Stephen Digby and Stephen Von Muenster, both Partners at DVM Law, presented a workshop on A Campaign’s Journey – Legal Land Mines and How to Avoid Them
This document summarizes a presentation about reducing legal risks when using popular marketing techniques like social media, user generated advertisements, and guerrilla/viral marketing. The presentation covers topics like how to properly engage with social media communities, the need to avoid misusing hashtags or offending certain groups. It also discusses ensuring user generated content complies with advertising laws and getting proper consent/clearances. Examples are given of marketing campaigns that went wrong by crossing legal/ethical lines. The presentation emphasizes the importance of considering audience reaction, having a plan if things go wrong, avoiding public safety issues, and complying with laws on endorsements and disclosures.
A primer on no urban dictates distribution copy - 10-3-14 finalMark Laney
This presentation focuses on no-urban dictates in the advertising industry and what advertising professionals can do to make sure they are not practicing discrimination….
Diversity & Inclusion - A primer on no urban dictatesppsuser
This presentation focuses on no-urban dictates in the advertising industry and what advertising professionals can do to make sure they are not practicing discrimination….
This document provides information about PR4Lawyers, a marketing firm that offers integrated marketing solutions to help law firms build their practice. It describes PR4Lawyers' services which include branding, marketing, advertising, website development, social media, public relations, video production, and more. It explains that PR4Lawyers takes a multifaceted approach and can provide individual services or a full marketing campaign. It also highlights the company's experience in legal marketing, customized plans, and commitment to clients' success.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
This document discusses the importance of relationships in business. It states that all business is personal and based on human relationships. The document advocates focusing on different types of relationships, including customer, partner, investor and public relations, to help startups succeed at different stages as they move from seed funding to growth to maturity. It also emphasizes the importance of social media, online and offline relationships to build trust and drive leads, interest, prominence and decisions.
Private Equity has a vital role in today's Tech M&A market. From platforms to bolt-ons, they are bidding on most deals, either directly or through a portfolio company. And with $1.1 trillion in uncommitted funds in 2015, they're outbidding strategic buyers, driving up valuations and changing the competitive landscape. Is your market on their radar? How can you get direct interest from Private Equity? What about from a portfolio company? Find out from our live panel of leading global PE firms, featuring:
George Kase, Marlin Equity
John Hodge, RUBICON Technology Partners
Blair Greenberg, Bregal Sagemount
Martin Scott, The Riverside Company
This document summarizes a presentation about reducing legal risks when using popular marketing techniques like social media, user generated advertisements, and guerrilla/viral marketing. The presentation covers topics like how to properly engage with social media communities, the need to avoid misusing hashtags or offending certain groups. It also discusses ensuring user generated content complies with advertising laws and getting proper consent/clearances. Examples are given of marketing campaigns that went wrong by crossing legal/ethical lines. The presentation emphasizes the importance of considering audience reaction, having a plan if things go wrong, avoiding public safety issues, and complying with laws on endorsements and disclosures.
A primer on no urban dictates distribution copy - 10-3-14 finalMark Laney
This presentation focuses on no-urban dictates in the advertising industry and what advertising professionals can do to make sure they are not practicing discrimination….
Diversity & Inclusion - A primer on no urban dictatesppsuser
This presentation focuses on no-urban dictates in the advertising industry and what advertising professionals can do to make sure they are not practicing discrimination….
This document provides information about PR4Lawyers, a marketing firm that offers integrated marketing solutions to help law firms build their practice. It describes PR4Lawyers' services which include branding, marketing, advertising, website development, social media, public relations, video production, and more. It explains that PR4Lawyers takes a multifaceted approach and can provide individual services or a full marketing campaign. It also highlights the company's experience in legal marketing, customized plans, and commitment to clients' success.
This document provides an overview of the agenda and content for Day 2 of a viral marketing programme. It includes reviewing Day 1, bringing campaigns to life through tools like tagging and embedding, examining case studies of successful viral campaigns from Audi and Amnesty International, guidance on launching and measuring campaigns, and a discussion of ethics and best practices in viral marketing. Participants will then prepare and deliver team presentations.
This document discusses the importance of relationships in business. It states that all business is personal and based on human relationships. The document advocates focusing on different types of relationships, including customer, partner, investor and public relations, to help startups succeed at different stages as they move from seed funding to growth to maturity. It also emphasizes the importance of social media, online and offline relationships to build trust and drive leads, interest, prominence and decisions.
Private Equity has a vital role in today's Tech M&A market. From platforms to bolt-ons, they are bidding on most deals, either directly or through a portfolio company. And with $1.1 trillion in uncommitted funds in 2015, they're outbidding strategic buyers, driving up valuations and changing the competitive landscape. Is your market on their radar? How can you get direct interest from Private Equity? What about from a portfolio company? Find out from our live panel of leading global PE firms, featuring:
George Kase, Marlin Equity
John Hodge, RUBICON Technology Partners
Blair Greenberg, Bregal Sagemount
Martin Scott, The Riverside Company
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
In January 2013, Canada’s top advertising law experts gathered to share the latest information on the country’s most pressing advertising law issues. It was an amazing 2 day event that brought together delegates from across the country. This ebook contains some of the key takeaways from various presentations throughout the event.
A company manufactures breakfast cereals. The company has created a .pdfamithkumar18340
A company manufactures breakfast cereals. The company has created a new cereal and it will be
available in grocery stores in a few weeks. Currently, the company is considering different ways
to advertise the product. What are the different media that can be used to advertise the new cereal
and what are the important factors in each media that should be considered in making the
decision?
Solution
Advertising Agencies Businesses need advertising agencies to help them generate
awareness, and more importantly, interest in their offerings. This is one of the best resources out
there for finding those who can best utilize the advertising media, advertising agencies.
Inspirational Resources Internet | Research | Leadgen For those interested in massage therapy
schools there are many great schools out there, but choosing one can be challenging. Check out
Massage School and request information from schools to learn more about them. If massage
therapy isn\'t your thing, and personal training is, you should check out how to become a
personal trainer for a great guide to personal training schools and certification. You might be
searching for a funeral home for a loved one, or simply a way to send flowers and your best
wishes. For this purpose, you should consider this funeral homes website, All Funeral Homes.
Rental management is always a challenge for people wanting to rent a house. I really liked
Rental Agent Guide which provides a great resource for choosing a rental agent. Also on the
short list is this one which I would definitely use if I were renting my house. For weddings, and
for finding just the right photographer, Wedding Photography provides photographers and
videographers and information related to them. Choosing the right photographer to capture these
moments will help you preserve forever your wedding memories. Bail bonds are yet another
thing that requires careful consideration when the need arises. Bail Bonds provides a useful
resource for those with such a need. See Also: Insurance Brokers | Permanent Hair Removal |
Luxury Yacht Charter | St. Louis Mold Inspection Advertising Media Planning: A Primer 1.
Introduction The two basic tasks of marketing communications are message creation and
message dissemination. Media planning supports message dissemination. Media planning helps
you determine which media to use--be it television programs, newspapers, bus-stop posters, in-
store displays, banner ads on the Web, or a flyer on Facebook. It also tells you when and where
to use media in order to reach your desired audience. Simply put, media planning refers to the
process of selecting media time and space to disseminate advertising messages in order to
accomplish marketing objectives. When advertisers run commercials during the Super Bowl
game at more than $2.5 million per thirty-second spot, for example, media planners are involved
in the negotiation and placement. Media planners often see their role from a brand contact
perspective. Instead o.
The document provides 10 tips for law firms to manage in 2009:
1) Get a firm grip on finances by closely monitoring key performance indicators.
2) Do a reality check and accept that the market has fundamentally changed and some practice areas are declining.
3) Prepare a clear strategic plan with goals agreed upon by all partners.
4) Consider options like mergers, niche practices, or exiting some areas.
5) Deeply understand and invest in existing clients through relationship management and client satisfaction research.
6) Leverage new technologies like social media, online services, and outsourcing.
7) Develop new service areas, markets, delivery methods, and non-legal offerings.
8) Be
Making mflow famous, marrying digital comms and PR, Brew and Seventy Seven PRBrew
This document discusses a PR and social media campaign for the music streaming service mflow. It outlines the strategy of identifying key influencers, distributing early access codes to build hype pre-launch, and using owned media like blogs and social networks to drive conversations and commercial partnerships. It emphasizes measuring outputs like social mentions and engagement but also evaluating outcomes against objectives like sales increases or reputation improvement. Finally, it provides lessons learned, advising being patient, responsive, transparent, and helpful with audiences.
Direct marketing involves various techniques to promote products and services directly to consumers, including email marketing, telemarketing, direct mail, and door-to-door sales. It requires careful management of consumer data in compliance with regulations. Common direct marketing activities include email and telemarketing campaigns, direct mail production and distribution, and field marketing such as product demonstrations. Fundraising involves similar techniques applied to raise money for nonprofit organizations through activities like corporate partnerships, events, and door-to-door or direct mail campaigns. Industry groups provide best practice guidelines for various direct marketing channels and fundraising to help practitioners comply with relevant laws and regulations.
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Winning Strategies with Facebook Ads: Steketee @Marketingland #SMX #SocialPaul Steketee
Winning Strategies With Facebook Ads (#smx #13B)
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)
Q&A Coordinator: Michelle Stinson Ross, Social Media Marketing Manager, Offers.com (@SocialMichelleR)
Speakers:
Beth Horn, Retail Business Lead, Facebook (@bethhorn)
Ian Mackie, Directory of Strategy, Point It (@point_it)
Paul Steketee, Managing Partner, Marketing & Strategy, Addressomo (@steketee)
Sean Corcoran discussed how earned media through word-of-mouth and social sharing now accounts for a massive number of online impressions. He argued that paid media can act as a catalyst to drive people to owned media platforms where they become engaged and generate earned media impressions through sharing and advocacy. David Armano mapped out how owned, paid, and earned media now overlap across various digital properties and platforms. He stressed the importance of identifying influential users and forming meaningful engagements. Rob Fuggetta discussed how brands can leverage their brand advocates to generate earned media impressions through advocacy-based marketing programs that identify, energize, and track brand advocates.
Media publishing meetup ocean of data july 2016Matt Turner
This document appears to be from a MarkLogic Corporation presentation on using data and semantics to improve customer experiences in media and publishing. It discusses how publishers can leverage metadata, taxonomies and customer data to better understand audiences and target content. Specific examples are given showing how a legal publisher was able to significantly improve the effectiveness of email marketing campaigns by integrating customer data in MarkLogic.
John Manlove Marketing & Communications (JMMC) provides expertise in interactive and digital marketing. They partner with emerging technology companies to stay up-to-date on trends. JMMC helps clients leverage new technologies like search engine optimization, online display ads, social media, and mobile integration. Their approach focuses on driving interest, response, and cost-effectiveness to meet marketing objectives. Past clients have seen benefits such as increased website traffic, leads, and sales through JMMC's digital strategies.
The document discusses intellectual property rights for public relations agencies and consultants. It describes a scenario where an agency develops a proposal for a client, but the client then implements the ideas without paying the agency. The document advises that agencies can protect their intellectual property through copyright notices, pitch agreements, non-disclosure agreements, and contract language specifying ownership and usage rights. Agencies are cautioned to understand intellectual property laws and ensure their contracts fully protect the ideas and materials presented to clients.
Mẫu thiết kế profile Công ty tư vấn Luật Đại TínSaoKim.com.vn
Mẫu thiết kế profile Công ty tư vấn Luật Đại Tín với dung lượng 12 trang do Sao Kim thực hiện
Xem ngay các dự án thiết kế brochure được nhiều khách hàng lựa chọn nhất: http://www.saokim.com.vn/dich-vu/tai-lieu-marketing/thiet-ke-profile/
Liên hệ để được tư vấn thiết kế profile trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
This document summarizes advertising and sponsorship opportunities for security-related businesses through an online theft prevention campaign targeting school-aged children in the UK. The campaign aims to educate children about shoplifting through an interactive online game. Businesses in security fields like loss prevention, security management and technology are encouraged to advertise on the campaign website to reach retailers and other businesses. Advertising packages are available including banner ads, custom packages, and opportunities to feature the business in the online game. The goal is to support the campaign while generating sales and brand awareness among decision-makers in retail and business industries.
AF Double Eagle is a business accelerator that provides corporate development, strategic planning, distribution, and M&A expertise to help clients increase revenue and shareholder value. It works with management to develop growth strategies and operating plans and assumes operating responsibilities to ensure goals are achieved. AF Double Eagle leverages industry expertise and relationships to help clients bring new products to market faster, secure strategic partnerships, and establish leadership positions.
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
This document summarizes ad pepper media's iLead lead generation product. In 3 sentences: iLead is ad pepper media's flagship lead generation solution, using their proprietary technology to generate qualified leads and acquire new customers for advertisers across Europe. It offers a pay-per-lead model where advertisers only pay for valid leads generated. The document provides examples of iLead campaigns for various industries and shares tips to optimize campaigns and increase lead volumes.
Posted by Dave Hochman Owner of DJH Marketing Communications, Inc., a PR & Content Marketing firm located at the Jersey Shore. Contact us at djhochman at djhmarcom dot com
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
In January 2013, Canada’s top advertising law experts gathered to share the latest information on the country’s most pressing advertising law issues. It was an amazing 2 day event that brought together delegates from across the country. This ebook contains some of the key takeaways from various presentations throughout the event.
A company manufactures breakfast cereals. The company has created a .pdfamithkumar18340
A company manufactures breakfast cereals. The company has created a new cereal and it will be
available in grocery stores in a few weeks. Currently, the company is considering different ways
to advertise the product. What are the different media that can be used to advertise the new cereal
and what are the important factors in each media that should be considered in making the
decision?
Solution
Advertising Agencies Businesses need advertising agencies to help them generate
awareness, and more importantly, interest in their offerings. This is one of the best resources out
there for finding those who can best utilize the advertising media, advertising agencies.
Inspirational Resources Internet | Research | Leadgen For those interested in massage therapy
schools there are many great schools out there, but choosing one can be challenging. Check out
Massage School and request information from schools to learn more about them. If massage
therapy isn\'t your thing, and personal training is, you should check out how to become a
personal trainer for a great guide to personal training schools and certification. You might be
searching for a funeral home for a loved one, or simply a way to send flowers and your best
wishes. For this purpose, you should consider this funeral homes website, All Funeral Homes.
Rental management is always a challenge for people wanting to rent a house. I really liked
Rental Agent Guide which provides a great resource for choosing a rental agent. Also on the
short list is this one which I would definitely use if I were renting my house. For weddings, and
for finding just the right photographer, Wedding Photography provides photographers and
videographers and information related to them. Choosing the right photographer to capture these
moments will help you preserve forever your wedding memories. Bail bonds are yet another
thing that requires careful consideration when the need arises. Bail Bonds provides a useful
resource for those with such a need. See Also: Insurance Brokers | Permanent Hair Removal |
Luxury Yacht Charter | St. Louis Mold Inspection Advertising Media Planning: A Primer 1.
Introduction The two basic tasks of marketing communications are message creation and
message dissemination. Media planning supports message dissemination. Media planning helps
you determine which media to use--be it television programs, newspapers, bus-stop posters, in-
store displays, banner ads on the Web, or a flyer on Facebook. It also tells you when and where
to use media in order to reach your desired audience. Simply put, media planning refers to the
process of selecting media time and space to disseminate advertising messages in order to
accomplish marketing objectives. When advertisers run commercials during the Super Bowl
game at more than $2.5 million per thirty-second spot, for example, media planners are involved
in the negotiation and placement. Media planners often see their role from a brand contact
perspective. Instead o.
The document provides 10 tips for law firms to manage in 2009:
1) Get a firm grip on finances by closely monitoring key performance indicators.
2) Do a reality check and accept that the market has fundamentally changed and some practice areas are declining.
3) Prepare a clear strategic plan with goals agreed upon by all partners.
4) Consider options like mergers, niche practices, or exiting some areas.
5) Deeply understand and invest in existing clients through relationship management and client satisfaction research.
6) Leverage new technologies like social media, online services, and outsourcing.
7) Develop new service areas, markets, delivery methods, and non-legal offerings.
8) Be
Making mflow famous, marrying digital comms and PR, Brew and Seventy Seven PRBrew
This document discusses a PR and social media campaign for the music streaming service mflow. It outlines the strategy of identifying key influencers, distributing early access codes to build hype pre-launch, and using owned media like blogs and social networks to drive conversations and commercial partnerships. It emphasizes measuring outputs like social mentions and engagement but also evaluating outcomes against objectives like sales increases or reputation improvement. Finally, it provides lessons learned, advising being patient, responsive, transparent, and helpful with audiences.
Direct marketing involves various techniques to promote products and services directly to consumers, including email marketing, telemarketing, direct mail, and door-to-door sales. It requires careful management of consumer data in compliance with regulations. Common direct marketing activities include email and telemarketing campaigns, direct mail production and distribution, and field marketing such as product demonstrations. Fundraising involves similar techniques applied to raise money for nonprofit organizations through activities like corporate partnerships, events, and door-to-door or direct mail campaigns. Industry groups provide best practice guidelines for various direct marketing channels and fundraising to help practitioners comply with relevant laws and regulations.
PR Smith's SOSTAC ® Integrated Digital Marketing Plan PR Smith
PR Smith, Plan, Planning, Integrated Marketing Plans, Digital Marketing Plans, SOSTAC
www.PRSmith.org www.SOSTAC.org
How to write the perfect Integrated Digital Marketing Plan (drawn form PR Smith's SOSTAC ® Guide To Your Perfect Digital Marketing Plan). Each of the 6 SOSTAC ® steps are explored briefly.
For more visit www.SOSTAC.org for 4 minute video, inforgraphics or to become a SOSTAC ® Certified Planner or a SOSTAC ® Certified Company.
Winning Strategies with Facebook Ads: Steketee @Marketingland #SMX #SocialPaul Steketee
Winning Strategies With Facebook Ads (#smx #13B)
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.
Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin)
Q&A Coordinator: Michelle Stinson Ross, Social Media Marketing Manager, Offers.com (@SocialMichelleR)
Speakers:
Beth Horn, Retail Business Lead, Facebook (@bethhorn)
Ian Mackie, Directory of Strategy, Point It (@point_it)
Paul Steketee, Managing Partner, Marketing & Strategy, Addressomo (@steketee)
Sean Corcoran discussed how earned media through word-of-mouth and social sharing now accounts for a massive number of online impressions. He argued that paid media can act as a catalyst to drive people to owned media platforms where they become engaged and generate earned media impressions through sharing and advocacy. David Armano mapped out how owned, paid, and earned media now overlap across various digital properties and platforms. He stressed the importance of identifying influential users and forming meaningful engagements. Rob Fuggetta discussed how brands can leverage their brand advocates to generate earned media impressions through advocacy-based marketing programs that identify, energize, and track brand advocates.
Media publishing meetup ocean of data july 2016Matt Turner
This document appears to be from a MarkLogic Corporation presentation on using data and semantics to improve customer experiences in media and publishing. It discusses how publishers can leverage metadata, taxonomies and customer data to better understand audiences and target content. Specific examples are given showing how a legal publisher was able to significantly improve the effectiveness of email marketing campaigns by integrating customer data in MarkLogic.
John Manlove Marketing & Communications (JMMC) provides expertise in interactive and digital marketing. They partner with emerging technology companies to stay up-to-date on trends. JMMC helps clients leverage new technologies like search engine optimization, online display ads, social media, and mobile integration. Their approach focuses on driving interest, response, and cost-effectiveness to meet marketing objectives. Past clients have seen benefits such as increased website traffic, leads, and sales through JMMC's digital strategies.
The document discusses intellectual property rights for public relations agencies and consultants. It describes a scenario where an agency develops a proposal for a client, but the client then implements the ideas without paying the agency. The document advises that agencies can protect their intellectual property through copyright notices, pitch agreements, non-disclosure agreements, and contract language specifying ownership and usage rights. Agencies are cautioned to understand intellectual property laws and ensure their contracts fully protect the ideas and materials presented to clients.
Mẫu thiết kế profile Công ty tư vấn Luật Đại TínSaoKim.com.vn
Mẫu thiết kế profile Công ty tư vấn Luật Đại Tín với dung lượng 12 trang do Sao Kim thực hiện
Xem ngay các dự án thiết kế brochure được nhiều khách hàng lựa chọn nhất: http://www.saokim.com.vn/dich-vu/tai-lieu-marketing/thiet-ke-profile/
Liên hệ để được tư vấn thiết kế profile trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
This document summarizes advertising and sponsorship opportunities for security-related businesses through an online theft prevention campaign targeting school-aged children in the UK. The campaign aims to educate children about shoplifting through an interactive online game. Businesses in security fields like loss prevention, security management and technology are encouraged to advertise on the campaign website to reach retailers and other businesses. Advertising packages are available including banner ads, custom packages, and opportunities to feature the business in the online game. The goal is to support the campaign while generating sales and brand awareness among decision-makers in retail and business industries.
AF Double Eagle is a business accelerator that provides corporate development, strategic planning, distribution, and M&A expertise to help clients increase revenue and shareholder value. It works with management to develop growth strategies and operating plans and assumes operating responsibilities to ensure goals are achieved. AF Double Eagle leverages industry expertise and relationships to help clients bring new products to market faster, secure strategic partnerships, and establish leadership positions.
These slides includes the detailed history of advertising and how advertising agencies start working and when the first advertising agency came into existence. These slides include data about Pakistani advertising agencies.
This document summarizes ad pepper media's iLead lead generation product. In 3 sentences: iLead is ad pepper media's flagship lead generation solution, using their proprietary technology to generate qualified leads and acquire new customers for advertisers across Europe. It offers a pay-per-lead model where advertisers only pay for valid leads generated. The document provides examples of iLead campaigns for various industries and shares tips to optimize campaigns and increase lead volumes.
Posted by Dave Hochman Owner of DJH Marketing Communications, Inc., a PR & Content Marketing firm located at the Jersey Shore. Contact us at djhochman at djhmarcom dot com
Similar to DVM Law's workshop at Mumbrella SAGE (20)
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Janey Francis' workshop presentation at Mumbrella SAGEStephanie Borys
Janey Francis's passion is unlocking individuals' creative and strategic thinking through emotional intelligence to inspire organizational vision. Her expertise is building individual and collective emotional intelligence by studying thinking styles and enhancing leadership capabilities like collaboration, vision-setting, and customer orientation. The document discusses the components and benefits of emotional intelligence for communication, decision-making, problem-solving, and effective workplace relations. It provides examples of brain research and different thinking styles to understand emotional intelligence.
Dave Bentley's (Cavalry) presentation at Mumbrella SAGEStephanie Borys
The document discusses the future of freelancing in creative services industries. It notes that reliance on freelancers is growing due to factors like revenue volatility, cost control pressures, and the need for specialized expertise. While freelancing is increasing, finding and managing freelancers remains challenging for many companies. To address this, the document argues that companies need smarter, more robust solutions to access talent, understand market conditions, ensure quality, and manage freelance teams. It provides advice on building a strategic approach to sourcing and evaluating freelancers.
Julia Vargiu's presentation at Mumbrella SAGEStephanie Borys
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Alistair Angus' (SI Partners) presentation at Mumbrella SAGEStephanie Borys
SI Partners is a global consultancy and M&A advisor focused on creative and technology businesses. They have over 400 acquirer relationships, 150+ successful transactions completed, and do a deal somewhere in the world every 3 weeks. They help clients with international growth options like organic growth, joint ventures, mergers, acquisitions, and sales. For any international move, SI Partners recommends being brilliant at something, achieving efficiency and scale, and being profitable to build strong foundations.
Carl Chambers' (Adestra) Lunch and Learn presentation at Mumbrella's Publish ...Stephanie Borys
Carl Chambers, Regional Director APAC for Adestra, presented the Lunch and Learn "Heart and Head: How to Use Data to Drive Smart and Engaging Email Content"
Australia Post developed a marketing campaign to support small businesses by understanding their demographics and behaviors. They crafted a campaign that put customers at the center and showcased the breadth of support Australia Post provides through mass reach channels like billboards and radio. The campaign targeted specific small business audiences contextually through digital channels to further engage customers and drive conversions. Metrics and data were foundational to the campaign's success in understanding what drives customers.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
1. 1
Stephen von Muenster
Partner
P: 02 8599 1280
M: 0417 724 573
E: stephen.vm@dvmlaw.com
A Campaign’s Journey
Legal Land Mines and How to
Avoid Them
Sam Berry
Partner
P: 02 8599 1280
M: 0417 959 462
E: sam.b@dvmlaw.com
www.dvmlaw.com
Stephen Digby
Partner
P: 02 8599 1280
M: 0425 726 654
E: stephen.d@dvmlaw.com
2. 2
About us
Innovators.
Creators.
Communicators.
Entertainers.
DVM LAW was formed in mid 2016 as a partnership between
Stephen Digby and Stephen von Muenster.
This collaboration combines Stephen VM’s practice, which is a
leading specialist in advertising, communications, technology and
marketing law with Stephen D’s which concentrates on media &
entertainment, TV, film, leisure and the arts.
Sam Berry joined the team in early 2017. His practice combines
elements of both Stephens’ areas of law, with a particular emphasis
on advertising and marketing law.
3. 3
A Campaign’s Journey
Legal Land Mines and How to Avoid Them
Breakout & workshop using our
legal compliance checklist
Final questions
A revealing scenario - pre and
post campaign execution
Highlights tour of the legal landscape
4. 4
A highlights tour – the laws, codes
& regulations that influence and
restrict your campaigns
The laws, regulations and codes apply
in most cases to agency and client:
they must be considered & actioned in
order to manage risk and demonstrate
legal compliance
Risks for agency & client include legal,
commercial, reputational and
regulatory / criminal
Consumer protection laws
Corporate regulation
Copyright
Trade marks
Defamation
Privacy & data laws
SPAM / Telemarketing laws
Gambling, Gaming & lottery laws
Industry codes of practice (voluntary &
mandatory)
MY CAMPAIGN
5. 5
A revealing example…
Sterling Cooper Agency is creating a new campaign for its client, Pear
Electronics.
Sterling Cooper will be launching Pear’s new smartphone product, the
Smart P, in Australia.
The campaign will involve a mix of executions and communications
channels, including TV and social.
6. 6
A revealing example…. campaign development & pre-launch
Some general legal issues that apply regardless of channel
Pear
Smart P
Claims Name, logo and
tagline
8. 8
A revealing example…. campaign development & pre-launch
Legal issues that apply to TV and digital
TV
Content Influencer
Social
Talent Music Location Competition
10. 10
A revealing example…. post-launch legal issues that may apply
Social
Online and
social
reviews
Tagging
personalities
User
comments
Repurposing
social content
13. suite 12 level 1
285A crown street
surry hills nsw 2010
+ 61 2 85991280
www.dvmlaw.com
Innovators.
Creators.
Communicators.
Entertainers.
WE’RE WITH YOU ALL THE WAY