Bethany Barrows proposes a music video for the song "Cry Wolf" by Luna Shadows. The song is about someone whose lies are catching up to them and putting them in danger. Barrows will portray this theme by having the artist wear a wolf mask to symbolize the scary parts of herself. Scenes will be filmed in woods to show the artist lost and running from herself. Shots will get darker and more quick cuts will be used between the artist and masked artist as the song builds tempo. The target audience is pop music fans, so typical pop conventions like performance aspects will be used. Inspiring similar songs and videos are also listed.
2. Luna Shadows – Cry Wolf
Brief – To create a music video adhering to the
conventions of chosen genre (alternative Pop)
and using my own artist, shots, props, and
ideas.
3. Description
The song I have chosen is 3:36 minutes long
The lyrics are about someone whose lies are catching up to them and now they're in
trouble/danger because of them. The ‘wolf’ is a metaphor for these lies, therefore
there are a lot of wolf references throughout the song – ‘its running’ ‘full moon’.
I am going to use the idea of the wolf in my video, being portrayed with a mask. There
is only going to be one artist in my video, who will be wearing the mask, however
it will be very apparent that it is her wearing it so it symbolises the worst parts of
herself – the scary parts – which eventually in the end she will loose.
With the reference to the wolf, I think it is very fitting to film in the woods so it
highlights that the artist is lost in herself and doesn't really know why she is so
scared of these bad parts.
She will be filmed running in some parts, but in fact she is only running from herself.
I am also thinking about potentially filming some shots as it gets darker to show the
element of darkness, however I am not yet sure how I will do this.
I am going to use a lot of quick shots as the tempo speeds up, which will flicker
between the artist and her wearing the mask as I think this will look best.
4. Target audience
• My audience are going to be pop music fans
as this is the genre of the song and I want my
video to be as appealing as possible to them.
• Therefore, I will try and use typical pop music
video conventions such as performance
aspects.
• My audience will also be young adults as I
think they will be able to relate to my
storyline, and also the artist.
5. Similar Products
Songs that I found were similar to my chosen song
(Cry Wolf by Luna shadows) were:
• Waves/Cherry – Luna Shadows
• Perfect places - Lorde
• Chewing Gum – Nina Nesbitt
Videos that inspired me and are similar to what I
want to create are:
• Plot twist – Sigrid
• Stay together – Noah Cyrus
• Out of the woods – Taylor Swift
