This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
2. Agenda
• Powerpoint – the dominating presentation tool
• I will show you some fancy facts&figures
• We‘ll explore a pretty good example of best practice
• Afterwards we gonna find out how the brain works
and what kind of changes could have a dramatic
impact to your presentation
• You‘re reading this right now, aren‘t you?
• Please stop reading and listen to me!
• Come on, I said you should stop reading....
3. A vicious circle
Less Bad
training presentations
Less money Bad communication
Less Bad
sales relations
4. Visual tools can increase
the impact of YOUR presentation and
improve the understanding and
retention of YOUR audience!
5. 1 The Challenge
2 The Experiences
3 The Presentation
4 The Tools
6. 1 The Challenge
2 The Experiences
3 The Presentation
4 The Tools
17. Did you know...
10% Oral
35% Visual
65% Oral + Visual
... the human brain is incredible at remembering pictures?
18. How do we convince people?
“The essential difference
between emotion and reason
is that emotion leads to action
and reason leads to conclusions“
Donald B. Calne, Neurologist
19. Create emotions
language visual
logic creative
analytic emotions
30. A picture is worth...
An enigmatic woman is sitting upright, with her arms folded, in
what appears to be an open loggia with dark pillar bases on
either side. Behind her a vast landscape recedes to icy
mountains. Winding paths and a distant bridge give only the
slightest indications of human presence. The sensuous curves
of the woman's hair and clothing, are echoed in the undulating
imaginary valleys and rivers behind her. The blurred outlines,
graceful figure, dramatic contrasts of light and dark, and
overall feeling of calm are characteristic of Leonardo's style.
The image is so widely recognized, that it is considered the
most famous painting in the world. Source: Wikipedia
40. Simplicity
One point per slide
Few matching colours
Very few fonts
Photos, not clipart
41. Simplicity
“You have only 30 seconds in a TV commercial.
If you grab attention in the first frame with a
visual surprise, you stand a better chance of
holding the viewer…
When you advertise fire-extinguishers,
open with the fire.“
David Ogilvy, Advertising Executive
42. Shakedown
A period of appraisal followed by adjustments
to improve efficiency or functioning.
43. Shakedown
You Presentation Audience
Feedback
Get some!
44. Presentation checklist
Significance Structure
• Why does it matter? • Convincing
• How do I grab their attention? • Memorable
• What do I want them to do? • Scalable
Your presentation
Simplicity Shakedown
• One point per slide • Rehearse loud
• Images, not text • Get feedback
• Few matching colours and text • Check room and equipment
45. 1 The Challenge
2 The Experiences
3 The Presentation
4 The Tools