1. Brand Document
27/04/2016
Helen Bullock
HB_001
Helen Bullock now...
DESIGNER | FASHION ILLUSTRATOR | ARTIST | FREE SPIRIT |
CREATIVE THINKER & DOER
Helen is a London, UK based, multi-disciplinary artist of fashion and textiles. She
has a BA/MA from Central Saint Martin’s under world- renowned professor, Louise
Wilson.
Her design background includes fashion illustration, print, textile, fashion design
and art based projects.
She has worked extensively with top luxury brands and global style publications
such as Ralph Lauren,LouisVuitton,Marni,Phoebe English,Liberty, Anthropologie,
Sunday Times Style, GQ and Another Magazine.
Helen is bold, fun, creative, energetic and colourful.
Introduction - Helen Bullock in a nutshellStarburst_2016
2. Brand Document
27/04/2016
Helen Bullock
HB_001
1 Root Strengths
When you strip everything away, what is it that makes Helen Bullock great? What is it that got her up
and running in the first place? What is it that she does better than anyone else?
• HB’s has a unique artistic talent for hand painted design and illustration.
• HB’s designs are a perfect combination of art and fashion.
• HB captures energy, colour and joy in a strong visual/signature style.
• HB’s genuine love of fashion.
• Helen Bullock.
Root StrengthsStarburst_2016
3. Brand Document
27/04/2016
Our Target Customers
Helen Bullock
HB_001
Fashionistas
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Trendsetters
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Theatrically
Minded People
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A Wide Age
Range from 20s
to 70’s
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Gay men with a
strong creative
aesthetic
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4. Brand DocumentHelen Bullock
HB_001
Insight
4 Insight
What are the needs of the consumer? What makes this brand relevant?
• Consumers yearn for truly unique products in a marketplace of mass production.
Helen Bullock can provide that.
• Consumers want to experience a brand on multiple levels so that their purchases
seem more authentic.
• “Her World”. Helen has a huge social media following, where customers can
connect & participate.
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27/04/2016
5. Brand DocumentHelen Bullock
HB_001
Key Benefits
5 Benefits
The emotional & functional benefits of our brand.
• HB makes wearable works of art that are wardrobe investments.
• HB’s hand painted designs gives a personal touch to her products.
• HB’s use of bright colours and bold patterns create a natural energy.
• HB’s work is authentic and not contrived.
• HB’s work is unique.
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27/04/2016
6. Brand Document
27/04/2016
Helen Bullock
HB_001
Our Personality
7 Our Personality
How our brand behaves. If our brand were a person, what would they believe in? How would they act?
How would they talk? That’s what we mean by personality – the stuff that makes who we are
• Life shouldn’t be lived in lower case letters ONLY.
• Creativity is simply a drug I cannot live without.
• Creativity is FuN! Pass it on.....
• Focus on your own shit.
• Open for business.
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