The document discusses feedback the author received from a focus group of people ages 11-18 on a poster and digipak they created for an artist named Tig. The majority of feedback followed the same genre and style, which was positive as it showed the materials successfully portrayed the intended brand image and helped the artist stand out. A bar chart showed most thought the genre was pop, though some felt the outfit suggested hip hop/R&B. A pie chart showed most felt the brand identity was feminine and girly as the author intended.

2. I created a poster with the
following questions where I
could gather feedback from
various people from
different age groups (11 – 18
years) to find out different
opinions on my digipak and
poster from teenagers.
By reading people’s feedback I could see that the majority of opinions followed the same genre
and style. This was positive feedback as most answers tied in with each other which is important
when following a particular genre and creating a brand image in order to make the artist stand
out.

3. My View: I am pleased with my
feedback that I obtained during a
focus group session. My bar chart
shows the majority of people said
my ancillary tasks suggested the
Genre
Hip genre was Pop. However, Tig’s code
H… of dress may have alluded to the
genre of Hip Hop and R&B as the
shorts and socks are slightly
R&
seductive and more conventional
B
within that genre.
Pop
0
2
4
6
8

4. Sales
My View: The feedback I
received highlighted strong Fun/Playful
aspects of Tig’s brand identity
that I created into a pie chart.
Feminine/Girly
My pie chart shows how a large
amount of people thought Tig’s
brand identity is feminine and Cheeky
girly of which I was aiming for
to represent young, teenage Energetic/Upbe
girls experiencing different at
stereotypical styles.