The document provides details of various events organized by a company called The Collective to promote their client's brands. It describes consumer events, brand ambassador programs, and corporate events held to increase awareness, drive trial, and boost sales. Examples include product launches, expositions, sampling activities at conventions, and games or entertainment used to interact with audiences. The goal is to effectively promote brands and illustrate their messages to target markets.

2. An event and activation management unit of theCollective, that will
help you build a long lasting relationship with your consumers and
partners.

3. FABRICATION
CONSUMER EVENTS
BRAND AMBASSADORS
CORPORATE EVENTS
Services

4. FABRICATION
CONSUMER EVENTS
BRAND AMBASSADORS
CORPORATE EVENTS

6. This started it all… with
orchestra playing the new
RX350 was unveiled.
Its wonders viewed through
the longest LED setup at 150
feet long.

7. The sixth generation of the much loved ES350
introduced to the press and Lexus loyal customers.
A prima ballerina entertained the guests with live violin
performance by John Lesaca.

8. An exceptional launch of Lexus most sophisticated model… and most expensive.

9. vLexus IS is simply beauty and power in one. A test drive for the press at Clark Speedway.

10. vGone clubbing at the launch of the Lexus IS.

12. Epson demonstrates its
leadership in printers and
projectors.

13. With Pres. Aquino as guest, Epson
officially opened its new factory in Lipa.

14. It is a trade launch for their Epson L
Series and K Series. These are the first
genuine ink tank printer line up.
The event concept was derived from
the Sci-Fi movie, Tron Legacy.
Ushers and usherettes were dressed as
Legionnaires, the characters in the said
movie.
Brazilian model/ host Diana Menezes
did an opening number that was also in
theme.
It was also a venue for selling their new
product to their dealers and distributors.

17. Objective:
Provide a platform for fun, rest and relaxation for sales associates who garnered remarkable feats
from the previous year. It is also a venue for the different PhilPlans territories in the country to
interact.
Solution:
Three different themes were executed for the three different programs, held at the Baguio Country
Club, Baguio City.
The welcome night was themed Wild Wild West. The second day was the awards night which was
themed Filipiniana, thus the event title PhilPlans Ika-23 Gabi ng Parangal. The third night served as
a venue for attendees who have passion for fashion strike their poses in the runway and for those
who’s got the talent in PhilPlans Got Talent.
Result:
A successful turnover from the North Luzon territory to the Visayas territory.
The event served as a great motivation for the present delegates and to the rest of the sales force.

21. To create a setting to welcome the Philplans
sales forces from different territories, the Sales
Kick-off Rally was held at SM Megatrade Hall 1,
SM Megamall.
AVPs were presented to sales associates and
their territory managers to inform them of their
sales incentives (Cebu awarding and European
tour) if they reach their sales goals.
It also became a venue for each territory group
to make their commitments by presenting a
cheque signed by territory heads in front of
everyone.
Result: Executed a smooth program of the Sales
Kick-off Rally with the theme Driving for
Excellence.

23. Summit Media launches the latest addition to its roster of
magazines. Top Bikes’ tagline speaks for itself. Cars don’t
have all the fun.
The launch was co-sponsored by Ducati, BMW,
Bridgestone, Shell and Parmigiano. The event was
attended by prominent figures from the automobile industry
and bike enthusiasts.
The big audience was housed in the Event Area of Resorts
World Manila, Pasay City on June 22, 2012.

26. FABRICATION
CONSUMER
EVENTS
BRAND
AMBASSADORS
CORPORATE
EVENTS

27. Objective:
Create awareness , increase sales and familiarity
with the brand and persuade trial for MFC Global
during the 7th Puregold Tindahan ni Aling Puring:
Sari-sari Store Convention (2012)
Solution:
Fabricated booth, carried out sampling and
deployed brand ambassadors to distribute
samples and engage the guests of the
conventions.
Result:
Effectively created awareness and induced sales
and trial among the guests of the event.

28. To increase awareness and encourage trial during the Suy Sing
Suki Day 2011, the company employed brand ambassadors to
man the booth and to provide free samples of Gran Matador
Primo Light. Also Implemented a roleta game to reward those
who come by and visit the booth and have their passports
stamped.
Result:
Improved sales through pre-booking during the exposition.
Increase awareness for the brand and prompted trial among
the guests.

30. To increase brand recognition for
Gran Matador Primo Light, GSM Blue
and Antonov Vodka Mixed Drinks, a
booth in the likeness of St. Basil’s
Cathedral was created, together
with games of stacking Matryoshka
dolls and spinning the Roulette.
Purchases entitled chances to play
the games.
Result: Increased brand recognition
and generated trial among the
guests of 25th year anniversary of CSI
Dagupan. Boosted sales volume by
purchases of visitors.

31. To increase brand recognition for
Gran Matador Primo Light and
Antonov Vodka Mixed Drinks, a
booth in the likeness of St. Basil’s
Cathedral was created, together
with games of stacking Matryoshka
dolls and spinning the Roulette.
Purchases entitled chances to play
the games.
Result: Increased brand recognition
and generated trial among the
guests of Ultra Mega Expo 2011. Also
boosted sales volume by purchases
of Ultra Mega visitors.

32. To increase awareness, induce trial and
generate sales growth through booking at the
Ultra Mega Expo 2011, a sampling booth was
deployed with brand ambassadors distributing
free samples of Magnolia Powdered Juice
drinks.
Result: Increased awareness and encouraged
guests of the Ultra Mega Wholesale and Retail
Mart 2011 to try the product samples.

33. Objective:
Increase familiarity with the brand and persuade trial
during the SM Corporation’s Suppliers’ Night.
Solution:
Carried out wet sampling and deployed brand
ambassadors to distribute samples of Antonov Vodka
Mixed Drinks to SM corporate clients.
Result:
Successful in creating awareness and trial among the
guests of the event.

35. A month-long activity made for Sun Cellular.
Every Wednesday for the month of March, there
was free concert for students.
Performers were local bands and even
university bands had their chance to be part of
it.
A pre-selling effort was made in universities in
Manila which entailed a student a bus pass to
Tiendesitas for every purchase of Sun Cellular
Campus Sim.

37. Objective:
Increase awareness, induce trial among its target market and
boost sales of the product.
Solution:
Conducted sampling activation termed “Summerscape” in
Puerto Galera and deployed brand ambassadors as key persons
in the sampling activity.
Created sand castles as means to create awareness that the
brand is present during the period.
Couples played a dice game and those who performed the
deed correctly were given free condoms & other prizes.
Result:
Provided free condoms to couples who visited the island. They
were pleased with the product and asked for more samples. The
sampling activity also grabbed the attention of the hotel and
beach resort owners and made them interested in purchasing

39. Objective: Create a sampling activation to
drive trial switching, to increase awareness
and visibility and to improve sales.
Solution: Sampling in key cities throughout
Luzon, Visayas and Mindanao. Purchase of
the product entitled consumers to games
such as Pachinko and Roleta.
Result: Distributed 91.3% of sampling and
premium items
distribution.
Moms and
dads alike
had fun and
enjoyed
playing the
games.

41. Objective: Illustrate the brand message Anchor
Family Milk Bigatin sa Sustansya, Swak Sa Bulsa!,
induce trial and generate sales volume during
Puregold’s Tindahan ni Aling Puring Sari-sari Store
Convention.
Solution: Implemented a booth set-up with product
display, gave out samples to those who came by
the booth and executed a
mini-basketball game for those who purchased a
minimum amount of PhP 100. Provided rewards to
those who accomplished the goal. Prizes included
personalized Anchor Family Milk tumblers, T-shirts
and ref magnets.
Result: Sampling activity encouraged parents to
purchase the product. Achieved 100% sales target
during the exposition.

43. Objective: Create a sampling activation to illustrate Argentina
Sizzling Sisig’s brand message, Mapa-ulam man o pulutan,
mapapa-wow ka sa Sulit Sarap!
Solution: Sampling in 150 supermarkets across NCR, with the
products prepared fresh and the spiels delivered. Sampling girls
also performed push selling.
Result: Generated acceptable conversion levels based on
product take-off.

45. To showcase the brand value of Keeping
Focused after enjoying a taste of Gran Matador
Light, the Gran Matador BullsEye game was
devised.
During the Puregold Sari-sari Store Convention
2010, purchases allowed customers to play the
Gran Matador BullsEye game, a shooting game
with a mechanical shooting target and digital
scoring and timer.
Results: Volume target exceeded and game
was well-received by the booth visitors.

47. Objective:
Launch barangay activation to illustrate the brand’s
identity of being drunk straight.
Solution:
Unveiled Gran Matador Primo Shooters Challenge in
key cities in the Visayas and Mindanao (Cebu, Iloilo,
Bacolod, Cagayan De Oro, Iligan and Panabo).
Motorcades across the cities and radio tours were
also conducted. Executed highly exciting games,
conducted dance crew competitions, and provided
energetic entertainment with the enticing Girls Ink.
Results:
Gathered huge crowds with high audience
participation in key cities in the Visayas and
Mindanao (Cebu, Iloilo, Bacolod, Cagayan De Oro,
Iligan and Panabo). Heightened brand awareness in
different barangays nationwide.

51. FABRICATION
CONSUMER
EVENTS
BRAND
AMBASSADORS
CORPORATE
EVENTS

52. Game marshals during
the Suy Sing Suki Day 2011

53. Sampling girls posing with the guests of Ultra
Mega 2011

54. Sampling girls posing at 25th Anniversary CSI
Dagupan Expo

55. Samplers at
the SM Suppliers’ Night

56. Samplers at the Ultra Mega Expo 2011

57. Franco
(upper L);
indie bands
& student
bands

58. Ms. Honey Obusan hosting the
Factory Wing Inaugural

59. Déjà Vu Band crooning the audience
with Filipino love songs

60. Daiana Menezes setting the mood
for Epson PrinteRevolution

61. Legionnaires welcoming the guests
at the photo wall
Legionnaires posing with
a raffle winner

62. Usherettes

63. Katy Perry and Lady Gaga
impersonators welcoming the guests

64. DJ Danielle hosting the Walk of Fame

65. Powerhouse Band
rocking the house with party beats

66. FABRICATION
CONSUMER EVENTS
BRAND AMBASSADORS
CORPORATE EVENTS

67. Stage design for
EPSON Factory
Wing Inaugural
2011

68. 3D Rendition of stage design for
EPSON Factory Wing Inaugural 2011

69. Actual photo of stage design for
EPSON Factory Wing Inaugural 2011

70. VIP lounge design for
EPSON Factory Wing Inaugural 2011

71. Podium design and 3D rendition

72. 3D rendition and actual photo of the podium

73. Door frame specs and 3D rendition

74. Actual photos of the door frame

75. Initialize button 3D rendition Actual photo of Initialize button
Pres. Aquino pressing
the Initialize button

76. SUN Business Sign design and actual photo

77. Stage
assembly

78. Actual photos of the stage design

79. Movie poster rack design
(left), 3D rendition (right),
actual photo (below)

80. Stage design

81. 3D renditions of stage
design

82. Actual photos of
the stage design

83. Podium design and actual photo

84. Exhibit panel design

86. Day 2: Photography Seminar Day 3: Origami Workshop