Psychologists use several methods to measure personality, including projective tests, self-reporting inventories, and interviews. Projective tests like the Rorschach inkblot test and Thematic Apperception Test attempt to reveal unconscious feelings by having subjects interpret ambiguous stimuli, but they suffer from issues with subjectivity and reliability. Self-reporting inventories involve rating how well statements apply to oneself and include tests like the MMPI; they have clearer scoring standards but rely on self-awareness. Both methods have benefits and limitations in assessing personality.