Learning Objectives
- Understand data audience types and their needs
- Choose the right data products and tools to communicate most effectively
- Learn lessons from an actual real-world case study
Co-presented with David Mascarina at the 2018 Nonprofit Technology Conference.
This document summarizes a presentation on regulated social media use. It discusses challenges like having authorized spokespeople, regulatory oversight of social media posts, and linking to third-party websites. It provides recommendations such as gaining executive support, using a cross-functional team, developing a strategy and metrics, and identifying companies that effectively use social media like Twitter, LinkedIn, and Facebook. The presentation covers social media best practices for financial and pharmaceutical companies.
What are you measuring - 3 approaches to data-driven marketingJulie Doyle
Three association marketing professionals discuss how they use data-driven marketing approaches:
1) They analyze various types of member data like online interactions, purchase history, and demographics to guide marketing decisions.
2) Data is used to prioritize marketing goals by measuring the impact of initiatives on key metrics like registrations and downloads.
3) Associations educate themselves on data analysis through experimentation, reading industry publications, and having dedicated staff with analytics expertise.
Mobilizing Communities in a Connected Age Funders EditionMargaret Stangl
The Mitchell Kapor Foundation and ZeroDividel share learnings from a recent report “Mobilizing Communities in a Connected Age.” Joined by staff from Color of Change and Netroots Nation, discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.
League of Women Voters Houston - Election Cybersecurity Study OverviewJeff Reichman
This was a presentation given at a joint LWV Houston / Sketch City meeting on October 17, 2017. It outlines the League of Women Voters Houston election cybersecurity study.
If you're interested in making maps, check out our roundup of free map making software. There's something for beginners and advanced map nerds alike. Check out the full blog here: http://januaryadvisors.com/best-free-tools-for-making-maps/
Investor's Circle Workshop - February 2015Jeff Reichman
A short presentation that I gave to a group of social entrepreneurs curated by Investor's Circle.
I talk about "superfans" and how to work with them. I use the case study of our civic hacking community in Houston.
The best piece of advice from this presentation: focus on something bigger than you. Do something for the greater good. Make it align with your business efforts, but don't micromanage ROI.
To be more scientific, marketers should learn and use the scientific method. It's not enough to have a beaker in your logo. This is a short overview of how to keep the scientific method in mind when approaching marketing and business problems.
High-level presentation given to the Houston Interactive Marketing Association (HIMA) on February 12, 2015.
Some Thoughts on Volunteering - Net2Houston Presentation 10-8-13Jeff Reichman
I gave a 20 minute talk to NetSquared Houston about volunteering on October 8, 2013. After the presentation, Bruce Haupt and I announced the launch of Open Houston.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
3. Marketing for advocacy uses public data and
digital marketing tactics to influence policy
makers and the public.
We build tools that help people discover for
themselves how the world works.
@fileunderjeff
We also make them sharable, covering the technical SEO basics to make sure the tools are shared, understood, and used.
Examples from our hometown open data portal
As open data policies age, more and more data gets released into the public domain. You just have to know where to look.
This is taken from the state of texas open data portal.
The magic happens when you combine datasets together
What is the relationship between quality child care and other education indicators?
Where can veterans get services?
Where are cigarettes sold?
Example from the Marshall Project
Interactive graphic with the goal of reducing the prison population by 50%
You choose between different types of crimes, and ultimately learn that there is no quick solution.
In order to use the data, you have to understand the data. That takes time.
Programming languages that work with data are evolving rapidly.
Data visualization is also evolving rapidly.
The will of the people doesn’t always demand facts.
Elected officials aren’t usually tech people.
Marketing = sell product, Advocacy = change minds
Same tools, different language
For me, it started in June of 2016 with this map.
I wanted to know more about the people who were getting arrested for low level marijuana offenses in Houston.
This was a campaign issue in the District Attorney and Sheriff’s races that year.
I took a publicly-available arrest report, filtered the data, geocoded it, and made this map.
The blue areas are census tracts where the median household income is above $80,000.
The red dots are the home addresses of the people arrested for 2 ounces or less of marijuana.
They don’t overlap.
This work led me to a project with the Texas Criminal Justice Coalition that we’ve been working on since then.
This is a partial list of 800,000+ criminal court dispositions in Harris County going back to January of 2010.
It’s a list so long it will break your Excel.
Disparities of AA in system
Judge tracking
Bail trends
Self-service education
Disparities of AA in system
Judge tracking
Bail trends
Self-service education
More than just numbers
Largest mental hospital in texas
Commissioner Rodney Ellis is a local leader in criminal justice reform
We’re partnering with his office and working with local criminal justice organizations to promote the dashboard
Top-down approach is great, but we want to do more
8th grade class at KIPP
Expanding beyond Harris County
Funding from Microsoft
Looking at Dallas dashboard
Building a universal API for other jurisdictions