This document outlines how to evaluate, elect, and embody an unforgettable personal brand over 3 steps. It first discusses that a brand is the total experience of you in others' minds and positioning influences that perception. Step 1 is to evaluate your current and intended brand by assessing important career attributes, your attributes, and creating a comparison. Step 2 is to elect your brand by choosing a unique positioning. Step 3 is to embody your brand through consistent messaging across touchpoints, building credibility over time through positive interactions, and maintaining relevance.

1. “How To Evaluate, Elect
And Embody An
Unforgettable Personal
Brand…”

2. 1. Why personal brands are important to you
and your career
2. Theory on brands, perceptions and
relationships
3. How to Evaluate, Elect and Embody a
personal brand
4. Provide next actions once the session is
over
Today

3. A Brand is…
“The real-time, sum total experience,
idea or concept of you inside the
minds of others”

9. Positioning is…
“Influencing the perception, idea or
concept of you so it has a certain
position or attribute in the mind of
others.”

10. STEP 1: How To Evaluate
Your Current And
Intended Personal Brand

14. STEP 2: How To Elect Your
Intended Personal Brand

15. STEP 3: How To Embody
Your Personal Brand

17. Take Action
Step 1:
1. What are the important attributes for the
career you want?
2. What are you current attributes?
3. Create a Blue Ocean Graph for you and your
peers.

18. Take Action
Step 2:
1. Pick a position no one else owns, does well
or you can do really well.

19. Take Action
Step 3:
1. What touch point do people have with you?
2. Determine how your position will be congruent at each of
these?
3. Determine how your position will be consistent at each
of these?
4. How will you give "deposits"?
5. How will you take "withdrawals"?
6. What publicity or pre-framing tools will you use?
7. What publicity or pre-framing channels will you use?
8. How will you maintain your position?

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