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Public data and digital marketing
for advocacy
Jeff Reichman
@fileunderjeff
@fileunderjeff
Marketing for advocacy uses public data and
digital marketing tactics to influence policy
makers and the public.
We build tools that help people discover for
themselves how the world works.
@fileunderjeff
Why isn’t this more popular?
What are the goals of the dashboard?
@fileunderjeff
@fileunderjeff
What we track:
- Page metrics
- Input selects and configurations
- Shares
- Social media conversation
@fileunderjeff
@fileunderjeff
TCJC recap:
1. Find the data
2. Make it accessible
3. Test it with users
4. Refine the interface
5. Launch a campaign
@fileunderjeff
TCJCdashboard.com
Help make criminal justice reform happen
in Harris County.
New version coming September 20.
@fileunderjeff

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Public Data and Digital Marketing for Advocacy

Editor's Notes

  1. We also make them sharable, covering the technical SEO basics to make sure the tools are shared, understood, and used.
  2. Examples from our hometown open data portal As open data policies age, more and more data gets released into the public domain. You just have to know where to look.
  3. This is taken from the state of texas open data portal. The magic happens when you combine datasets together What is the relationship between quality child care and other education indicators? Where can veterans get services? Where are cigarettes sold?
  4. Example from the Marshall Project Interactive graphic with the goal of reducing the prison population by 50% You choose between different types of crimes, and ultimately learn that there is no quick solution.
  5. In order to use the data, you have to understand the data. That takes time. Programming languages that work with data are evolving rapidly. Data visualization is also evolving rapidly. The will of the people doesn’t always demand facts. Elected officials aren’t usually tech people. Marketing = sell product, Advocacy = change minds Same tools, different language
  6. For me, it started in June of 2016 with this map. I wanted to know more about the people who were getting arrested for low level marijuana offenses in Houston. This was a campaign issue in the District Attorney and Sheriff’s races that year. I took a publicly-available arrest report, filtered the data, geocoded it, and made this map. The blue areas are census tracts where the median household income is above $80,000. The red dots are the home addresses of the people arrested for 2 ounces or less of marijuana. They don’t overlap. This work led me to a project with the Texas Criminal Justice Coalition that we’ve been working on since then.
  7. This is a partial list of 800,000+ criminal court dispositions in Harris County going back to January of 2010. It’s a list so long it will break your Excel.
  8. Disparities of AA in system Judge tracking Bail trends Self-service education
  9. Disparities of AA in system
  10. Judge tracking
  11. Bail trends
  12. Self-service education
  13. More than just numbers Largest mental hospital in texas
  14. Commissioner Rodney Ellis is a local leader in criminal justice reform We’re partnering with his office and working with local criminal justice organizations to promote the dashboard
  15. Top-down approach is great, but we want to do more 8th grade class at KIPP
  16. Expanding beyond Harris County Funding from Microsoft Looking at Dallas dashboard Building a universal API for other jurisdictions