Launch is the events and activations arm of PROVAGO Inc. Armed with years of experience handling different scales of projects for different clients, Launch will help you break the fourth wall and let your audience have a closer, tactile experience of your brands. Talk to us to know more about our company and what we can offer to help you grow your brands and businesses. Email us at launch@provago.biz or info@provago.biz and someone from our team will be in touch right away.

1. Through the Fourth Wall

2. Full Event Management
Activation Management
Product & Service Launches
PR & Media Events
Trade Events
Conferences
Multimedia Productions
Event Production Design
Merchandising Design
services

4. WORKS

5. THEBRIEF
To launch new brand through
complete campaign.

6. PRESSandBLOGGERSLAUNCH

7. POINTOFSALES:GONDOLA

8. ACTOVATION:OFFICETOUR

9. To establish the presence of FOX
International Channels in the
Philippines by increasing viewership of
FOX’s property channels (i.e. Star
World, Star Movies, NatGeo, etc) here
in Manila.
THEBRIEF

10. Audience is
On-line
On-ground fifteensecondsoffame Back to
TV sets
CHALLENGE
How to bridge the gap?

12. Mall Tour
Website : Social Media Sharing and Voting TV : Station ID in FOX International Channels
Bar Tour
Photos & Videos
Photos & Videos

13. MALLTOUR

14. BARTOUR

15. To create a total launch
campaign.
THENISSANSENTRA200
THEBRIEF

16. PRESS&PUBLICLAUNCH

17. MALLACTIVATION

18. Event Management

19. Avon Philippines has reached its reputation as the world’s most successful Direct-selling company
by continuously supporting their associates, sales force and Avon ladies through events that
enhance their knowledge of the business, their knowledge on Avon products and additional
personal skills. Several times a year, Avon holds Business Updates, Sales Conferences, and
Leadership trainings to provide continuous learning that will eventually translate into business
success.

20. Trade Events

21. HOME OF IDOLS is a trade event by FOX International Channels especially for the
media buyers who have helped Star World become the #1 cable channel in the
Philippines. The event is a singing competition, patterned to American Idol, among
participants from different agencies. Already on its 5th year, FOX wanted it to be
bigger and grander, which made it a challenge.
We racked our brains to outshine the previous Agency Idols and what better way of
showcasing singing talent than in stage musicals? You can’t cheat your way in a
musical—the range is higher, the presence is stronger—you really have to be that
goof to be heard. And so, Home of Idols goes Broadway Musical was born.
Home of Idols was held in the extraordinary Newport Performing Arts Theatre in
Resorts World Manila—a world-class stage housing the best musicals and shows.
We made sure that the event itself is reminiscent to Broadway. It was indeed a
magical moment and the agencies present were truly enjoying the remarkable
competition. It was absolutely the best Home of Idols so far—only the best for
FOX’s media agencies.

22. Fox International Channels have always been known to
throw a trade event especially made for their media buyers.
To strengthen the partnership between Star Movies and
the agencies, they decided to produce a group talent
competition among the agencies called The Stars of Star
Movies for a chance to win prizes care of Star Movies. The
night was truly filled with glitz and glam, as not only were
there celebrities like Tim Yap and Niccolo Cosme to judge
the competition, but the guests were indeed the stars of the
show with their exhilarating production numbers.

23. Absolut Vodka has been doing a lot of efforts to train bartenders with their partner
establishments worldwide. In the Philippines, they held ABSOLUT 101 to enhance
the bars’ front liners with extensive knowledge on Absolut Vodka, its history,
distillation process, and mixology that complements Absolut Vodka’s wide range
of flavors. On top of that, a special class was also held for members of the press
and brand influencers.

24. Product
Launches

25. THE WALKING DEAD is a highly-acclaimed
American series, produced by FOX, about survival
post-zombie apocalypse. Already having a cult
following in the Philippines during the run of Season 1
but not much media buzz, we decided to up the ante
and kick off the premiere of Season 2, with a hair-
raising event in one of Makati’s busiest landmarks—
right on time to usher Halloween.
An ominous air filled the metro when a mysterious
tent box was placed in the middle of a commercial
complex, warning people to walk in at their own risk.
Intrigued bystanders gave in to their curiosity and
went in… to find out it was crawling with zombies! It
was a night where the dead walked among us.
The presence of a huge undead mob definitely got
the attention of spectators and the effort went viral.
People got hooked with the first season marathon and
onlookers took pictures with the zombies, uploaded it
in their Facebook accounts and the word spread
faster than wildfire! The event was a phenomenal hit!

26. Because of the success of the Nissan
Grand Livina campaign, Nissan Motor
Philippines, Inc. approached us again to
reveal their brand new X-Trail CVT in a
grand launch, inviting consumers,
influencers and press alike. Internationally
cited to have the most intelligent 4x4 system
among SUVs, they wanted to hype it up
during the launch, making it the star of the
show. After an exhilarating performance
from sky dancers, we unveiled the X-Trail
CVT by splitting the LED screen at the
center. The beast gracefully rode up then
down two flights of stairs on stage. A
mixture of gasps, cheers and applause
exploded as the X-Trail CVT struck a pose
at the end of the ramp. It blew the house
down!

27. PR & Media
Events

28. One of Avon’ s many advocacies is a cause against domestic
violence. Being in a country wherein spousal abuse remains
commonplace, there is a dire need to unzip our mouths and speak
out against it. Avon collaborated with celebrated photographer, Mr.
Raymund Isaac, to produce AVON SPEAK OUT AGAINST
DOMESTIC VIOLENCE, a photo exhibit featuring celerity advocates.
Leading the pack is Avon’s Brand Ambassador, Ms. Ruffa Gutierrez,
an advocate and survivor of domestic violence.
We wanted to spread the word to speak out so we had a formal
launch where we invited VIPs and the press to first witness the
unveiling of the photo exhibit in SM Mall of Asia. To welcome the
guests, a huge pledge wall was erected by the entrance where a
woman’s mouth was sewn with ribbons. We literally asked the guests
to unzip the moth by removing a ribbon, write their pledge on it to end
domestic violence and tie it to the promise poles. The photo exhibit
was a success as it was covered by various media outlets and was
moved to Megamall to increase exposure and promote the cause.

29. Avon introduces its new skin care line— Avon Anew. To formally launch the line of
anti-aging cosmetics, they decided to bestow world-renowned celebrity, Ms. Lea
Salonga, as the brand ambassador. Lea Salonga has always been revered by all.
From her younger days until today where she remains radiantly beautiful, so it’s
only apt that she is the face of Avon Anew being that she was always an Avon
endorser. Given that, the press hounded the launch and Avon Anew became a
successful line from the company of women.

30. Activation
Management

31. Premier Wines & Spirits, an exclusive distributor of notable liquor brands, gives its
brands marketing push on both on-premise and off-premise efforts. One of the
brands under their stable, Jagermeister, regularly holds Jagerettes On Tour, a bar
tour that helps bar partners push sales of Jagermeister through sales promo and
interactive activities to engage bar-goers to purchase the brand on the spot. This
effort also strengthens the brand’s positioning as a carefree party drink—giving bar-
goers the night they will never remember.

32. Merchandising
Design

33. Distributor of International alcoholic brands, Pernod Ricard, wanted to strengthen partnership with
an up-and-coming bar located in Fort, Relik Tapas Bar & Lounge, by sponsoring their interiors
care of Chivas Regal. Given that the bar-goers of Relik belong to the upscale young community
who enjoy lounging and heavy drinking, we made sure to suit the designs with the target market
and the concept of the bar itself—rustic with a touch of elegance. We spruced the place up by
producing tufted leather walls and weathered metal sheets cut into Chivas logos around the
establishment. With its casually sophisticated ambience, Relik is becoming the place to be now.

34. Once again, distributor of International
alcoholic brands, Pernod Ricard, has
strengthened ties with one of their partner
establishments, Café Republiq at Resorts
World Manila, by sponsoring their interiors
with merchandising. Resorts World Manila
is itself a world-class recreational center
that attracts high society and foreigners.
Café Republiq is a posh café of the
aforementioned people, which is
strategically situated in the center where
everyone can see. We were challenged to
create a lively, high-end but private
ambience for the alfresco area. With the
roster of alcoholic brands, we used GH
Mumm Champagne and Chivas Regal for
the branding for it is the drinks of choice of
the target market. We styled the place with
GH Mumm table lamps and dividers,
Chivas Regal lamp post and table runners.
With the elegant designs, we have given
Café Republiq a classy makeover.

35. Suite 1101 The Centerpoint Building, Garnet Road cor. Julia Vargas Ave.,
Ortigas Center, Pasig City, Philippines
Telephone:
(02) 584-6557
(02) 382-1207
(02) 622-2199
Email:
info@provago.biz
www.provago.biz
www.facebook.com/provagoinc
Contact us.