Powerful Presentations


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A few tips on how to make your presentation more powerful.

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Powerful Presentations

  1. 1. A few tips onHow to make your presentationsmorepowerfulBy Adomas Baltagalvis 1
  2. 2. Content:Preparation 3NO Turning Back 6Story Telling 6Simplicity 7OVERCROWDED 8Space 9Avoid Black & White 10Make it COLOURFUL 10Using Pictures 11Reliable Fonts 24CONNECT 25Body Language 26Pecha Kucha 28Learn from Others 29TIPS and TRICKS 33 2
  3. 3. PreparationThe first very important thing to remember is that PowerPoint is NOT anapplication for generating ideas. Its main purpose is to make your ideasvisible.Thus, the first thing to do is to turn off your laptop/PC.-> Go analog - take a pen and paper - and brainstorm!Advantages: • You can write down all your ideas much faster. • You can see the overall picture very easily. • It is very easy to make connections between your ideas and group them.Generate as many ideas as possible concerning the topic that you areworking on. Think of all the things you want your audience to know and howyou could present it. After you have a sufficiently large amount of different ideas(at least 20 mins of brainstorming), your aim is to think of the overall picture ofyour presentation and to work on a logical flow of your ideas. 3
  4. 4. It is also the time to think of the mainMESSAGE that you want to get across.The message is probably the most important thing of a presentation, yet,so many times it’s completely forgotten. To put it simply: think of the “message” as a one sentence pitchIf something really bad happened and you cannot deliver your entirepresentation:• what would be this one sentence that would sum up your entire presentation?• What would be the core idea of your speech?• If it was the only thing you wanted your audience to remember, what would it be?• If it was a summary of something, how would you summarize it in one sentence and sell it to the audience? How would you sell your entire presentation with only one sentence? 4
  5. 5. You are the presenter1 and, after you have practiceda lot2 and know everything you want to say by heart3, theimpact of what you say4 can be much greater if you usememorable supporting visuals5 and keep simplicity6 ,clarity and essentialness in your mind all the time.To make it even clearer, notice that there is a difference between the topic andthe message. An example: • Topic (what is it about?) - “4th quarter results”. • Message (what is the core point of the presentation?) - “Due to extremely bad weather conditions, the results were worse than expected in the UK but they were offset by a tremendous increase in our sales overseas.”1 The presenter - You are the presentation. You are the one who is delivering it and you should be the mainfocus point.2Having practiced a lot - a key to successful delivery is practice. Spend time and run through all yourpresentation several times until you feel comfortable with it.3It is necessary to know all the information by heart, otherwise you will struggle with delivering yourpresentation (making mistakes with overcrowding and reading the slides) and will not be able to get yourmessage across.4What you say is the most important thing in the presentation, not the PowerPoint slides. People havecome to listen to you and your stories, not to look at your slides.5Memorable supporting visuals - again, PowerPoint slides can make your presentation much more impactfulbut they have to be only a support. The most memorable are photos accompanied with stories.6 You can make the presentation more powerful by remembering to strive for simplicity and essentialnessin your slides. Make it as easy understandable as possible and get rid off all the things that do not add valueto your slides and your presentation. 5
  6. 6. NO Turning BackOne of the mistakes that many people do is reading the information from theslides on the big screen. It is not a good thing because: • The audience can read the slides by themselves (hopefully) and they can actually do it faster than you can talk. • The presenter turns his back to the audience and loses eye-contact, thus, the audience feels less appreciated. • The audience might assume that the presenter doesn’t know the information on his slides or what he actually wants to say.Now, it is actually very easy to get rid of such habit. The only thing you have todo is switch to the “Presenter’s View”. Story TellingA very quick advice - incorporate stories in your presentations! They arepersonal, they are emotional and that’s why we remember different stories sowell. It might even be the case that the only thing the audience remembers fromyour presentation is a story!We tend to attach our own feelings to those stories and image ourselves asdifferent characters. We like to see a character who develops and overcomesmajor problems.A conflict/problem is a crucial element of a story - don’t forget that the nexttime you are telling one! 6
  7. 7. Simplicity Less is More. “Simplicity is the ultimate sophistication.” - Leonardo da Vinci “Everything should be made as simple as possible, but not simpler.” - Albert Einstein“Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art. “ - Frederic ChopinWhenever you are designing your slides, it is important that you strive forsimplicity. The simplicity that I am talking about incorporates clarity,directness, essentialness, minimalism and elegance. Stop yourselffrom putting unnecessary things into your slides and always remember what isyour main message. 7
  8. 8. OVERCROWDEDVery often you will see slides that are overcrowded with information. Even moreoften you will find that the presenter is actually reading the slides that are in frontof you - avoid doing that at all costs!Why is it bad? For the same reasons why turning your back is bad as well.More importantly, the audience cannot focus completely on two things at thesame time.If they see a lot of text in front of them, they will try to read it. But at the sametime the presenter will be talking about some other things! If the audiencecannot focus on any of the material, they will loose their interest and thepresentation will be a failure.How can it be fixed? With good preparation. Remove the information from theslides and actually memorize it, use pictures instead of text and, if youdesperately need to provide them with a lot of different information, give properhandouts! Your slides are not supposed to be handouts!1x7x7 - A simple guideline for not overloading your slides.On 1 slide 7 bullet points, there should be no more thaneach of them should NOT be longer than 7 words.Of course, very often you will need to put a sentence or two on a slide (i.e. aquote), don’t be afraid of that but remember to keep it as simple as possible. 8
  9. 9. Don’t be afraid of leaving a lot of ‘empty’ Space It will help your audience to focus on what is really important in your slides. 9
  10. 10. Avoid Black & WhiteBlack and white is the simplest design. It might save a lot of your time but whatmatters is the time of the audience - you don’t want them to waste an hourof their life listening to a boring presentation! Put some efforts and show thatyou really care about the visual part of your presentation, that is, you careabout the audience and what they see. So... Make it COLOURFULEveryone is bored to death with black and white slides. Put some life into yourpresentations by using a few colours. Probably the best way of doing that is tohighlight the words that are the most important:“Simplicity is the ultimate sophistication.” - Leonardo da VinciDon’t overdo it either, try not to use more than 2-3 different colors inone slide. 10
  11. 11. Using PicturesA good way to make your presentation more memorable is to use a picture as abackground without leaving empty spaces on the sides. Pictures leave alasting impression because they are much better at illustrating things.1. Choose pictures that have enough of free space.2. Make sure the picture “bleeds” - occupies the entire slide.3. Of course, high quality pictures are a necessity.4. Add text and make it stand out. Make sure that the you use high quality pictures BAD GOODNow, take a look at the examples below. Without the presenter, most of themwould make no sense! The same picture is used in telling different stories andthat’s what makes them so powerful and memorable. 11
  12. 12. A picture is the best tool in making your points more valid and memorable. “a PICTURE is worth a thousand words”One of most amazing experiences in my career was the opportunity to film... KingKong. 12
  13. 13. Using Black & White slides is NOT good. Black & WhiteNothing in my life is so important as a well-planned checkmate. 13
  14. 14. Go analog. Use pen and paper to generate all your ideas. LOG NAper rm - A d Pa deas ! Go Pen an o nst te all t he i B rai a G enerIs it crucial to take notes during lectures? Or is it better to just listen? 14
  15. 15. One of my favourite hobbies is snowboarding. The adrenaline and the incrediblefeeling that I get in the mountains makes me feel young again. My passion: feeling the adrenaline rush!92% of accidents in the mountains occur for people who are taking risks withoutknowing their true capabilities. 92% of accidents 15
  16. 16. My father took me to the mountains when I was nine years old and I waspassionate of them ever since. The harmony of all the shapes and colours is justbreathtaking.You have to get up very early and have all your equipment prepared long beforethe sunrise. Only then you will take the incredible shots. 16
  17. 17. You would always find so many frogs around the place where I spent mychildhood. No wonder why I chose it to be the symbol of my company as well. 20times Frogs can jump up totheir own body length! 17
  18. 18. I love cycling! I do it every day and I haven’t found a better way to stay fit. Cycling - a perfect way to stay fit! 18
  19. 19. It was the first time I tried surfing and I loved it! And what are your dream holidays? 19
  20. 20. One time - One moment.And then continue with telling the audience about the traditional Japanese teaceremony, while explaining it with pictures, NOT bullet points!.. I think you get the idea by now!☺PowerPoint was invented to make the presentation more powerful by assistingyour speech with visual data.REMEMBER: you are the presentation! All the attention of the audience has tobe on you and on your speech. Use photos to make your speech morepowerful, credible and memorable and it will definitely rock the house! 20
  21. 21. Simple steps to improve your text What countries would you like to visit?Step 1.Change the font from Arial to Verdana, Optima or Helvetica NeueLight (or any other that looks “decent”: a bit stylish, still very simple andunderstandable) What countries would you like to visit? (font used: Optima) 21
  22. 22. Step 2.Make an emphasis on the most important word. This time it is “you”. Make itmuch bigger, bold and italic. What countries would you like to visit?Step 3.Change the colour to something else than black. Try dark grey, dark red orbrown. And center the text.I even prefer to change the “you” font to “Baskerville”. What countries would you like to visit? 22
  23. 23. Step 4.You can add colour if you want the word to stand out even more. What countries would you like to visit? SUM UPBy taking these simple steps you will put an emphasis on “you”. It will make theaudience feel much more appreciated which is our main objective!It is very easy to do it in all different situations. If you have a quote, make somewords stand out, it will be the main attraction point and will make the flow ofyour presentation much easier as well. 23
  24. 24. Reliable FontsIt is not a rule, it is more of a suggestion or a guideline for making your textsimple but clear and effective.BaskervilleBodoniBig CaslonFranklin GothicFuturaGaramondGill SansHelvetica NeuMyriad ProOptimaMy personal favourites are Optima, Helvetica Neu and Myriad Pro. I usuallyuse Gill Sans when I need something big and bold.By the way!VERY OFTEN I will make the space between paragraphs (or the “LineSpacing”) smaller to make it more compact! Compare:GILL SANS GILL SANSWhat do you think? What do you think?(Line spacing: 0.6) (Line spacing: 1) 24
  25. 25. CONNECTIf you want to make your audience understand your material and accept it, oneof the main tasks for you is to make a connection with them. Otherwise, if youare perceived as a cold person, no matter how good the information or howcredible your sources will be, the presentation will not be a 100% success!First, don’t stand behind a lectern/podium or a table(where a typical lecturerwould be) because they are barriers between you and the audience. Instead,move closer to people and try to really engage them.Second, my personal recommendation for you is to get rid off any notes(especially A4 size), because:1) if you are holding your notes in one of your hands, it limits your gestures and your entire body language, thus, limits how well/impactfully you can convey the message.2) if you have any notes, you will most probably read them instead of keeping eye contact with the audience and you will not be seen as a credible/honest/ natural person which is very bad. And if you don’t even look at your notes, why should you have them with you?3) if you need any notes, you have to go back to the preparation stage. It is necessary that you know all the information by heart and it will allow you to make any of these mistakes. However, if you do think that you might become slightlynervous and forget the information, you can have notes butthey have to be small. Don’t put all the information onthem, instead of that, write down only a few bullet points ofthe core things that you want to say. 25
  26. 26. Third, Body Language BODY LANGUAGEYou have to be aware of your body language.Start with a simple thing - smile throughout your presentation and bepassionate! Show them how interesting the topic is for you, how beneficial itcan be for them, and they will surely listen to you.• Don’t cross your arms on your chest, people usually do that unconsciously when they are bored.• Don’t put your hands into your pockets, you want to use your hands and gestures to illustrate different points.• Avoid leaning on one of your legs, instead, stand straight, shoulders back - it will make a good impression on the audience and you will be seen as a confident and strong presenter.Some of you might also have some ticks, things that you unconsciously doagain and again. It can be words, such as “like.. like.. like... aaahh... ummm..you know... okay...” or different hand gestures (clapping, pointing with yourfingers, “shooting” people...) as they might be very distracting to the audience.It is possible to get rid of your ticks but it might take some time. But don’tworry- even the greatest leaders sometimes find it difficult. 26
  27. 27. Finally - eye contact.It is very important that you remember to maintain eye contact with everyone inthe audience, especially with people sitting in front corners.A very simple concept that can help you remember this, is “the lighthouseeffect”. It suggests to maintain eye contact with every individual (depending onthe size of the group) for at least 2-3s while “scanning” them from one side toanother.You can also practice it with a very simple task. During a training session onpresentational skills or anytime when someone has to present in front, everyonein the audience have to raise their hand and can only put it down when thepresenter has maintained eye contact for at least 3 seconds. Thus, thepresenter is forced to look at everyone and it greatly improves the connectionbetween him and the audience. 27
  28. 28. Pecha Kucha 20x20PechaKucha 20x20 is a simple presentation format where you show 20images, each for 20 seconds. The images forward automatically and you talkalong to the images. So, the total duration of the presentation is exactly 6min40s. “Drawing its name from the Japanese term for the sound of "chit chat", it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. Its a format that makes presentations concise, and keeps things moving at a rapid pace.” - www.pecha-kucha.orgPechaKucha can be a very powerful tool for becoming better at presenting. It isa very strict format which requires a lot of practice and a very good timing.When delivering such presentation, try to tell the audience a story and assist itwith memorable photos - it will certainly leave a lasting impression.You can find examples of PechaKucha presentations on internet, here aresome two of them:A shocking story about a mountaineer who lost his fingers but never gave up hispassion: http://www.youtube.com/watch?v=xsEk5pkaQisA story of an adventurer who has cycled around the world and much more: http://www.pecha-kucha.org/presentations/27 28
  29. 29. Learn from Others “One of the best ways to master something is to learn from others.”From my point of view, Steve Jobs is the one of the greatest presenters in theworld and you can learn amazing things from his presentations.Notice:• the words he uses (phenomenal, works like magic, incredible, extraordinary...) to describe how enthusiastic and passionate he is,• the humor and the simplicity of his slides,• how he uses photos to support his messageand keep in mind that he spends an incredible amount of time practicing hispresentations and making it seem almost effortless.Even a person with no technological background is able to follow hispresentations with no problems.You can find all the recent presentations on:http://www.apple.com/apple-events/Some videos:http://www.youtube.com/watch?v=ftf4riVJyqwhttp://www.youtube.com/watch?v=OBhYxj2SvRI 29
  30. 30. I learned many different things about effective presentations from thisamazing book:Presentation Zen by Garr ReynoldsI highly recommend it to everyone who is really interested in presentations andhow to make them powerful.He has also published two other books that are just incredible. It’s amazing howhe takes all the information he knows and presents it in a such understandablemanner.Presentation Zen: DESIGN and Naked PresenterAll these books are amazing. And if you really want to have an advantageamong your peers, these are the right books to learn from. 30
  31. 31. Some very valuable sources:Phil Waknell’s blog: Phil Presentsphilpresents.comPresentation Zen Blogwww.presentationzen.comNancy Duarte Blogblog.duarte.com/Present Like Steve Jobswww.youtube.com/watch?v=2-ntLGOyHw4Killer Presentation Skillswww.youtube.com/watch?v=whTwjG4ZIJgDuarte Designs Five Rules for Presentationswww.youtube.com/watch?v=hT9GGmundagWhat is Presentation Zen?www.youtube.com/watch?v=vFDm1-DVdycEngage Through Storytellingwww.youtube.com/watch?v=GY3u6QuZXEs And if you are nervous in front of an audience, relax - even thegreatest presenters experienced the same at the beginning.Practice will help you become more confident.Steve Jobs early TV appearancehttp://www.youtube.com/watch?v=FzDBiUemCSY 31
  32. 32. Finally, a great source of inspiration canbe the slideshare.net webpage.Many great examples of brilliantly designed PowerPoint slides can be foundthere. A few examples:http://www.slideshare.net/jessedee/you-suck-at-powerpointhttp://www.slideshare.net/jessedee/steal-this-presentation-5038209http://www.slideshare.net/jessedee/100cannes( http://www.slideshare.net/jessedee )http://www.slideshare.net/mrcoryjim/tedx-presentation-design-tips-ephttp://www.slideshare.net/garr/brain-rules-for-presentershttp://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-laterhttp://www.slideshare.net/garr/sample-slides-by-garr-reynoldshttp://www.slideshare.net/garr/career-advice-08http://www.slideshare.net/garr/garrs-slides-pptlive-08-presentation 32
  33. 33. TIPS and TRICKS1. Buy a clicker to advance the slides.2. Set up the “presenterʼs view”.3. Turn off your computer during the preparation stage.4. Use a pen and paper to brainstorm your ideas.5. Write down the key message of your presentation as a one sentence pitch.6. Donʼt look at the slides.7. Prepare proper handouts if necessary.8. Remember to strive for simplicity - get rid of all unnecessary things from your slides.9. Avoid complicated transitions.10. Donʼt overcrowd your slides.11. Contrast things.12. Make some words stand out.13. Use pictures.14. Tell stories.15. Start the presentation with a punch.16. Avoid all the barriers between you and the audience, i.e. a lectern (podium), tables...17. Remember to keep eye contact with the audience, especially with people in front, in the corners.18. Donʼt cross your arms on your chest.19. Keep your hands out of your pockets.20. Smile while you are presenting.21. No chewing gums.22. Get to know the room, if you can, see how much space you have to walk around the room.23. Usually, the multimedia will darken all the colours - keep that in mind and check it before the presentation.24. Copy good presentations... and...25. Practice, practice, practice! 33
  34. 34. And although I still have some ideas left, I think it’s timeto stop...I hope you found this guide useful and will incorporatesome of these ideas in your next presentation! Farewell,and I wish you...GOODLUCK!Finally, a huge thanks goes to Daniel Bell from AIESECCity for showing the true beauty of presentations.Kind regards,Adomas BaltagalvisAIESEC Nottingham, UK 34