The Informative Speaking Technique

1. Prepared By: Imtiaz Ali
Roll no: 1812
BBA 6th SEM
Course: Business Communication
Abasyn University Islamabad

2. Presentation Topic

3. Public Speaking
 Public speaking basically, it's a presentation that's given live before an audience.
Public speeches can cover a wide variety of different topics. The goal of the speech
may be to educate, entertain, or influence the listeners.
 Public speaking is important in both business, education, and the public arena.
There are many benefits to public speaking whether you're an individual or a
business.

4. The Importance of Public Speaking
 If you ask most people, they'll probably say they don't like public speaking. They
may even admit to being afraid of it, since fear of public speaking is a very common
fear. Or they may just be shy or introverted. For those reasons, many people avoid
public speaking if they can. If you're one of those people who avoid public speaking,
you're missing out.
 Over the years, public speaking has played a major role in education, government,
and business. Words have the power to inform, persuade, educate, and even
entertain. And the spoken word can be even more powerful than the written word in
the hands of the right speaker.

5. How to Become Better at Public Speaking
 Okay, so now that you understand the benefits of public speaking, you might be a
little more interested. Still, you might think it's not for you. Maybe you gave a
speech once and it didn't go well. Maybe you're afraid of public speaking. Or maybe
you think you don't have a natural ability for giving speeches.
 The truth is that public speaking is a skill. It can be learned. While some people
may have more natural speaking ability than others, or a more pleasing voice,
or are more charismatic anyone who can speak can learn to be a better public
speaker than they are right now.

6. Types of Public Speaking
1) The Ceremonial Technique.
2) The Demonstrative Technique.
3) The Informative Technique.
4) The Persuasive Technique.

7. The Informative Technique.
 Introduction:
When making a speech about a certain topic you want your introduction as follows:
• Establish the importance of your topic.
• Informative speaking generally centers on talking about people, events,
processes, places, or things.
• Informing an audience about one of these subjects without being persuasive is
often a difficult task to complete.
• Preview your main points.

8. Analyze the audience
 What can the audience be reasonably expected to know?
• A reason for your audience to want to listen and learn and get information
from your speech.
• You can play on people’s identity needs, social needs, and practical needs.
E.g. you giving a speech on food, eating, cooking, and shopping for it would
brush on their basic needs.

9. Use appropriate language
 What are the norms for speaking style for the audience?
• If they expect lots of jargon and specialized language, the speech should be
peppered with such language or else the audience will feel like they are
being talked down to.
• This means using precise, simple wording and avoiding jargon.
• Dictionaries and thesauruses are useful tools to pick precise vocabulary.
• Using short sentences are more effective to get to the point.

10. Explain the importance of the topic
 Why should the audience listen?
• Will this information improve their lives in some meaningful way?
• Especially with a captive involuntary audience, a speaker must establish a
connection between their topic and the interests of the audience.

11. Express interest in the subject
material
 Why should an audience listen if the speaker seems just as bored as they
do?
• A speaker who confesses their own interest in the topic might activate the
audience to share a similar interest.

12. Be Specific
 Informative speeches thrive on detail, and dive on generalities. If speaking
about basket weaving, carefully note what types of weaving materials work
and do not work for basket making.
 Audiences are often impressed by detail, but be careful not to become so
detail-oriented that the big picture of the speech is lost.

13. Purposes of Informative Speaking
 Informative speaking offers you an opportunity to practice you’re
researching, writing, organizing, and speaking skills. You will learn how to
discover and present information clearly.
 If you take the time to thoroughly research and understand your topic, to
create a clearly organized speech, and to practice an enthusiastic, dynamic
style of delivery, you can be an effective "teacher" during your informative
speech.

14. Cont…
 If you’re opting for an informative approach, then be sure to do two crucial
things.
 First, research your topic like crazy. You need to know the ins and outs of
your content by heart.
 Second, and more importantly, you have to keep your speech (or
presentation) short and simple. Nobody wants to sit for an hour just to be
informed about something.

15. Examples of Informative Speech
1. College professor lecturing on a specific topic during a class.
2. Guest speaker presenting information to a group of students about how to
apply for college.
3. Company president presenting information about last quarter's sales to a
group of board members.
4. Pastor teaching a class about the meaning behind Holy Communion in the
Christian Church.
5. Doctor talking to a group about ways to avoid heart disease.