Guided by Optimizely's training team, participants will leave this session armed with the tools and resources to enable their organization with the technical and strategic skills needed to build a successful optimization program. Through modeling of best-practices and facilitation techniques, participants will gain a strong foundation in the three key Optimizely training modules: Optimizely X - Platform Training, Strategy Ideation, and Hypothesis Creation, and Result Review and Analysis.
This workshop focuses on how to facilitate and what to expect before, during, and after a training. We will discuss the key learning objectives, common questions and takeaways, and follow-up resources from each module.
Join us and learn how to deliver powerful Optimizely trainings to enable your team.
Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work?
In this session, we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.
According to the Economist Intelligence Unit Research, The Value of Experience: How the C-suite values customer experience in the digital age, companies that prioritize investment in customer experience (CX) have better revenue growth (59% vs. 40%) and are more profitable (64% vs. 47%) than companies where CX is not a priority.
Explore this infographic to learn how investment in CX is directly and positively correlated with C-level engagement and business performance.
You are the Catalyst: Optimization Champions’ Keys to SuccessOptimizely
You are in the right position to lead your organization’s experimentation revolution. But you need organizational support and momentum. Luckily, there’s a proven 5-part playbook you can use to make that vision reality.
Join optimization pioneer, Chris Goward, as he shares the insights and techniques gained from optimization champions who are leading change in their companies.
In this session you’ll discover:
--New research, which reveals the biggest roadblocks to scaling experimentation
--Actionable tactics for building organizational support and creating a culture of experimentation
--Case studies showing how to deliver an award-winning customer experience that drives bottom-line growth
World Class Optimization: Benchmarking 1,000+ CompaniesOptimizely
Innovation is required for any growing organization, but nearly impossible without a robust experimentation strategy. This webinar presents you with discoveries on best practices gleaned from an expansive data set spanning over 100,000 experiments in 2016.
Watch this on-demand webinar to learn:
- What traits define the best testing organizations
- How can you drastically increase your testing performance
- What are the right team goals to measure your testing program
Guided by Optimizely's training team, participants will leave this session armed with the tools and resources to enable their organization with the technical and strategic skills needed to build a successful optimization program. Through modeling of best-practices and facilitation techniques, participants will gain a strong foundation in the three key Optimizely training modules: Optimizely X - Platform Training, Strategy Ideation, and Hypothesis Creation, and Result Review and Analysis.
This workshop focuses on how to facilitate and what to expect before, during, and after a training. We will discuss the key learning objectives, common questions and takeaways, and follow-up resources from each module.
Join us and learn how to deliver powerful Optimizely trainings to enable your team.
Since it was introduced in 2014, Stats Engine has served as a fast, powerful, and easy-to-use foundation for tens of thousands of digital experiments. But how exactly does it work?
In this session, we will explain the key differences and advantages of Stats Engine by comparing and contrasting it with a familiar old friend: the t-test.
According to the Economist Intelligence Unit Research, The Value of Experience: How the C-suite values customer experience in the digital age, companies that prioritize investment in customer experience (CX) have better revenue growth (59% vs. 40%) and are more profitable (64% vs. 47%) than companies where CX is not a priority.
Explore this infographic to learn how investment in CX is directly and positively correlated with C-level engagement and business performance.
You are the Catalyst: Optimization Champions’ Keys to SuccessOptimizely
You are in the right position to lead your organization’s experimentation revolution. But you need organizational support and momentum. Luckily, there’s a proven 5-part playbook you can use to make that vision reality.
Join optimization pioneer, Chris Goward, as he shares the insights and techniques gained from optimization champions who are leading change in their companies.
In this session you’ll discover:
--New research, which reveals the biggest roadblocks to scaling experimentation
--Actionable tactics for building organizational support and creating a culture of experimentation
--Case studies showing how to deliver an award-winning customer experience that drives bottom-line growth
World Class Optimization: Benchmarking 1,000+ CompaniesOptimizely
Innovation is required for any growing organization, but nearly impossible without a robust experimentation strategy. This webinar presents you with discoveries on best practices gleaned from an expansive data set spanning over 100,000 experiments in 2016.
Watch this on-demand webinar to learn:
- What traits define the best testing organizations
- How can you drastically increase your testing performance
- What are the right team goals to measure your testing program
Agile Metrics, Value And Software - By Don McGrealSynerzip
This session examines some common and not-so-common metrics and introduces the Evidence Based Management as a guide for continuously measuring your business goals, aligning them with your software development efforts, and then deciding what to do next.
How to Avoid a Website Redesign Disaster Like M&S - Paul Rouke at Marketing W...PRWD
These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
MWL has been described as 'big, it's buzzy, and brilliant.' A conference from the people behind Marketing Week, Econsultancy, Design Week and Creative Review, they're continually striving to better serve the UK's marketing community. To do so, they've created MWL to reflect the biggest opportunities, threats and challenges.
Through features and easy workflow, Gainsight can be used to tackle a variety of tough business challenges. VP of Customer Success, Allison Pickens, sees these processes as the key to maximizing the ROI of a Gainsight platform.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
What Does Customer Service Mean? - Slide deck from webinar - 20 JAN 2016Lora Cecere
Organizations often think they understand their customers, and engage with them in a manner they believe will provide a valuable service. However, through conversations with customers and customer research, we’ve learned that many firms miss the mark. On January 20th, 2016 we spoke with Lora Cecere, Founder of Supply Chain Insights, Keith Holliday, Director of Supply Chain at Sonoco Products, and Dale McClung, Senior Supply Chain Manager, Innovations at BDP International who discussed the definition of customer service, how to understand customer needs, and how to design a customer service program that will deepen relationships with your customers. Their advice is illustrated through case studies and real life examples of improving customer service.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
Learn how Holland Insurance has grown their CX Program by enlisting leadership, targeting quick wins, and starting small. This session outlines basic tips to help get new CX Programs up and running.
The Art of the Start --Success in the first 100 DaysOptimizely
Learn how to get your experimentation program off to the right start with Optimizely Accelerate, a short-term service package designed to help your team quickly realize value. In this webinar, hear the story of how one customer, Tintri Inc, was able to prove value fast and establish a foundation for ongoing success.
A3 is the most simple, efficient, and innovative strategy deployment tool. Deploy an idea, solving a problem just in one A3 paper! Most effective project management tool
Are you an entrepreneur bidding for investment? What metrics and factors do you need to consider to get ready for investment? We will talk about team, product and market considerations that can help grow your idea into a successful business.
The Three Things EVERY Aspiring SaaS Company Should Know!ServiceSource
This informative slide deck was the foundation of a webcast with ServiceSource and leading analyst firm IDC exploring the opportunities and challenges for companies making the transition to a SaaS or cloud-based business, including:
- The top 3 keys to success for software and hardware vendors to effectively manage the customer lifecycle and pave a shorter path to profitability
- Managing financial expectations in the marketplace
- Examples of companies that have successfully made the SaaS transition
- How usage and consumption insights are now the foundation for customer success driving successful SaaS businesses
Here is the link to the webinar!
http://corporate.servicesource.com/LP=279
progrow Strategy Implementation Services for SMEsProServ
progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process.
More details visit https://www.i-proserv.com/strategy-implementation/
Agile Metrics, Value And Software - By Don McGrealSynerzip
This session examines some common and not-so-common metrics and introduces the Evidence Based Management as a guide for continuously measuring your business goals, aligning them with your software development efforts, and then deciding what to do next.
How to Avoid a Website Redesign Disaster Like M&S - Paul Rouke at Marketing W...PRWD
These are the slides from Paul Rouke's talk 'How to Avoid a Redesign Disaster Like M&S' which he gave at Marketing Week Live 2015.
This talk shows you how a data driven approach is transforming the way marketers approach website redesigns and avoid a redesign disaster. It also shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
MWL has been described as 'big, it's buzzy, and brilliant.' A conference from the people behind Marketing Week, Econsultancy, Design Week and Creative Review, they're continually striving to better serve the UK's marketing community. To do so, they've created MWL to reflect the biggest opportunities, threats and challenges.
Through features and easy workflow, Gainsight can be used to tackle a variety of tough business challenges. VP of Customer Success, Allison Pickens, sees these processes as the key to maximizing the ROI of a Gainsight platform.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
What Does Customer Service Mean? - Slide deck from webinar - 20 JAN 2016Lora Cecere
Organizations often think they understand their customers, and engage with them in a manner they believe will provide a valuable service. However, through conversations with customers and customer research, we’ve learned that many firms miss the mark. On January 20th, 2016 we spoke with Lora Cecere, Founder of Supply Chain Insights, Keith Holliday, Director of Supply Chain at Sonoco Products, and Dale McClung, Senior Supply Chain Manager, Innovations at BDP International who discussed the definition of customer service, how to understand customer needs, and how to design a customer service program that will deepen relationships with your customers. Their advice is illustrated through case studies and real life examples of improving customer service.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
Learn how Holland Insurance has grown their CX Program by enlisting leadership, targeting quick wins, and starting small. This session outlines basic tips to help get new CX Programs up and running.
The Art of the Start --Success in the first 100 DaysOptimizely
Learn how to get your experimentation program off to the right start with Optimizely Accelerate, a short-term service package designed to help your team quickly realize value. In this webinar, hear the story of how one customer, Tintri Inc, was able to prove value fast and establish a foundation for ongoing success.
A3 is the most simple, efficient, and innovative strategy deployment tool. Deploy an idea, solving a problem just in one A3 paper! Most effective project management tool
Are you an entrepreneur bidding for investment? What metrics and factors do you need to consider to get ready for investment? We will talk about team, product and market considerations that can help grow your idea into a successful business.
The Three Things EVERY Aspiring SaaS Company Should Know!ServiceSource
This informative slide deck was the foundation of a webcast with ServiceSource and leading analyst firm IDC exploring the opportunities and challenges for companies making the transition to a SaaS or cloud-based business, including:
- The top 3 keys to success for software and hardware vendors to effectively manage the customer lifecycle and pave a shorter path to profitability
- Managing financial expectations in the marketplace
- Examples of companies that have successfully made the SaaS transition
- How usage and consumption insights are now the foundation for customer success driving successful SaaS businesses
Here is the link to the webinar!
http://corporate.servicesource.com/LP=279
progrow Strategy Implementation Services for SMEsProServ
progrow is a strategy implementation service for SME’s specifically designed to guide and facilitate the strategy development process.
More details visit https://www.i-proserv.com/strategy-implementation/
Principles of good collaboration between communications & I.T in Higher Educa...Régis Faubet
More and more communications activities are carried out in the digital space or with the help of technology. In this space, new fields of expertise such as user experience or data analysis have become pillars of effective communications. This shift to technology and data-focused operations is not only changing the way we work; it also changes the relationship communications teams have with their IT department.
Topics covered:
- Establishing common goals that speak to both IT and communications professionals;
- The "ownership" debate on digital and data strategies
- Bridging cultural gaps between communications and IT teams
- New roles, methods, and organization models for cross-departmental digital communications.
Making it Happen - How L&D Can Influence Lasting Change - Laura Overton - Tow...Learning Pool Ltd
Laura is the founder and CEO of Towards Maturity, a not-for-profit benchmark practice providing independent research that helps organisations improve through learning innovation. In this presentation, Laura outlines latest insights gathered from over 600 L&D leaders, to explore who is having a lasting impact on the business agenda and why.
Interested in an exciting and rewarding career? Check out some information on our company, culture, and vision. If you feel you're a fit for our team, contact us at careers@standex.com!
Learning to succeed in the digital world (Updated)Sing Yee Khoo
A successful organization is one that can move fast and respond to market demands quickly – to stay ahead of the competition. Transformation and innovation have never been easier or faster, thanks to the availability of simplified systems and technology. The rise of the fourth industrial revolution, and the growing pace of digital transformation offers both great opportunity, and also many challenges. Key to addressing these challenges will be ensure you have an enabled, agile and adaptable workforce
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Grant Pattison, Senior Manager, Marketing & Technologist at IAG Commercial discussing Embracing Your Inner Marketing Technologist to Bridge the Martech Divide at the CMO ANZ Summit 2015.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Tapio volanen cgi_pekka_horo_microsoft_suuntaviivoja_vuodelle_2017_cg_in_dyna...CGI Suomi
CGI:n Microsoft Dynamics -päivä 26.10.2016
Suuntaviivoja vuodelle 2017 - visiot, trendit, innovaatiot
Tapio Volanen, toimitusjohtaja, CGI Suomi Oy
Pekka Horo, toimitusjohtaja, Microsoft Suomi
Optimizing Project Resources and Improving Visibility in the Professional Ser...Alicia Anderson
Market volatility, increased competition, and a shortage of skilled resources all combine to create pressures on today’s services business. Making the most of the available resources and staying on top of performance levels is key to enabling growth and success.
Learn from our expert panelists in this discussion of best practices in improving these and other elements of successful professional services firms with NetSuite, the leading solution for services businesses.
For 34 years, Blytheco has designed and implemented business systems for thousands of companies nationwide. Now we are sharing our best practices with you.
A Blue - Print to Making Sales & Marketing Run Better TogetherAndrew Slipper
External Presentation I made in 2012 when I was at SAP to a community of marketers in EMEA on how you can make Sales and Marketing Run Better Together.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Janey Francis' workshop presentation at Mumbrella SAGEStephanie Borys
Janey Francis, Leadership Development Specialist & Executive Coach at Scarlett Strategic Solutions presented a workshop on EQ – Understanding Yourself and Your Impact on Others
Stephen Digby and Stephen Von Muenster, both Partners at DVM Law, presented a workshop on A Campaign’s Journey – Legal Land Mines and How to Avoid Them
Carl Chambers' (Adestra) Lunch and Learn presentation at Mumbrella's Publish ...Stephanie Borys
Carl Chambers, Regional Director APAC for Adestra, presented the Lunch and Learn "Heart and Head: How to Use Data to Drive Smart and Engaging Email Content"
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. State of marketing in Australia
Australian marketers
are behind APAC
when it comes to
leveraging tech
Australian marketers
are lagging behind
APAC in skills
development
LearningTechApproach
Australian marketers
are taking a
‘business as usual’
approach
3. Confidence levels are low
9%
16%
1%
9% 10%
51%
51%
27%
67% 63%
40%
33%
72%
24% 27%
All Marketers Australia India Singapore Hong Kong
Very
confident
Confident
Not
Confident
4. Aussie marketers do not feel prepared for the future
13%
31%
2%
10% 7%
46%
53%
25%
54%
55%
41%
17%
73%
36% 39%
All Marketers Australia India Singapore Hong Kong
Very well
prepared
Quite well
prepared
Not well
prepared
5. Our budgets have plateaued
2% 2% 3% 2%
12%
26%
9% 10%
49%
52%
26%
62%
55%
38%
19%
74%
25%
33%
All Marketers Australia India Singapore Hong Kong
Significant
growth
(11%+)
Slight
growth (1 -
10%)
Stay the
same
Decline
6. Aussie marketers are adopting a
‘business as usual’ approach… but is
that the right approach?
8. Tech = threat or opportunity?
Some
Marketing
functions wont
require human
labour
Less need for
external
agencies
Less marketing
jobs
Less need for
in-house
marketers
13. Business advantages of investment in tech
Increase lead
volumes and
conversion
Creates more
personalised
experiences
Improves customer
loyalty and reduces
cost of acquisition
Gives marketers
more time to spend
on creative outputs
15. Tech investment is important, but skills
development is even more critical
16. How do we rate our skills?
59%
55%
45%
61%
59%
65%
68%
69%
62%
72%
71%
63%
62%
Digital
Data analytics
Coding
Content generation
Creative storytelling
Strategy
Customer Experience (CX)
Problem Solving
Critical thinking
Relationship building
Communication
Time management
Negotiation
Technical
Creative
Cognitive
Account
Management
75% 55% 93% 78% 73%
72% 65% 85% 72% 67%
89% 84% 95% 88% 89%
90% 84% 95% 89% 93%
ALL
MARKETERS IndiaAustralia Singapore Hong Kong
17. What skills are we looking for?
59%
58%
42%
47%
45%
56%
52%
52%
52%
54%
53%
49%
39%
Digital
Data analytics
Coding
Content generation
Creative storytelling
Strategy
Customer…
Problem Solving
Critical thinking
Relationship building
Communication
Time management
Negotiation
Technical
Creative
Cognitive
Account
Management
80% 77% 85% 80% 78%
63% 57% 74% 61% 61%
84% 81% 86% 86% 84%
82% 81% 88% 81% 75%
ALL
MARKETERS IndiaAustralia Singapore
Hong
Kong
18. While cognitive and account
management skills are essential, nearly
half of Australian marketers agree that
as a result of new technologies, they
will need a broader skillset
19. Australian marketers
must embrace data &
insights to optimize
the customer
experience
Shifting from a cost
centre to a revenue
generator
ROIDataBrand
Australian marketers
need to focus full
funnel activity
