Apex Leaders has listened to hundreds of advisors share their knowledge, insights, and perspective based on deep experience. If you are an Apex Advisor, you've been identified as a key resource for our clients. To help prepare you for your upcoming engagement, we've assembled the top 10 things our best advisors co

1. ADVISOR BEST PRACTICES
PROVEN
PRACTICES
For a Successful Call with
PE INVESTORS

2. You have been identified as a
key resource for our clients.
We’ve listened to hundreds of advisors share
their knowledge, insights and perspective
based on deep experience. The most
successful advisors all shared 10 things in
common...

3. !
Provide a brief introduction tailored to
the client’s area of interest;
AIM FOR 3 MINUTES
OR LESS.
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4. In your opening comments set a tone of openness and wanting
to be helpful to the clients in their discovery.
ASK QUESTIONS EARLY TO LEARN
MORE ABOUT THEM AND THEIR
GOALS FOR THE CALL.
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5. Early in the conversation try to get in sync with the
client's pace in terms of the speed of the conversation
and the level of sophistication they are coming from.
WORK TO ESTABLISH
COMMON GROUND.
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6. 4
Did I Answer Your Question?
“ “
When answering specific questions, clarity is important,
try not to be long winded in your answers. If you think
you may have lost them, ask at the end —

7. In responding to their questions answering with
specifics is very powerful.
AS MUCH AS POSSIBLE PROVIDE
EXAMPLES, AND REFERENCE
SPECIFIC COMPANIES AND EVENTS
IN THE INDUSTRY.
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8. AVOID USING ACRONYMS AND JARGON
!
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9. “ “
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If you think the client is missing something
important in their questions respectfully point
that out —
You haven’t mentioned X which I
think is a very significant factor.
Would you like me to address X?

10. Our clients are professional investors, and as such may
ask challenging and direct questions that may make you
feel defensive.
IF YOU NOTICE DEFENSIVENESS RISING
IN YOURSELF, PAUSE FOR A MOMENT,
THEN DECIDE WHETHER IT’S
APPROPRIATE TO RESPECTFULLY
CHALLENGE THEIR QUESTION OR WORK
WITH IT.
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11. Be mindful of tangents. You may have strong
feelings about some aspect of the industry that
are more about you than the client’s needs.
If You Notice Yourself Getting
Wound Up, Bring Yourself Back
To The Client’s Objectives, What’s
Most Important To Them.
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12. Leave the call on a high note.
At the end of your conversation, reflect back on the
investors’ questions and summarize your key insights
from the call.
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13. If offered an opportunity for
ongoing consultation, consider
these points in your reply—
1. Ask to understand the terms and structure of the
relationship
2. Decide your level of interest and availability
3. Determine details of the ongoing relationship, including
compensation and timeline
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14. Contact Apex Leaders for additional guidance
and information related to Investor Advising.
info@apexleaders.com