Companies should talk directly to their market to understand what positions or messages will resonate, rather than trying to artificially position themselves. Public relations alone is not effective at connecting with the public or building trust, and markets are growing smarter at seeing through inauthentic messaging. Companies should have open conversations with their market to establish meaningful positions and avoid potential distrust from the public.

1. By Neferteri Grace P. Jumawan BS-IS

2. Talk straight to the market Talk with sense If they want position, they must form it and relate to what markets wants. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about

3. Don’t form position. Companies must talk to market seriously

4. Public relations are not useful because it doesn’t create connection to the public. Because of that, market will never believe you. There’s a tendency that market will not buy it.

5. They are afraid that market might found out what’s going on in the company. Since markets are getting smarter, they’re afraid of it