ECOLUXE RockNRolla Movie & TV Awards Lounge is a COVID-safe, hi-end innovative, private luxury event created and produced by Durkin Entertainment that executes engaging memorable experiences for our brand sponsors and clients, stars and media guests, in its 16th year in California. We are storytellers and content creators, custom designing a destination experience that connects brands with environmental, social causes, health and wellness, media, pop culture Influencers, athletes, music artists and industry VIPS and non-profit organizations. #WeStandWithUkraine #EventResponsibly

1. ECOLUXE RockNRolla Movie & TV Awards Lounge
When: Friday, June 3, 2022
Hours: 11:00 am – 4:00 pm
Where: Yamashiro Hollywood
1999 Sycamore Avenue
Los Angeles, CA. 90068
COVID-safe event/ Invite only
#WeStandWithUkraine
Disclaimer: Durkin Entertainment and ECOLUXE Lounge are not affiliated with or official partners with MTV
or MTV Movie & TV Awards Show.

2. ECOLUXE LOUNGE is a COVID-safe, hi-end innovative, private luxury event
created and produced by Durkin Entertainment, that executes engaging
memorable experiences for our clients, stars and media guests, in its 16th
year in California. We are storytellers and content creators, custom
designing a destination experience that connects brands with
environmental, social causes, health and wellness, media, pop culture
Influencers, athletes, music artists and industry VIP’s.
Producer Debbie Durkin created USA’s very first celebrity DRIVE-THRU
Lounge in September 2020 in the throes of the pandemic with no vaccine in
sight by working with the Beverly Hilton Hotel and their partner Lysol to
install health mandates designed for maximum protection.
#EventResponsibly
We produced three more 2021 events during OSCARS, Emmys, Sundance,
and our recent Oscars 2022 with not one person becoming ill. The same
mandates will apply for our June event which will kick off SUMMER!
Aligning your brand with the industry’s top tastemakers, capitalizing on
media attention from stars interacting with your brand, producing relevant
social media content, elevates awareness across a variety of mediums. Our
team specializes in building brands through smart strategic TV/Film product
placements, top tier media, and influencers that deliver authentic and
powerful opportunities resulting in wide media coverage that drives
momentum and translates into increased sales and leveraged brand
awareness. Guests will dine on amazing foods by Executive Chef Vallerie
Archer amongst other fun interactive brand installations. We are pet-
friendly too! ECOLUXE LOUNGE events create social impact and support
non-profit causes. Our Charity Partner will be a Ukraine Initiative (TBA)
We are excited to celebrate the 2022 nominees at the historic mountain
palace Yamashiro Hollywood with killer views of Los Angeles. Arriving
guests will be editorially photographed and featured in our GETTY Images
exclusive photo gallery that is a resource for global press. KNEKT TV
producer Kent Speakman will film our event as a LIVE streaming TV Special
interviewing the stars and sponsors about their latest projects. We spotlight
select brands in our broadcast ECOLUXE “Must-Haves” ABC4 TV segment
(that benefit local Charities) that air in primetime post-event. Guests will be
escorted by our team of Celebrity Ambassadors, spearheaded by our
production coordinator Kami Christiansen, while our DJ Club Decades spins
cool ambiance, and be introduced to brands showcasing purposeful
products and lifestyle services that are good for the planet, the
environment, the home, the family, even the pets, and sustainable living. As
purposeful producers and a collective of creatives, we move forward with
resolve in our brand message commitment of sustainability, uplifting
businesses with a social impact, bringing brands to life!

4. Pierce Brosnan
Danny Glover
Liam Neeson
Naomi Watts
Bethenny Frankel
Justin Bieber
Jennifer Lawrence
Amy Poehler
Rachel Dratch
Cuba Gooding, Jr.
John Cusack
Dennis Haysbert
Jessie Tyler Ferguson
Kendra Wilkinson
Scott Taylor-Compton
Lou Ferrigno
Robert Townsend
Jennifer Flavin-Stallone
Scheana
Corey Feldman
Eric Roberts
Missy Pyle
Farrah Abraham
Tony Hale
Kym Whitely
Gina Rodriquez
Christian Isaiah
Lil John
Nathalie Emmanuel
Audrina Patridge
Raven Symone
Christina Milian
Patricia Arquette
Elle Fanning
FLEA (Red Hot Chili
Peppers)
Tyler Hilton
TABOO (Black-Eyed Peas)
Gilles Marini
Jerry O’Connell
Michael Douglas
Adrienne Baillon
Tony Hale
Jim Gaffigan
U2
Darryl Hannah
Naomi Grossman
William Shatner
Jane Lynch
Cloris Leachman
Shawna Burgess
Courtney Sixx
Jax Taylor
Michael Jai White
Sam Rubin
George Takei
Dee Wallace
Claudia Jordan
GG Golnesa
Mercedes Javid
Gilbert Godfried
Alex Meneses
Ntare Mwine
LA LA Kent
Evan Rachel Wood
Darryl Hannah
Matthew Perry
Tom Felton
Jason Ritter
William Shatner
Shanola Hampton
Scott Michael Campbell
Sam Neil
America Ferrera
Elijah Wood
Jill Zarin
William Fichtner
Beau Bridges
Willie Gault
Cissy Spacek
Gretchen Rossi
Janice Dickinson
Terrence Terrell
Patricia Arquette
Sophia Milos
Chris Harrison
Jonathan Bennett
Ross Marquand
Sylvester Stallone
Nate Parker
Lakeith Stanfield
Tara Reid
PREVIOUS CELEBRITY GUESTS

5. ECOLUXE LOUNGE Case Study
CHALLENGE​
ECOLUXE LOUNGE is a luxury experience created by Debbie Durkin, LA's leading sustainable product placement TV/Film producer and official ABC-producing-partner,
back in 2006, launched at the Sundance Film Festival in January 2007, that celebrates and uplifts brands by aligning purposeful people with social impact, celebrities
and media. Our team was tasked with cultivating media coverage and securing VIP talent attendance with our 2nd-ever drive-thru experience in light of COVID-19.
Due to the pandemic veteran producer Debbie Durkin pivoted the live event business model and pioneered the USA's very 1st celebrity lounge drive-thru back in
September 2020 in the throes of the pandemic with no vaccine in sight, working with the Beverly Hilton Hotel executives and their partner Lysol to install ​strict ​CDC
health mandates ​insuring the health and safety of everyone​. Debbie coined the hashtag #EventResponsibly with the belief that it would inspire the world to get back
to business safely. Hilton corporate told her she boosted their reservation bookings globally as a positive result. They invited her to return to the Beverly Hilton to
produce another “Drive-Thru” celebrity event on their main entrance driveway on Oscars’ weekend. With Debbie's longtime strong connections in the entertainment
industry (over 50 years) and those of her creative team, they combined forces to broaden awareness for ECOLUXE LOUNGE, participating brands, and their non-profit
partner. We utilized our extensive network and produced ECOLUXE Awards Season COVID-safe Drive-thru Luxury Experience on Oscars weekend in April 2021 back on
the main entrance driveway of the Beverly Hilton Hotel in Beverly Hills, CA. to expand visibility in the media, elevating brand awareness across a wide variety of
mediums while uplifting brands.
STRATEGY
To distinguish ECOLUXE LOUNGE as more than a drive-thru celebrating the 2021 Awards Season, Debbie's team devised a purposeful strategy to
appeal to talent, media, entertainment VIPS and pop culture influencers alike. In order to facilitate this narrative to the media, we implemented our vast network of
media gatekeepers to effectively reach the participants' key audiences and shine a light on how brands can activate experientially in a safe mode. Our tactics included
not only the loyal and devoted following that ECOLUXE LOUNGE has cultivated over the past 16 years but has expanded into a global audience as well.
RESULTS
We developed a strategic communications roadmap for ECOLUXE LOUNGE which proved to be a resounding success, as we were able to secure
coverage from top-tier media on behalf of our event and all brands involved. As a result of our combined efforts, we secured over 8 billion media impressions in our
recent past two ECOLUXE activations. Highlights included but not limited to PEOPLE Magazine, Hollywood Reporter, Variety Magazine, E! News, Yahoo UK, Yahoo!
News, The WRAP, Entertainment Tonight, Hollywood Life, Us Weekly, NBC New York, NBC Los Angeles, FOX News, MSN, Wonderwall, ABC4TV, and more.
TOTAL IMPRESSIONS: ​8,046,152,380+
•

6. SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR
• PR Campaign (Broadcast, print, online, social media)
• Prime brand placement in press and event
• Custom brand activation
• Genre exclusivity
• Guaranteed broadcast and national magazine placement
• Up to 8 on-site staff
• Introductions to guests and media
• TV streaming interview as main sponsor
• Inclusion in GETTY IMAGES Gallery
• Opportunity to get brands into hands of stars and influencers
• Access to food and bar service
• Event photos, press wrap, with media analytic post-event
PREMIUM SPONSOR
• Branded space within the lounge
• Featured mention in event press
• Up to 5 staff on-site
• Genre exclusivity
• Guaranteed broadcast and top tier media placement
• Introductions to guests and media
• Inclusion in GETTY IMAGES Gallery
• Opportunity to distribute products to stars and influencers
• Access to food and bar service
• Event Photos, press wrap, media analytic post event
EVENT SPONSOR
• Draped banquet table / 2 chairs
• Up to 2 on-site staff
• Opportunity to get products into hands of stars
• Inclusion in GETTY IMAGES gallery
• Access to food
• Event photos and links to press post-event
• Brand mention in event press
SHOWCASE SPONSOR
• Bar height draped table/1 chair
• Up to 1 on-site staff
• Inclusion in GETTY IMAGES gallery
• Opportunity to distribute products to guests
• Access to food
• Event photos post-event
• Brand mention in event press
CELEBRITY GIFT BAG SPONSOR
• Non-attending/no on-site staff
• Products included in 150 Gift Bags
• Brand mention in event press
SPONSORSHIP CONTACT:
Debbie Durkin, producer
debbie@durkinentertainment.com
@producerdeb
https://linktr.ee/producerdeb
#EventResponsibly
#WeStandwithUkraine