This is a competitive analysis that was created to look into the public broadcasting space as a whole. To research this project, I examined over more than 200 public broadcasters in both the U.S. and Canada.
The document provides recommendations for a campaign called "My First Wheels" aimed at raising awareness of UCP Wheels. The campaign targets a broad audience beyond the disabled community by asking people to share photos/videos of their first mode of transportation (wheels) on social media tagged with #myfirstwheels. The goal is to increase UCP Wheel's social media presence and website traffic. Steps are outlined for launching the campaign, partnering with influencers, providing sample content, and incentivizing engagement to reach the goal of 1000 posts and unlock a corporate donation of wheelchairs.
Using Social Psychology To Motivate Contributions To OnlineMário Carranca
The paper "Using Social Psychology to Motivate Contributions to Online Communities" was presented by myself in the Cooperative Work class of 2009
This document discusses how social media can be used by small businesses in six key areas: 1) listening to online conversations, 2) responding to customer questions and complaints, 3) engaging in relevant discussions, 4) networking and making introductions, 5) enlisting advocates and customer feedback, and 6) transforming products based on user input. Effective social media use helps businesses build relationships, gain insights, and improve their offerings to meet customer needs. Case studies are provided showing how various companies have successfully implemented social media strategies in these six areas.
This is a competitive analysis done for a smoking cessation client.
An addition deck with recommendations based on this information can also be found here on slideshare.
This document summarizes how TRICARE coverage works during a natural disaster. It provides guidance on preparing an emergency plan, accessing emergency care with TRICARE, filling prescriptions, finding providers in new locations, and contacting regional contractors for assistance. TRICARE aims to make healthcare as accessible as possible during crises by waiving referral and authorization requirements in affected areas. The document outlines considerations for different TRICARE plans and programs and lists contact information for additional assistance.
How to Better Engage the Communites and Local Governments in DisastersBBGgov
The Broadcasting Board of Governors and Voice of America, in partnership with the Aid and Development Forum, held a pre-conference training on media response during disasters. Topics included:
Improving the interaction between media and response teams: how to communicate and develop relationships with humanitarian agencies and address challenges that humanitarian groups face when collaborating with media during a disaster.
Effective communication and new trends: applying social media in disaster relief, how to make the most of new technologies and social networks
How to collaborate with the private sector: using case studies, the session will focus on utilizing partnerships with the private sector companies to rebuild local communities
How to better engage communities and local governments: managing partnerships during a disaster
The document summarizes the conventions, target audience, and key learnings from creating a youth radio program. It represents teenagers in both negative and positive ways across different reports. The intended audience is teenagers aged 13-19 and others interested in topics covered. Stories and an upbeat theme tune were used to engage the target audience. The process taught skills in using recording equipment, interviewing, and working as a team to produce media.
The document provides recommendations for a campaign called "My First Wheels" aimed at raising awareness of UCP Wheels. The campaign targets a broad audience beyond the disabled community by asking people to share photos/videos of their first mode of transportation (wheels) on social media tagged with #myfirstwheels. The goal is to increase UCP Wheel's social media presence and website traffic. Steps are outlined for launching the campaign, partnering with influencers, providing sample content, and incentivizing engagement to reach the goal of 1000 posts and unlock a corporate donation of wheelchairs.
Using Social Psychology To Motivate Contributions To OnlineMário Carranca
The paper "Using Social Psychology to Motivate Contributions to Online Communities" was presented by myself in the Cooperative Work class of 2009
This document discusses how social media can be used by small businesses in six key areas: 1) listening to online conversations, 2) responding to customer questions and complaints, 3) engaging in relevant discussions, 4) networking and making introductions, 5) enlisting advocates and customer feedback, and 6) transforming products based on user input. Effective social media use helps businesses build relationships, gain insights, and improve their offerings to meet customer needs. Case studies are provided showing how various companies have successfully implemented social media strategies in these six areas.
This is a competitive analysis done for a smoking cessation client.
An addition deck with recommendations based on this information can also be found here on slideshare.
This document summarizes how TRICARE coverage works during a natural disaster. It provides guidance on preparing an emergency plan, accessing emergency care with TRICARE, filling prescriptions, finding providers in new locations, and contacting regional contractors for assistance. TRICARE aims to make healthcare as accessible as possible during crises by waiving referral and authorization requirements in affected areas. The document outlines considerations for different TRICARE plans and programs and lists contact information for additional assistance.
How to Better Engage the Communites and Local Governments in DisastersBBGgov
The Broadcasting Board of Governors and Voice of America, in partnership with the Aid and Development Forum, held a pre-conference training on media response during disasters. Topics included:
Improving the interaction between media and response teams: how to communicate and develop relationships with humanitarian agencies and address challenges that humanitarian groups face when collaborating with media during a disaster.
Effective communication and new trends: applying social media in disaster relief, how to make the most of new technologies and social networks
How to collaborate with the private sector: using case studies, the session will focus on utilizing partnerships with the private sector companies to rebuild local communities
How to better engage communities and local governments: managing partnerships during a disaster
The document summarizes the conventions, target audience, and key learnings from creating a youth radio program. It represents teenagers in both negative and positive ways across different reports. The intended audience is teenagers aged 13-19 and others interested in topics covered. Stories and an upbeat theme tune were used to engage the target audience. The process taught skills in using recording equipment, interviewing, and working as a team to produce media.
This internship report summarizes work on the "Telenor Myanmar" project, which aimed to provide network optimization services. Key activities included analyzing network performance metrics for 2G and 3G sites, preparing acceptance reports for site clusters, and performing cluster optimization. Additional work involved analyzing failure reports for value-added services, introducing transport layer concepts, and evaluating physical link aggregation using modeling tools. The internship provided valuable insights into telecommunications network architecture and industry practices.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
The programmes on radio and television can be live, pre-recorded or a combination of both. The nature of production calls for whether a programme will be produced live or recorded in advance and used later.
Live production involves the risk of production errors, as there are no "second chances". It has to be right the first time, which is the only time. However, live production is cheaper than recorded production techniques and sometimes easier and quicker.
Recorded productions allow supervision and control over quality. In this method, first recording of programmes is done. Editing and postproduction are done at a later time
The document summarizes the internship experience of three students at Kombolcha Community Radio FM 104.8. It provides details about the community radio station such as its history, services, customers, and organizational structure. It then describes the students' experiences working in the FM studio and with audio editing. The students learned about studio equipment, gained practical experience with equipment like mixers and microphones, and observed leadership and work ethics. Overall, the internship helped bridge the gap between student and professional life.
A step-by-step guide to transform the ubiquitous slide show into an easy, cost effective dynamic display communication system for individuals with special needs.
1) During disasters like droughts and floods, complete feed blocks, urea molasses mineral blocks, urea treatment of straws, fallen leaves, and unconventional feeds can be used to feed livestock.
2) Feeding industrial byproducts, sugarcane residues, aquatic plants, and mineral mixtures can also help sustain livestock. Potential problems from toxic feeds must be watched for.
3) Establishing calamity care centers, awareness on agroforestry, using weeds as fodder, water harvesting, drought adapted breeds, and animal insurance can help manage disasters and support livestock owners.
radio formats (variety is the password on radio)Vanika Saberwal
Radio has been the first mass communication device, allowing information to be transmitted widely and internationally. Different radio formats provide different moods and environments depending on the target audience's needs and preferences. Radio formats are decided based on key audience characteristics like demographics, language, religion, occupation, and income to determine the appropriate language, broadcast type, and timing of programs. Formats can include a variety of spoken word programs like plays, documentaries, news, talks and interviews, as well as different genres of music like classical, western, and Bollywood.
Broadcasting involves transmitting media like speech, music and images via telecommunications. Ethics examines concepts of morality, addressing questions about what is good versus evil, right versus wrong, and justice versus crime. There are different types of ethics including personal ethics, work ethics set by companies, and major branches like meta-ethics, normative ethics and applied ethics. Key principles for broadcasters include trust, truth, impartiality, editorial independence, fairness and transparency. Unethical behaviors include stealing copyright, intercepting private communications, spreading misinformation, and misusing research.
Radio Journalism & Production - RADIO FORMATS Trinity Dwarka
BJMC Radio Journalism & Production - RADIO FORMATS
SIMPLE ANNOUNCEMENT
RADIO TALK
RADIO INTERVIEWS
RADIO DISCUSSON
PHONE INS & RADIO BRIDGE
RADIO NEWS
RADIO DOCUMENTARIES
RADIO DRAMA
MUSIC ON RADIO
This document provides an overview of augmentative and alternative communication (AAC). It defines AAC as tools and strategies used to solve communication challenges for those with impairments in speech or language. The document outlines who may need AAC including those with cerebral palsy, autism, traumatic brain injury, and more. It also describes different types of AAC devices from low-tech communication boards to high-tech speech generating devices. Finally, it discusses the role of occupational therapists in assessing patients' needs and abilities to find the best AAC solution.
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
This presentation discusses how use of community radio in an international development context, and illustrates ways to use Audacity as a tool to edit audio.
The document discusses several topics related to ethics including the definition of ethics, different types of ethics like work ethics and personal ethics, key principles of ethics in different fields like journalism, entertainment media, and broadcasting. It also outlines some common issues and guidelines regarding truth, privacy, manipulation, stereotypes, trust, impartiality and serving the public interest. Finally, it lists some examples of unethical practices related to digital media like stealing copyright, intercepting private emails, displaying inappropriate content, and misusing private information.
The document discusses the history of broadcasting in India, beginning with the earliest radio transmissions in the 1920s and the establishment of All India Radio in 1941. It details the expansion of radio stations and programming over subsequent decades and five-year plans, as well as periods of political influence and demands for autonomy. Key events include the introduction of television in the 1950s, the establishment of Prasar Bharati in 1997 which granted autonomy to All India Radio and Doordarshan.
This document discusses the process of radio programme production. It begins by outlining the qualities needed for a radio producer, including inquisitiveness, creativity, and strong communication skills. It then examines the main elements of radio production, such as studios, microphones, sound effects, music, and human voice. Finally, it describes the three stages of radio programme production: pre-production (planning), production (recording), and post-production (publicizing). The key aspects of writing for radio are using simple, direct language that can be easily understood in a single listening.
The document discusses media mix, public relations, and newsletters. It defines media mix as the combination of various media modes used for advertising and promotion. It notes the key roles of media mix in business include planning strategy, managing costs, and reaching target markets. Public relations is defined as the art of analyzing trends, counseling organizations, and implementing planned programs to serve both organizational and public interests. Newsletters are described as regular publications distributed to defined groups to inform, announce events, and promote products/services. Effective newsletter creation follows rules like knowing the audience and writing for them.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
This presentation is for use when covering media ethics in an introductory mass media course. Includes media organization ethics, the need for ethics, types of ethics, ethical media examples.
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost savings than Cisco's previous traditional marketing launches.
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost than Cisco's previous traditional launches.
This internship report summarizes work on the "Telenor Myanmar" project, which aimed to provide network optimization services. Key activities included analyzing network performance metrics for 2G and 3G sites, preparing acceptance reports for site clusters, and performing cluster optimization. Additional work involved analyzing failure reports for value-added services, introducing transport layer concepts, and evaluating physical link aggregation using modeling tools. The internship provided valuable insights into telecommunications network architecture and industry practices.
This document provides information on using public relations strategies for parks and recreation agencies. It discusses how public relations can foster positive image, generate support, gain exposure, and build brand. The document outlines the key components of a successful public relations program, including developing communication strategies, networking, interpreting mission/vision, and implementing public information services. It also discusses using social media like Facebook, LinkedIn, Twitter, blogs, and QR codes for public relations purposes and how they differ from marketing and advertising.
The programmes on radio and television can be live, pre-recorded or a combination of both. The nature of production calls for whether a programme will be produced live or recorded in advance and used later.
Live production involves the risk of production errors, as there are no "second chances". It has to be right the first time, which is the only time. However, live production is cheaper than recorded production techniques and sometimes easier and quicker.
Recorded productions allow supervision and control over quality. In this method, first recording of programmes is done. Editing and postproduction are done at a later time
The document summarizes the internship experience of three students at Kombolcha Community Radio FM 104.8. It provides details about the community radio station such as its history, services, customers, and organizational structure. It then describes the students' experiences working in the FM studio and with audio editing. The students learned about studio equipment, gained practical experience with equipment like mixers and microphones, and observed leadership and work ethics. Overall, the internship helped bridge the gap between student and professional life.
A step-by-step guide to transform the ubiquitous slide show into an easy, cost effective dynamic display communication system for individuals with special needs.
1) During disasters like droughts and floods, complete feed blocks, urea molasses mineral blocks, urea treatment of straws, fallen leaves, and unconventional feeds can be used to feed livestock.
2) Feeding industrial byproducts, sugarcane residues, aquatic plants, and mineral mixtures can also help sustain livestock. Potential problems from toxic feeds must be watched for.
3) Establishing calamity care centers, awareness on agroforestry, using weeds as fodder, water harvesting, drought adapted breeds, and animal insurance can help manage disasters and support livestock owners.
radio formats (variety is the password on radio)Vanika Saberwal
Radio has been the first mass communication device, allowing information to be transmitted widely and internationally. Different radio formats provide different moods and environments depending on the target audience's needs and preferences. Radio formats are decided based on key audience characteristics like demographics, language, religion, occupation, and income to determine the appropriate language, broadcast type, and timing of programs. Formats can include a variety of spoken word programs like plays, documentaries, news, talks and interviews, as well as different genres of music like classical, western, and Bollywood.
Broadcasting involves transmitting media like speech, music and images via telecommunications. Ethics examines concepts of morality, addressing questions about what is good versus evil, right versus wrong, and justice versus crime. There are different types of ethics including personal ethics, work ethics set by companies, and major branches like meta-ethics, normative ethics and applied ethics. Key principles for broadcasters include trust, truth, impartiality, editorial independence, fairness and transparency. Unethical behaviors include stealing copyright, intercepting private communications, spreading misinformation, and misusing research.
Radio Journalism & Production - RADIO FORMATS Trinity Dwarka
BJMC Radio Journalism & Production - RADIO FORMATS
SIMPLE ANNOUNCEMENT
RADIO TALK
RADIO INTERVIEWS
RADIO DISCUSSON
PHONE INS & RADIO BRIDGE
RADIO NEWS
RADIO DOCUMENTARIES
RADIO DRAMA
MUSIC ON RADIO
This document provides an overview of augmentative and alternative communication (AAC). It defines AAC as tools and strategies used to solve communication challenges for those with impairments in speech or language. The document outlines who may need AAC including those with cerebral palsy, autism, traumatic brain injury, and more. It also describes different types of AAC devices from low-tech communication boards to high-tech speech generating devices. Finally, it discusses the role of occupational therapists in assessing patients' needs and abilities to find the best AAC solution.
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
This presentation discusses how use of community radio in an international development context, and illustrates ways to use Audacity as a tool to edit audio.
The document discusses several topics related to ethics including the definition of ethics, different types of ethics like work ethics and personal ethics, key principles of ethics in different fields like journalism, entertainment media, and broadcasting. It also outlines some common issues and guidelines regarding truth, privacy, manipulation, stereotypes, trust, impartiality and serving the public interest. Finally, it lists some examples of unethical practices related to digital media like stealing copyright, intercepting private emails, displaying inappropriate content, and misusing private information.
The document discusses the history of broadcasting in India, beginning with the earliest radio transmissions in the 1920s and the establishment of All India Radio in 1941. It details the expansion of radio stations and programming over subsequent decades and five-year plans, as well as periods of political influence and demands for autonomy. Key events include the introduction of television in the 1950s, the establishment of Prasar Bharati in 1997 which granted autonomy to All India Radio and Doordarshan.
This document discusses the process of radio programme production. It begins by outlining the qualities needed for a radio producer, including inquisitiveness, creativity, and strong communication skills. It then examines the main elements of radio production, such as studios, microphones, sound effects, music, and human voice. Finally, it describes the three stages of radio programme production: pre-production (planning), production (recording), and post-production (publicizing). The key aspects of writing for radio are using simple, direct language that can be easily understood in a single listening.
The document discusses media mix, public relations, and newsletters. It defines media mix as the combination of various media modes used for advertising and promotion. It notes the key roles of media mix in business include planning strategy, managing costs, and reaching target markets. Public relations is defined as the art of analyzing trends, counseling organizations, and implementing planned programs to serve both organizational and public interests. Newsletters are described as regular publications distributed to defined groups to inform, announce events, and promote products/services. Effective newsletter creation follows rules like knowing the audience and writing for them.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
This presentation is for use when covering media ethics in an introductory mass media course. Includes media organization ethics, the need for ethics, types of ethics, ethical media examples.
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost savings than Cisco's previous traditional marketing launches.
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost than Cisco's previous traditional launches.
Cisco used only social media to launch a new router product, the ASR. They promoted it on YouTube, Facebook, blogs, and Second Life to their target market of early technology adopters. This virtual launch reached over 9,000 people in 128 countries and generated 40 million online impressions, at a fraction of the cost of a traditional launch. The social media launch was much more successful in attendance, press coverage, and cost compared to traditional marketing methods.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Supercharge your member referral program hlAvenue M Group
The document discusses how associations can supercharge their member referral programs through social media. It provides results from a survey of over 100 associations that found the most effective incentives for referrals are exclusive clubs for referrers and constant reminders through online and offline tactics. The document also presents a case study of how the American Bar Association increased new members by 1,700 through its referral program that provided trial memberships for referrers to give to colleagues.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
The document summarizes BlackRock's strategy to raise its brand awareness through content marketing on LinkedIn. It focused on retirement as a core message and tailored its content and distribution channels to different audiences like financial advisors and high-net-worth individuals. BlackRock enhanced its blog, distributed content on social media including LinkedIn, and leveraged its CEO Larry Fink as an influencer. Analytics showed that LinkedIn marketing generated significantly more awareness, consideration, and engagement than traditional digital efforts. BlackRock found success targeting financial advisors and wealthy investors on LinkedIn given their large presence there and willingness to engage with financial content.
The document provides tips and strategies for engaging silent citizens in the planning process. It discusses techniques used such as public design sessions, project websites, workshops, email blasts, and ads. It outlines the successes of using social media platforms like Facebook, including boosting posts and driving traffic to online comment forums. Metrics are shared on user interactions and feedback received through these digital outreach methods. Key recommendations include being proactive in marketing, providing instructions for participation, and giving incentives to encourage engagement.
GlobalGiving's Online Fundraising Workshop in BeijingGlobalGiving
This document summarizes a workshop on online fundraising strategies presented by representatives from GlobalGiving. Some key points covered in the workshop include:
- An introduction to online fundraising and crowdfunding platforms like GlobalGiving that allow nonprofits to raise funds online from global donors.
- Strategies discussed for nonprofits to create an identity and marketing campaign on GlobalGiving, including developing clear goals and stories to engage donors. Maximizing existing networks and relationships to promote campaigns was also covered.
- An overview of GlobalGiving's model, results, and benefits it provides to partner organizations, such as access to a large donor base and corporate partnerships. Success stories from Chinese organizations that raised funds through
This document provides information about using social media to promote broadband connectivity initiatives in Devon and Somerset. It discusses:
- The Connecting Devon and Somerset partnership which aims to deliver improved and superfast broadband to rural areas of Devon and Somerset by 2016.
- Events and workshops being held to showcase new technologies and provide help to get residents and businesses up to speed with broadband usage.
- Ways for local groups and organizations to get involved by hosting sessions or distributing information.
- The use of social media as an effective tool to both listen to communities and engage in two-way conversations, as well as to create and share content to promote initiatives and gather feedback.
This document outlines a strategic planning process for Kiwanis clubs to chart their future. It discusses developing a vision and goals in four priority areas: membership and engagement, community impact, image, and financial viability. Clubs are guided to gather input, analyze strengths/weaknesses, and create a 1-year plan with strategies, metrics, timelines and responsibilities. The plan should then be communicated, implemented with regular reviews, and successes celebrated to renew and energize the club.
This document outlines a strategic planning process for Kiwanis clubs to chart their future. It discusses developing a vision and goals in four priority areas: membership and engagement, community impact, image, and financial viability. Clubs are guided to gather input, analyze their strengths/weaknesses, and develop a 1-year plan with strategies, metrics, timelines and responsibilities. The plan should then be communicated, implemented with regular reviews, and successes celebrated to renew and energize the club.
Trends shaping associations today and tomorrowGreg Melia, CAE
This document summarizes trends that are challenging traditional association business models and forcing associations to adapt, including: members expecting more value for their dues; increased competition from other organizations; generational changes among members; and new technologies enabling different ways for members to engage. It outlines strategies associations are using to respond, such as providing immediate access to resources, demonstrating tangible member benefits, adapting programs for different generations and learning styles, and leveraging new technologies to better serve members.
Cisco conducted a case study comparing the effectiveness of using social media versus traditional marketing methods to launch a new router product called the ASR. They used YouTube, Facebook, blogs and forums to promote the ASR, reaching over 9,000 people from 128 countries who attended virtual launch events, at a fraction of the cost of traditional promotions. The social media launch resulted in more press coverage, blog posts and online impressions than comparable traditional launches, proving social media to be a highly cost-effective promotion method.
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
Getting into Digital Marketing involves jobs like copywriting, creative directing, web design, social media management, SEO, PPC, and digital strategy. Employment can be full-time or freelance. Qualifications include a relevant degree or training from the Chartered Institute of Marketing. To start, one can begin a blog and experiment with social media platforms to reach customers, gain feedback, and establish authority. Popular social media platforms for business include Facebook, Twitter, YouTube, LinkedIn, and Pinterest, each having unique features for marketing purposes. Blogging is also discussed as a way to document life, provide commentary, express emotions, articulate ideas in writing, and form communities.
Using proven concepts from relationship marketing and social selling, course participants will learn how to expand, delight and build trust with their communities. This module will expose you to the latest in social media campaign tactics and chat hosting to keep your audiences engaged. Find out how to excite your audiences through acknowledgement, involvement, fun and greater good stories while earning their trust through responsiveness, consistency and generous sharing.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
2. This session is meant to
encompass all of our users, not
just our Partners, and how we
can leverage different tools to
change users into Partners.
2
3. We will also look at the bigger
picture, not just phase one
(NetCommunity) but what we
can do to further user
stewardship and brand awareness
3
4. This is an opportunity for
everyone to bring up ideas and
suggestions
Draw from all of the webinars and
seminars for online fundraising
you’ve been to
4
7. •Where: Ontario, Canada
•Age: 1970 (40 years)
•Number of Viewers: 10M
•Number of Annual Donors: 50,657
•Annual Amount of Donations Received: $5.39M
7
8. •Where: Seattle, Washington
•Age: 1954 (56 years)
•Number of Viewers: 1.6M in WA, 828,000 in BC
•Number of Annual Donors: 125,000
•Annual Amount of Donations Received: $14.4M
8
9. •Where: Southern & Central California
•Age: 1964 (46 years)
•Number of Annual Donors: 20,000
9
25. Member’s Home Page: Many highlights and features
for different areas of their online community.
25
26. Portfolio Page: Listing of stats; access to activities,
messages, requests; overview of their fan it section.
26
27. fan it Page: Here we can see user stats, latest news
(tweets), featured rewards, and the leaderboard.
27
28. NBC gives away points to users
for performing tasks.
Users gain points by:
• spreading the word about the
NBC community and shows
• contributing to the
community’s content
• spending time on their website
28
29. One of the best ways for users to gain points is by
following/talking about NBC on Social Networks.
This would be an extremely easy way to get our users
to campaign for us and to spread our message to
their friends and followers.
29
30. Another way that NBC users
can gain points easily is by
completing “challenges”.
The challenges are for things
like “watch this video and
comment on it” or “watch
this clip and share it on
Social Networks”.
30
31. Now that their users are
racking up points, what do they
do with them?
31
They purchase rewards (that
look a lot like some of the
benefits that are found on our
PIK special offers page).
Currently they only have three
tiers of rewards: 1250, 2500,
5000 points.
32. Leaderboard
32
Top Three are the only
ones with over 10,000
points (2 t-shirts).
475 users are above
500 points.
525 users are between
345-500 points
(many pages left).
Only 118 users are
over 1250 points.
34. Take Aways
Broad Integration with our Drupal website
We would significantly increase our:
• user stewardship
• brand awareness
Leverage gaming/rewards to get users to:
• spend more time on our site
• spread our message
34
38. What are they doing:
On facebook
38
WGBH created 32 photo albums
KQED solicits visitors with mobile giving
39. What are they doing:
On their Website with facebook
Facebook Like with number of Fans
Facebook Recommendations
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40. What are they doing:
On their Website with facebook
Facebook Connect
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• User’s facebook Identity
• Friend Information
• Distribution/Activity
41. What are they doing:
On Twitter
KQED created multiple
Twitter feeds for the
different areas that they
cover.
Areas such as: politics,
policy, arts & culture,
food, general, etc.
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42. What are they doing:
On their Website with Twitter
Integrated
Twitter
Feeds
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43. What are they doing:
On Flickr
KCTS 9 has created 31 galleries (1765 photos in totals)
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44. What are they doing:
On their Website with Flickr
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Photo Competition
Users submit photos and vote
on their favourites
As users upload/vote photos,
their feeds are updated
45. What are they doing:
On YouTube
Every broadcaster had some form of YouTube channel.
KQED had the most successful one by far with 5331
subscribers, better than all others by 5000 viewers.
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47. Take Aways
My recommendations:
• facebook Recommendations
• facebook Like
• Flickr photos/galleries
• Move into Vimeo, assuming we have content (need
to get permission to display shorts / Arts Shuffle)
Future recommendation:
• Mobile Giving
• Implement facebook Connect
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49. What are they saying?
Many do what Knowledge does: rephrase the
description that is on the website, add a link, and
place it on multiple networks.
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53. What are they saying?
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Following: 467 People.
Followers: 650 People.
54. What are they saying?
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Following: 2,290 People.
Followers: 2,685 People.
55. Take Aways
Recommendations:
• Different content from our website
• Start conversations, whether
they’re directly related to Knowledge
or not (interact with visitors)
• Have different content on different
networks
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57. How they convey their message
• Mission / Vision Statements
• Letter from the CEO
• Video explanation from the CEO prominently
displayed all year
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59. Take Aways
We already have a support Knowledge video, however
it is hard (or impossible) to find. It should be more
prominent all year round.
Visuals in our about section:
Not just text!
Most other broadcasters have a much larger About
section.
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67. Take Aways
• Demonstrate visually that we rely on
partners and where their money is going
(Pie Charts)
• Video content explaining to visitors
that we are a not-for-profit company
• Create campaigns around getting a
certain type of program
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72. Different Ways to Give
100 Hole Golf Marathon — One broadcaster asked
its members to participate if they were able to find
20 people each to sponsor them at $1 per hole.
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73. Different Ways to Give
Amazon Associates — Purchase
something through their link and a
percentage is given to the broadcaster.
Custom Credit Card — KQED convinced
Capital One to donate $50 on first
purchase and a percentage of
subsequent purchases.
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75. Membership Levels
Three of the main Five
broadcasters reviewed
utilized membership levels.
Two other types of
memberships were “Dollar a
Day” memberships and
student memberships.
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76. Green or Sustainable Memberships were a
common theme among many broadcasters.
• No paper receipts
• Auto Renew memberships without any
notices to save on mailings / paper
• Green Gifts
• Enhanced Guide using PDF or Flash
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Membership Levels
78. Take Aways
Quick/Easy to implement:
• Tax calculator (simple Javascript)
• Show Partners where their money goes
• Amazon Associates
Harder/Longer to implement:
• Membership Levels (Raiser’s Edge)
• Green Membership
• Get Partners to fundraise for us
• Discount Card / Coupons
• Interactive Program Guide
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