Greg Babinski gave a presentation on using GIS (geographic information systems) to prospect for profits. GIS combines geographic theory, spatial analysis, and geospatial technology to help manage natural resources and communities on Earth's finite space. Studies have shown GIS provides significant ROI (return on investment) for organizations, such as delivering $776 million in net benefits for King County from 1998-2010. International reports also estimate the global geoservices industry generates $150-270 billion annually, comparable to the video game or airline industries.