The proposed name of the magazine is "Bassline", which is a play on words referring to both a bass music line and baseline. A survey found a need for a pop/dance music magazine. The magazine will focus on pop, dance, and rock music genres. It will feature an artist on the cover, upcoming artists, best singles, and an exclusive interview in each issue. The magazine will be priced at £2.99 and sold in supermarkets, HMV, and music stores. A digital app or website may be developed later to reach more customers.