How to Trademark Without an Attorney. Good basic advice and a direction where to go to get the complete information.

1. 5 Secrets About Trademarks

2. 1. You do NOT Have to Hire an
Attorney to Trademark

3. 1. Go to www.uspto.gov
2. Click on the “Trademarks” menu item
3. Click on the links under “First-Time Filers, Start Here”.
The videos are great, HOWEVER, they are not a “walk-through”.
HINT: For step by step instructions including a walk through,
workbook, tax strategy, sample royalty agreement and more
go to www.AccountLinks.BIZ and sign up for portal access.

5. HINT

7. Having a trademark for your business name in the
“trucking” class code does not automatically protect you
from someone else using that same name for their brand
selling “t-shirts”.
HINT: You may want to get the trademark for your
particular industry and then a trademark in class code “025”
which is for shirts.

8. 4. “Unique and Fanciful” is
Key in Trademarking

9. If the business name is “Best Plumbing” and the business is
“plumbing services” it will be difficult, if not impossible, to
trademark. ALSO, avoid words too closely related to other
businesses.
HINTS: Find words that are descriptive but cleverly unique
such as: “Foster the American Dream” (real estate agent
whose last name is “Foster”). Do not use stock graphics for
logos - get a custom logo made for you.

10. 5. A Trademark on a Business Name is also
Called a “Wordmark”.

11. On a sound, such as your jingle, it is called a
“Soundmark”.
Wordmarking, Soundmarking, etc commonly are
referred to as “trademarking”.
HINT: You might consider “Wordmarking” your
domain name (URL), business name, motto,
slogan and, of course, trademarking your logo.