This document provides an agenda for a presentation on internet advertising. It covers topics such as the background of advertising, how internet advertising works, examples of internet advertising like AdWords and AdSense, benefits and risks, and how to set up internet advertising for a website. The document contains 20 sections that make up the table of contents for the presentation, with each section linking to a separate webpage with more details on the topic.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
A dive into the online world created by Mark Zuckerberg. Learn about Facebook’s EdgeRank algorithm (the equation behind performance) and the effect it has on your brand communications on the platform. This presentation will demonstrate the anatomy of a successful Facebook post and provide introduction to community management & moderation.
Manage and Maximize Your Professional Presence Online InBusiness Madison Busi...Wendy Soucie
www.wendysoucie.com - Presentation given on 10/19/2011 at the In Business Madison Business Expo held at the Alliant Energy Center. Wendy Soucie is a certified social media strategist providing consulting services to business, organizations and individuals.
At-scale piracy makes its money from selling digital ads. They steal content to attract an audience and monetize with ads. Other forms of "cheating" amplify their ad fraud revenues.
Presentation made by Janette Toral (sharing personal experience in building communities through blogging) at Philippine Internet Congress & Expo at Mega Trade Conference Center, SM MegaMall, Mandaluyong City last March 10, 2012.
A beginner's guide to the world of online advertising. Find out what happens under the hood; find out how online advertising generates revenue and for whom; find out who the players are and their roles in the world of online advertisting.
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
A dive into the online world created by Mark Zuckerberg. Learn about Facebook’s EdgeRank algorithm (the equation behind performance) and the effect it has on your brand communications on the platform. This presentation will demonstrate the anatomy of a successful Facebook post and provide introduction to community management & moderation.
Manage and Maximize Your Professional Presence Online InBusiness Madison Busi...Wendy Soucie
www.wendysoucie.com - Presentation given on 10/19/2011 at the In Business Madison Business Expo held at the Alliant Energy Center. Wendy Soucie is a certified social media strategist providing consulting services to business, organizations and individuals.
At-scale piracy makes its money from selling digital ads. They steal content to attract an audience and monetize with ads. Other forms of "cheating" amplify their ad fraud revenues.
Presentation made by Janette Toral (sharing personal experience in building communities through blogging) at Philippine Internet Congress & Expo at Mega Trade Conference Center, SM MegaMall, Mandaluyong City last March 10, 2012.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
2. BUS 237 || Internet Advertising || Agenda
http://www.EPSILONsolutions.com/agenda.html
Agenda
Introduction Introduction
Background Background
Examples Examples
Benefits/Risks Benefits/Risks
How To Do It How To Do It
Conclusion Conclusion
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http://www.EPSILONsolutions.com/questions.html
A few questions...
Raise your hand if they apply: Introduction
Background
Do you look
Do you have at websites? Examples
a website? Benefits/Risks
Who has thought of
making or having How To Do It
their own website? Conclusion
3
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http://www.EPSILONsolutions.com/purpose.html
Why are we here?
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
4
5. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/advertising.html
What is Advertising?
Why: Who: Introduction
To Inform & End Users &
To Attract Target Background
Attention Audience
Examples
Benefits/Risks
What:
Activity Where:
How To Do It
Advertising Various Public
Media
Conclusion
5
6. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/internetadvertising.html
What is Internet Advertising?
Introduction
Internet Advertising is the use of Background
the Internet as a medium to Examples
Benefits/Risks
display advertisements to the user.
How To Do It
Conclusion
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7. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/uses.html
Who Uses Internet Advertising
Advertiser Advertisee Introduction
Background
Web-based companies People who need to
that sell products and/ purchase products
Examples
or services online and/or services online
Companies that sell Benefits/Risks
People who browse the
products and/or services
Internet
outside their area How To Do It
People who want to
spread awareness about Conclusion
anything
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8. BUS 237 || Internet Advertising || Background
http://www.EPSILONsolutions.com/waytobuy.html
Ways to Buy Internet Advertising
CPM – Cost Per Mille Introduction
• AKA CPI – Cost Per Impression
• Advertisers pay for EXPOSURE Background
CPC – Cost Per Click Examples
• AKA PPC – Pay Per Click
• Advertisers pay for the number of user CLICKS Benefits/Risks
How To Do It
CPA – Cost Per Action
• AKA CPA – Cost Per Acquisition
Conclusion
• Advertisers pay for successful TRANSACTIONS
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http://www.EPSILONsolutions.com/location.html
Where to Find Internet Advertising
Websites Introduction
Mobile Devices Background
Messenger Clients Examples
Video Games Benefits/Risks
How To Do It
Videos
Conclusion
Music
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http://www.EPSILONsolutions.com/examples.html
Examples
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
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http://www.EPSILONsolutions.com/adwordsvsadsense.html
AdWords vs AdSense
Ad-Selling System AdSense Introduction
Who: Advertisers
Ad-Publishing Program Background
Purpose: To generate
Who: Website Owners
traffic and sell your
Purpose: To generate
product and/or service Examples
revenue through ads via
How: Advertisers create
your content-filled website
ads, choose Benefits/Risks
How: Website Owners
keywords, and pay Google
choose keywords and
to host their ads on How To Do It
place ads on their sites
Google/other websites
related to their content or
AdWords audience Conclusion
11
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http://www.EPSILONsolutions.com/benefits.html
Benefits of Internet Advertising
Introduction
Background
Able to Use
Ability to
Easy to Many Relatively Examples
Target
Track Different Simple to
Specific
Traffic Mediums Implement
Audiences Benefits/Risks
and Tools
How To Do It
Conclusion
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http://www.EPSILONsolutions.com/risks.html
Risks of Internet Advertising
Introduction
Background
Inability to Saturation of Examples
Lack of Low-Speed
Try Before Content on
Technology Connections
You Buy the Internet
Benefits/Risks
How To Do It
Conclusion
13
14. BUS 237 || Internet Advertising || Benefits/Risks
http://www.EPSILONsolutions.com/future.html
Future of Internet Advertising
Introduction
Background
Tailored Larger
Increased
Marketing Migration More
Integration Examples
Towards Towards Dynamic and
with Mobile
Consumers Social Media Interactive
and Remote
Based on Sites for Content Benefits/Risks
Devices
Their Trends Marketing
How To Do It
Conclusion
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15. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto.html
How To Set Up Internet Advertising
Introduction
How to set up:
Background
Examples
1.
Set Up 2. Benefits/Risks
Create 3.
Generate 4.
Customize 5. How To Do It
Implement
Conclusion
www.JUSTlistIN.com/EPSILONsolutions
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How To Set Up Internet Advertising
STEP 1: Set Up Your Website Introduction
Background
a. Choose a domain name
b. Pick a web-hosting company to host your website Examples
c. Design your website
Benefits/Risks
How To Do It
Conclusion
16
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http://www.EPSILONsolutions.com/howto2.html
How To Set Up Internet Advertising
STEP 2 – Create A Google AdSense Account Introduction
Background
a. Visit “http://adsense.google.com”
b. Follow the procedures to set up an account Examples
c. Wait up to 24 hours
Benefits/Risks
d. When accepted, you will be able to access your
Google AdSense account Control Panel How To Do It
Conclusion
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http://www.EPSILONsolutions.com/howto3.html
How To Set Up Internet Advertising
STEP 3 – Generate The Advertisement Introduction
Background
a. Go to the “AdSense Setup”
b. Choose an advertising platform for your website Examples
Benefits/Risks
How To Do It
Conclusion
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http://www.EPSILONsolutions.com/howto4.html
How To Set Up Internet Advertising
STEP 4 – Customize The Advertisement Introduction
Background
a. Customize the size, colour, and overall appearance
of the ad Examples
Benefits/Risks
How To Do It
Conclusion
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20. BUS 237 || Internet Advertising || How To Do It
http://www.EPSILONsolutions.com/howto5.html
How To Set Up Internet Advertising
STEP 5: Implement The Advertisement Introduction
Background
a. Generate the ad code in HTML
b. Paste the code into an HTML file Examples
c. Upload the HTML file on your web space or FTP
Benefits/Risks
d. Sit back and watch the money POUR IN!!
How To Do It
Conclusion
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http://www.EPSILONsolutions.com/questions.html
Questions?
Introduction
Background
Examples
Benefits/Risks
How To Do It
Conclusion
21
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http://www.EPSILONsolutions.com/content.html
Table of Contents
1. Agenda 11. Benefits
Introduction
2. Questions 12. Risks
3. Purpose 13. Future Background
4. Advertising 14. How To
Examples
5. Internet Advertising 15. How To 1
6. Who 16. How To 2 Benefits/Risks
7. Ways to Buy 17. How To 3
8. Where 18. How To 4 How To Do It
9. Examples 19. How To 5
Conclusion
10. AdWords vs AdSense 20. Questions?
22