SlideShare a Scribd company logo
Assessing Web 2.0 Tools Using
    ‘Marketing’ Filters
ThirtyDayChallenge.com
Marketing Symphony
1. Market Research
2. Traffic
3. Conversion
4. Product
Using Twitter As An Example
Market Research




     Think:
 Crowd Sourcing
Traffic
Conversion
Product
Influence Filters


Robert Cialdini’s Book
Social Proof
Liking (Part 1)



I’m LIKe
This Guy
I LIKe This Guy
       (he looks fun)




Liking (Part 2)
Authority
Scarcity
Reciprocation
Commitment +
 Consistency
Market Research
Traffic
Product
Conversion
Social Proof
Liking
Authority
Scarcity
Consistency
Reciprocation
Market Research
          Traffic
        Product
     Conversion
    Social Proof
          Liking
     Authority
       Scarcity
    Consistency
  Reciprocation
Market Research
          Traffic
        Product
     Conversion
    Social Proof
          Liking
     Authority
       Scarcity
    Consistency
  Reciprocation

More Related Content

Similar to Pete Williams Ignite Presentation.Key

How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains Rallyverse
Rallyverse
 
How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains Rallyverse
Gabe Bevilacqua
 
Digital Body Language and the Revenue Engine
Digital Body Language and the Revenue EngineDigital Body Language and the Revenue Engine
Digital Body Language and the Revenue Engine
SVPMA
 
Social media doesn't drive sales. Or does it?
Social media doesn't drive sales.  Or does it?Social media doesn't drive sales.  Or does it?
Social media doesn't drive sales. Or does it?
Visible
 
Social Media ROI: Addressing the Attribution Problem
Social Media ROI:  Addressing the Attribution ProblemSocial Media ROI:  Addressing the Attribution Problem
Social Media ROI: Addressing the Attribution Problem
Argyle Social
 
Harnessing social media and the super network tcosc jan 12
Harnessing social media and the super network   tcosc jan 12Harnessing social media and the super network   tcosc jan 12
Harnessing social media and the super network tcosc jan 12
SocialRadius
 
Social Media in Entrepreneurial Marketing
Social Media in Entrepreneurial MarketingSocial Media in Entrepreneurial Marketing
Social Media in Entrepreneurial Marketing
Chris Goddard
 
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner
 
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social MediaEIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
European Innovation Academy
 
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
European Innovation Academy
 
Air Web 05 Slides
Air Web 05 SlidesAir Web 05 Slides
Air Web 05 Slides
P. Takis Metaxas
 
New Media Boot Camp Day Two 20090925
New Media Boot Camp Day Two 20090925New Media Boot Camp Day Two 20090925
New Media Boot Camp Day Two 20090925
Eric Schwartzman
 
Topic 5- Researching Your Market .ppt
Topic 5- Researching Your Market .pptTopic 5- Researching Your Market .ppt
Topic 5- Researching Your Market .ppt
JaySears2
 
Content Promotion
Content PromotionContent Promotion
Content Promotion
Quintain Marketing
 
Communitech Community Management P2P Presentation: Building Influencer Relati...
Communitech Community Management P2P Presentation: Building Influencer Relati...Communitech Community Management P2P Presentation: Building Influencer Relati...
Communitech Community Management P2P Presentation: Building Influencer Relati...
PostRank Inc.
 
Med122 viral media long
Med122 viral media longMed122 viral media long
Med122 viral media long
Rob Jewitt
 
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
Internet Marketing Software - WordStream
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
Eric Schwartzman
 
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeHow to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
Kissmetrics on SlideShare
 
Social Media Master Class L.A. 2010
Social Media Master Class L.A. 2010Social Media Master Class L.A. 2010
Social Media Master Class L.A. 2010
Eric Schwartzman
 

Similar to Pete Williams Ignite Presentation.Key (20)

How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains Rallyverse
 
How The World Cup Explains Rallyverse
How The World Cup Explains RallyverseHow The World Cup Explains Rallyverse
How The World Cup Explains Rallyverse
 
Digital Body Language and the Revenue Engine
Digital Body Language and the Revenue EngineDigital Body Language and the Revenue Engine
Digital Body Language and the Revenue Engine
 
Social media doesn't drive sales. Or does it?
Social media doesn't drive sales.  Or does it?Social media doesn't drive sales.  Or does it?
Social media doesn't drive sales. Or does it?
 
Social Media ROI: Addressing the Attribution Problem
Social Media ROI:  Addressing the Attribution ProblemSocial Media ROI:  Addressing the Attribution Problem
Social Media ROI: Addressing the Attribution Problem
 
Harnessing social media and the super network tcosc jan 12
Harnessing social media and the super network   tcosc jan 12Harnessing social media and the super network   tcosc jan 12
Harnessing social media and the super network tcosc jan 12
 
Social Media in Entrepreneurial Marketing
Social Media in Entrepreneurial MarketingSocial Media in Entrepreneurial Marketing
Social Media in Entrepreneurial Marketing
 
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...
 
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social MediaEIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
EIA2017Italy - Ross Kingsland - Creating Your Tipping Point Through Social Media
 
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
EIA2017Portugal - Ross Kingsland - Creating Your Tipping Point Through Social...
 
Air Web 05 Slides
Air Web 05 SlidesAir Web 05 Slides
Air Web 05 Slides
 
New Media Boot Camp Day Two 20090925
New Media Boot Camp Day Two 20090925New Media Boot Camp Day Two 20090925
New Media Boot Camp Day Two 20090925
 
Topic 5- Researching Your Market .ppt
Topic 5- Researching Your Market .pptTopic 5- Researching Your Market .ppt
Topic 5- Researching Your Market .ppt
 
Content Promotion
Content PromotionContent Promotion
Content Promotion
 
Communitech Community Management P2P Presentation: Building Influencer Relati...
Communitech Community Management P2P Presentation: Building Influencer Relati...Communitech Community Management P2P Presentation: Building Influencer Relati...
Communitech Community Management P2P Presentation: Building Influencer Relati...
 
Med122 viral media long
Med122 viral media longMed122 viral media long
Med122 viral media long
 
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
[NEW DATA] Does Social Sharing Impact Organic Ranking & Cost Per Click?
 
Social Media Master Class
Social Media Master ClassSocial Media Master Class
Social Media Master Class
 
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeHow to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
 
Social Media Master Class L.A. 2010
Social Media Master Class L.A. 2010Social Media Master Class L.A. 2010
Social Media Master Class L.A. 2010
 

Recently uploaded

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
FelixPerez547899
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
techboxsqauremedia
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
NZSG
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
MJ Global
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Any kyc Account
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 

Recently uploaded (20)

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Creative Web Design Company in Singapore
Creative Web Design Company in SingaporeCreative Web Design Company in Singapore
Creative Web Design Company in Singapore
 
-- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month ---- June 2024 is National Volunteer Month --
-- June 2024 is National Volunteer Month --
 
How MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdfHow MJ Global Leads the Packaging Industry.pdf
How MJ Global Leads the Packaging Industry.pdf
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYCEasily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 

Pete Williams Ignite Presentation.Key

Editor's Notes