SIMPLE POWERPOINT PRESENTATION

1. INNOVATIVE TEACHING
STRATEGY
in K to 12
GRADE 7 ENGLISH
ELENA I. DEL ROSARIO
MASTER TEACHER 1
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2. INNOVATIVE TEACHING STRATEGY
in K to 12
GRADE 7 ENGLISH
Prepared by:
ELENA DEL ROSARIO
Master Teacher I
Noted By:
NORLITA R. MENDEZ
Principal I
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3. FOURTH QUARTER
LESSON
GENERAL OBJECTIVE: Use persuasive devices to
express opinion and to construct basic mass
communication materials.
SPECIFIC: Use basic persuasion techniques to create a print ad and
campaign:
association, bandwagon, testimonials, fear, humor, bribery, intensity, an
d repetition
SPECIFIC: Revise the written components of a persuasive material in
terms of content, style, and mechanics collaboratively and
independently.
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5. Can you think of a time when
you have tried to convince
someone of your point of view?
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6. Perhaps you have argued with your
parents about attending a party, or
debated the merits of
a particular pop star with a friend.
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7. Whether or not you realized it, you
would have been using persuasive
techniques to make your case.
You would also have been taking into
account two important elements of any
persuasive language –
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8. FORM
WRITER/
LANGUAGE PURPOSE
SPEAKER
AUDIENCE
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9. How do words and
images influence me?
e.g. by using a forceful tone?
colourful language?
striking images?
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10. Audience
Who are they writing for?
e.g. a wide audience?
specialist
readers? people affected by
the issue?
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11. Purpose
Why are they writing?
e.g. to make me
agree? take action?
Think more carefully?
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12. Form
What is the media form
and text type?
e.g. newspaper
editorial, television news
story,
online discussion?
What are its special
features?
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13. How ads persuade
• To understand the role of purpose, audience and
form in the art of using language
How ads persuade
persuasively, let’s take a look at a very obvious
form of persuasion at work, an advertisement.
• The purpose of most advertisements is to get
you, the consumer, to buy something.
• Advertisements target specific demographics or
audiences.
• Their use of persuasive language – both words
and images – has to be matched to their purpose
and audience, otherwise the ad will lack impact
and effectiveness
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14. Let us use a formula, summarised in the acronym
AIDA, to construct our ads:
A – Attention. The first D – Desire. Positive
job of any associations of words
advertisement is to and images make the
gain your attention. product seem
attractive .
I– Interest. The ad A – Action. The
needs to hold your
interest long enough to advertisement must
tell you about its prompt the audience to
product or service. take action and buy the
product.
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15. Activity 1
Analyze the following
advertisements using the
acronym AIDA.
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16. 1.What differences do you notice in the types of appeals
made to young women and men? Think about such
features as the use of colour and images, and the
associations of key words.
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17. 2. How does the ad opposite initially capture your
attention (‘A’ for attention)?
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18. 2. How does the ad opposite initially capture your
attention (‘A’ for attention)?
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19. 3.How does it keep your interest (‘I’ for interest)?
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20. 3.How does it keep your interest (‘I’ for interest)?
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21. 4.Compare the ways in which the girl and the boy are
represented in the advertisements. What differences
do you notice? Why do you think they are represented
differently?
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22. 5. What desire is it endeavouring to stimulate (‘D’ for
desire)? What emotion or emotions is the ad trying to
provoke?
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23. 6. How does it persuade the reader to take action (‘A’ for
action)? How effective is it in achieving its purpose?
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24. 6. How does it persuade
the reader to take action
(‘A’ for action)?
How effective is
it in achieving its
purpose?
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25. Desire is aroused by:
ANSWER PATTERN: • description ‘with fruit
micro-wax technology’ appeals to
the viewer’s desire for a product
Attention is captured by: that is both natural and scientifically
• image of attractive young woman researched
with surfboard • invitation to ‘unleash your style’
• alliteration (‘surf spray’) and rhyme promises transformation and
(‘spray’ and ‘day’) personal freedom
• strong heading and bold colours • image of the young woman whose
attractiveness the (female) viewer is
encouraged to want to imitate
Interest is held by:
• capital letters and the pink
background and angled appearance
of ‘unleash your style!’ draw the
Action is prompted by:
• instructions for achieving
reader into the description of the
product ‘beach
• direct address to the reader (‘Want a style’ hair
beach style look?’) • Garnier slogan ‘Take care’
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26. Activity 2
Create your own advertisement
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27. 1.Design your own advertisement, using the acronym
AIDA
• Design your own advertisement, using the acronym AIDA.
 Explain what techniques you use for each of the four
principles.
 Remember to keep your specific audience in mind; an ad for
a new iPod would have a different target market from that for
a cleaning product, for instance.
 This will affect your decisions about what sort of language
to use (formal or informal), what emotion you would like to
invoke (for example, envy, hope or fear) and what image or
images you use.
• 2. Share your ads with the class. Which ones were
particularly effective? Why?
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28. Prepared by:
ELENA I. DEL ROSARIO
ENGLISH TEACHER
K TO 12 GRADE 7
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29. SWEET GRAPES
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