know the different types of propaganda techniques

1. *Recognize propaganda
techniques used in a given
text.

2. 1. What is featured in the ad?
2. How does the ad encourage
the viewers to visit
Singapore?
3. How does the ad try to get
the message across?

3.  Refers to a type of message aimed at influencing
opinions and/or the behaviour of people.
 Publicly to promote something; information put
out by an organization or government to
promote a policy, idea, or cause
 Misleading publicity; deceptive or distorted
information that is systematically spread
PROPAGANDA

4.  1. BANDWAGON - persuading consumers by
telling them that others are doing the
same thing.
Ex. Almost every Filipino is patronizing K-
drama series nowadays. Will you be left
behind this craze?
Basic Propaganda Strategies

6.  TESTIMONIAL – when product is sold by using words
from famous people or authority figures.
Basic Propaganda Strategies

7.  TRANSFER – when a product is sold by the name or
picture of a famous person or thing but no words
from the said person or thing.
Basic Propaganda Strategies

10.  Repetition – when the product’s name is repeated at
least three times in the ad
Basic Propaganda Strategies

12.  Emotional Words – words that will make a consumer
feel strongly about someone or something are used
Basic Propaganda Strategies

14. Identify the propaganda technique or strategy
used in each advertisement below.
LUCKY TO KNOW YOU, AD!

15. Identify the propaganda technique or strategy
used in each advertisement below.
LUCKY TO KNOW YOU, AD!

16. Identify the propaganda technique or strategy
used in each advertisement below.
LUCKY TO KNOW YOU, AD!

17. Identify the propaganda technique or strategy
used in each advertisement below.
LUCKY TO KNOW YOU, AD!

18.  Complete the Shining Star below with the different
Propaganda Strategies.
YOU MAKE ME SHINE!
Bandwagon
“Everyone else is doing it!”
Testimonial
“I trust celebrities and
experts”
Emotional Words
“Those words are
powerful”
Transfer
“A picture is worth a
thousand words”
Repetition
“I remember things I see
often”
Propaganda
Strategies

19. Create your own 2-minute commercial or
advertisement using the propaganda strategy assigned
in your group.
Criteria
Originality and
Uniqueness- 15%
Creativity - 25%
Entertainment Quality- 40%
Clarity of Expression and Delivery- 20%
TOTAL -------------------100%
COMMERCIAL TIME!

20. What is/are the
importance of
advertisements/prop
aganda in our daily
living?

21. Recognize propaganda techniques used in each item
below. Write the letter of the correct answer on your
paper.
 1. “As United States senator, I urge you to re-elect
President Grant in our election. My long experience
in office tells me that he is your best choice”.
a. Bandwagon
b. Repetition
c. Testimonials
WHAT THE AD!

22. 2. “Don’t be a misfit. Now you can fit in with
our Good Fit jeans. Everybody’s wearing
them”.
a. Emotional Words
b. Bandwagon
c. Transfer
WHAT THE AD!

23. 3. “Air Philippines will take you where you’re
going no matter what it takes. This is our
commitment”.
a. Emotional words
b. Bandwagon
c. Testimonials
WHAT THE AD!

24. 4. “I’m no different from the other girls,”
says Emilie Roxas, the twenty-eight-year-old
super entrepreneur and Asia’s most eligible
lady.
a. Emotional Words
b. Bandwagon
c. Testimonials
WHAT THE AD!

25. 5. iPhone5. Loving it is easy. That’s why
so many people do.
a. Bandwagon
b. Testimonials
c. Repetition
WHAT THE AD!

26.  From old newspapers, cut-out at least
one advertisement and identify the
propaganda technique/strategy used.
Paste it on a short coupon bond.
 Reading Assignment: “The Taximan’s
Story” by Catherine Lim
ASSIGNMENT!

27. Thank you for listening!