This document discusses prototypes and their importance. It begins by explaining that prototypes are semi-functional representations of a site or app, usually built with HTML/CSS/JavaScript, that allow for basic clicking and simulating of interactions. The document emphasizes that prototypes should be used early and often to build upon research, personas, wireframes, and flows. It provides principles for effective prototyping, such as knowing your audience and intent, planning some design elements while leaving room for discovery, and focusing prototypes only on necessary interactions. A variety of prototyping tools, both low- and high-fidelity, are also listed.