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1. POSTERCAMPAIGNPROPOSAL
PROJECT TITLE
Kingdom Of Dragons
FORMAT & SIZES
Advertising, Informative and Motivational
We will be using an advertising format
(don’t understand sizes)
PURPOSE
Promote a movie
DESCRIPTION OF PRODUCT (GENRE & PLOT ELEMENTS FEATURED)
I am going to produce a film poster campaign for a fantasy film as part of the promotional
materials for the film Kingdoms of Dragons.
The film is about a village cursed by dragons where people of the village use certain stances and
actions to summon and manipulate a “dragon” to help fend off the real dragons
The plot elements that I will feature in the poster are rising action, climax, falling action and a
cliff-hanger
OUTLINE OF STYLE
For my first poster, there will be a dragon silhouette in the background over a full moon. In the
foreground, there will be a city and, in the background, will be, the color schemes will be a grey
and a night blue color for the sky
For my second poster, there will be a dragon silhouette behind the main character. In the
background, there will be the silhouette and, in the foreground, there is the main character. the
color schemes will be dark on the silhouette and the main character in full color to make it stand
out and the dragons eyes are red to represent danger.
For my last poster, there will be a sword coming out of dragon scales. In the foreground, there
will be the sword and the background will be scales. the color schemes will be a black for the
scales and silver for the sword.
IMAGE LIST & BRIEF DESCRIPTION
Long shot – gets a large view of the poster
Close up – gets a close view of the poster
FONT LIST & BRIEF DESCRIPTION
Avenir Book – tagline, star names
A blocky and destroyed font – title
Univers 39 Ultra Thin Condensed – billing block
2. POSTERCAMPAIGNPROPOSAL
TARGET AUDIENCE (AGE, GENDER, LIFESTYLE, INTERESTS, SPENDING
POWER)
Age: 12 – 18
Gender: Males (stereotypically likes action films)
Lifestyle: any
Interests: anime styled media
Spending power: upper middle – middle lower class
HOW THE POSTERS WILL APPEAL TO THE AUDIENCE
The main character will have to over come many mental and physical obstacles so people who
need motivation to do something. The main group of characters ages will be between 16-18 and
appeal to them ages. Middle class, under 25s and any race, religion and mainly males. I would
prefer to stick with conventional methods.
DISTRIBUTION
The action of sharing something to a mass audience
It will be eye catching with the opposing colours and a cool but mysterious dragon
It is an established for of distribution
A campaign is used to help spread interest and curiosity within anyone who views the poster
Consider distribution patterns for films - where do posters fit into this? (unsure)
MARKETING - HOW & WHERE THE POSTERS WILL BE ADVERTISED
Around cinemas and on social media. We will have social media such as YouTube and Instagram
(which is mostly composed of my target audience)
POSITION IN THE MARKETPLACE
The posters I researched:
Spirited away
Howls moving castle
Demon slayer: Mugen train
My posters are similar to the posters I researched as the demon slayer poster also contains the
antagonist in the poster. Another similarity is it has the main area in the poster (mine being the
city) which all of the posters I have researched contain the main building or areas.
RESOURCES
3. POSTERCAMPAIGNPROPOSAL
To make the movie, I will use adobe premiere and photoshop to create images.
PERSONNEL
Graphic Designer: Erin D. Scholefield
Photographer: Erin D. Scholefield
