The document discusses targeting different consumer groups - Emulators, Experiencers, Achievers, and Strugglers - with a marketing campaign for a young fashion brand. It suggests using a young, rebellious model to appeal to Emulators and Experiencers, offering discounts to attract price-conscious Strugglers, and promoting a conservative style to appeal to status-seeking Achievers. Quotes, music, and graphic styles are also discussed in the context of appealing to different groups' identities and desires.

1. Model used is young and rebellious
looking, therefore is representative to the
EMULATORS and EXPERIENCERS who are
young adults and late teenagers.
Endorsement of young fashionable brand encourages
the EMULATORS to want these items to be different and
rebellious. Also attracts EMULATORS-ACHIEVERS and
ACHIEVERS who are materialistic and want to buy well-known
products and by obtaining these items they feel
superior which are the things they desire.
Inspiring quote used to
appeal young adults and
late teenagers who are
trying to find an identity
and a sense of belonging
in this world, this is way
to combat their fear of
feeling out of place,
therefore this will attract
the EXPERIENCERS.
Also, alternative hip hop
has very inspirational
lyrics that a lot of
EXPERIENCERS can
relate to.
An image of
style is being
sold, which
will appeal to
the
ACHIEVERS,
as this style is
conservative
and can help
them to create
a well-established
image.
Appeals to STRUGGLERS, as they want to obtain items
however struggle to do so due to their low income.
However, by offering the STRUGGLERS to win a chance
to feel like they are not struggling, it will attract them.
Rustic and grungy
text style used to
emphasize the
rebellious side of the
EXPERIENCERS,
which therefore
appeals to them. This
relates with the
genre of the music
that I chose, which is
alternative hip-hop.
Appeals to STRUGGLERS as
well as, it gives them hope to
fight the struggles they are
facing.
Appeals to
EXPERIENCE
RS as the
background
gives a rustic
and
rebellious
vibe, which
coincides
with the
behavior of
the
EXPERIENCE
S, this also
matches
with the
alternative
hip-hop
theme of my
magazine.