This document discusses search engine optimization (SEO) and provides an overview of on-page SEO, off-page SEO, and crawl health. It explains that SEO is the process of improving website visibility in organic search results. The key areas covered are on-page elements like titles, descriptions, and structure; off-page factors like link relevance and profiles; and ensuring websites load quickly and have no broken links. Tools are recommended for auditing each of these technical SEO components.

1. SEO
SEARCH ENGINE OPTIMIZATION
Prepared By
Sanjay KV

2. AGENDA
1. SEO-Search Engine optimization
2. Search Engines
3. On Page SEO--HTML
4. Off page SEO
5. Crawl Health

3. What is SEO ?
Process of Improving the visibility of Website
in organic section of search engine

9. Y Google always ?
1).Accurate and Instant Results
2).Simple design
3).Google Efficient Algorithm
4).Low Annoying Adds
5).Speed

10. How Google See You

11. 3 Primary areas of SEO
1.) On page SEO
2.) Off Page SEO
3.) Crawl Health
On page--Quality -Research-Keywords
Tools Used
SEM Rush--Google keyword planner--SEO Book

14. On Page SEO | HTML
1).Title
2.)Description
3.)Structure/Markup
4).Linked Resources

15. OFF Page SEO
1).Link Relevance
2).Trust
3).Paid Links
4).Link Profile
Tools
1).Opensite Explorer
2).Link Research Tool
3).Link Detox

18. Crawl Health
1).Broken Links
2).404 Errors
3).speed
4).Mobile Optimization

20. Tools
1).SEM Rush
2).Google Search Console
3).Google Speed Test
4).Google Mobile Friendly Test

24. Tracking And Analyzing
Google Analysis

26. Any Queries
?