The document summarizes South Africa's efforts to address unemployment, poverty, and inequality through its National Development Plan (NDP) and Industrial Policy Action Plan (IPAP), which aim to create jobs and stimulate local production and procurement. Proudly South African is highlighted as supporting these goals through its national Buy Local campaign and initiatives like educating consumers, maintaining a database of local products/services, and monitoring public sector tenders to encourage compliance with local content provisions.

2. TRIPLE CHALLENGE
UNEMPLOYMENT
POVERTYINEQUALITY

3. POLICY INTERVENTIONS
• NATIONAL DEVELOPMENT PLAN – VISION 2030
The NDP aims to eliminate poverty and reduce
inequality by 2030.
The plan seeks to achieve the following:
• Grow the country’s GDP by 5 percent; and
• Create 11 million jobs by 2030
Nine Point Plan developed to accelerate the
achievement of the NDP goals and this includes:
The work of Proudly SA is in support of:
“More effective implementation of a higher impact
Industrial Policy Action Plan (IPAP)”

4. INDUSTRIAL POLICY ACTION PLAN (in relation to Local Procurement):
• The dti has designated 21 sectors, subsectors and products for local
procurement. This year further designations for local procurement include
transformers, power-line hardware and structures, steel conveyance pipes,
mining and construction vehicles and building and construction. In the 645
infrastructure projects across the country valued at R3.6 trillion the state must
procure these types of products from local manufacturers;
• Increase aggregate demand for locally manufactured products (and services)

6. TARGET MARKETS 2013 -2018 - THE LOCAL PROCUREMENT ACCORD
LOCAL PROCUREMENT ACCORD
Amendments on 8 June 2011 of
the Preferential Procurement
Policy Framework Act
(Regulations)
 Designation of Sectors (Section
9)
 LPA signed on 31 October 2011
 14 (Fourteen) Commitments
PROUDLY SOUTH AFRICAN
MANDATE:
 Nationwide Buy Local Activism
Campaign and the benefits
thereof
 Educational Campaign on Labels
of Origin
 Co-operation with SARS, HAWKS,
ITAC, SAPS, NPA and other Law
Enforcement Agencies
 Development of a Local Supplier
Database for SA Products and
Services
OBJECTIVE 1
Support creation of 5 Million
Jobs by 2020 (Vison 2030)
LOCAL PROCUREMENT (75%
LOCALISATION)
Goods & Services
Public and Private Sectors
Initial List included:
• Power Pylons
• Rolling Stocks
• Buses
• Canned Vegetables
• Clothing
• Textiles
• Footwear
• Leather Products
• Set Top Boxes
• Pharmaceuticals
100% Localisation
• Stationery
• Office Furniture
• Promotional Items
• Corporate Gifting
• National
• Provincial
• Metro’s
• Municipalities
• Public Entities listed in
Schedules 2, 3A, 3B, 3C
and 3D to PFMA
OBJECTIVE 2
Support attainment of goals
of the Industrial Policy
Action Plan (IPAP)
INTERVENTION TO ACHIEVE HOW TARGETED GROUPS
TARGETED GROUPS ALSO INCLUDE NEDLAC CONSTITUENCIES AND GENERAL PUBLIC

7. Proudly South African, the country’s national
Buy Local campaign, seeks to strongly
influence procurement in public and private
sectors, to increase local production,
influence consumers to buy local and
stimulate job creation. This is in line with
government's plans to revive South Africa’s
economy so that millions of jobs can be
created and unemployment can be decreased
under the New Development Plan.
Proudly South African fits hand-in-glove with
the broader national developmental agenda
and the Local Procurement Accord signed in
October 2011.
PROUDLY SA MANDATE
7

8. 46
39
14
1
Even if it costs more than others
Only if the price is the same as the
other options
Only if the price is lower than the other
available options
You will never buy locally produced
products
74
17
4
2
0
3
Will always support the South African
team no matter what
Will usually support the South African
team but might support other teams
in sports where South Africa…
Will always support your favourite
team which may or may not be the
South African team
Hardly ever support the South African
team
Will never support the South African
team
Do not follow sports
BUYING LOCALLY PRODUCED GOODS SUPPORTING SA SPORT TEAMS
Base: All respondents; Unweighted n=1244; Weighted N=23 052 000
Q32. When considering buying locally South African produced products, which of the following statements best describe the action you will take? [SA] / Q33. When it comes to international
sporting events, how likely are you to support The South African team? [SA]
RESEARCH

9. MONETARY ANALYSIS

10. RESOURCE ANALYSIS

11. ECONOMIC ANALYSIS

12. ECONOMIC IMPACT

13. KEY STRATEGIC OBJECTIVES
The following are the key strategic objectives of the campaign, as
contained in the (2017/18 to 2019/20) strategic plan (infomed by
the LPA):
• National consumer education campaign aimed at educating
consumers about the economy wide benefits of Buying Local;
• To educate South Africans on the importance of "labels of
origin" in order to promote fair and legal trade with other
countries;
• To compile a national database of locally produced products
and services.

14. FOCUS AREAS:
Preferential
Procurement
Education:
Public Sector
Consumer
Education:
Private Sector
Consumer
Education:
General
Public
Database
of
Local
Products and
Services

15. DATABASE OF LOCAL PRODUCTS AND SERVICES:
• Local Procurement Accord deliverable – database of locally manufactured products and
services;
• Initial database – comprises of approx. 1 000 verified locally made products (and
services);
• A wide range of products (and services), across various sectors;
• Targeted at the primarily the private sector and general consumers (and to an extent
the public sector, link to CSD);
• Online search engine on the Proudly SA website homepage(s);
• Clear results with product details, provider name and contact details, incl. link to the
supplier’s website
• Search done per product and/or service

16. LANDING PAGE WITH THE SEARCH FACILITY

17. An example of the results of a search done on the Proudly SA website:

19. PUBLIC SECTOR PROCUREMENT DESIGNATIONS – TENDER MONITORING FUNCTION:
• A public sector tender monitoring tool (similar to SACTWU – clothing and textiles);
• To monitor tenders issued by all organs of the state and advertised on online websites;
• Continuously search for tenders issued for designated products (sectors) using keywords;
• Currently linked to a total of 314 websites (entity websites and NT mandatory online
platforms/sites);
• Assist all state organs with compliance to local content provisions of the PPPFA;
• Intervene when tender/RFP is issued (with the dti’s Industrial Procurement Unit) and not
after the tender is awarded or contracts are issued;
• Value-add for Proudly SA members as they will be notified of tenders related to their
offerings (and in their areas of operation – locality);

21. LOCAL
CONTENT
HIGH QUALITY
PRODUCTS / SERVICES
FAIR LABOUR
PRACTICE
ENVIRONMENTAL
STANDARDS
PROUDLY SA - 4 KEY CRITERIA

22. MEMBER COMPANIES
22

23. MEMBERSHIP FEE STRUCTURE – Revised, as of 1 April 2017
Membership Category Classification Payable fee
NGO’s/Startups/Crafters • Newly established enterprises or
enterprises which with turnover of less
than R5m.
• NGO’s
R500.00
SMMEs Enterprises with turnover between R5m and
R10m
R1 000.00
Silver Companies with a turnover between R10m
and R30m
R10 000.00
Gold Companies with a turnover between R30m
and R50m
R20 000.00
Platinum Companies with a turnover between R50m
and R100m
R50 000.00
Diamond Companies with a turnover of R100m and
above.
R100 000.00

24. MEMBERSHIP BENEFITS
Buy Local Summit and Expo
Database of local products
(and services)
- Search facility on website
PR and Marketing
Opportunities
Business Forums
And
Networking
opportunities
Exhibition
Space and
Joint promotions
at major Expos
Consumer
Engagement
opportunity
SA Premier
Business Awards
& uplifting
Women
entrepreneurs
Activation City
Use of
ProudlySA
Logo
Access to tenders for
designated products
Consumer
Recognition
and Access
Inter
Member Trade

26. BILLBOARDS
MALL ADVERTISING
PRINT ADVERTISING

27. TV ADVERTISING ONLINE ADVERTISING

29. Women in Business
Above the Line Advertising
campaigns
Proudly SA Week
Valentine’s ActivationBuy Local Summit
and Expo
National
Roadshows – Business
Forums
Provincial Public Sector
Procurement Forums incl. with
NT, SOEPF, SALGA,
CAMPAIGN EVENTS

30. Buy Local
Summit
Event in Numbers: 2017
Exhibitors : 138
Speakers : 38
Delegates : 766
Day visitors : 463
Event Days: 2
SMME Workshop: 637
Total Guests: 2 550

31. Buy Local Expo
• Exhibitors
• Number of Exhibitors: 138

33. 33
• Prizes & Q&A
• Dance off challenges
• Photo booth with
celebrities
• Mzansi Magic Trivia
• Favourite Show
• Acting out favourite
soapie
MALL ACTIVATIONS

34. EXHIBITIONS YOUTH EDUCATION CAMPAIGN

35. FACTORY VISITS
FACEBOOK
TWITTER
INSTAGRAM
SOCIAL MEDIA

37. THANK YOU!
BE PROUDLY SOUTH AFRICAN, BUY LOCAL TO CREATE JOBS!!