The magazine will be called "Mosher" and will focus on rock music culture. It will use a mix of black, white, and red colors with vibrant imagery on the cover to appeal to both male and female readers. The layout will be neat and original with the fonts "dark half btn" for the body and "youngsook" for the masthead. The logo will link to the masthead saying "Mosh it loud". The magazine will include interviews, reviews, and concert news along with tips on moshing safely. It will be distributed through newsstands and have an introductory free subscription period before a £2.20 cover price.